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Minat Berwisata Generasi Milenial ke Ekowisata Pesisir Clungup Mangrove Conservation (CMC) Tiga Warna di Kabupaten Malang, Jawa Timur Abidin, Zainal; Harahab, Nuddin; Muhaimin, Abdul Wahib; Prabowo, Meydo Omar Zyahrizal
Buletin Ilmiah Marina Sosial Ekonomi Kelautan dan Perikanan Vol 9, No 2 (2023): Desember 2023
Publisher : Research Center for Marine and Fisheries Socio-Economic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/marina.v9i2.11907

Abstract

Perpaduan antara konsep pariwisata dan konservasi menjadi tren pengelolaan wisata masa depan. Ekowisata Clungup Mangrove Conservation (CMC) di Kabupaten Malang, Indonesia merupakan salah satu community based ecotourism yang konsisten menerapkan prinsip ekowisata. Adanya perbedaan kepedulian lingkungan di antara pengunjung ataupun masyarakat, termasuk generasi milenial, menyebabkan minat berkunjung ke destinasi ekowisata CMC yang telah menerapkan prinsip ekowisata pun belum seberapa pulih. Untuk itu, penelitian ini bertujuan untuk (1) menganalisis peran kepedulian lingkungan generasi milenial dalam menentukan minat berkunjung dan (2) menganalisis peran konstruk TPB (theory of planned behavior) dalam memediasi pengaruh kepedulian lingkungan terhadap minat berkunjung. Penelitian eksplanatori ini menggunakan metode survei terhadap pengunjung milenial domestik ekowisata pesisir CMC Tiga Warna pada bulan Mei—Juni 2022. Responden penelitian ini sebanyak 628 pengunjung. Metode analisis data menggunakan SEM-WarpPLS. Hasil penelitian menunjukkan bahwa adanya kepedulian lingkungan generasi milenial dapat menentukan minat berkunjung ke ekowisata pesisir karena efektifnya peran mediasi konstruk TPB (sikap, norma subjektif, dan persepsi kontrol perilaku). Temuan riset ini memperluas penerapan TPB karena menempatkan konstruk TPB sebagai mediating variable peran kepedulian lingkungan terhadap minat kunjungan wisatawan milenial ke ekowisata pesisir. Perlu peningkatan persepsi kontrol perilaku sebagai prediktor utama minat berwisata, disusul dengan peningkatan norma subjektif ataupun sikap. Pemerintah daerah perlu terus menjaga situasi perekonomian agar kondusif sehingga memampukan ekonomi masyarakat termasuk untuk pengeluaran berwisata, membuat pengunjung yakin, mau, dan mampu, serta memiliki sumber daya yang cukup mendukung pengeluaran untuk berwisata. Title : Millennial Visit Intention to the Clungup Mangrove Conservation (CMC) Tiga Warna Coastal Ecotourism in Malang Regency, East JavaThe integration of tourism with conservation principles is a future tourist management trend. Clungup Mangrove Conservation (CMC) ecotourism in Malang Regency, Indonesia, is a community-based ecotourism that adheres to the ecotourism idea. The CMC ecotourism destination, which has applied the philosophy of ecotourism that has not yet recovered, attracts visitors, including millennials, because of their environmental concerns. For this reason, this study aims to (1) analyze the role of the millennial generation’s environmental concern in determining the visit intention, (2) analyze the role of the TPB construct (Theory of Planned Behavior) in mediating the influence of environmental concern on the visit intention. This explanatory research uses a survey method for domestic visitors to the “CMC Tiga Warna” coastal ecotourism in May-June 2022. These research respondents were 628 domestic visitors. The data analysis method uses SEM-WarpPLS. Due to the successful involvement of TPB construct mediation (attitudes, subjective norms, and perceptions of behaviour control), millennials’ environmental concerns may impact their interest in coastal ecotourism. TPB’s construct position as a mediator variable between environmental concern and millennial visitors’ visit intention in coastal ecotourism boosted its utilisation. As the main predictor of visit intention, behavioural control must be increased, followed by subjective norms and attitudes. Local governments must keep the economy healthy to keep travel expenses rising. They also require enough money for trip.
Analysis of Factors that Influence Consumer Satisfaction in Zest Chicken Restaurant Sumenep Rahman, Sindi Arista; Muhaimin, Abdul Wahib; Toiba, Hery
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.71480

