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Ikhsan Fuady
Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : PERSPEKTIF

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The Influence of Interaction and Entertainment Gratification through Ronal Surapradja's Image Perception on the Intention to Vote for West Java Students in the 2024 Regional Elections Simanjuntak, Clesia Sari Mastiur; Wibowo, Kunto Adi; Fuady, Ikhsan
PERSPEKTIF Vol. 14 No. 2 (2025): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i2.13648

Abstract

This article examines the influence of entertainment and interaction through the perception of candidate image on the intention to choose students in West Java in the 2024 Regional Elections, with Ronal Surapradja as the research subject. This research focuses on evaluating social media's effectiveness as an effective campaign strategy in shaping voting intentions, especially in building a candidate's image. This study uses the theory of uses and gratifications with a quantitative approach. Data was collected through a questionnaire, distributed to West Java students, and then analyzed using the PLS-SEM method. The study's results showed that entertainment did not significantly affect the intention to choose Ronal Surapradja, while interaction had a significant negative influence. In addition, the perception of Ronal Surapradja's image was proven to mediate the impact of entertainment on the intention to choose. Still, it did not mediate the effect of interaction on the intention to choose. These findings show the importance of the right communication strategy in building a candidate's image on social media. Thus, it is essential to know the sound management of candidate image and the implementation of effective digital communication strategies to increase connectivity with voters, especially Generation Z, who are active on social media.
Co-Authors A. Wibowo, Kunto Aaliyah Aulia Rivai Adi Wibowo, Kunto Adiputra, Andika Vinianto Adya Puspita Ali Alamsyah Kusumadinata Alicia Laurence Efendi Alyssa, Luthfia Nur Anggita Putri Meiliani Ari Rahmadhani Arshad Denanindra Hutomo Astuti, Widiawati Sri Brigitta Jocelyn Septiandra Callista, Vania Catherine Novitasari Sihaloho Dahelia Saputri Darmansyah, Sarah Stephanie Detta Rahmawan, Detta Dhita Prasanti Ditha Prasanti Ditha Prasanti Ditha Prasanti Djuara P Lubis Dwi Masrina Dzalaludin, Rama Noor Eldhia, Kesya Engkus Kuswarno Erlambang, Muhammad Fandy Erliana, Elien Erna Ernawati Ernawati, Erna Esther Aurellia Christie Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fadhia Hayya, Aqiella Fiqri, Fiqri FIRYALIA GANI SUSILA Florencia Elaine Florentius Ernesto Louis Ghiyats Hisyam Hadi Suprapto Arifin Hertantiningsih, Tifanny I, Sri Seti Irsan, Dimas Maulana iwan koswara, iwan Izzati, Raihan Sabili Jenny Ratna Suminar Kautsar, Malika Ilma Khilda Rosyidah Khoiriah, Wahidah Itsniattin Nur Kimberly Batsheva Lasut Kunto Adi Wibowo Kunto Adi Wibowo Kunto Adi Wibowo Limilia, Putri Luthfia Nur Alyssa M Aulia Akbar Maharani Bening Maitsi, Hani Najwa Mardianah Mardianah, Mardianah Maria Adiska Auliadinanti Masrofah, Masya Maula Asri Ramadhani Maulani, Ima Ismatul Maya Andina Sunarya Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Mulantara, Muhammadafi Munajat, Enjat Naftalene, Eliza Najma Najma Nurhayati Pardede, Angelica Margaretha Prasati, Ditha Priyansyah, Rifki Nur Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Purwanti Hadisiwi Puspita, Adya Putri Limilia Rachel Silalahi Rachmaniar Rachmaniar Rahmaningrum, Anggun Rama Noor Dzalaludin Ramadhani, Maula Asri Ramadhina, Az-zahra Mutiara Syofi Rangga Saptya Mohamad Permana Ratna Suminar, Jenny Richard W.E. Lumintang Rifki Nur Priyansyah Rifki Nur Priyansyah Rosyidah, Khilda S. Kunto Adi Wibowo S. Kunto Adi Wibowo SANIYA MASITA RINI Sarah Aisha Sarah Aisha Sari, Reviana Puspita Shafira Annisa Putri Shanti, Ni Ketut Rahma Pratiwi Simanjuntak, Clesia Sari Mastiur Siti Azzahra, Rahma Solihin, Raihan Sabili Izzati Sri Seti Indriani Suka, Kiran Rianetta Ginting Tegar Ramadhan S.P Titien Yusnita Titien Yusnita Titien Yusnita, Titien Vania Enjelita Moenandar VIRIANA AULIA KHADIJAH Vivian Lorence Weny Widyowati Winata, Cecilia Liusca Yulia Andriani, Yulia Yunizar , Tarisa Khairina Yusnita, Titin Yusnita Yusril Zafallah Zahra Farras Zakiya, Aliya