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All Journal Jurnal Dedikasi JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Community Development Journal: Jurnal Pengabdian Masyarakat Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Empowerment Society AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Journal of Public and Business Accounting Prosidia Widya Saintek Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ekonomi Kreatif Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis TGO Journal of Community Development Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pemimpin Bisnis Inovatif Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Wahju Wulandari
Program Studi S1 Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Widyagama Malang
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Peran Evaluasi Pelatihan dalam Memoderasi Kompetensi dan Motivasi terhadap Kinerja Pegawai Balai Besar Pelatihan Pertanian Ketindan Sari, Azizah Eka; Mas, Nasharuddin; Wulandari, Wahju
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1427

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dan motivasi terhadap kinerja pegawai, serta peran evaluasi pelatihan sebagai variabel moderasi di Balai Besar Pelatihan Pertanian (BBPP) Ketindan. Penelitian ini menggunakan metode kuantitatif dengan teknik non-probability sampling (sampling tidak berpeluang) dengan purposive sampling yaitu teknik penarikan sampel berdasarkan pertimbangan atau kriteria tertentu, kriteria yang digunakan dalam penelitian ini melibatkan pegawai negeri sipil (PNS) yang telah mengikuti pelatihan yaitu sebanyak 65 pegawai negeri sipil (PNS) yang memenuhi syarat untuk dijadikan sampel. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan software Smart Partial Least Square (SmartPLS) dan Statistical Package for the Social Sciences (SPSS). Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai, sementara motivasi dan evaluasi pelatihan tidak memiliki pengaruh langsung yang signifikan terhadap kinerja pegawai. Namun, evaluasi pelatihan terbukti memoderasi hubungan antara motivasi terhadap kinerja pegawai, namun evaluasi pelatihan tidak terbukti memoderasi pada hubungan antara kompetensi terhadap kinerja pegawai di Balai Besar Pelatihan Pertanian (BBPP) Ketindan.
Pengaruh Relationship Marketing Dan Gaya Hidup Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Mediasi Asa, Oktafiana Th.; Hermawati, Adya; Wulandari, Wahju
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1802

Abstract

Penelitian ini mengkaji pengaruh relationship marketing dan gaya hidup terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi. Penelitian dilakukan pada Mack Garment PT. Magnum Attack Indonesia, perusahaan konveksi sablon. Dengan pendekatan kuantitatif, data dikumpulkan melalui kuesioner dari 50 pelanggan dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa relationship marketing dan gaya hidup berpengaruh signifikan secara langsung terhadap kepuasan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan memediasi sebagian hubungan antara variabel bebas dengan loyalitas pelanggan. Studi ini menyimpulkan bahwa membangun hubungan jangka panjang dan memahami gaya hidup pelanggan sangat penting untuk meningkatkan kepuasan dan mendorong loyalitas. Temuan ini dapat menjadi referensi bagi perusahaan dalam merancang strategi retensi pelanggan di tengah persaingan bisnis yang ketat.
The Influence of Digital Experience and E-Wom on Purchase Decisions and Customer Satisfaction: a Case Study of Grand Taman Safari Indonesia, Pasuruan Ratnasari, Maya; Survival; Wulandari, Wahju
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.357

Abstract

This study investigates the role of digital experience and electronic word of mouth (E-WOM) on purchase decisions and their implications for customer satisfaction among visitors to The Grand Taman Safari Indonesia, Prigen, Pasuruan. An explanatory quantitative approach was employed, with data collected from 99 respondents and analyzed using SmartPLS. The findings indicate that digital experience has a positive but insignificant effect on both purchase decisions and customer satisfaction. Similarly, E-WOM shows a positive but insignificant effect on customer satisfaction, while it significantly influences purchase decisions. Furthermore, purchase decisions have a significant and positive impact on customer satisfaction. Mediation analysis reveals that purchase decisions do not significantly mediate the relationship between digital experience and customer satisfaction, but they do significantly mediate the effect of E-WOM on customer satisfaction. These results highlight the importance of optimizing E-WOM strategies to enhance customer engagement and satisfaction in the tourism sector. This research contributes to the growing body of knowledge on digital marketing in tourism by emphasizing the mediating role of purchase decisions and providing practical insights for managing digital customer experiences.
Makna Akuntansi dan Persepsi Nilai dalam Startup Bricolage: Etnografi Mikro-Kontekstual atas Praktik Keuangan Subjektif dan Interaksi Konsumen di Malang Sodik, Sodik; Iswari, Hanif Rani; Wulandari, Wahju
Journal of Public and Business Accounting Vol. 6 No. 2 (2025): Juli-Desember
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i2.414

