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Journal : Jurnal Studi Sosial dan Politik

The Survival Strategies of Micro, Small and Medium Enterprises in the New Normal Era: Insight from Palembang Fadil Azimuddin; Yunindyawati Yunindyawati; Sriati Sriati
Jurnal Studi Sosial dan Politik Vol 7 No 1 (2023): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v7i1.12351

Abstract

Adaptation Strategy for Pempek Business Actors During the Covid 19 Pandemic in Pempek Village 26 Ilir Palembang City which aims to understand and know adaptation strategy for Pempek businesses during the Covid 19 pandemic. Pempek Village 26 Ilir, Palembang City as a sample to identify adaptation strategies and constraints.Based on the theory of Ahimsa Putra, including Adaptive Behavior, Adaptive Strategies, Adaptive Processes. This research according to the type of data used is descriptive qualitative research with key informants, Pempek Business Actors in Pempek Village 26 Ilir Palembang City, Consumers or Buyers, totaling 17 people. The research instrument used in-depth interviews, literature study, documentation and observation.Based on the results of the research, first about adaptive behavior, Pempek business actors in Kampung Pempek 26 Ilir changed sales from conventional to online. The two adaptive strategies of Pempek business actors in Kampung Pempek 26 Ilir changed payments which were originally direct to virtual online, such as via bank transfers and OVO. The three adaptive processes, namely business actors reducing the amount of production so that business continuity can still survive during the Covid 19 pandemic. Then, the obstacles faced by business actorsPempek in Kampung Pempek 26 Ilirmake adjustments that refer to problems arising from the interdependence of all aspects of culture, where the covid 19 pandemic affects the economy which will inevitably affect the government to carry out large-scale restrictions or social distancing, business actors Pempek in Kampung Pempek 26 Ilir forced to adapt to situations faced by economic changes, forcing business actorsPempek in Kampung Pempek 26 Ilir adapt to environmental changes during the Covid-19 pandemic.
Co-Authors Aan Setiadi Ace Baehaki Adelia Utami Agus Supriadi Ahmad Irfanza Aida Vitayala Alamsyah Alamsyah Alfitri Alfitri Alfitri Alfitri Amelia, Rizky Martha Anak Agung Gede Sugianthara Azni, Ulfa Sevia Dadang H. Purnama Dadang Hikmah Purnama, Dadang Hikmah Delvi Olivia Deska Fitriyani Diana Dewi Sartika Diany Rizki Amalia Dwi Indasari Elvi Sunarsih Eva Lidya Eva Lidya Eva Lidya Eva Lidya Eva Lidya Fadil Azimuddin Febrimarani Malinda Fernando Jose Retana Quesada Fife Fris Faip Fitriyani, Deska Gunawansyah Gunawansyah Hardinsyah Hendarso, Yoyok Hentry Agustina Herpandi . Hesti Aulia Ningsih Hikmah Laili Indah Widiastuti Indah Widiastuti Indasari, Dwi Iqbal Ammar, Muhammad Izzudin, Muhammad Kadek Dwi Kusumi Ani Khofifah Irya Fibiola Legiran Legiran Lendra Agustira Lidya, Eva Lili Erina Lili Erlina Maria Ulfa Maulana Maulana Maulana, Maulana Menik Sundari Mery Yanti Nengyanti Nengyanti Nurachma Pujiastuti Pangestu, Prayoga Pratitis Offi Agnes Prayoga Pangestu Puspa Ayu Pitayati Rico Januar Sitorus Ridhah Taqwa Ridhah Taqwa Ridhah Taqwa, Ridhah Ridhowati, Sherly Rinto . Rinto Rinto Rinto Rinto Riswani Riswani Sabri Sudirman Safira Soraida Safira Soraida Salmun Kaulan Salmun Kaulan Shanti Dwita Lestari Shanti Lestari Siti Hanggita Rachmawati J Soeryo Adiwibowo Sriati Sriati sriati sriati Suleman, Zulfikri Sumantri, Hamdani SUSI LESTARI Taufik Kurrohman Titik Sumarti Tri Agus Susanto Tri Agus Susanto Tri Melia Damaiyanti Triana Putri Siregar Ulfa Sevia Azni Vieronica Varbi Sununianti Vieronica Varbi Sununianti Waspodo Waspodo Waspodo Waspodo Wijaya, Revi Vereyanthi Yosi Arianti Yosi Arianti Yoyok Hendarso Yoyok Hendarso Yulasteriyani Yulasteriyani Yulasteriyani, Yulasteriyani Zulfikri Suleman