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All Journal Jurnal Social Economic of Agriculture Jurnal Pembangunan dan Alam Lestari AGRISE Habitat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Jurnal Ketahanan Pangan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business G-Tech : Jurnal Teknologi Terapan Asian Journal of Social and Humanities
Abdul Wahib Muhaimin
Jurusan Sosial Ekonomi Fakultas Pertanian Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences Other

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Purchasing Decision for Crystal Guava Fruit: Influence of Product Attributes, Attitudes, and Consumer Interest Hendro Priyo Tri Utomo; Abdul Wahib Muhaimin; Riyanti Isaskar
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 1 (2025): February 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i1.107-117

Abstract

Crystal guava (Psidium guajava L.) holds significant growth potential in Indonesia due to its large fruit size, immaculate flesh, minimal seed content (less than 3%), and high vitamin C levels. However, production faces challenges such as inconsistencies in quality and freshness, variations in fruit shape that deviate from market preferences, and inconsistent quality among farmers in Bojonegoro Regency. This study investigates the impact of product attributes, customer attitudes, and consumer interest on purchasing decisions for crystal guava in the region. A descriptive quantitative approach was employed, utilizing Structural Equation Modeling (SEM) with Warp Partial Least Square (WarpPLS). Primary data were gathered through structured questionnaires with 117 respondents, while secondary data were obtained from literature reviews using a non-probability sampling method. The results reveal that product attributes positively influence customer attitudes and consumer interest. Additionally, consumer interest and attitudes significantly affect purchasing decisions. The study underscores the importance of improving product quality and consistency to enhance customer perceptions and interest. Addressing these issues will not only meet consumer expectations but also boost market demand for crystal guava in Bojonegoro Regency. Strengthening product attributes is critical to fostering favorable attitudes, increasing interest, and driving purchasing decisions. Keywords: Consumer attitudes, Consumer interests, Crystal guava fruit, Product attributes, Purchase decisions.
Determining Factors of Sustainable Agriculture Practices: A Case Study in East Java Shaleh, Mohammad Ilyas; Muhaimin, Abdul Wahib; Toiba, Hery
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.34

Abstract

Environmental unfriendly agriculture has become a major concern in various countries due to population growth, climate change, and excessive use of natural resources. It is important to adopt sustainable farming practices such as organic farming, wise natural resource management, and environmentally friendly technologies to enhance productivity without harming the surrounding environment. This research aims to identify the factors influencing farmers' adoption of sustainable agricultural practices in East Java, Indonesia. The study was conducted in Lawang, Malang Regency, East Java, through direct surveys and interviews with farmers using questionnaires. Data analysis was performed using the multivariate probit (MVP) method to identify factors affecting the adoption of sustainable agricultural practices. The results indicate that education, land area, side jobs, and partnerships have a positive and significant impact on the adoption of sustainable farming practices such as the use of organic fertilizers. However, farming experience and participation in communal activities have a negative impact on the adoption of such practices. Farmers with higher education levels, larger land areas, side jobs, and partnerships are more likely to adopt sustainable farming practices. Conversely, farmers with longer farming experience and active participation in communal activities tend to be less interested in adopting these practices.
The Role of Social Media Marketing and Store Image in Educating Consumers and Shaping Purchase Decisions of Fresh Vegetables in Malang Suhendra, Frisca Sari; Muhaimin, Abdul Wahib; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11505

