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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Jurnal Ilmu Komunikasi Journal of Urban Society´s Arts ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) Gondang: Jurnal Seni dan Budaya Texture : Art and Culture Journal Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Pendhapa Satwika : Kajian Ilmu Budaya dan Perubahan Sosial DESKOVI : Art and Design Journal Dinasti International Journal of Education Management and Social Science PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT ARTISTIC : International Journal of Creation and Innovation CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science ARTCHIVE: Indonesia Journal of Visual Art and Design East Asian Journal of Multidisciplinary Research (EAJMR) Offscreen: film and television journal Jurnal Sains Informatika Terapan (JSIT) Soshum: Jurnal Sosial dan Humaniora Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Paradigma: Jurnal Kajian Budaya Arty: Jurnal Seni Rupa Serat Rupa: Journal of Design
Handriyotopo Handriyotopo
Institut Seni Indonesia Surakarta
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APROPRIATION OF METAFORA IN FILM ADVERTISING “MANDIRI SECURITAS” Handriyotopo, Handriyotopo; Lastoro, GR Lono; Gustami, SP
Capture : Jurnal Seni Media Rekam Vol. 10 No. 1 (2018)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i1.2181

Abstract

  Mandiri Securitas Advertising Film is an advertising film using the rhetoric strategy of visual communication of the kris masters as a creative approach. The theme as a basic idea for the creation of the Mandiri Securitas advertisement film seeks to understand the effort of working hard to produce details from the master's work to produce a keris blade, created with metaphorical rhetoric to represent the image of Mandiri Securitas in serving its customers whether they can work well or not by looking at each the role of the political rhetoric domain and banking rhetoric in both. The purpose of this study was to critically identify the two domain metaphorical rhetoric by looking at each role of the constituent elements of the Mandiri Securitas  advertising film. This research method uses descriptive qualitative deconstruction by "appropriation minus one" technique through the dismantling of the banking domain and the domain of perkerisan to see the position of the filmmatic metaphorical rhetoric of the Mandiri Securitas  advertisement. Advertising films contain constituent elements such as visual, audio, animated effects and voice over that support the formation of advertising metaphors. Through appropriation "minus one" can be found the position of visual rhetoric of the keris domain is able to deliver messages from products desired by Mandiri Securitas , but if "animated text" and "voice over" are removed, there is no rhetorical relationship in both.  
METAPHOR IN THE FILM SETAN JAWA Fenda, Intan Yulia Febbyu; Handriyotopo, Handriyotopo
Capture : Jurnal Seni Media Rekam Vol. 12 No. 2 (2021)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v12i2.3441

Abstract

The Setan Jawa film depicts the two main characters' fascinating and expressive body language and motions (Setio and Asih). Accordingly, we formulate the research problem of the Setan Jawa film’s metaphor values. This study uses the metaphorical approach to search for the meanings of the film by analyzing the source and target domains. Our findings indicate that Setan Jawa encompasses both the romance source domain and the tragedy target domain. In sum, Setan Jawa is a film about perseverance, courage, intention, self-sacrifice, and ambition. 
YOUTUBE AS AN ALTERNATIVE MEDIUM FOR APPRECIATING INDEPENDENT SHORT FILMS Sekarnegara, Zafira Saraswati Yasmin; Handriyotopo, Handriyotopo
Capture : Jurnal Seni Media Rekam Vol. 14 No. 1 (2022)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i1.4056

Abstract

The Covid-19 pandemic has forced people to use Youtube social media when enjoying entertainment, especially films, including independent short films. This study seeks to illustrate YouTube as an alternative medium for appreciating independent short films, particularly in Surakarta City. This study employs a qualitative research method that emphasizes a thorough and critical point of view and is supported by a phenomenological perspective. Data were collected through observation and literature study and analyzed qualitatively. The research results consider using YouTube as an alternative media for appreciating independent short films suboptimal. Most filmmakers, communities, or production houses use streaming platforms like  YouTube only to promote their continued existence and create networks between filmmakers.
THE BAHU LAWEYAN LEGEND IN PHOTOGRAPHIC WORK Putra, Rahdan Hutama; Handriyotopo, Handriyotopo
Capture : Jurnal Seni Media Rekam Vol. 13 No. 2 (2022)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v13i2.4061

