Articles
THE INFLUENCE OF TIKTOK SHOP VIDEO ADS ON CONSUMER PURCHASE INTENTION USING THE TAM2 APPROACH IN UNIVERSITY STUDENTS
Fadhia Hayya, Aqiella;
Wibowo, Kunto Adi;
Fuady, Ikhsan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor
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DOI: 10.32832/abdidos.v9i3.3019
This research aims to examine the influence of perceived playfulness, perceived usefulness, and personalized product recommendations on purchase intention in TikTok Shop among university students. The study involved 217 respondents who completed questionnaires related to demographic characteristics, frequency of TikTok usage, and their purchasing behavior. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships between the variables. The findings indicate that all proposed hypotheses were supported. Perceived playfulness and perceived usefulness significantly influence purchase intention, with personalized product recommendations affecting both perceived playfulness and perceived usefulness. The model also demonstrated that personalized recommendations directly influence purchase intention. These results suggest that TikTok Shop's effectiveness in enhancing user experience and increasing purchase intention is significantly driven by the perceived enjoyment and usefulness of the platform, as well as the role of personalized product recommendations. The study contributes to understanding the factors that drive purchase intention in the context of social media-based e-commerce.
Pengaruh Himbauan Pesan Tentang Lingkungan Hidup terhadap Perubahan Sikap Siswa SD
Fuady, Ikhsan;
Yusnita, Titien;
limilia, Putri
Jurnal Artikula Vol 2 No 2 (2019)
Publisher : Universitas Mathla'ul Anwar Banten
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DOI: 10.30653/006.201922.26
Excessive production of waste that can destabilize ecosystems and environmental degradation. The impact on the ecosystem is a threat to public health so that the necessary environmental education outreach to the community. One strategy that can be done to maintain the quality of the environment is to provide environmental education from an early age to children who are still in elementary school. The role of the school community in school activities towards healthy environment in order to avoid negative environmental impacts. In addition, children can be an important influence on the behavior of parents and the people around them where environmental awareness and proper understanding must be rooted in the educational system at all levels of school education. The purpose of this research is to improve elementary students caring attitude towards the environment, especially the attitude of care for the litter.This research apply in Quasy Experimental method with Pretest Posttest Control Group Design. The results of this experimental study shows that the extension using call rational appeal (HR) of concern for the environment tends to be low (65%) while using the extension calls emotional appeal (HE) on the environment tends to be high (58%) to change the attitude of elementary school students. The conclusion of this study is the extension of environmental education at elementary students have a significant impact attitude change when using the emotional appeal.
EFEKTIVITAS PROGRAM PELATIHAN LITERASI MEDIA DAN KESEHATAN PADA MASA PANDEMIC COVID-19 BAGI KADER RW 04 CIBEUSI DI KABUPATEN SUMEDANG
Prasanti, Ditha;
Indriani, Sri Seti;
Fuady, Ikhsan
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang
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DOI: 10.32493/al-jpkm.v2i2.10520
Pengabdian Kepada Masyarakat (PKM) merupakan salah satu dari tiga pilar tridharma dalam perguruan tinggi yang wajib dilakukan. Terlepas dari masa pandemi yang telah membuat beberapa kebijakan-kebijakan baru. Tim dosen tetap melakukan pengabdian melalui aplikasi Zoom. Pengabdian ditujukan kepada anggota ibu-ibu kader RW 04 desa Cibeusi. Kegiatan PKM yang dilakukan adalah Pelatihan Literasi Media dan Kesehatan. Kegiatan PKM ini bertujuan untuk memberikan pengetahuan dan wawasan yang holistik mengenai pelatihan literasi media dan juga memberikan kemampuan dasar mengenai kompetensi pencarian informasi kesehatan melalui media digital bagi anggota ibu kader RW 04 desa Cibeusi. Metode pelaksanaan PKM yang dilakukan lewat Zoom ini dimulai dengan metode ice breaking, ceramah kemudian diskusi kelompok. Pertemuan diakhiri dengan evaluasi berbentuk feedback dari anggota ibu-ibu kader RW 04 Desa Cibeusi. Kesimpulan dari pelatihan ini adalah: (1) Sebagai tolak ukur bagi anggota ibu-ibu kader RW 04 Desa Cibeusi dalam memahami literasi media dan kesehatan (2) Meningkatkan kesadaran mereka akan pentingnya memiliki kompetensi litersi media dan kesehatan yang baik dan benar; (3) Meningkatkan kemampuan dasar ibu-ibu kader RW 04 Desa Cibeusi dalam literasi media dan kesehatan.
