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Journal : Community Development Journal

Empowering Employees With Glamping As An Alternative Accommodation In The New Normal Era In Kembang Merta Village, Tabanan Regency, Bali Province Ni Desak Made Santi Diwyarthi Diwyarthi; Ni Nyoman Sukerti; I Dewa Hendri Pramana; I Wayan Jata
Community Development Journal Vol 6 No 2 (2022): Community Development Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.526 KB) | DOI: 10.33086/cdj.v6i2.3321

Abstract

The pandemic situation and the strict health protocols implemented have resulted in tourist visit decline and hotel occupancy rates decline. The government and hotel management carry out various potential businesses for the accommodation service business. In the midst of intense industry competition, the accommodation service business seeks to develop the right marketing mix by finding and understanding tourists' desires, so as to encourage tourists' decisions to stay. Tourists have different preferences for the attributes of accommodation service businesses. One of the things that are trending for tourists is choosing attractive, safe and comfortable accommodation, returning to nature, avoiding large crowds during the Covid-19 pandemic. The alternative presented by accommodation service entrepreneurs is glamping. Glamping is a contemporary phenomenon as an alternative accommodation for tourists. This glamorous camping (glamping) concept presents an alternative in camping, but still provides a sense of security and comfort in enjoying the natural atmosphere (Monita, 2019, Ferdian, 2020). Candi Kuning Tourism Village has succeeded in showing the readiness of glamping management in accepting tourists with health protocols according to the government’s rule. The revival of Bali tourism is also marked by the stretching of the increase in glamping occupancy in Candi Kuning Tourism Village, Baturiti District, Tabanan Regency. This proves the success of glamping management in a new normal era tourism, based on Industry 4.0 and Society 5.0.
Co-Authors . Syamsulbahri Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Agung, Bangsawan Satria Andini, Ni Luh Made Putri Anjani, Ayu Putu Mira Nafa Arya Saputra, I Nyoman Bambang Purwoko Bambang Purwoko Cantika, Ni Putu Ayu Chandra Chintia Pinaria, Ni Wayan Citrawati, Luh Putu Darmiati, Made Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Diwyarthi, Ni Desak Made Santi Diwyarthi Donny Muda Priyangan Eva Yuniarti Utami Gede Witarsana, I Gusti Agung Guna Saputra, I Gede Made Indra Hanifah Nurul Muthmainah I Dewa Hendri Pramana I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Adi Pratama Istani, Ni Nyoman Pusti Judijanto, Loso Juniastuti, Ni Made Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Khoiruddin Khoiruddin Komala Dewi, Ni Kadek Febriyanti Kristiono, Natal Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Loanata, Cahyo Purnomo Loso Judijanto Made Darmiati Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Mislan Sihite, Mislan Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Diwyarthi Ni Made Suastini Ni Made Suastini, Ni Made Ni Nyoman Sukerti Ni Nyoman Sukerti Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Pramana, I Dewa Putu Hendri Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putra, I Dewa Gde Angga Krisna Putri Pratiwi, Putu Dilla Reni Ariasri, Nyoman Risman Saripudin Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Saputra, Ritzky Huda Saripudin, Risman Sastra Pradnyana, Kadek Kevin Satriaadi, Komang Yogi Satriaadi Slovenia, Regita Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Utami, Eva Yuniarti Wiartha, Nyoman Gede Mas Witarsana, I Gusti Agung Gede Yuliana Dewi, Ni Gusti Ayu Made Yuni Devi Antari, Ida Ayu Nyoman