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All Journal Jurnal Teknologi Perikanan dan Kelautan Jurnal Social Economic of Agriculture Journal of Indonesian Tourism and Development Studies Jurnal Pembangunan dan Alam Lestari AGRISE Habitat Jurnal Penelitian Pendidikan IPA (JPPIPA) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Jurnal Ketahanan Pangan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business G-Tech : Jurnal Teknologi Terapan International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Asian Journal of Social and Humanities
Abdul Wahib Muhaimin
Jurusan Sosial Ekonomi Fakultas Pertanian Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Analysis of Factors that Influence Consumer Satisfaction in Zest Chicken Restaurant Sumenep Rahman, Sindi Arista; Muhaimin, Abdul Wahib; Toiba, Hery
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.71480

Abstract

The rapid growth in the number of fast food restaurants in Sumenep City has resulted in a high level of competition so that every restaurant needs to create consumer satisfaction both from product and service elements. This research aims to analyze the factors that contribute to consumer purchasing decisions and analyze consumer satisfaction with the performance of the Zest Chicken-Geprek Lek Djo Restaurant, Sumenep City. The research location was carried out purposively and the sample method used was Accidental Sampling, totaling 100 people. The data used in this research are primary data and secondary data. The data analysis method uses Factor Analysis, Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The research results show that there are four factors formed consisting of 18 attributes. Two attributes that are not included in the formation of factors are Help to Help Choose Products and Individual Attention. Overall the level of consumer satisfaction with restaurant performance is categorized as satisfied because the CSI value is 75.20%. However, the attributes that need to be prioritized in improving performance are the attributes in the first quadrant, namely speed of presenting products, comfortable operating hours, greetings and thanks by the waiter. The implications of this research are that restaurants can improve service attributes, namely the friendliness of employees in Quadrant I and add employees
Optimization of Production Inputs For Potato Farming In Sumber Brantas Village, Bumiaji District, Batu City Lilis Syarifatul Karima; Dyah Erni Widyastuti; Gumoyo Mumpuningsih; Abdul Wahib Muhaimin; Riyanti Isaskar
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.449

Abstract

Potatoes are a vital horticultural commodity in Indonesia, serving as an alternative staple food and an industrial raw material. However, potato farming in Sumber Brantas Village, Bumiaji District, Batu City faces inefficiencies due to excessive use of inputs, such as seeds and fertilizers, and financial constraints arising from rising input costs. This study aims to evaluate the efficiency and optimization of production inputs in potato farming to enhance productivity and sustainability. A quantitative research approach was employed, with data collected from 50 potato farmers through interviews and questionnaires. The Cobb-Douglas production function was used to analyze input efficiency, supported by classical assumption tests, including multicollinearity, heteroscedasticity, and normality tests. The findings reveal that land area and seeds are relatively efficient inputs, while fertilizers, pesticides, and labor remain inefficient and underutilized. Further optimization analysis showed that none of the production inputs had achieved optimal levels, indicating overuse in some cases and underutilization in others. These inefficiencies significantly limit production outcomes. The study concludes that targeted interventions are required to optimize resource allocation and improve input management. These insights provide valuable recommendations for farmers and policymakers to enhance agricultural productivity and economic viability in the region, contributing to more sustainable potato farming practices.
FINDING THE STRATEGY OF SUSTAINABLE COMPETITIVE ADVANTAGE: CORE COMPETENCE ON MELON CULTIVATION WITH RESOURCE-BASED VIEW APPROACH Suhartini, Suhartini; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22379

Abstract

Sustainable competitive advantage is an advantage that is achieved continuously by implementing strategies to attain unique values that competitors do not own. This research aims to identify resources and capabilities, analyze core competencies, and formulate strategies for sustainable competitive advantage in melon farming with the Resource-Based View (RBV) approach at Djoyo Tani. The research was conducted in November-December 2023 with a case study type. Respondents were selected by purposive sampling with 7 key informants. The analytical tools used were value chain analysis, VRIO framework analysis, and ANP. The results showed that melon farming has 40 resources and 25 capabilities. The core competencies of melon farming come from 11 resources and 4 capabilities. The most dominant competencies for achieving sustainable competitive advantage are Innovation (0.16163), Melon Cultivation Ability (0.14155), and Green House (0.13187). Meanwhile, alternative business strategies to achieve sustainable competitive advantage that can be implemented by melon farms are differentiation strategies. By implementing a differentiation strategy, Djoyo Tani can bring out its uniqueness or characteristics, so that it can be an attraction for consumers that is not owned by other melon farmers. The differentiation strategies that can be applied by Djoyo Tani in the future are (1) Developing its business horizontally; (2) Developing innovations in the melon cultivation process by applying the concept of smart farming based on the Internet of Things (IoT); and (3) Marketing through the utilization of Digital marketing technology.
Enhancing the supply chain performance of Kayumas specialty coffee based on the SCOR-ANP approach Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4609