Abstract

There is a legend of Bahu Laweyan in Surakarta, which is also found in the 19th-century Serat Witaradya by R.N. Ronggowarsito. Bahu Laweyan is a cursed woman; if she marries, her husband will die mystically soon, and the curse will not be lifted until she has been married seven times. The legend of Bahu Laweyan is a concept of folklore re-actualization to be visualized through a Romanticism-influenced photographic medium. The creative process involves three stages: experimentation, reflection, and formation. The photographic visualization of Bahu Laweyan’s stature or characteristics illustrates a charismatic, charming, extremely elegant, beautiful woman, who has a bright face but also dark shadows and lethal powers. This Romanticism-styled photograph synthesizes folklore values (legend) and modern technology (photography).
Estetika Iklan Shopee 12.12 Birthday Sale Versi Blackpink Aisyah, Chairini; Handriyotopo, Handriyotopo
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6464

Abstract

Shopee is one of the most well-known electronic trading stages for Indonesians, particularly youngsters today. Shopee advances deals stage through promoting media airs on TV channels. One of Shopee's commercials utilizing brand ambassador is the Korean Pop symbol, Blackpink. The utilization of brand ambassador in each advancement did by Shopee can associate publicists to purchasers at specific occasions. Text studies with clear portrayals are the focal point of this subjective exploration approach utilizing the Applied Media Style approach by zeroing in on the media parts that structure promotions. This study will concentrate on Applied Media Aesthetics' division of light and color, two-dimensional and three-dimensional space, time and movement, and sound. This study aims to examine the aesthetics of a commercial advertising program, particularly the Blackpink version of the Shopee 12.12 Birthday Sale, which celebrates the sale's anniversary on the 12th day of the 12th month each year. The aftereffects of the review are through uncovering the stylish worth of the visual commercial Shopee 12.12 Birthday Deal adaptation of Blackpink and giving data to general society about the presence of these promotions.
Visual Rhetoric of Ultra Milk X ITZY Advertisement on Youtube Media Aisyah, Chairini; Handriyotopo, Handriyotopo
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1099

Abstract

The advertising industry in Indonesia currently uses many brand ambassadors from South Korea. Ads that use visualizations from South Korea are effective in increasing sales of local products and the image of these products. The purpose of this study is to analyze the meaning of messages and visual images displayed by advertisements in campaigning #DontStopYourMove in collaboration with Korean idols ITZY on YouTube social media for the younger generation. This research uses a critical paradigm through descriptive qualitative research methods to identify data and analyze the visual text of advertisements with observation steps through scenes in advertisements. This research uses the rhetorical triangle approach and the AISAS Model communication flow. This research aims to interpret the meaning of the message in the advertisement and analyze the visual image and analyze the audience's activity of interest in the Ultra Milk advertisement to see the position of the advertisement and ITZY brand ambassador who promotes Ultra Milk milk products and campaigns #DontStopYourMove. The results of this study show (1) The meaning of Ultra Milk's advertising message is for young people who have a lot of activities to consume milk as a nutritional companion, becoming a generation that "Don't Stop Your Move to be Unstoppable Generation, (2) The visual image built by Ultra Milk in collaboration with ITZY is expected to make the audience like Korean idols who have unique characters, enthusiasm, different and actively moving, (3) The advertisement gets the attention of the audience through brand ambassadors, visuals and products.
PERANCANGAN POP UP BOOK AND SOUND TEMBANG DOLANAN SEBAGAI MEDIA PENGENALAN ALAT MUSIK GAMELAN Asya Ari, Ilham Musyafa; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3299

Abstract

One traditional Javanese art is the art of tembang dolanan which is accompanied by Javanese gamelan. Currently in school subjects, elementary school students in Surakarta are very rarely introduced, because in fact the gamelan instruments are not owned or rarely exist as a learning laboratory. Learning dolanan songs accompanied by gamelan instruments are considered less interesting and outdated, although there is a campursari instrument or single organ. The design of this pop up book book of dolanan tembang was created, as a new teaching medium aimed to make it more interesting for today's generation, especially for elementary school children to get to know the culture of traditional music which is full of meaning whose existence has been forgotten. This method of creation begins with research and interviews to elementary schools in Surakarta, brainstorming, exploring ideas, creating manuscripts, sketches, layouts, dummy, and artwork. Promotional media to introduce Pop up book is through the media of the top line of the website or social media and supporting media such as color pencils, totegbag, pins and stickers, as a form to awaken the importance of loving the local culture in tembang dolanan. 
Media Buku Pop Up Pembelajaran Bahasa Jawa Anak Sekolah Dasar Kusumoningrum, Ipung Dyah; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 2 No. 1 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i1.3669

