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All Journal Ensiklopedia of Journal Tourism Scientific Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Pusaka : Journal of Tourism, Hospitality, Travel and Business Event International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Jurnal Ilmu Multidisplin Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Manajemen dan Pariwisata Journal of Consumer Study and Applied Marketing International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities NHI Hospitality International Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Ananta Budhi Danurdara
Politeknik Pariwisata NHI Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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IMPLEMENTATION OF DIGITAL TOURISM MARKETING PROGRAMS IN THE ERA OF INDUSTRIAL 4.0 BY DEPARTMENT OF TOURISM AND CREATIVE ECONOMY IN CIREBON CITY Sukmadi, Sukmadi; Wisnu Bawa Tarunajaya; Ananta Budhi Danurdara; Hafizah Binti Hassan
International Journal of Social Science Vol. 3 No. 6: April 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i6.7636

Abstract

Tourism is a leading sector that has a positive impact on development on all fronts, both from a socio-cultural perspective, especially in terms of economic growth. At this time, the industrial revolution has reached industry 4.0. In this era, internet users in the world are increasing from year to year. As one of the sectors that plays a very important role in the economy of Cirebon City, namely the tourism sector, it is also necessary to use methods digital marketing in terms of marketing. With digital marketing, tourist attractions, culinary, cultural and everything related to tourism which has its own charm and appeal can be promoted quickly and widely with the help of the internet network. Tourism marketing carried out by the Cirebon City government has actually implemented digital marketing, but this application is only limited to social media and is still less active in marketing tourism in Cirebon City. In this research, the author used descriptive qualitative research methods. Data collection techniques were carried out by means of observation, interviews and documentation. Based on the tourism digital marketing program, it has been implemented by the Department of Tourism and Creative Economy, but because there are still several obstacles, this program cannot run optimally. This is in accordance with the results of the author's research using implementation theory from Van Meter and Van Horn, for the dimensions of policy size and objectives, characteristics of implementing agents, attitudes/dispositions of implementers, inter-organizational communication and implementing activities are considered to be good, whereas for the dimensions of resources and the economic, social and political environment are still not supportive
Miwiti Creative Space Semarang: Modern Business With Fundraising Capital (Crowdfunding) Irawan, Joseph Aldo; Pamungkas, Imang Dapit; Khotimah, Novi; Samsiah; Agustian, Adinda; Danurdara, Ananta Budhi; Sukmadi; Darmawan, Haryadi; Hapsari, Dian Indriana
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.163

Abstract

The tourism business plays a significant role in economic income, with creative spaces emerging as a notable trend in the industry. The Ministry of Tourism and Creative Economy promotes these spaces to support creative economy entrepreneurs. One critical issue aspiring entrepreneurs face is securing capital, leading to the adoption of crowdfunding methods. Miwiti Creative Spaces, a pioneer in Semarang, has explored this fundraising method. This study investigates the application of crowdfunding methods in the contemporary tourism business. Employing a qualitative descriptive method supported by documentation, the research identifies various stages implemented by Miwiti Creative Spaces in applying crowdfunding to meet their needs. The findings indicate that crowdfunding can effectively address funding challenges for new entrepreneurs. Specifically, the study reveals that Miwiti Creative Spaces follows a structured approach, beginning with identifying potential projects suitable for crowdfunding. They then plan strategically to reach potential backers, leveraging social media and other digital platforms for outreach. The process involves continuous communication with supporters to build trust and maintain interest, ensuring transparency and accountability throughout the funding period. The study underscores that crowdfunding provides a financial solution and fosters community and engagement among supporters. This can enhance the visibility and reputation of new ventures. Consequently, the research concludes that crowdfunding is a viable and beneficial method for overcoming funding barriers in the creative economy sector. This insight is valuable for policymakers and entrepreneurs leveraging crowdfunding for business development.
Digitalisasi Pariwisata Regeneratif: Pengembangan Platform Ecogreen untuk Mendorong Transformasi Bisnis Berkelanjutan di Destinasi Wisata Hidayat, Moh. Fadhlurrahman; Supriyani; Mutiara, Yayang Anggrenesia; Fitriana, Zahara Rahmawati; Danurdara, Ananta Budhi; Sukmadi
Jurnal Ilmu Multidisiplin Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i2.925