Abstract

Penelitian ini mengkaji dinamika praktik keuangan subjektif dalam startup komunitas teknologi melalui pendekatan mikro-etnografi. Studi ini menyoroti bagaimana sistem keuangan informal tidak hanya berfungsi sebagai alat administratif, melainkan juga sebagai medium representasi nilai sosial dan pengelolaan kolektif. Praktik-praktik tersebut membentuk model konseptual yang terdiri dari tiga pilar utama: narrative-based accountability, behavioral anchoring in collective finance, dan perceived integrity of informal financial communication. Temuan menunjukkan bahwa akuntansi dijalankan dengan bahasa moral, tidak hanya memfasilitasi pengambilan keputusan internal tetapi juga membentuk kepercayaan eksternal melalui narasi transparansi. Dimensi seperti pelabelan kas berbasis nilai, bias perilaku adaptif, serta respon konsumen terhadap komunikasi nonformal menjadi elemen penting dalam membentuk siklus akuntabilitas partisipatif. Model konseptual yang dihasilkan membuka kontribusi baru dalam literatur behavioral accounting dengan menekankan pentingnya konteks komunitas, narasi sosial, dan bias terinternalisasi dalam merancang sistem keuangan. Penelitian ini juga menawarkan arah riset lanjutan untuk mengeksplorasi keterhubungan antara keuangan subjektif, loyalitas konsumen, dan strategi pemasaran berbasis nilai dalam ekosistem usaha kecil.
Merancang Loyalitas Pelanggan Melalui Pengalaman dan Keterikatan Emosional: Studi pada Bakmi Chao Guo Kota Malang Naufal Ahnaf; Choirul Anam; Wahju Wulandari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.694

Abstract

This study aims to analyze the influence of customer experience on customer loyalty mediated by emotional bonding in Bakmi Chao Guo customers in Malang City. In a highly competitive culinary industry, customer loyalty is one of the important elements in maintaining and improving business continuity. Bakmi Chao Guo, as one of the culinary business actors, already has a number of regular customers who make regular visits every quarter. However, the number of visits still does not reach the company's optimal target, which is 450 visits per quarter. This shows that despite the presence of loyal customers, a more appropriate strategy is still needed to significantly increase the frequency of visits. This study uses a quantitative approach with a survey method of 120 respondents who are active customers of Bakmi Chao Guo. The data analysis technique used is Structural Equation Modeling–Partial Least Square (SEM-PLS) to test the relationship between research variables, namely customer experience, emotional bonding, and customer loyalty. The results of the study show that customer experience has a positive and significant influence on customer loyalty, both directly and indirectly through the mediation variable of emotional bonding. A fun and memorable customer experience creates a strong emotional bond, which ultimately encourages customers to stay loyal and make repeat purchases. These findings provide important managerial implications for Bakmi Chao Guo managers and other culinary business actors, namely the need to focus on creating consistent, personalized, and meaningful customer experiences. In addition, building a close emotional connection between customers and brands will be a decisive factor in creating sustainable long-term loyalty amid ever-evolving market competition.
Pengaruh Word of Mouth, Harga dan Kualitas Produk terhadap Keputusan Pembelian Dinda Bintang Anjani; Wahju Wulandari; Mulyono Mulyono
Jurnal Pemimpin Bisnis Inovatif Vol. 2 No. 3 (2025): Juli : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v2i3.702

Abstract

This study aims to analyze the influence of Word of Mouth, price, and product quality on consumer purchasing decisions at Kopi Studio 24 in Malang City, both simultaneously and partially, and to identify the most dominant variables. The approach used in this study is quantitative with the explanatory research method. The population in this study were all customers of Kopi Studio 24, with the sampling technique using purposive sampling. The number of respondents in this study was 100 people. Data collection was carried out by distributing questionnaires to customers who had made purchases at Kopi Studio 24. The questionnaire instrument was compiled based on the indicators of each research variable and tested for validity and reliability. Data analysis was carried out using multiple linear regression with the help of SPSS software version 25. The results of the study showed that the variables Word of Mouth, price, and product quality simultaneously had a positive and significant effect on purchasing decisions. Partially, the three variables also had a positive and significant effect. Among the three, Word of Mouth was the variable that had the most dominant influence on consumer purchasing decisions. This shows that word of mouth, whether through personal experience, friend recommendations, or reviews on social media, plays an important role in encouraging consumers to purchase products at Kopi Studio 24. This finding implies that Kopi Studio 24 managers need to strengthen their Word of Mouth-based marketing strategy and maintain product quality and set competitive prices to increase consumer purchasing decisions.  
Pengaruh Citra Destinasi terhadap Minat Berkunjung Kembali dengan Pengalaman Pengunjung sebagai Variabel Mediasi : Studi pada Wisata Kebun Raya Purwodadi Kabupaten Pasuruan Ayu Siti Ni’mah Syuridiniah; Mulyono Mulyono; Wahju Wulandari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5072