Abstract

The rapid growth in the number of fast food restaurants in Sumenep City has resulted in a high level of competition so that every restaurant needs to create consumer satisfaction both from product and service elements. This research aims to analyze the factors that contribute to consumer purchasing decisions and analyze consumer satisfaction with the performance of the Zest Chicken-Geprek Lek Djo Restaurant, Sumenep City. The research location was carried out purposively and the sample method used was Accidental Sampling, totaling 100 people. The data used in this research are primary data and secondary data. The data analysis method uses Factor Analysis, Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The research results show that there are four factors formed consisting of 18 attributes. Two attributes that are not included in the formation of factors are Help to Help Choose Products and Individual Attention. Overall the level of consumer satisfaction with restaurant performance is categorized as satisfied because the CSI value is 75.20%. However, the attributes that need to be prioritized in improving performance are the attributes in the first quadrant, namely speed of presenting products, comfortable operating hours, greetings and thanks by the waiter. The implications of this research are that restaurants can improve service attributes, namely the friendliness of employees in Quadrant I and add employees
Consumer Behavior of Potato Donuts in Malang, Indonesia: An Extended Theory of Planned Behavior (ETPB) Approach Munawaroh, Isma; Muhaimin, Abdul Wahib; Isaskar, Riyanti
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31092

Abstract

The potato donut industry has experienced a decline in revenue, compounded by consumer complaints regarding service quality post-COVID-19. Understanding consumer behavior and seller service standards is crucial for enhancing purchasing decisions. This study aims to investigate the influence of attitude towards behavior, subjective norms, perceived behavioral control, and service quality on purchase intention for potato donuts, as well as the impact of service quality and behavioral control on purchase decisions, and the pivotal role of purchase intention therein. A sample of 70 respondents aged 15-55 participated, with primary data collection conducted via online questionnaires distributed through Google Forms in November 2023. Structural equation modeling (SEM) analysis performed using WarpPLS 8.0 software revealed that attitudes towards behavior, subjective norms, and perceived behavioral control positively and significantly influenced purchase intention for potato donuts, while service quality yielded no significant effect. Neither perceived behavioral control nor service quality exerted influence on purchase decisions for potato donuts. Notably, purchase intention emerged as a highly significant determinant of purchase decisions.
Analysis on Farmers' Decision-Making Processes Regarding Sustainable Agricultural Practices: A Case Study in Kademangan, Pagelaran, Malang, Indonesia Bias Tri Banadi; Muhaimin, Abdul Wahib; Shinta, Agustina
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31689

Abstract

Pagelaran, located in Malang, is among the seven key rice-producing regions, encompassing an agricultural expanse of 2,592 hectares. Despite this, a notable scarcity persists in the adoption of sustainable agricultural practices among local farmers, such as the utilization of organic fertilizers and integrated pest and disease management within their agricultural enterprises. The investigation centered on Kademangan, Pagelaran, Malang, Indonesia. Employing a purposive sampling approach, the study engaged 66 respondents. Data synthesis encompassed primary and secondary sources. Methodologies encompassed descriptive analysis, Structural Equation Model (SEM), and Analytical Hierarchy Process (AHP). Outcomes underscored the significant impact of innovation characteristics on farmers' attitudes, intentions, and decisions. Additionally, attitudes and moral norms emerged as influential determinants of farmers' intentions and decisions. Perceived behavioral control and intentions were pivotal in shaping farmers' decisions. Notably, strategies aimed at enhancing farmer capacity pertaining to sustainable agriculture emerged as paramount in augmenting its implementation, as per the study's findings.
Optimization of Production Inputs For Potato Farming In Sumber Brantas Village, Bumiaji District, Batu City Lilis Syarifatul Karima; Dyah Erni Widyastuti; Gumoyo Mumpuningsih; Abdul Wahib Muhaimin; Riyanti Isaskar
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.449

Abstract

Potatoes are a vital horticultural commodity in Indonesia, serving as an alternative staple food and an industrial raw material. However, potato farming in Sumber Brantas Village, Bumiaji District, Batu City faces inefficiencies due to excessive use of inputs, such as seeds and fertilizers, and financial constraints arising from rising input costs. This study aims to evaluate the efficiency and optimization of production inputs in potato farming to enhance productivity and sustainability. A quantitative research approach was employed, with data collected from 50 potato farmers through interviews and questionnaires. The Cobb-Douglas production function was used to analyze input efficiency, supported by classical assumption tests, including multicollinearity, heteroscedasticity, and normality tests. The findings reveal that land area and seeds are relatively efficient inputs, while fertilizers, pesticides, and labor remain inefficient and underutilized. Further optimization analysis showed that none of the production inputs had achieved optimal levels, indicating overuse in some cases and underutilization in others. These inefficiencies significantly limit production outcomes. The study concludes that targeted interventions are required to optimize resource allocation and improve input management. These insights provide valuable recommendations for farmers and policymakers to enhance agricultural productivity and economic viability in the region, contributing to more sustainable potato farming practices.
FINDING THE STRATEGY OF SUSTAINABLE COMPETITIVE ADVANTAGE: CORE COMPETENCE ON MELON CULTIVATION WITH RESOURCE-BASED VIEW APPROACH Suhartini, Suhartini; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22379