Abstract

Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.
STRATEGIES FOR IMPROVING SUPPLY CHAIN PERFORMANCE OF KAYUMAS SPECIALTY COFFEE Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.3

Abstract

Performance evaluation is essential in defining supply chain strategies because by taking measurements, companies can find out how the business processes in the supply chain are running and formulate strategic policies to improve supply chain performance. Specialty coffee is a premium coffee with a unique aroma and flavor originating from a specific region, and it is easy to trace its origin from the farm to the consumer. This study aims to evaluate the performance of the Kayumas specialty coffee supply chain using the SCOR-ANP method and determine performance improvement strategies using ANP analysis. The research results can be concluded that (1) Kayumas specialty coffee supply chain consists of farmers, farmer groups, distributors/resellers, and consumers, (2) the performance position of Kayumas specialty coffee is inferior, (3) the performance improvement strategy needed to improve product quality is a partnership between supply chain members to reach a price agreement.
ANALYSIS OF COMPETITIVENESS AND THE IMPACT OF GOVERNMENT POLICIES ON DAIRY COMMODITIES IN PASURUAN DISTRICT yulianti, Nurdiana; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.4

Abstract

Milk is a food commodity that Indonesia continues to import in large quantities and continues to increase every year. This happens because demand continues to increase and cannot be matched by domestic production. This study aims to determine the competitiveness of dairy milk in Lekkok District, Pasuruan Regency which is the area with the largest dairy cattle population in East Java through the Policy Analysis Matrix (PAM) method. The analysis shows that the PCR value is -0.54 (<1), meaning that milk cultivated by farmers has a competitive advantage. The value of DRCR is 0.02 (<1) indicating that the milk cultivated by farmers also has a comparative. Overall, the input-output policy implemented by the government has not fully benefited farmers. The results of the sensitivity analysis showed that when the rupiah exchange rate weakened at 10% and 20%, the costs incurred by farmers increased and were directly proportional to the revenues that also increased.
Risk management in developing marketing strategy for organic rice in Kediri Regency [Manajemen risiko dalam pengembangan strategi pemasaran beras organik di Kabupaten Kediri] Haried, Dio Nanda; Muhaimin, Abdul Wahib; Andriani, Dwi Retno; Yulianti, Nurdiana
Jurnal Teknologi & Industri Hasil Pertanian Vol 30, No 1 (2025): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v30i1.35-49

Abstract

The current development of marketing has been experiencing growth over time. Every activity carried out by marketing efforts results in impacts or risks. Assessing marketing activity risks allows marketers to control and monitor each risk and ultimately achieve their company's strategies. This research aimed to analyze the marketing risks of organic rice in Kediri Regency and formulate risk mitigation strategies for marketing organic rice in Kediri Regency. Expert respondents in this study were seven individuals selected through a census method who were organic rice marketers in the Kediri Regency. This study used nine marketing risk variables and 22 marketing risk indicators. The methods employed included Fuzzy Failure Mode Effect Analysis (FFMEA) and Analytical Hierarchy Process (AHP). FFMEA aimed to identify risks and provide risk assessments, while AHP aimed to determine alternative strategies for marketing risks. The results of the study showed that the highest priority risk levels and marketing risks included uncertainty in organic rice demand, price competition, limitations in sales areas, consumers' lack of familiarity with the target product, limited knowledge about sustainable technology, sorting practices that did not meet standards, packaging that affected product durability, minimal knowledge related to digital payments, and lack of partnership information. Nine strategies were proposed to minimize the existing risks, namely expanding digital marketing channels, offering product bundles, strengthening sales through cooperation with local stores, creating promotional media, conducting marketing management training, optimizing existing processes, improving packaging quality according to standards, financial planning related to business development, and improving information flow between partnerships.
Purchasing Decision for Crystal Guava Fruit: Influence of Product Attributes, Attitudes, and Consumer Interest Hendro Priyo Tri Utomo; Abdul Wahib Muhaimin; Riyanti Isaskar
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 1 (2025): February 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i1.107-117