Assessing The Level Of Nomophobia Among Students
Fuady, Ikhsan;
Prasanti, Ditha;
Yusnita, Titien
MOTIVA: JURNAL PSIKOLOGI Vol 7, No 2 (2024)
Publisher : LPPM Universitas 17 Agustus 1945 Samarinda
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DOI: 10.31293/mv.v7i2.7980
Nomophobia (phobia of disconnection from smartphones) has a serious impact on social and mental problems in society, so it is important to measure the high number of nomophobia as an effort to anticipate more serious societal problems. This study aims to determine the level of nomophobia among college students. This research method uses a survey approach conducted on 123 students in West Java. To find out the level of nomophobia among college students, descriptive statistical analysis was applied. The results of the analysis show that most students have a high dependence on smartphones, the level of nomophobia among students, most students are in the moderate and severe categories. The most severe dimension of nomophobia experienced by students is the fear of not being able to communicate and losing connectedness. These findings indicate that the current condition of students is quite apprehensive in terms of their dependence on smartphones. This dependence can have an impact on mental disorders as well as other social problems. Therefore, parents or policy makers need to make regulations or rules that limit smartphone dependency among students (or children in the context of parents)
STRATEGI KOMUNIKASI KANDIDAT PADA DEBAT PILKADA PAPUA BARAT 2024: ANALISIS ISI HUBUNGAN ANTARA FUNGSI WACANA (FUNCTION) DAN UCAPAN KEBIJAKAN (POLICY)
Mulantara, Muhammadafi;
Adi Wibowo, Kunto;
Fuady, Ikhsan;
Rahmawan, Detta
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS
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This study investigates the relationship between discourse functions (acclaim, attack, and defense) and policy content (past deeds and future plans) in the West Papua Governor and Vice Governor Election debate in 2024. This study focuses on the only candidate pair (Paslon 1) who participated in the debate, thus providing a different environment to study communication strategies in a non-competitive debate context. Content analysis was conducted through a combination of quantitative and qualitative techniques. 287 speech units were coded based on discourse function categories. The results showed that the acclaim function dominated at 94.24%, with 68.88% of the statements used to convey future plans. Since there was no debate opponent, there was only 0.58% attack function and 5.19% defense function, indicating a low confrontational strategy. A significant relationship between discourse function and policy content was found through the Chi-Square test (χ2 = 35.229; p < 0.001). However, the predictive value for 50% of the cells was less than 5. These results suggest that Paslon 1's communication strategy was affirmative and prospective, emphasizing self-image and future vision rather than defending or attacking. This study not only supports the political communication theory of strategic self-presentation, but also contributes to research on local political rhetoric in Indonesia, especially in the context of elections that lack significant competition. The results also emphasize how important debates are as a way to shape image and legitimacy, even without having a direct opponent.
Pengaruh Motivasi Pengguna Aplikasi Kencan Terhadap Kesehatan Mental Pada Mahasiswa
Anggita Putri Meiliani;
Ikhsan Fuady
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 1 (2023): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara
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DOI: 10.62180/yp2gp136
Penelitian ini dilatarbelakangi oleh adanya pengaruh penggunaan aplikasi kencan dengan kesehatan mental mahasiswa karena aplikasi kencan juga merupakan media sosial pada umumnya yang seringkali menyebabkan kekhawatiran. Tujuan penelitian ini untuk mengetahui motif penggunaan aplikasi kencan dan adanya hubungan antara aplikasi kencan dengan kesehatan mental. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan melakukan penyebaran kuesioner. Hasil penelitian menunjukkan adanya hubungan antara motif pengguna aplikasi kencan terhadap kesehatan mental pada mahasiswa.
Pengaruh Etnosentrisme Konsumen Dan Persepsi Produk Terhadap Intensi Pembelian Produk Domestik Pada Mahasiswa Universitas Padjadjaran
Solihin, Raihan Sabili Izzati;
Fuady, Ikhsan
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 1 (2023): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara
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DOI: 10.62180/wsdcfk84
Industri pasar produk domestik menjadi hal yang sangat penting untuk diketahui oleh produsen karena banyak faktor yang memengaruhi intensi konsumen dalam memilih dan akhirnya membeli suatu produk domestik. Karakteristik dan persepsi khalayak menjadi faktor penentu yang memengaruhi intensi pembelian oleh konsumen. Penelitian ini ingin mengetahui faktor-faktor apa saja yang memengaruhi hal tersebut. Penelitian ini menggunakan teori etnosentrisme konsumen, persepsi harga, persepsi kualitas, dan persepsi citra merek. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh etnosentrisme konsumen, persepsi harga, persepsi kualitas, dan persepsi citra merek terhadap intensi pembelian produk domestik pada Mahasiswa Universitas Padjadjaran. Metode penelitian ini menggunakan pendekatan metode survei yaitu penyebaran kuesioner dengan teknik convenience sampling. Populasi dalam penelitian ini adalah mahasiswa Universitas Padjadjaran angkatan 2018, 2019, dan 2020 dengan jumlah sampel sebesar 129 orang. Analisis data yang digunakan dalam penelitian ini adalah uji statistik deskriptif dan linier multiple regression. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh etnosentrisme konsumen, persepsi harga, persepsi kualitas, dan persepsi citra merek terhadap intensi pembelian produk domestik pada mahasiswa Universitas Padjadjaran.