Abstract

Writing a Javanese script to make it easy to understand requires interactive learning media by designing interactive pop-up books for elementary school students in Surakarta. The design of a pop-up book in Javanese with a qualitative methodology to collect data through interviews with teachers, the education office, and references to the Javanese curriculum. Pop up book design methods, namely; 1 (first) determine the theme and content of the page, scriptwriting style, visual style, visualization techniques, making interactive pop-up book models. The 2nd (two) make the title design, color selection, design pages with attractive illustrations, as well as selecting materials that are suitable for use. The 3rd (three) determines the illustrations and pop-up techniques used on each page. Promotional media for the introduction of Javanese script pop up books to the public, through social media, namely; Youtube and Instagram, supported by media posters, x banners, and gifts in the form of drinking bottles and character magnets. The design of interactive Javanese pop-up books is visually attractive and has a positive impact on students to focus on learning better, as a teaching medium for teachers in the classroom.
Perancangan Katalog Digital Museum Radya Pustaka Surakarta Handita Kesoema, Ivan; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 3 No. 1 (2022)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v3i1.4622

Abstract

Radya Pustaka Surakarta Museum needs a service that is able to efficiently present information about its 15,216 collection of cultural heritage objects. The design of the digital catalog website interface aims to be an information service medium for the Radya Pustaka Surakarta Museum that can help visitors find information on cultural heritage. Design using the Design Thinking method is human centered or focuses on human needs (users) and the process originates and is aimed at users. The results of the design include product identity (verbal and visual) from a digital catalog with the main identity of Rajamala combined with primary colors of blue, yellow, and white with a flat design illustration style referring to Michael Fugoso's style and shadows in wayang performances. The main media for this design are website prototypes and promotional media (Instagram campaigns, digital posters and YouTube advertisements) and merchandise supporting media such as (t-shirts, tumblers, sitting calendars, wall clocks, notebooks, keychains, enamel pins and sticker sets).
Komik Webtoon “Yaa Bunayya” Sebagai Penyampaian Pesan Ketagwaan Remaja Muslim Basori, Alif; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 3 No. 2 (2022)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v3i2.4637

Abstract

Webtoons frequently visited by teenagers contain various genres of comic stories, but only a few discuss Islam. The Qur'an has many stories, one of which is the story of Luqman's advice to his son. The webtoon approach to this story is suitable to be conveyed to Muslim youth today so that young people who are the next generation of the nation remain in the corridors of goodness. The design of a webtoon comic tells the story of Luqman. This webtoon character takes ideas from lurik and blangkon motifs, so this design is unique compared to other Islamic comics on the webtoon. Communication strategy via Instagram using the AIDA model to target the target audience.
Co-Authors Aisyah, Chairini Ajiprabowo, Gheraldi Waskito Alfiani Kristiana Dewi Ana Rosmiati Anung Rahman Arieska Wulandari Arif Suryawan Suryawan Aris Setiawan Aryawan, Salsabil Rizqi Aziza Asya Ari, Ilham Musyafa Atnin, Sepba Fri Basori, Alif Catur Nugroho Catur Nugroho Cendharana, Nanda Aqshal Chairini Aisyah Chotimah, Fanny Deddy Setyawan Dela Cahyaning Permata Delfin Febriansyah Dewi, Sari Kesuma Ega Damayanti Eko Supriyanto Fadilla, Alya Nur Fajri Rahma Pratiwi Febriansyah, Delfin Fenda, Intan Yulia Febbyu Gheraldi Waskito Ajiprabowo Handita Kesoema, Ivan Hikmawan, Dhika Ramahani Kusumoningrum, Ipung Dyah Lastoro, GR Lono Mulyani, Try Muthia Anas Salma Ni Luh Putu Ratna Suandari Nova Wulan Priyandani Novia Sisca Haryani Pahlevi, Syahtuta Rahul Permata, Dela Cahyaning Prilosadoso, Basnendar Herry Pujiono, Bagong Puri, Litya Ainunning Putra, Rahdan Hutama Putri, Alifia Ananda Qonita, Khoirunnisa Rachman, Zahrani Syalwa Raden Ersnathan Budi Prasetyo Rahmi Dyah Pratiwi Ramadhan, Aditya Wahyu Ramadhani, Dhika Ramadhani, Putri Munadiyah Ranang Agung Sugihartono Reno Abdurahman Reno Abdurrahman Rintania Rosita Citra Dewi Rosita Yuni Sera Rustim Rustim Rustim, Rustim Salma, Muthiah Anas Sekarnegara, Zafira Saraswati Yasmin SP Gustami Sunarmi Sunarmi Suyanto, S., Tatik Harpawati Tatik Harpawati Try Mulyani Utami, Thesa Resi Sila Widayaningsih, Nur Hanifati Widyastutieningrum, Sri Rochana Wulandari, Arieska Yuninggar Renaningtyas