Abstract

The rapid development of information and communication technology has transformed business competition, including in the fresh vegetable retail sector in Malang. The main problem faced by vegetable stores is the increasingly intense competition due to the growth of stores with similar business models, requiring effective marketing communication strategies. This study aims to analyze the direct and indirect influence of Social Media Marketing and Store Image on consumer Purchase Decisions, with Purchase Intention as a mediating variable, at Warung Sayur Segar. The research employed a quantitative approach with purposive sampling involving 100 respondents who had purchased at least once and followed the store’s Instagram account. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with WarpPLS 8.0 software. The results show that both Social Media Marketing and Store Image have a positive and significant effect on Purchase Intention and Purchase Decisions. Furthermore, Purchase Intention significantly mediates the relationship between the two independent variables and Purchase Decisions. The findings conclude that social media functions not only as a marketing tool but also as an informal educational medium that enhances consumer awareness of nutrition, product quality, and healthy consumption, thereby contributing to science literacy in everyday decision making.
THE LEVEL OF CUSTOMER SATISFACTION WITH THE MARKETING MIX (9P) IN KOPI NAKO SLIPI Djauharie, M. Edo Nanda Pratama; Muhaimin, Abdul Wahib; Haryati, Novi; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.2

Abstract

Marketing strategy is a way to gain competitive advantage for companies that produce goods or services. The importance of analyzing the value of the level of customer satisfaction with the company's marketing mix to determine the characteristics of consumers, the level of importance and performance of the company's marketing mix and the level of customer satisfaction. With this research, it is hoped that the company can improve and develop its marketing strategy and provide recommendations to improve the performance of the marketing mix (9P). This research uses a descriptive quantitative approach and was conducted in December 2021-February 2022. The research method used is Importance Performance Index and Customer Satisfaction Index. The research respondents were 90 people using purposive sampling method and processed using SPSS 26 and Microsoft Excel. Based on the results of the Importance Performance Analysis, the overall results have an average value of the indicator suitability level at the Nako Slipi Coffee Shop of 91.37 %. This value is included in the good category. However, the indicator performance level has not reached 100% so that the store needs to improve the performance indicators of the marketing mix attributes which are still unsatisfactory, especially on the promotional media indicator (X4.2). Based on the results of the analysis using the Customer Satisfaction Index, the general level of customer satisfaction is 87.20 % and is included in the very satisfied category. This explains that most consumers are very satisfied with the performance of the marketing mix attributes (9P) carried out by the Nako Slipi Coffee Shop in general.
Improving Employee Productivity Through TQM with the Meditating effect of ICR Werdiavy, Renno; Muhaimin, Abdul Wahib; Maulidah, Silvana
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.14

Abstract

Because of the high level of competition, businesses need to have an excellent quality management system, which they may attain through Total Quality Management (TQM), to improve their chances of succeeding in the marketplace. It will benefit the productivity of the company's personnel, who are the primary resource in any activity the organization undertakes. ICR needs to be supported by the deployment of TQM in the organization. This demands the company's employees be prepared to face change and improve the quality of their products and processes. This study aims to investigate the impact of TQM dimensions on employee productivity and the function that ICR plays as a mediator in the connection between TQM and employee productivity. Between the months of January and March of 2022, this investigation was carried out at a cocoa agroindustry company located in Bali. Total sampling, also known as a census, is the method of data collection, and structural equation modeling using partial least squares is the approach selected for data analysis (SEM-PLS). According to the findings, the TQM component has a beneficial impact on staff productivity and helps to promote the effect of change readiness, which acts as a mediator.
Structural Equation Modelling to Measure Perceptions, Interests and Their Influence on Young People's Intention to Venture into Agriculture Safitri, Husnul Ika; Muhaimin, Abdul Wahib; Nugroho, Tri Wahyu
Agro Bali : Agricultural Journal Vol 7, No 3 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i3.1833

