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All Journal MediaTor: Jurnal Komunikasi Jurnal Sosioteknologi Komunikator Jurnal Kajian Komunikasi Jurnal Common Jurnal ABDINUS : Jurnal Pengabdian Nusantara COMMENTATE: Journal of Communication Management Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lektur, Jurnal Ilmu Komunikasi
Raditya Pratama Putra
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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THE ANALYSIS OF CONTENT CHARACTERISTICS ON INSTAGRAM IN THE F&B GREEN TEA INDUSTRY IN JAPAN Mahdaria, Siti; Putra, Raditya Pratama
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.188

Abstract

The popularity of green tea across the globe has brought many foreign visitors to visit Japan, the country where green tea culture develop. It encourages the growth of the green tea business in Japan which led to the high competition in the Japanese green tea industry. Two brands of Green Tea Farms that are popular among tourists include D:matcha Kyoto and Obubu Tea Farms. This paper aims to analyse the content characteristics of Instagram to find out what type of content earns the highest engagement rate in the Green Tea industry in Wazuka, Japan. The data will be collected from social media analytical tools FanPaga Karma, and will be analysed using The Circular Model of SoMe for problem identification for content distribution. The research approach is descriptive analysis. The research found that the type of content on Instagram that mostly earned a high interaction rate from the audience of the F & B green tea industry in Japan are reels and carousels with the theme of human interest and product focus. This study contributes to the understanding of effective content to promote green tea business on Instagram.
Hubungan Kredibilitas yang Ditunjukkan Profil dengan Kebutuhan Informasi Pelayanan Publik di Kabupaten Sumedang Agung Firdaus; Raditya Pratama Putra
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10445

Abstract

Abstract. Social media in the digitalization era is used as a tool for information transactions, both personal and public. In contrast to conventional media such as newspapers, information conveyed through social media is usually shared in the form of content. Therefore, the strategy in content production must be appropriate so that information can be received effectively by the audience.The Office of Communication and Informatics, Coding and Statistics (Diskominfosanditik) of the Sumedang district carried out its duties to convey information through the social media Instagram (@humassumedang) and succeeded in getting awards in the field of social media and public service. For this reason, this study aims to determine the relationship between Instagram content and the information needs of public services aimed at followers of the Instagram account @humassumedang. This study uses a quantitative method with a correlational approach study. The population of this research is the followers of the Instagram account @humassumedang with a sample of 100 people based on calculations using the Slovin formula and the sampling technique using purposive sampling. Data collection in this study was primary data using a questionnaire which was disseminated online to the sample criteria set by the researcher. The theory used in this research is Social Information Processing Theory. Researchers conducted data analysis by Spearman rank correlation, analysis. Abstrak. Media sosial di era digitalisasi digunakan sebagai alat transaksi informasi, baik bersifat personal ataupun publik. Berbeda dengan media konvensional seperti surat kabar, informasi yang disampaikan melalui media sosial biasanya dibagikan dalam bentuk konten. Maka dari itu, strategi dalam produksi konten harus tepat agar informasi dapat secara efektif diterima oleh audiens. Dinas Komunikasi dan Informatika, Persandian dan Statistik (Diskominfosanditik) kabupaten Sumedang menjalankan tugasnya untuk menyampaikan informasi melalui media sosial instagram (@humassumedang) dan berhasil mendapatkan penghargaan dalam bidang media sosial dan juga pelayanan publik. Maka dari itu, penelitian ini bertujuan untuk mengetahui hubungan konten instagram dengan kebutuhan informasi pelayanan publik yang ditujukan pada followers akun instagram @humassumedang. Penelitian ini menggunakan metode kuantitatif dengan studi pendekatan korelasional. Populasi dari penelitian ini adalah followers akun instagram @humassumedang sebanyak 12.166 dengan sampel yang didapat yaitu 100 orang berdasarkan perhitungan menggunakan rumus Slovin dan teknik penarikan sampel menggunakan simple random sampling. Pengumpulan data pada penelitian ini adalah data primer dengan menggunakan angket yang disebarkan secara online kepada kriteria sampel yang telah ditetapkan peneliti. Adapun teori yang digunakan pada penelitian ini adalah Social Information Processing . Peneliti melakukan analisis data dengan pengujian hipotesis korelasi rank spearman.
Aktivitas Bagian Social Media Specialist dalam Mengelola Konten di Media Sosial @halobandung Nadya Putri Arini; Raditya Pratama Putra
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10751

