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DESIGN PROMOTION MEDIA FOR REOG PONOROGO WITH GRAPHIC MOTION OF WAYANG KULIT Ajiprabowo, Gheraldi Waskito; Handriyotopo, Handriyotopo
ARTISTIC : International Journal of Creation and Innovation Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/artistic.v1i1.2993

Abstract

Reog Ponorogo art is an Indonesian cultural heritage that must be preserved in the mid of current cultural competition nowadays. One of the ways to preserve Reog art is by introducing it to the wider community, especially the younger generation. The purpose of this design is to produce motion graphic media to introduce Reog Ponorogo traditional art. This design uses the 5W+1H approach, with the following stages: 1) reviewing the problems; 2) developing with the relevant questions; 3) developing the answers of those questions; 4) making the right solution. The result of this study shows that the design of Reog Ponorogo motion graphics can be the right media to provide information about Reog art to the public, especially millennial youth. This motion graphic media is quite comprehensive, because it is completed with supporting media such as posters, print ads, merchandise, and Instagram.
PERANCANGAN AUGMENTED REALITY BERBASIS ANDROID SEBAGAI PROMOSI TAMAN SRIWEDARI SURAKARTA Widayaningsih, Nur Hanifati; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3298

Abstract

Taman Sriwedari Surakarta is a cultural heritage treasure that needs efforts to preserve and introduce historical buildings and cultural values to the public, especially young people, through Android-based augmented reality technology. The purpose of this design is that the public can enjoy historical videos, exterior buildings, and the revitalization of the 2018 Surakarta Sriwedari Park video based on android. The design of Augmented Reality becomes more attractive, interesting, and educational as well as a means of preserving Surakarta Sriwedari Park as a cultural heritage. This design uses the diffusion analysis of innovation, the Multimedia Development Live Cycle method, layout design, selection of typography and colors that have aesthetic values. The results of this design are in the form of identity creation, a catalog book containing markers and information, and an application called SriwedARi. An advertising promotion strategy in an effort to introduce this product uses above and below the line media as well as through online stores. Keyword: Taman Sriwedari Surakarta, Augmented Reality, diffusion of innovation, marker.
Problematika Penggunaan AI (Artificial Intellegence) di Bidang Ilustrasi : AI VS Artist Fadilla, Alya Nur; Ramadhani, Putri Munadiyah; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.4741

Abstract

Artificial Intelligence (AI) kini banyak dibicarakan publik dimana teknologi kecerdasan ini telah masuk ke dunia desain khususnya di bidang ilustrasi. Penelitian ini dilakukan karena kehadiran AI disebut-sebut akan menggantikan posisi para seniman. Hal ini dilatarbelakangi akibat adanya peristiwa di sebuah penghargaan seni tahunan, Colorado State Fair yang dimenangkan pekerja kreatif yang memanfaatkan kecerdasan buatan bernama Midjourney. Fenomena ini memantik diskusi besar dalam dunia seni visual. Berbagai tanggapan muncul, ada yang pro penggunaan AI sebagai tools desain, ada yang kontra dengan menyebutkan bahwa AI dapat mematikan sektor pekerja kreatif. Penelitian ini menggunakan pendekatan metode kualitatif deskriptif yang dilakukan berdasarkan studi kasus di lapangan. Tujuannya adalah untuk menganalisis tren AI agar dapat memberi manfaat seperti rekomendasi kebijakan dari perusahaan AI terkait standar publikasi, solusi, prosedur sampai pengetahuan untuk mengindustrialisasikan karya hasil AI agar kedepannya tidak ada masalah atau isi plagiasi lainnya di dunia ilustrasi. Hasil penelitian ini menunjukkan bahwa AI kedepannya akan sangat membantu sebagai tools desain bukan sebagai authority.
Peran Ilustrasi Sebagai Media Bercerita dalam Album Musik Band Elfensjón Pahlevi, Syahtuta Rahul; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 1 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i1.4840