Abstract

The declining number of farmers is a prominent problem in the agricultural sector. On the other hand, interest in engaging in agriculture, especially among the younger generation, has also declined. The younger generation tends to perceive working in agriculture as unprofitable. The young generation's intentions can be influenced by their perception and interest. This study aims to analyze the effect of young people's perceptions on interest and intention to work in the agricultural sector, analyze the effect of interest on intention and analyze the effect of perception on intention mediated by interest. The research was conducted in Jampet Village, Ngasem District, Bojonegoro Regency. A survey of 100 youths aged 15-35 in Jampet Village explored their perceptions and interests in agriculture through distributed questionnaires. Informants were determined using the purposive sampling method, and data were analyzed using the SEM method. In accordance with the test results, perception has a positive and significant influence on interest of 78.2% with a coefficient value of 0.782, and directly has a positive effect of 48.2% on the intention of the younger generation in business in agriculture; in addition, the interest variable also has a positive and significant influence of 46% on the intention of the younger generation to go directly into the agricultural sector. In comparison, the effect of perception on intention mediated by the interest variable shows positive and significant results of 35.9%.
Pengaruh Atribut Produk, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Ikan Segar Serta Dampaknya Pada Loyalitas Konsumen Di Pasar Besar Malang Raizzawaty, Azza Maulaya Ainnas; Setiawan, Budi; Muhaimin, Abdul Wahib
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.8

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk, kualitas pelayanan dan lokasi terhadap keputusan pembelian ikan segar dan bagaimana dampaknya pada loyalitas konsumen di Pasar Besar Malang. Metode penelitian ini secara kuantitatif deskriptif menggunakan analisis Structural Equation Modeling (SEM) dengan pendekatan Warp Partial Least Square (WarpPLS). Data primer diperoleh melalui wawancara dan pengisian kuesioner secara online, serta observasi lapang. Sedangkan data sekunder diperoleh melalui studi literatur dari berbagai sumber terkait. Penarikan sampel dilakukan berdasarkan teknik nonprobability sampling dan terpilihlah 160 sampel sebagai responden dalam penelitian ini. Hasil penelitian menunjukkan bahwa atribut produk berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian dan keputusan pembelian berpengaruh positif dan signifikan terhadap loyalitas konsumen.
Pengaruh Atribut Produk, Sikap dan Minat Konsumen Terhadap Keputusan Pembelian Buah Jeruk Lokal di Kota Malang Eldisthia, Erika; Muhaimin, Abdul Wahib; Setiawan, Budi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.01

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk, sikap konsumen dan minat konsumen terhadap keputusan pembelian buah jeruk lokal pada konsumen di Kota Malang. Metode penelitian ini secara kuantitatif deskriptif menggunakan analisis Structural Equation Modeling(SEM) dengan pendekatan Warp Partial Least Square(WarpPLS). Data primer diperoleh melalui pengisian kuesioner sebagai media wawancara secara online. Sedangkan data sekunder diperoleh melalui studi literatur dari berbagai sumber terkait. Penarikan sampel dilakukan berdasarkan teknik nonprobabilitysampling dan terpilihlah 124 sampel sebagai responden dalam penelitian ini. Hasil penelitian menunjukkan bahwa atribut produk berpengaruh positif dan signifikan terhadap sikap dan minat konsumen, sikap konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian, Minat Konsumen positif dan signifikan terhadap keputusan pembelian
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kopi Herbal Melalui Sikap dan Minat Beli Konsumen Sebagai Variabel Mediasi Fikroh, Nubdatul; Muhaimin, Abdul Wahib; Maulidah, Silvana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.22

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian melalui sikap dan niat membeli sebagai variabel mediasi. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan teknik non-probability sampling dengan menggunakan metode purposive sampling, dengan sampel sebanyak 105 orang konsumen kopi herbal “Akar Jaya” di Kecamatan Sangkapura Kabupaten Gresik. Untuk analisis data menggunakan analisis SEM-PLS dengan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa bauran pemasaran berpengaruh negatif dan tidak signifikan terhadap keputusan pelanggan, namun bauran pemasaran berpengaruh positif dan signifikan terhadap sikap dan niat beli. Temuan penting dari penelitian ini adalah bahwa sikap dan niat beli berperan memediasi antara bauran pemasaran dengan keputusan pembelian, terbukti dengan hasil yang menunjukkan adanya hubungan yang positif dan signifikan.
Analisis Efisiensi Pemasaran Pakcoy ( Brassica Rapa L. ) Bersertifikat Prima-3 (Studi Kasus Di Desa Tawangargo, Kecamatan Karangploso, Kabupaten Malang) Ulinnuha, Husna; Muhaimin, Abdul Wahib; Faizal, Febriananda; Setiawan, Budi; Isaskar, Riyanti
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.31

