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Journal : IIJSE

Marketing Efficiency Analysis of Robusta Coffee Commodity in Dampit District, Malang Regency Titania Audi Pristiani; Fatchur Rozci; Pawana Nur Indah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6137

Abstract

Dampit District, Malang Regency, is known as the largest producer of robusta coffee, with a production of 5,464 tons in 2022. Dampit's robusta coffee is globally recognized for its quality, with nearly 90% of the production exported. Farmers in this region have added value to their coffee by processing it from coffee cherries into green beans (coffee ose), which increases their income. However, tight market competition and limited farmer knowledge about marketing margins pose challenges. This study aims to analyze the product flow and marketing efficiency of Dampit's robusta coffee through marketing margin and farmers' share analyses. The research employed a qualitative descriptive method, using interviews to map the product flow into a supply chain scheme. Marketing margin and farmers' share analyses were used to evaluate efficiency. The findings identified three product flow patterns involving farmers, collectors, small traders, and large traders. Pattern II proved to be the most efficient, with a total margin of IDR 20,000 and the highest farmer's share at 76.4%. This pattern allows farmers to receive the largest share of income compared to other patterns. These results offer recommendations to enhance the welfare of robusta coffee farmers in Dampit District by optimizing efficient marketing patterns.
Co-Authors Achmad Syaifulloh Aldila, Fitri Yulinar Alvina Widya Oktaviani Andrianto, Lidya Anggraini Puspita Sari Aqil Salim, Mas Muhammad Arini, Andhini Putri Armana, Andru Autika Pramesti Ayu Hadi Pratiwi Avivah, Elmira Dhiva azam, mohamad fikri Badriah, Lailatul Bayhakhi Maulana Kaffy Salwa Cahyaningrat, Thalita Rizki Mirzanda Davina Azalia Erson Davina Azalia Erson Devani, Livia Marcella Dewi Anggun Oktaviani Dewi, Rinawati Deyon Yanuar Fitranto Dhian Satria Yudha Dita Atasa Dona Wahyuning Laily Dwi Haryanta Eka Rossalina Fitria Eko Purwanto Eliada Samuel Pasaribu Elvin Syah Huzaimi Endang Yektiningsih, Endang Ernik Ernawati Fadhillah, Nurul Fazlul Rahman Fitrianata, Muhammad Ikhsan Gilang Ramadan Hadiena, Avicena Darling Hamdi Sari Maryoni, Hamdi Sari Hamidah Hendrarini Herry Nur Faisal Herry Nur Faisal, Herry Nur Hilman Hasibur Rohman Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Purnamasari Ika Purnamasari Indah, Pawana Nur Inti, Ristani Widya Jumiatik Laila Annisa Laksmi Diana Lidyana, Novita Marsyanda Jasmine Reviyanto Maulana, Hendra Maysya Adetia Moh. Syauqil Umam Mubarokah Mubarokah Mubarokah Muhammad Imam, Muhammad Muhammad Rifal Ramadhan Mulyo, Budi Mukhamad Nadhif Syathiril Anwar Nadhif Syathiril Anwar Noor Rizkiyah Nuriah Yuliati Nurussyahban, Al Hisyam Oktavyan Dwi Irianto Oktavyan Dwi Irianto Patiung, Markus patiung Pawana Nur Indah Permana Putra, Mas Ardian Pratama, Widya Ninda Putri, Deanisa Herawati Putri, Olga Octyela Ayu Rahman, Toriq Aulia Ramadhani, Laila Risnanda, Arsita Wahyu Rizkiyah, Salsabila Putri Ainur Rizkyah, Salsabillah Alif Romandani, Ida Wahyu Rudi J Silitonga Salsabila Ika Puspita Sipayung, Khairum Ummah Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Syaputri, Marcella Eka Taufiq, Fariz Fahrezi Titania Audi Pristiani Tondang, Ika Sari William, Dewa Bramadhan Mondaynov Zhela Maritsya