Pengaruh Kredibilitas Youtuber Terhadap Keterlibatan Mahasiswa
Eldhia, Kesya;
Fuady, Ikhsan
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 1 (2023): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara
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DOI: 10.62180/3r8ykk68
Deddy Corbuzier's YouTube account is growing quite rapidly because of a podcast content that conveys information about the Covid-19 virus. The purpose of this study was to find out how big and important the influence of communicator credibility on student behavior in responding to the Covid-19 virus. The independent variable in this study is the credibility of YouTubers with the dimensions of trust, expertise, and attractiveness. While the dependent variable in this study is student involvement with the dimensions of entertainment, negative emotion related to content, pastime, stimulation, and empowerment. This research is an explanative quantitative type using a survey method. Sampling in this study used non-probability sampling with purposive sampling method. The population used is active students of Communication Studies at Padjadjaran University batch 2020 and 2021 as many as 172 students. The data analysis technique is the analysis of validity, reliability, and linear regression. Based on the results of hypothesis testing using the t-test, youtuber credibility has an influence on student involvement in responding to the Covid-19 pandemic. This is evidenced by the t-count that X (source credibility) shows a significance value of 0.226, which is below 0.005 which means it has a significant influence on student involvement in Deddy Corbuzier's YouTube channel.
Pengaruh Narsisme Terhadap Penggunaan Instagram Reels Di Kalangan Mahasiswa
Zakiya, Aliya;
Fuady, Ikhsan
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara
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DOI: 10.62180/2wft1f40
Pada masa kini, masyarakat sering menggunakan media sosial sebagai sarana komunikasi dan informasi, salah satunya di Instagram. Selain untuk mengakses informasi, masyarakat juga dapat ikut menggunakan media sosial untuk menciptakan dan membagikan konten. Fitur-fitur menarik yang dihadirkan media sosial sebagai Instagram dan berbagai faktor lainnya mendorong masyarakat untuk menggunakan media tersebut. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh narsisme terhadap penggunaan media sosial Instagram Reels di kalangan mahasiswa. Penelitian ini menggunakan metode penelitian kuantitatif yang nantinya akan menggunakan kuesioner melalui Google Form. Teori yang digunakan dalam penelitian ini adalah teori uses and gratification. Populasi dari penelitian merupakan seluruh mahasiswa di seluruh pulau Jawa yang berusia 17 sampai dengan 24 tahun dan diambil sampel sebanyak 240 responden dengan menggunakan teknik convenience sampling. Dalam penelitian ini, pengumpulan data dilakukan melalui media sosial seperti Line dan WhatsApp pada minggu ketiga dan keempat bulan November 2022. Hasil data diolah dengan menggunakan Lisrel dengan analisis uji pemodelan atau Structural Equation Model (SEM). Berdasarkan uji yang telah dilakukan, peneliti mendapatkan hasil yakni terdapat pengaruh narsisme terhadap konsumsi dalam penggunaan Instagram Reels di kalangan mahasiswa, tetapi tidak berpengaruh pada pembuatan dan partisipasi dalam Instagram Reels.
EVALUASI DAN PENINGKATAN KOMPETENSI KADER POSYANDU DENGAN METODE LIMA LANGKAH POSYANDU
Fuady, Ikhsan;
Prasanti, Ditha
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2023): JP2N: September - Desember 2023
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara
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DOI: 10.62180/4pax6w49
Posyandu is the government's effort to improve health services for mothers and toddlers. Posyandu cadres are central figures who spearhead health services for mothers and toddlers. The low competence of posyandu cadres is a problem in itself for most rural communities. This community service (PPM) aims to evaluate and improve the competence of posyandu cadres. The service method carried out in this research was to use a five-level posyandu competition approach which was participated by 11 groups of posyandu cadres. This community service is carried out in Malangbong District, Garut Regency. The PPM participants are posyandu cadres from 11 villages in Malangbong sub-district. The posyandu cadre of each village posyandu consists of 5 cadres who will place 1 service post each. The PPM results show that cadres' initial knowledge about excellent service at Iposyandu is still relatively low. This five-step posyandu competition method is quite good in increasing the knowledge and skills of cadres in providing excellent service for mothers and toddlers in Malangbong sub-district. This recommendation from PPM suggests the need for further assistance to increase the competency of posyandu cadres in Malangbong District.