Abstract

Desa Tawangargo merupakan penghasil pakcoy dan menjadi salah satu daerah di Karangploso yang menerapkan praktik pertanian ramah lingkungan. Produk yang dihasilkan aman dikonsumsi dan aman dari pestisida, sehingga pemerintah memberikan sertifikat Prima 3. Petani memasarkan ke lembaga pemasaran karena keterbatasan dalam menjalankan fungsi pemasaran. Hal ini menyebabkan rendahnya harga tawar bagi petani, margin pemasaran yang tinggi, dan perbedaan pembagian harga. Penelitian ini bertujuan untuk mendeskripsikan pola saluran pemasaran, menganalisis efisiensi biaya dan operasional serta memberikan strategi agar petani Desa Tawangargo dapat meningkatkan efisiensi pemasaran pakcoy. Metode pengambilan sampel petani menggunakan metode sensus dengan jumlah sampel sebanyak 9 orang petani pakcoy bersertifikat, sedangkan snowball sampling dilakukan untuk mengambil sampel lembaga pemasaran. Hasil penelitian diperoleh bahwa terdapat 3 saluran pemasaran pada lokasi penelitian. Saluran pemasaran I merupakan saluran pemasaran yang paling efisien. Sedangkan saluran pemasaran III merupakan saluran pemasaran yang tidak efisien karena memperoleh margin yang tinggi dan nilai farmer's share kurang dari 50% yaitu 34,4%.
Co-Authors Agustina Shinta Agustina Shinta Alifah, Fairuz Bias Tri Banadi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Dafit Bayu Prasetiyo Dedy Afrengki Dhyaksa Anggara Nugraha Dina Novia Priminingtyas Dina Novia Priminingtyas Djauharie, M. Edo Nanda Pratama Djoko Koestiono Dwi Nirnia Ari Cahyani Dwi Retno Andriani Dyah Erni Widyastuti Eldisthia, Erika Faizal, Febriananda Fikriah Fikriah Fikroh, Nubdatul Fitria Dina Riana Gumoyo Mumpuningsih Handy Tribawana Putra, Handy Tribawana Haried, Dio Nanda Hasanah, Miftaul Hasna Luthfiyyan Febriandani Hendro Priyo Tri Utomo Hermansyah, Dhany Hery Toiba Johan Dermawan, Johan Lilis Syarifatul Karima Maulida, Silvana Maulidah , Silvana Munawaroh, Isma Murning Nadhi Rotur Rochimah Nikmatul Khoiriyah Nirmala, Arlia Renaswari Novi Haryati Novita Kartika Kusuma Wardani Nuddin Harahab Nugroho, Tri Wahyu Nuhfil Hanani Palupi Palupi Prabowo, Meydo Omar Zyahrizal Pramudita, Ranatasya Raizzawaty, Azza Maulaya Ainnas Ratya Anindita Rini Dwiastuti Risanda, Aisya Riyanti Isaskar Rosalina Nisa Aminata, Rosalina Nisa Sa'diyah, Chalimatus Safitri, Husnul Ika Satriyo Ihsan Radityo Setiawati, Nia Rahmi Shaleh, Mohammad Ilyas Silvana Maulidah Sindi Arista Rahman Soemarno Soemarno Sri Ratna Triyasari, Sri Ratna Suhardoyo, Favian Arsyi Suhartini Suhartini Suhendra, Frisca Sari Supriyadi Syafrial Syafrial Tri Utomo, Hendro Priyo Ulinnuha, Husna Wahyuningtyas, Agustina Shinta Hartati Werdiavy, Renno yulianti, Nurdiana Zainal Abidin