Abstract

Transformasi menuju pariwisata regeneratif menuntut pelibatan teknologi digital untuk mempercepat adopsi praktik berkelanjutan di kalangan pelaku usaha pariwisata. Penelitian ini bertujuan mengkaji konsep pengembangan sebuah platform digital berbasis ecogreen yang berfungsi sebagai penghubung antara wisatawan dan penyedia layanan wisata yang menerapkan prinsip keberlanjutan. Pendekatan penelitian dilakukan melalui studi pustaka dengan menganalisis berbagai jurnal ilmiah, laporan institusi internasional, dan data sekunder terkait tren digitalisasi serta model bisnis pariwisata berkelanjutan. Hasil kajian menunjukkan bahwa transparansi informasi keberlanjutan menjadi kebutuhan utama wisatawan modern, sementara pelaku usaha membutuhkan ekosistem digital yang mendorong visibilitas serta kredibilitas praktik ramah lingkungan mereka. Studi ini merekomendasikan pengembangan platform digital yang tidak hanya menyediakan fasilitasi pemesanan layanan wisata berkelanjutan, tetapi juga membangun sistem insentif, edukasi komunitas, dan sertifikasi keberlanjutan guna membangun ekosistem pariwisata yang regeneratif dan inklusif secara digital.
The Influence of Leadership And Work Motivation on The Performance of 4 Star Hotel Employees in North Bandung (Case Study in Rooms Division Department) Siahaan, Rudy Parlindungan; Danurdara , Ananta Budhi; Karsuki, Lucky; Wanti, Wanti Arum; Choirudin, Nor Ismawanto; Binti Hassan, Hafizah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.584

Abstract

The objective of this study was to obtain empirical evidence about the influence of leadership and motivation on the performance of employees of a four-star hotel in the Rooms Division Department in the north of Bandung. The findings are expected to help the company and practitioners develop human resources management.  The study was conducted at Hotel X, Hotel Y, dan Hotel Z. It used a quantitative research approach with a survey method, and the type of research was Descriptive Research and Explanatory Research, with a time horizon in the form of cross-sectional data that shows a picture of a situation at a specific time. The study's hypothesis was tested with the statistical method of path analysis. Path analysis is a statistical tool used to test the study's hypothesis.  According to research test results, there is a considerable correlation between employee performance and leadership and motivation, either fully or partially.
PENGARUH MOTIVASI, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN MENGINAP DI HOTEL SYARIAH KOTA BANDUNG Fitrianty, Rattikah; Danurdara, Ananta Budhi; Safari, Atang Sabur
Ensiklopedia of Journal Vol 2, No 2 (2020): Vol 2 No 2 Edisi 1 Januari 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.776 KB) | DOI: 10.33559/eoj.v2i2.416

Abstract

This research is to find out the influence of motivation, perceptions and attitudes of consumers towards the decision to stay in a sharia hotel in Bandung. The sampling technique used accidental sampling of 100 respondents. The locus of this research is the Sharia hotel in Bandung. This research uses a quantitative approach with explanatory research design, this research is designed aimed at establishing the relationship of influence between the variables studied, therefore this research is referred to as correlational research, and using path analysis techniques. This research data collection method uses a survey method using a questionnaire. From the results of data processing carried out that the test results showed that partially Motivation factor (X1) to the decision of visiting customers (Y) was 0.25%, for the influence of Perception (X2) on the decision to stay overnight (Y) by 35.7%, and for the influence of attitude (X3) on the decision to stay by 10.3% and for the influence of Motivation (X1), Perception (X2) and attitude (X3) towards the decision to stay (Y) by 72.6%. Implications of sharia hotel research need to improve services and products related to consumer perception, which include performance, product and service features and quality of products and services, as well as the need for improvements in marketing, and renewal that adjusts both in terms of facilities and infrastructure in order to attract consumers and more.
Loyalty the Customer: Profile of Customer Relationship Management (Hotel Case Study In West Bandung, Indonesia) Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Ammarn Sodawan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.285

Abstract

There have been many studies on customer relationship management, but those focusing on the history behind success are still minimal. This research aims to uncover customer relationship management in fostering the loyalty of Hotel X, West Bandung, West Java, Indonesia. The Bandung area, which includes Subang, has recently become a more popular tourist destination due to the construction of numerous nearby hotels. However, the rivalry is now more fierce than it was previously. In order to compare the topic under investigation with the actual conditions at Hotel X at West Bandung Regency, the researcher conducted a literature analysis on Customer Relationship Management and spoke with five managers about it. The three programs the researcher determined impacted CRM were the Partnering Program, Continuity Marketing, and One-to-One Marketing. The researcher has examined the program and connected it to theory through primary research employing qualitative approaches. While nearly every program has been implemented, Hotel X at the West Bandung Regency did not adopt a branding program, according to the results of the interview session. It is recommended that hotels conduct shortterm market and competitor research. As technology advances, so does the environment.
Digitalisasi Pariwisata Regeneratif: Pengembangan Platform Ecogreen untuk Mendorong Transformasi Bisnis Berkelanjutan di Destinasi Wisata Moh. Fadhlurrahman Hidayat; Supriyani; Yayang Anggrenesia Mutiara; Zahara Rahmawati Fitriana; Ananta Budhi Danurdara; Sukmadi
Jurnal Ilmu Multidisiplin Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i2.925