Abstract

                                                                                                              Dalam era teknologi perkembangan ilustrasi pada saat ini sudah sangat pesat. Ilustrasi telah banyak digunakan dalam berbagai produk, salah satunya adalah sampul album musik. Penelitian ini dilakukan untuk mengkaji penerapan ilustrasi dalam album musik dari band asal Jepang yang bernama Elfensjón. Band ini merupakan band hasil kerja sama antara komposer Keisuke Kurose dan  ilustrator Kachiru Ishizue yang bergenre Animecore karena memasukan unsur ilustrasi anime dalam musik mereka. Elfensjón menggunakan penggabungan ilustrasi dan musik sebagai media untuk bercerita fantasi. Ilustrasi yang digunakan adalah ilustrasi anime khas Jepang dengan gaya gothic. Penelitian ini menggunakan pendekatan metode kualitatif deskriptif. Tujuannya adalah sebagai referensi berkarya untuk para ilustrator dan juga masyarakat umum. Hasil penelitian ini adalah menunjukkan bahwa ilustrasi dalam musik dapat menjadi media yang menarik untuk bercerita yang menarik dan juga diminati oleh masyarakat.
NUSANTARA ARTWORK AND ITS APPLICATIONS: A REVIEW OF TRADITIONAL ART PRACTICES AND CONTEMPORARY INNOVATIONS Ramadhani, Dhika; Handriyotopo
Arty: Jurnal Seni Rupa Vol. 14 No. 1 (2025): Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v14i1.16175

Abstract

Indonesian art has a rich and varied heritage, but in the current modern era, traditional art faces challenges to maintain its relevance. In the midst of the dynamics of social, economic and cultural change, artists and practitioners or art enthusiasts are starting to look for new ways to update things so that they become better or function optimally again and apply traditional arts in today's context. This study explores how traditional arts such as shadow puppetry, batik, masks, and other traditional performing arts are adapted, updated, and applied in various contemporary contexts. Through observations with artists, field research, and literature analysis, researchers identified various strategies and approaches used by artists in facing these challenges. This research aims to conduct a review of traditional Indonesian art practices and contemporary innovations that have emerged in their application today. The method used is descriptive qualitative and the study results show that there are various ways in which traditional art in the archipelago is revived, one of which is through interdisciplinary collaboration, integration of modern technology, educational and participatory approaches, as well as an emphasis on local values ​​and sustainability. The conclusion of this study is that Indonesian art remains a rich and relevant source of inspiration in facing challenges and opportunities in the world of contemporary art. This study makes an important contribution to understanding the application of traditional art in the archipelago to contemporary innovation.
Imagination Therapy through Art and Technology: A Collaborative Mental Health Intervention Ramadhan, Aditya Wahyu; Supriyanto, Eko; Handriyotopo, Handriyotopo
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.817

Abstract

This research explores imagination therapy as a creative method aimed at providing visual therapy for ten schizophrenic clients, referred to as "chosen people." Utilizing the concept of hyperreality, the therapy seeks to reactivate cognitive abilities and minimize delusions and hallucinations. Hyperreality is constructed from imagined data, drawing from clients' personal documents, archives, and daily life elements, such as songs, objects, and routines. Imagination therapy integrates clients' unrealized stories, desires, and imaginations with hyperrealistic visuals through collaborative sessions. The process involves repeated evaluations to refine visuals based on client preferences and feedback, ultimately culminating in the creation of a visual lab. The therapy’s effectiveness is assessed using the PANSS (Positive and Negative Syndrome Scale), measuring symptom changes over time. The findings indicate that imagination therapy not only fosters confidence in clients’ ability to process their expectations but also helps reactivate cognitive functions and empower desires. The concept of hyperreality proves essential in enhancing self-confidence and enabling clients to realize their deepest desires, contributing to their overall mental health recovery. This study highlights the potential of using artistic and technological methods in schizophrenia treatment.
Children's theater performance "Buta Grana Ireng" reinterpretation of Sudamala story in Demping Village Pujiono, Bagong; Handriyotopo, Handriyotopo; Nugroho, Catur; Harpawati, Tatik; Febriansyah, Delfin; Permata, Dela Cahyaning; Wulandari, Arieska
Gelar: Jurnal Seni Budaya Vol. 21 No. 2 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v21i2.5044

