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Application of Word of Mouth (WOM), Information Quality, and Brand Trust in Increasing Customer Loyalty of Rice Seeds of Inpari 32 Variety Murning; Abdul Wahib Muhaimin; Silvana Maulidah
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7543

Abstract

The purpose of this study was to determine the effect of Word of Mouth (WOM), information quality, and brand trust in increasing customer loyalty of rice seed varieties inpari 32. This research was conducted at Gapoktan Rahayu, Temu Village, Kanor District, Bojonegoro Regency. It is a research that adopts a quantitative approach. In data analysis, this study uses the PLS-SEM (Partial Least Square-Structural Equation Modelling) method to evaluate the impact of Word of Mouth (WOM), Information Quality and Brand Trust variables on Customer Loyalty on Inpari 32 variety products. Based on the results of the study, it was obtained that the first hypothesis to the fifth hypothesis all had a significant effect on increasing customer loyalty for Inpari 32 variety rice seeds. Word Of Mouth (WOM) has a crucial role because it is able to direct, recommend, and provide positive information about the product. Information Quality provides information to customers that the product meets their needs completely and accurately. Brand Trust makes consumers believe in the quality and reliability of the product. Customer loyalty is reflected in their desire to continue to buy products, recommend to others, and are willing to pay more and wait for the availability of goods.
BUSINESS DEVELOPMENT STRATEGY FOR CATFISH REARING AT CIRCULAR TANK IN GUNUNGKIDUL, YOGYAKARTA PROVINCE: STRATEGI PENGEMBANGAN BISNIS PEMBESARAN IKAN LELE KOLAM BUNDAR DI GUNUNGKIDUL, DAERAH ISTIMEWA YOGYAKARTA Sholikhah, Anna Nafiah Karimatus; Muhaimin, Abdul Wahib; Maulidah, Silvana; Koestiono, Djoko; Tjahjono, Agus
Jurnal Teknologi Perikanan dan Kelautan Vol. 17 No. 1 (2026): FEBRUARY 2026
Publisher : Fakultas Perikanan dan Ilmu Kelautan, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24319/jtpk.17.69-80

Abstract

Sektor perikanan mempunyai peran penting dan potensial bagi perekonomian Indonesia. Usaha perikanan di Indonesia terbagi dalam 3 subsektor usaha, yaitu perikanan tangkap, budidaya, dan pengolahan. Koperasi Mina Mulya Maju Mandiri (4M) merupakan koperasi perikanan yang bergerak dalam bidang koperasi produksi (pembibitan, pembesaran, pemasaran, pengadaan sarana dan prasarana perikanan) dan koperasi simpan pinjam yang berada di Kapanewon Semin, Kabupaten Gunungkidul, Daerah Istimewa Yogyakarta. Koperasi 4M mempunyai komunitas anggota budidaya yang menjalankan usaha budidaya ikan lele di bawah bimbingan dan pengawasan koperasi. Tujuan dari penelitian ini adalah merumuskan strategi pengembangan usaha budidaya ikan lele di kolam bundar dengan identifikasi faktor internal dan eksternal, perencanaan usaha dengan analisis SWOT, dan menganalisis strategi pengembangan usaha yang akan diterapkan. Penelitian ini menggunakan metode penelitian deskriptif dengan data kualitatif dan data kuantitatif. Sumber data dalam penelitian ini terdiri atas data primer dan data sekunder yang diperoleh dari jurnal ilmiah, laporan penelitian terdahulu, dan Badan Pusat Statistik (BPS) Kabupaten Gunungkidul dan Daerah Istimewa Yogyakarta. Metode pengumpulan data dilakukan dengan cara observasi, dokumentasi, dan wawancara. Hasil penelitian menunjukkan bahwa posisi usaha berada pada kuadran I (agresif) dengan langkah strategi SO (strengths and opportunities) untuk merumuskan strategi pengembangan usaha budidaya ikan lele kolam bundar di Koperasi Mina Mulya Maju Mandiri (4M).
Knowledge, Action, Perception and Attitude of Management of Talangagung Landfill toward Edu-Tourism Program: A Community Perspective Koderi, Koderi; Suyadi, Suyadi; Said, Abdullah; Muhaimin, Abdul Wahib
Journal of Indonesian Tourism and Development Studies Vol. 6 No. 1 (2018)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2018.006.01.06

Abstract

This study aimed to determine the knowledge, action, perception, and attitude of landfill managers and community to Talangagung landfill program as an edu-tourism destination in Malang. Talangagung landfill became one of the best examples of waste management in Indonesia. This study used a quantitative approach by conducting field observations and questionnaire survey for data collecting. Questionnaires were distributed to community around landfill to assessed waste management in Talangagung landfill as an edu-tourism attraction. The data obtained was analyzed descriptive quantitatively by using Likert scale. The results showed that landfill manager and community had good knowledge about waste management practices based on environmental conservation principles. This was in line with the action, perception, attitude of landfill managers and community that supported the government program. The average Likert score of observed indicators indicated that respondents' answers were in the 'high level' category with a score of 3.92. It means respondents had a positive response to the questions posed by the researcher based on conditions in the field. Synergy and cooperation between landfill managers and community were one of the keys to support the success and sustainability of edu-tourism program in Talangagung landfill.Keywords: community, edu-tourism, landfill management, perspective.
Consumer Behavior of Potato Donuts in Malang, Indonesia: An Extended Theory of Planned Behavior (ETPB) Approach Isma Munawaroh; Abdul Wahib Muhaimin; Riyanti Isaskar
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31092