Abstract

Crystal guava (Psidium guajava L.) holds significant growth potential in Indonesia due to its large fruit size, immaculate flesh, minimal seed content (less than 3%), and high vitamin C levels. However, production faces challenges such as inconsistencies in quality and freshness, variations in fruit shape that deviate from market preferences, and inconsistent quality among farmers in Bojonegoro Regency. This study investigates the impact of product attributes, customer attitudes, and consumer interest on purchasing decisions for crystal guava in the region. A descriptive quantitative approach was employed, utilizing Structural Equation Modeling (SEM) with Warp Partial Least Square (WarpPLS). Primary data were gathered through structured questionnaires with 117 respondents, while secondary data were obtained from literature reviews using a non-probability sampling method. The results reveal that product attributes positively influence customer attitudes and consumer interest. Additionally, consumer interest and attitudes significantly affect purchasing decisions. The study underscores the importance of improving product quality and consistency to enhance customer perceptions and interest. Addressing these issues will not only meet consumer expectations but also boost market demand for crystal guava in Bojonegoro Regency. Strengthening product attributes is critical to fostering favorable attitudes, increasing interest, and driving purchasing decisions. Keywords: Consumer attitudes, Consumer interests, Crystal guava fruit, Product attributes, Purchase decisions.
Determining Factors of Sustainable Agriculture Practices: A Case Study in East Java Shaleh, Mohammad Ilyas; Muhaimin, Abdul Wahib; Toiba, Hery
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.34

Abstract

Environmental unfriendly agriculture has become a major concern in various countries due to population growth, climate change, and excessive use of natural resources. It is important to adopt sustainable farming practices such as organic farming, wise natural resource management, and environmentally friendly technologies to enhance productivity without harming the surrounding environment. This research aims to identify the factors influencing farmers' adoption of sustainable agricultural practices in East Java, Indonesia. The study was conducted in Lawang, Malang Regency, East Java, through direct surveys and interviews with farmers using questionnaires. Data analysis was performed using the multivariate probit (MVP) method to identify factors affecting the adoption of sustainable agricultural practices. The results indicate that education, land area, side jobs, and partnerships have a positive and significant impact on the adoption of sustainable farming practices such as the use of organic fertilizers. However, farming experience and participation in communal activities have a negative impact on the adoption of such practices. Farmers with higher education levels, larger land areas, side jobs, and partnerships are more likely to adopt sustainable farming practices. Conversely, farmers with longer farming experience and active participation in communal activities tend to be less interested in adopting these practices.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.
Co-Authors Abdullah Said, Abdullah Agus Tjahjono Agustina Shinta Agustina Shinta Bias Tri Banadi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Dafit Bayu Prasetiyo Dedy Afrengki Dhyaksa Anggara Nugraha Dina Novia Priminingtyas Dina Novia Priminingtyas Djauharie, M. Edo Nanda Pratama Djoko Koestiono Dwi Nirnia Ari Cahyani Dwi Retno Andriani Dyah Erni Widyastuti Eldisthia, Erika Faizal, Febriananda Fikriah Fikriah Fikroh, Nubdatul Fitria Dina Riana Gumoyo Mumpuningsih Handy Tribawana Putra, Handy Tribawana Haried, Dio Nanda Hasna Luthfiyyan Febriandani Hendro Priyo Tri Utomo Hermansyah, Dhany Hery Toiba Illu, Abraham Isma Munawaroh Johan Dermawan, Johan Koderi Lilis Syarifatul Karima Maulida, Silvana Murning Nadhi Rotur Rochimah Nikmatul Khoiriyah Nirmala, Arlia Renaswari Novi Haryati Novita Kartika Kusuma Wardani Nuddin Harahab Nugroho, Tri Wahyu Nuhfil Hanani Palupi Palupi Prabowo, Meydo Omar Zyahrizal Pramudita, Ranatasya Raizzawaty, Azza Maulaya Ainnas Ratya Anindita Rini Dwiastuti Risanda, Aisya Riyanti Isaskar Rosalina Nisa Aminata, Rosalina Nisa Sa'diyah, Chalimatus Safitri, Husnul Ika Satriyo Ihsan Radityo Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvana Maulidah Sindi Arista Rahman Soemarno Soemarno Sri Ratna Triyasari, Sri Ratna Suhardoyo, Favian Arsyi Suhartini Suhartini Supriyadi Suyadi Suyadi Syafrial Syafrial Ulinnuha, Husna Werdiavy, Renno yulianti, Nurdiana Zainal Abidin