Abstract

Transformasi menuju pariwisata regeneratif menuntut pelibatan teknologi digital untuk mempercepat adopsi praktik berkelanjutan di kalangan pelaku usaha pariwisata. Penelitian ini bertujuan mengkaji konsep pengembangan sebuah platform digital berbasis ecogreen yang berfungsi sebagai penghubung antara wisatawan dan penyedia layanan wisata yang menerapkan prinsip keberlanjutan. Pendekatan penelitian dilakukan melalui studi pustaka dengan menganalisis berbagai jurnal ilmiah, laporan institusi internasional, dan data sekunder terkait tren digitalisasi serta model bisnis pariwisata berkelanjutan. Hasil kajian menunjukkan bahwa transparansi informasi keberlanjutan menjadi kebutuhan utama wisatawan modern, sementara pelaku usaha membutuhkan ekosistem digital yang mendorong visibilitas serta kredibilitas praktik ramah lingkungan mereka. Studi ini merekomendasikan pengembangan platform digital yang tidak hanya menyediakan fasilitasi pemesanan layanan wisata berkelanjutan, tetapi juga membangun sistem insentif, edukasi komunitas, dan sertifikasi keberlanjutan guna membangun ekosistem pariwisata yang regeneratif dan inklusif secara digital.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN- DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONSINFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision- making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data- driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
Job Demands and Service Performance in Hotel Front Office Operations: The Mediating Role of Employee Satisfaction Wanti Arum Wanti; Ananta Budhi Danurdara; Nor Ismawanto Choirudin; Rudy Parlindungan Siahaan
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4609

Abstract

Hotel front office employees operate in high-contact service environments where workload, time pressure, and continuous guest interaction generate substantial job demands, making service performance a critical operational concern. This study examines the effect of job demands on service performance, with employee satisfaction as a mediating variable. Drawing on the Job Demands–Resources (JD-R) perspective, a quantitative survey was conducted among 200 front office employees in star-rated hotels in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct and indirect relationships among the constructs. The results show that job demands have a significant negative effect on both employee satisfaction and service performance. In addition, employee satisfaction partially mediates the relationship between job demands and service performance. These findings indicate that service performance is shaped not only by operational pressures but also by employees’ attitudinal responses to demanding work conditions. This study contributes by contextualizing job demands within front office operations and clarifying the mechanism through which operational pressure is translated into service outcomes. Practically, the findings highlight the importance of managing workload and sustaining employee satisfaction.
Co-Authors Agustian, Adinda Ammarn Sodawan Anjani Anjani, Anjani Anwari Masatip Aries Riswandi Atang Sabur Safari Binti Hassan, Hafizah Choirudin, Nor Ismawanto Dendy Sundayana Dian Indriana Hapsari Digma Khariza Rifanggi Dwi Apriyanti Kumalasari Dwi Apriyanti Kumalasari Edwin Adriansyah ER Ummi Kalsum Er Ummi Kalsum Fila Husnan Rizqan Fitriana, Zahara Rahmawati Fitrianty, Rattikah Hafizah Binti Hassan Haryadi Darmawan Hidayat, Moh. Fadhlurrahman I Gusti Agung Gede Witarsana Imang Dapit Pamungkas Iyad Abdallah Al- Shreifeen Iyad Abdallah Al- Shreifeen Joseph Aldo Irawan Karsuki, Lucky Khotimah, Novi Lia Afriza Lia Fitria Anugrah Liviandry Dwi Handayani Lucky Karsuki Moh. Fadhlurrahman Hidayat Mohammad Hiqmah Ameirindo Mutiara, Yayang Anggrenesia Nenden Hendayani Nenden Hendayani Nisrina Andranaswari Paramitha Novi Khotimah Rahma Helal Al_ Jbour Rahma Helal Al_ Jbour Rudy Parlindungan Siahaan Samsiah Sukmadi Sukmadi Sukmadi Sukmadi Supriyani Supriyani Wanti Arumwanti Wisnu Bawa Tarunajaya Yayang Anggrenesia Mutiara Zahara Rahmawati Fitriana Zeni Zainal Muis Zeni Zainal Muis