Abstract

This study aims to explore the influence of destination image on visitors' intention to revisit Purwodadi Botanical Gardens in Pasuruan Regency, and examine the role of visitor experience as a mediating variable. This study uses a quantitative approach with an explanatory method. Data were collected through an online questionnaire distributed to 100 respondents who were visitors to Purwodadi Botanical Gardens. Data analysis was conducted using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique with the assistance of SmartPLS software. The results showed that destination image did not have a significant direct influence on the intention to revisit. However, destination image was proven to have a significant influence on visitor experience. Furthermore, visitor experience had a significant positive influence on the intention to revisit. These findings indicate that visitor experience significantly mediates the relationship between destination image and revisit intention. These findings strengthen the relevance of the Stimulus-Organism-Response (SOR) Model and the Theory of Planned Behavior, which states that initial perceptions of a destination (stimulus) do not automatically influence behavior (response), but need to be internalized through meaningful experiences (organism). Therefore, managing positive and memorable experiences is key to building visitor loyalty. The practical implication of this research is the importance for managers of Purwodadi Botanical Gardens and other educational tourism destinations to prioritize developing the visitor experience. Strategies such as improving services, providing interactive educational facilities, and creating a comfortable and enjoyable atmosphere can contribute to creating memorable experiences that encourage visitors to return in the future.
Pengaruh Inovasi Kualitas Pelayanan terhadap Loyalitas Konsumen melalui Mediasi Kepuasan Konsumen pada Bisnis Ritel Achmad Satrio; Wahju Wulandari; Mulyono Mulyono
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5086

Abstract

This study examines the role of service innovation in fostering customer loyalty, with customer satisfaction acting as a mediating variable, in the context of PT Pos Indonesia (Persero) KCP Lawang. The research is driven by the growing competition in the courier service industry and the observed decline in the company’s customer satisfaction index. Employing a quantitative approach with an explanatory research design, data were collected from 100 respondents using an accidental sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the SmartPLS 4 software. nThe results reveal that service innovation exerts a significant positive effect on customer satisfaction, indicating that innovative service features, improved processes, and responsiveness to customer needs can substantially enhance the overall customer experience. Furthermore, customer satisfaction was found to significantly and positively influence customer loyalty, demonstrating its importance in retaining customers in a competitive market. Interestingly, the direct effect of service innovation on customer loyalty was not statistically significant, suggesting that innovation alone is insufficient to guarantee customer loyalty without first addressing satisfaction. The mediation analysis confirms that customer satisfaction serves as a full mediator between service innovation and loyalty, meaning that the benefits of innovation in services are fully realized through their ability to meet and exceed customer expectations. These findings underscore the strategic importance of prioritizing customer satisfaction initiatives in the development of service innovations. For PT Pos Indonesia and similar service providers, focusing on tailoring innovative offerings to customer preferences and needs can enhance satisfaction levels, which in turn fosters long-term loyalty. The study contributes to the literature by clarifying the indirect pathway through which service innovation influences loyalty and offers practical implications for designing customer-centered innovation strategies in the courier service sector.
Pengaruh Beban Kerja terhadap Burnout yang Dimediasi Stres Pekerjaan : Studi pada Pegawai Kantor PT. PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Malang Survival Survival; Pradita Wahyuningrum; Wahju Wulandari
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.3006

Abstract

This study aims to analyze the effect of workload on burnout, with job stress as a mediating variable, on permanent employees at the Malang Customer Service Unit (UP3) of PT. PLN (Persero). This study is motivated by the increasing work demands in the public service and energy sectors, which can have an impact on increasing employee burnout. The method used in this study is quantitative, with all 180 permanent employees of PT. PLN (Persero) UP3 Malang as the population. Based on the Slovin formula, the number of samples was determined at 96 respondents. Data analysis was carried out using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS software. The results of the analysis show that workload has a positive and significant effect on burnout. In addition, workload is also proven to have a positive and significant effect on job stress. Job stress also significantly affects burnout. Most importantly, this study proves that job stress significantly mediates the relationship between workload and burnout. This means that a high workload will increase stress levels, ultimately leading to burnout in employees. The practical implication of this research is the need for PT. PLN (Persero) UP3 Malang to focus not only on workload management but also on developing effective stress management strategies. Theoretically, this research contributes to the development of the Job Demands-Resources model, particularly in clarifying the mediating role of job stress on burnout.
Pengaruh Kompetensi dan Pengembangan Karir terhadap Turnover Intention yang Dimediasi Oleh Kepuasan Kerja (Studi pada PT. Victory International Futures Malang) Nurliawan, Anggy Elfa; Wulandari, Wahju; Alfiana, Alfiana
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.3962