Abstract

Sustainable competitive advantage is an advantage that is achieved continuously by implementing strategies to attain unique values that competitors do not own. This research aims to identify resources and capabilities, analyze core competencies, and formulate strategies for sustainable competitive advantage in melon farming with the Resource-Based View (RBV) approach at Djoyo Tani. The research was conducted in November-December 2023 with a case study type. Respondents were selected by purposive sampling with 7 key informants. The analytical tools used were value chain analysis, VRIO framework analysis, and ANP. The results showed that melon farming has 40 resources and 25 capabilities. The core competencies of melon farming come from 11 resources and 4 capabilities. The most dominant competencies for achieving sustainable competitive advantage are Innovation (0.16163), Melon Cultivation Ability (0.14155), and Green House (0.13187). Meanwhile, alternative business strategies to achieve sustainable competitive advantage that can be implemented by melon farms are differentiation strategies. By implementing a differentiation strategy, Djoyo Tani can bring out its uniqueness or characteristics, so that it can be an attraction for consumers that is not owned by other melon farmers. The differentiation strategies that can be applied by Djoyo Tani in the future are (1) Developing its business horizontally; (2) Developing innovations in the melon cultivation process by applying the concept of smart farming based on the Internet of Things (IoT); and (3) Marketing through the utilization of Digital marketing technology.
Enhancing the supply chain performance of Kayumas specialty coffee based on the SCOR-ANP approach Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4609

Abstract

Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.
STRATEGIES FOR IMPROVING SUPPLY CHAIN PERFORMANCE OF KAYUMAS SPECIALTY COFFEE Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.3

Abstract

Performance evaluation is essential in defining supply chain strategies because by taking measurements, companies can find out how the business processes in the supply chain are running and formulate strategic policies to improve supply chain performance. Specialty coffee is a premium coffee with a unique aroma and flavor originating from a specific region, and it is easy to trace its origin from the farm to the consumer. This study aims to evaluate the performance of the Kayumas specialty coffee supply chain using the SCOR-ANP method and determine performance improvement strategies using ANP analysis. The research results can be concluded that (1) Kayumas specialty coffee supply chain consists of farmers, farmer groups, distributors/resellers, and consumers, (2) the performance position of Kayumas specialty coffee is inferior, (3) the performance improvement strategy needed to improve product quality is a partnership between supply chain members to reach a price agreement.
ANALYSIS OF COMPETITIVENESS AND THE IMPACT OF GOVERNMENT POLICIES ON DAIRY COMMODITIES IN PASURUAN DISTRICT yulianti, Nurdiana; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.4

Abstract

Milk is a food commodity that Indonesia continues to import in large quantities and continues to increase every year. This happens because demand continues to increase and cannot be matched by domestic production. This study aims to determine the competitiveness of dairy milk in Lekkok District, Pasuruan Regency which is the area with the largest dairy cattle population in East Java through the Policy Analysis Matrix (PAM) method. The analysis shows that the PCR value is -0.54 (<1), meaning that milk cultivated by farmers has a competitive advantage. The value of DRCR is 0.02 (<1) indicating that the milk cultivated by farmers also has a comparative. Overall, the input-output policy implemented by the government has not fully benefited farmers. The results of the sensitivity analysis showed that when the rupiah exchange rate weakened at 10% and 20%, the costs incurred by farmers increased and were directly proportional to the revenues that also increased.
Risk management in developing marketing strategy for organic rice in Kediri Regency [Manajemen risiko dalam pengembangan strategi pemasaran beras organik di Kabupaten Kediri] Haried, Dio Nanda; Muhaimin, Abdul Wahib; Andriani, Dwi Retno; Yulianti, Nurdiana
Jurnal Teknologi & Industri Hasil Pertanian Vol 30, No 1 (2025): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v30i1.35-49

Abstract

The current development of marketing has been experiencing growth over time. Every activity carried out by marketing efforts results in impacts or risks. Assessing marketing activity risks allows marketers to control and monitor each risk and ultimately achieve their company's strategies. This research aimed to analyze the marketing risks of organic rice in Kediri Regency and formulate risk mitigation strategies for marketing organic rice in Kediri Regency. Expert respondents in this study were seven individuals selected through a census method who were organic rice marketers in the Kediri Regency. This study used nine marketing risk variables and 22 marketing risk indicators. The methods employed included Fuzzy Failure Mode Effect Analysis (FFMEA) and Analytical Hierarchy Process (AHP). FFMEA aimed to identify risks and provide risk assessments, while AHP aimed to determine alternative strategies for marketing risks. The results of the study showed that the highest priority risk levels and marketing risks included uncertainty in organic rice demand, price competition, limitations in sales areas, consumers' lack of familiarity with the target product, limited knowledge about sustainable technology, sorting practices that did not meet standards, packaging that affected product durability, minimal knowledge related to digital payments, and lack of partnership information. Nine strategies were proposed to minimize the existing risks, namely expanding digital marketing channels, offering product bundles, strengthening sales through cooperation with local stores, creating promotional media, conducting marketing management training, optimizing existing processes, improving packaging quality according to standards, financial planning related to business development, and improving information flow between partnerships.