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Awareness Campaign Through Art Exhibition (Case Study: Kala Kali Incognito – Heri Dono) Puri, Litya Ainunning; Handriyotopo, Handriyotopo; Salma, Muthiah Anas
Journal of Urban Society's Arts Vol 11, No 1 (2024): April 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v11i1.10974

Abstract

This research aims to analyze art exhibitions as an awareness campaign through metaphorical symbols in the artworks. One of art’s functions is as a medium of awareness because artists deliver paradigm waves through their art. Kala Kali Incognito is an exhibition held by Heri Dono. Through this exhibition, Heri Dono presents his paradigm on the condition of Indonesians during the COVID-19 breakout. This research has contributed knowledge to society about art. Art is not only about aesthetics but also as a signifier of issues in society. Moreover, this research can be used as an alternative idea for the next curation of an exhibition, especially for understanding societal issues through art. This study uses a descriptive approach and interpretative analysis by reading about the social situation during the exhibition. The result showed that the Kala Kali Incognito’s Exhibition by Heri Dono was held as a reflection of COVID-19 issues and played a role in awareness and reflection for society in 2020. Penelitian ini bertujuan untuk menganalisis pameran seni rupa sebagai upaya penyadaran melalui simbol-simbol metafora dalam karya seni. Salah satu fungsi seni rupa adalah sebagai media penyadaran karena seniman menyampaikan gelombang paradigma melalui karya seninya. Kala Kali Incognito merupakan pameran yang diselenggarakan oleh Heri Dono. Melalui pameran ini, Heri Dono memaparkan paradigmanya tentang kondisi masyarakat Indonesia di tengah merebaknya COVID-19. Penelitian ini telah memberikan sumbangan pengetahuan kepada masyarakat tentang seni rupa. Seni rupa tidak hanya tentang estetika, tetapi juga sebagai penanda berbagai isu dalam masyarakat. Selain itu, penelitian ini dapat dijadikan sebagai alternatif ide untuk kurasi pameran selanjutnya, khususnya untuk memahami berbagai isu sosial melalui seni rupa. Penelitian ini menggunakan pendekatan deskriptif dan analisis interpretatif dengan membaca situasi sosial selama pameran berlangsung. Hasil penelitian menunjukkan bahwa Pameran Kala Kali Incognito karya Heri Dono diselenggarakan sebagai refleksi atas isu-isu COVID-19 dan berperan dalam penyadaran dan refleksi bagi masyarakat pada tahun 2020.
Theme Of The Festival And Student Interest In Participating In The Student Film Setyawan, Deddy; Widyastutieningrum, Sri Rochana; Handriyotopo, Handriyotopo
Journal of Urban Society's Arts Vol 10, No 2 (2023): October 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v10i2.10988

Abstract

This research aims to analyze the relationship between film festival themes and students' interest in participating in the Jogja Student Film Festival (FFPJ). On the one hand, the theme of a film festival provides guidance about the films that will be competed in the festival, on the other hand, the theme can also limit students' freedom in expressing ideas or ideas through film works. Restrictions on a theme may reduce interest in participating in the festival. This research uses descriptive qualitative methods. Data was taken from interviews and FFPJ documents from 2010 - 2021. Data analysis was descriptive qualitative. The research results show a clear pattern trend, namely the relationship between themes and the number of film works included in FFPJ. When FFPJ has a free theme, the number of film works tends to increase. When FFPJ has a theme determined by the organizer, the number of films included in FFPJ decreases. Students seem to prefer making films to express their ideas or concepts according to their themes rather than having to make films according to the themes desired by the organizers.
Analisis Wacana Kekerasan Seksual Terhadap Perempuan dalam Film "Demi Nama Baik Kampus" dan Film "Please Be Quiet" Mulyani, Try; Handriyotopo, Handriyotopo; Rustim, Rustim
Rekam Vol 19, No 2 (2023): Oktober 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v19i2.8536

Abstract

This study discusses the discourse of sexual violence in the short film Demi Nama Baik Kampus and the short film Please Be Queit to find out the representation of women as victims of sexual violence in the film. This study uses qualitative methods and Sara Mills' critical discourse. Based on its form, critical discourse analysis is divided into 3, namely the position of the subject-object and the position of the reader by selecting scenes that are considered representative. The findings of the analysis show that the position of the subject is carried out by a female character named Sinta who is a victim of sexual violence by her supervisor in the campus environment in the short film For the Good Name of the Campus. Whereas in the short film Please Be Queit played by Sarah who is considered a victim of sexual violence in the work environment. The position of the object is described as an actor that supports the subject's motion. Meanwhile, the writer positions Sarah and Sinta as parties who confirm the incident, so that the text is from the point of view that Sinta and Sarah experienced. The reader's position cannot change the discourse written by the author, because the reader cannot provide arguments to the writer, if there is no discrepancy in the content of the film's discussion.
Optimalisasi Meta Ads dalam Strategi Iklan Digital UMKM Rachman, Zahrani Syalwa; Aryawan, Salsabil Rizqi Aziza; Handriyotopo, Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 6 No. 2 (2025)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v6i2.4815

Abstract

UMKM merupakan sektor usaha dengan jumlah terbesar dalam perekonomian Indonesia, namun banyak pelakunya masih enggan memanfaatkan iklan digital karena dianggap rumit dan mahal. Penelitian ini bertujuan mengidentifikasi persepsi pelaku UMKM terhadap penggunaan Meta Ads serta menggambarkan kemudahaan dan efisiensi biaya yang ditawarkan platform tersebut. Metode yang digunakan adalah penelitian kualitatif melalui wawancara mendalam dan analisis deskriptif terhadap pengalaman beberapa pelaku UMKM yang telah mencoba Meta Ads. Hasil penelitian menunjukkan bahwa Meta Ads dapat membantu UMKM memperluas jangkauan promosi dengan pengaturan biaya yang fleksibel sesuai anggaran. Selain itu, fitur penargetan audiens pada Meta Ads terbukti meningkatkan efektivitas promosi dibandingkan metode pemasaran konvensional. Temuan ini menegaskan bahwa adopsi iklan digital berpotensi memperkuat daya saing UMKM di era global