Abstract

Abstrak Perusahaan sebagai organisasi selalu mengalami perkembangan dari masa ke masa. Suatu perusahaan yang bergerak dalam manufaktur, bidang jasa maupun manufaktur pasti didalam perusahaan tersebut terdapat karyawa. Karyawan yang kompeten mempunyai peran penting dalam sebuah organisasi, sehingga o.rganisasi bisa berkembang menjadi lebih besar.Tujuan dilakukannya penelitian ini yaitu mengetahui pengaruh dari variabel-variabel yang berkaitan. Kuantitatif explanatory research ialah metode yang peneliti gunakan. Hasil penelitian yang telah dilakukan yaitu Kompetensi dan Pengembangan Karir berpengaruh positif dan signifikan terhadap kepuasan kerja pada karyawan PT. Victory International Future di Kota Malang, Kepuasan kerja berpengaruh negatif dan signifikan terhadap turnover intention pada karyawan, Kompetensi dan Pengembangan Karir berpengaruh negatif dan signifikan terhadap turnover intention pada karyawan, Kompetensi dan Pengembangan Karir berpengaruh negatif dan signifikan terhadap turnover intention yang dimediasi kepuasan kerja pada karyawan.Kata Kunci:Kompetensi, Pengembangan Karir, Turnover Intention, Kepuasan kerja Abstract The company as an organization always experiences development from time to time. A company engaged in manufacturing, service and manufacturing, there must be a work in the company. Competent employees have an important role in an organization, so that o.rganization can develop to be bigger. The purpose of this study is to find out the influence of related variables. Quantitative explanatory research is the method that researchers use. The results of the research that has been carried out, namely Competence and Career Development, have a positive and significant effect on job satisfaction in PT. Victory International Future in Malang City, Job satisfaction has a negative and significant effect on turnover intention in employees, Competence and Career Development have a negative and significant effect on turnover intention in employees, Competence and Career Development have a negative and significant effect on turnover intention mediated by job satisfaction in employees.                                                  Keywords: Competence, Career Development, Turnover Intention, Job satisfaction
Co-Authors Achmad Satrio Adung, Simson Umbu Galu Adya Hermawati Afif Jauhar Aksar, Anshari Malim Albertus Niko Kristian Alfiana Alfiana Alfiana Ana Agutina Andra Alif Wastito Angel Luky Permatasari Ardelia Ernestine Arief Purwanto Asa, Oktafiana Th. Ayu Siti Ni’mah Syuridiniah Bagus Wahyu Pratama Bambang Budiantono Bambang Budiantono Choirul Anam Cholis, Muchamad Ari Nur Claudius Aprilianus Sot Darmayanti Pri Handini Dharmayanti Pri Handini Dhea Landy Venida Zulfa Dinda Bintang Anjani Dyah Krisna Murti Fadhilah, Laili Nur Fatriana Kadir, Shaifany Fauziah, Riris Zahrotul Fa’riyah, Nisaul Fransisca Natalia Giovanni Frida Dwi Anggraeni Giovanni, Fransisca Natalia Hamzah, Nur Laely Hanif Rani Iswari Irfan Fatoni K, Rizki Dwi Farotul Koidatul Nurulaeni Kurniawati, Adelia M Sodik Mankudilada, Franky Opalla Maria Magdalena Maulidatus, Laily Maulidatus, Layli Milla Sentana Mochammad Rivan Satriawan Muh Sahal Machfud Muhammad Aziz Hubban Nashrulloh MUHAMMAD ILHAM Muhammad Ilman Nur Sasongko Mulyono - Mulyono Mulyono Mulyono Mulyono Nadiva, Synda Lailatus Naila Aunika Yusuf Nasharuddin Mas Nasharuddin Mas Naufal Ahnaf Nurliawan, Anggy Elfa Pradita Wahyuningrum Priyandoko Gigih Purnomowati, Wiwin Quthni, Muhammad Darul Rahayu Puji Suci Rahmadani, Novalita Wahyu Ratnasari, Maya Sari, Azizah Eka Sa’diyah, Nahdya Halimatus Sodik Sodik . Sodik Sodik Sodik Sodik Sodik Sodik Sodik Sodik, Sodik Stevanno, Rudolf Firdausy Survival SURVIVAL - - survival survival Surya Ardana Suwarta Suwarta Tania Nanda Pangestu Taufiqur Rohman Tuti Hastuti Yohanes Bayu Pramono Yudha Setiawan Yuni Agung Nugroho Zahwa, Anindya Roshifa Az Zulklifi, Zulkifli