Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Annusfy

Gen Z’s Preferences in Choosing Villa in Kubu Village, Karangasem Agung, Bangsawan Satria; Diwyarthi, Ni Desak Made Santi; Jata, I Wayan; Pinaria, Ni Wayan Chintya
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/7vjdq095

Abstract

This study aims to explore Generation Z’s preferences in choosing villa accommodations in Kubu Village, Karangasem. Generation Z is known for their closeness to technology and their desire for authentic experiences in every journey. This research employs a quantitative method with a survey approach involving respondents from Generation Z who have visited the area. The findings reveal that factors such as villa facilities, price, location, as well as the uniqueness and experiences offered, are the main considerations in accommodation selection. In addition, aspects of sustainability and alignment with personal values also play an important role in their decision-making process. Generation Z tends to choose accommodations that are not only comfortable and visually appealing but also provide added social and environmental value. This study provides valuable insights for villa owners and tourism managers in designing products that match the preferences and characteristics of Generation Z in Kubu Village, Karangasem.
Co-Authors . Syamsulbahri Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Agung, Bangsawan Satria Andini, Ni Luh Made Putri Anjani, Ayu Putu Mira Nafa Arya Saputra, I Nyoman Bambang Purwoko Bambang Purwoko Cantika, Ni Putu Ayu Chandra Chintia Pinaria, Ni Wayan Citrawati, Luh Putu Darmiati, Made Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Diwyarthi, Ni Desak Made Santi Diwyarthi Eva Yuniarti Utami Gede Witarsana, I Gusti Agung Guna Saputra, I Gede Made Indra I Dewa Hendri Pramana I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Adi Pratama Istani, Ni Nyoman Pusti Judijanto, Loso Juniastuti, Ni Made Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Khoiruddin Khoiruddin Komala Dewi, Ni Kadek Febriyanti Kristiono, Natal Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Loanata, Cahyo Purnomo Loso Judijanto Made Darmiati Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Mislan Sihite, Mislan Muda Priyangan, Donny Muthmainah, Hanifah Nurul Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Diwyarthi Ni Made Suastini Ni Made Suastini, Ni Made Ni Nyoman Sukerti Ni Nyoman Sukerti Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Pramana, I Dewa Putu Hendri Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putra, I Dewa Gde Angga Krisna Putri Pratiwi, Putu Dilla Reni Ariasri, Nyoman Riani Puspasari, Ni Made Risman Saripudin Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Saputra, Ritzky Huda Saripudin, Risman Sastra Pradnyana, Kadek Kevin Satriaadi, Komang Yogi Satriaadi Slovenia, Regita Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Utami, Eva Yuniarti Wiartha, Nyoman Gede Mas Witarsana, I Gusti Agung Gede Yuliana Dewi, Ni Gusti Ayu Made Yuni Devi Antari, Ida Ayu Nyoman