Abstract

Demping, as a tourist village located in Karanganyar Regency, Central Java, has a variety of exciting tourism potential, both natural and religious. The lives of people who are predominantly Hindu still adhere to customs and various activities of religious traditions that are in synergy with their natural beauty. One thing that attracts attention is the public's trust in Sudamala's story. Sudamala tells the story of Durga, ugly and evil until she becomes the beautiful and kind Goddess Uma. Starting from this story, this research attempts to develop it into a children's theater performance by highlighting the values of the Sudamala story. The approach used is a deconstruction perspective from "sanggit" reinterpretation, namely, re-understanding the meanings contained in the story of the Sudamala text with a new meaning. Through this analysis, we can understand in depth the contents of Sudamala's literary works, which are then worked out skillfully in the theatrical work of Buta Grana Ireng children. In the end, the reinterpretation of sanggit in the theatrical performance of the Buta Grana Ireng children was generally able to increase the appreciation of the new theatrical work from the reinterpretation of the Sudamala story at the Sukuh temple and became a new performance work in the Demping Tourism Village.
The Added Value Of Advertising Web Series In Indonesia On Youtube Content Handriyotopo, Handriyotopo
Jurnal Ilmu Komunikasi Vol 23 No 1 (2025): April (2025)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i1.11061

Abstract

This study aims to reveal the power of added value in web series advertising strategies through digital media, social media, YouTube, research object in the case SORE: wife from the future. This research method is qualitative with the perspective of making short film cinematography on web series advertisements as a strategy to introduce brands on YouTube social media. Analyzing with methods or 5 (five) important steps, namely; 1). Conduct research on serial web ad genre 2). How to view web series adv movie format 3). Analysis to find serial web ads can build value for brands. 4) How do Web series ads respond and follower counts? 5) Formulate YouTube's social media branding strategy. The findings of this study are the added value to branded web series that can be accessed by the public, shared quickly and commented on, and subscribed to YouTube content, resulting in economic added value if many subscribers are not found in advertisements on television. Costs in the cinematographic format of short films can be negotiated according to the choice of creative strategy to minimize production or not, is an option. With a talent strategy from many followers, it will accelerate the increase in the number of branded web series viewers through several broadcast episodes.
Empu Krt. Subandi Suponingrat Keris Preservation in Documentary Photography Atnin, Sepba Fri; Handriyotopo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i11.6547

Abstract

Keris is one of the wealth objects in Indonesia which currently still exists and the process of making it can still be studied. The activity of making keris, which is often seen from childhood, is one of the ideas for creating this photographic work. This visual work uses documentary photography and applies EDFAT method. Documentary photography is a style of photography that depicts an event or situation that has important and historical meaning. Implementing EDFAT method helps to clarify the flow of a documentary photography story in creating this final project. The aim of creating this final assignment is to increase the existence of the Keris-making process among the younger generation.
MAKNA TANGGUNG JAWAB SOSIAL DALAM STUDI KREATIF GENRE IKLAN DI TELEVlSI Handriyotopo, Handriyotopo
Acintya Vol. 1 No. 2 (2009)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v1i2.77

Abstract

The development of television media is quickly enough. in indonesia, many television advertisements appear to support the media. Advertisement which is formerly only comercial and non comercial (ILM) advertisement, nowadays there comes a kind of corporate advertisement but it has social nuance because of CSR (Corporat Social Responsibility) or philanthropy support so that the advertisement becomes a new advertisement called philanthropy advertisement. As the factory responsibility towards society, philanthmpy advertisement is usually presented appropriately with the suitable moment in order that the presented advertisement is exactly on target. To understand the meaning of philanthropy advertisement can be reached by catching the audiovisual advertisement by taking picture frame by frame from moving image advertisement The first thing to do is deconstructing the signs including icons, index, and symbols. The second step is interpretating denotative as well as conotative meaning of the myth from cultural values by narrative, descriptive, and inductive description. By post structuralist semiotics, television advertisement in one moment can be analized in relation to the form and content of message, moment or cultural context, artistic visual aspect offrame by frame as well as the movement in creating advertisement from its sign and signer. A sign is a game so that the signer is free from meaning. in other words, meaning presents because of intertextual sign and a text can be given a meaning freely and endlessly.Key words: meaning, philantrophy, culture