Abstract

The potato donut industry has experienced a decline in revenue, compounded by consumer complaints regarding service quality post-COVID-19. Understanding consumer behavior and seller service standards is crucial for enhancing purchasing decisions. This study aims to investigate the influence of attitude towards behavior, subjective norms, perceived behavioral control, and service quality on purchase intention for potato donuts, as well as the impact of service quality and behavioral control on purchase decisions, and the pivotal role of purchase intention therein. A sample of 70 respondents aged 15-55 participated, with primary data collection conducted via online questionnaires distributed through Google Forms in November 2023. Structural equation modeling (SEM) analysis performed using WarpPLS 8.0 software revealed that attitudes towards behavior, subjective norms, and perceived behavioral control positively and significantly influenced purchase intention for potato donuts, while service quality yielded no significant effect. Neither perceived behavioral control nor service quality exerted influence on purchase decisions for potato donuts. Notably, purchase intention emerged as a highly significant determinant of purchase decisions.
Analysis on Farmers' Decision-Making Processes Regarding Sustainable Agricultural Practices: A Case Study in Kademangan, Pagelaran, Malang, Indonesia Bias Tri Banadi; Abdul Wahib Muhaimin; Agustina Shinta
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31689

Abstract

Pagelaran, located in Malang, is among the seven key rice-producing regions, encompassing an agricultural expanse of 2,592 hectares. Despite this, a notable scarcity persists in the adoption of sustainable agricultural practices among local farmers, such as the utilization of organic fertilizers and integrated pest and disease management within their agricultural enterprises. The investigation centered on Kademangan, Pagelaran, Malang, Indonesia. Employing a purposive sampling approach, the study engaged 66 respondents. Data synthesis encompassed primary and secondary sources. Methodologies encompassed descriptive analysis, Structural Equation Model (SEM), and Analytical Hierarchy Process (AHP). Outcomes underscored the significant impact of innovation characteristics on farmers' attitudes, intentions, and decisions. Additionally, attitudes and moral norms emerged as influential determinants of farmers' intentions and decisions. Perceived behavioral control and intentions were pivotal in shaping farmers' decisions. Notably, strategies aimed at enhancing farmer capacity pertaining to sustainable agriculture emerged as paramount in augmenting its implementation, as per the study's findings.
Purchasing Decision for Crystal Guava Fruit: Influence of Product Attributes, Attitudes, and Consumer Interest Hendro Priyo Tri Utomo; Abdul Wahib Muhaimin; Riyanti Isaskar
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 1 (2025): February 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i1.107-117

Abstract

Crystal guava (Psidium guajava L.) holds significant growth potential in Indonesia due to its large fruit size, immaculate flesh, minimal seed content (less than 3%), and high vitamin C levels. However, production faces challenges such as inconsistencies in quality and freshness, variations in fruit shape that deviate from market preferences, and inconsistent quality among farmers in Bojonegoro Regency. This study investigates the impact of product attributes, customer attitudes, and consumer interest on purchasing decisions for crystal guava in the region. A descriptive quantitative approach was employed, utilizing Structural Equation Modeling (SEM) with Warp Partial Least Square (WarpPLS). Primary data were gathered through structured questionnaires with 117 respondents, while secondary data were obtained from literature reviews using a non-probability sampling method. The results reveal that product attributes positively influence customer attitudes and consumer interest. Additionally, consumer interest and attitudes significantly affect purchasing decisions. The study underscores the importance of improving product quality and consistency to enhance customer perceptions and interest. Addressing these issues will not only meet consumer expectations but also boost market demand for crystal guava in Bojonegoro Regency. Strengthening product attributes is critical to fostering favorable attitudes, increasing interest, and driving purchasing decisions. Keywords: Consumer attitudes, Consumer interests, Crystal guava fruit, Product attributes, Purchase decisions.
The Effect of Livelihood Assets on Living Strategies: An Empirical Study of Farmer Household Characteristics Illu, Abraham; Muhaimin, Abdul Wahib; Setiawan, Budi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 3 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i3.87

Abstract

This study aims to analyze the effect of livelihood assets and demographics on the implementation of farmers' livelihood strategies in Pandansari Village, Ngantang District, Malang Regency after the eruption of Mount Kelud. This research is a type of quantitative research that uses Structural Equation Modeling (SEM) analysis with the Warp PLS approach. Primary data were obtained through in-depth interviews using questionnaires and field observations, while secondary data obtained through literature studies from various related sources. It was determined the location deliberately considering that Pandansari Village was the area in Ngantang District that was the worst affected by the eruption of Mount Kelud. Seventy-five farmers with simple random sampling technique were selected as respondents in this study. The results showed that livelihood assets had a positive but insignificant effect on demographics. Then livelihood assets have a positive and significant influence on livelihood strategies. Meanwhile, demographics have a negative and significant impact on livelihood strategies. Keywords : Sustainable Livelihoods, Livelihood Assets, Livelihood Strategies, Eruption, Structural Equation Modeling (SEM), WarpPLS.