Abstract

Abstract. Social media is one of the media that is widely used by people to exchange messages or information, interact, and is even embedded in the things that people do today. Moreover, the many easy-to-use features make social media very effective and efficient in spreading messages or information quickly. Many companies need social media specialists for their social media, one of which is the Bandung City Prokopim Section. Therefore, the problem in this research is: What are the activities of social media specialists in managing content on Instagram @halobandung. Researchers use a constructivist paradigm with qualitative research methods and a case study approach. The data collection techniques used in this research are interviews, observation and documentation. The results of this research are that the activities carried out by social media specialists help facilitate the management of the content produced, this will have an impact on the image of the Bandung City government. Abstrak. Media sosial merupakan salah satu media yang banyak digunakan masyarakat dalam bertukar pesan atau informasi, berinteraksi, bahkan sudah melekat pada hal-hal yang dikerjakan oleh masyarakat saat ini. Terlebih lagi dengan banyaknya fitur-fitur yang mudah digunakan membuat media sosial menjadi sangat efektif dan efisian dalam penyebaran pesan atau informasi secara cepat. Banyak perusahaan yang membutuhan social media specialist untuk media sosialnya, salah satunya ialah Bagian Prokopim Kota Bandung. Oleh karena itu, permasalahan dalam penelitian ini yakni : Bagaimana aktivitas social media specialist dalam mengelola konten di Instagram @halobandung. Peneliti menggunakan paradigma konstruktivis dengan metode penelitian kualitatif dan pendekatan studi kasus. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah aktivitas yang dilakukan oleh social media specialist membantu mempermudah pengelolaan konten yang diproduksi, hal ini nantinya berdampak pada citra pemerintahan Kota Bandung.
Implementasi Event Marketing dalam Kegiatan Komunikasi Pemasaran Irwan Aisy Syamsuddin; Raditya Pratama Putra
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.15073

Abstract

Abstract. Music concert activities are favored by many people and it can be an event marketing for anyone who organizes it because it can be profitable, but behind it all there needs to be a marketing communication strategy so that it can run successfully what is intended.Cafe Temu Kunci in Garut Regency, utilizing music concerts as a marketing strategy to attract customers, The purpose of this study is to find out the concept, innovation and reasons for event marketing music concerts carried out by cafe temu kunci as marketing communication activities. This research uses a qualitative method using a case study approach. Data collection techniques in this study using observation, interviews and documentation. The subjects in this study were the event management department, marketing cafe temu kunci, supporting informants of event marketing experts and also consumers of cafe temu kunci. The data analysis techniques used are data reduction, data presentation, conclusion drawing or verification. The data validity test used is triangulation of sources and techniques. by using music concerts and strategic event marketing. Innovative themes and effective promotions succeeded in attracting the attention of young people. Unique venues, focus on experience, and affordable prices strengthen their brand as a youth destination. Abstrak. Kegiatan konser musik banyak disukai oleh banyak kalangan dan itu bisa menjadi event marketing bagi siapapun yang menyelenggarakan karena dapat menguntungkan, tetapi dibalik itu semua perlu adanya strategi komunikasi pemasaran agar dapat berjalan sukses apa yang dituju.Cafe Temu Kunci di Kabupaten Garut, memanfaatkan konser musik sebagai strategi pemasaran untuk menarik pelanggan, Tujuan dari penelitian ini yaitu untuk meengetahui konsep, inovasi dan alasan event marketing konser musik yang dilakukan cafe temu kunci sebagai kegiatan komunikasi pemasaran. Penelitian ini menggunakan metode kualitatif dengan menggunakan pendekatan studi kasus. Teknik pengumpulan data pada penelitian ini menggunakan observasi, wawancara dan dokumentasi. Subjek pada penelitian ini adalah bagian pengelola event, marketing cafe temu kunci, informan pendukung ahli event marketing dan juga konsumen cafe temu kunci. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, penarikan atau verifikasi kesimpulan. Uji keabsahan data yang digunakan adalah triangulasi sumber dan teknik. dengan menggunakan konser musik dan pemasaran acara yang strategis. Tema-tema inovatif dan promosi yang efektif berhasil menarik perhatian anak muda. Tempat yang unik, fokus pada pengalaman, dan harga yang terjangkau memperkuat merek mereka sebagai tujuan anak muda.
Coping Health Information Fatigue in the Digital Era: Tabayyun Analysis Perspective Indri Rachmawati; Tri Nur Aini Noviar; Raditya Pratama Putra; Yulianti
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.2657

Abstract

The Indonesian Government imposed social distancing to contain the spread of novel coronavirus disease 2019. Enforcement of these regulations makes social media prevalent for seeking medical information after pandemic. Experiencing overload information can make individuals feel fatigued while processing the information they receive, including health information amidst the COVID-19 pandemic. Tabayyun is an attempt to find out unclear information by checking information. This means that tabayyun process involves checking and selecting information carefully. This article is a descriptive research report that tries to describe the attitude of tabayyun to Muslim families in receiving health information, especially in the digital era. Specifically, this research aims to give details of The tabayyun attitude that must be developed in the digital era and The behavior of Muslim families when doing tabayyun via social media. How individuals behave when receiving information needs to be developed to anticipate the overload caused by the rapid flow of health information. The findings showed that attitude of tabayyun was crucial in receiving various health information. The habit of constantly checking the health information received needs to be trained and applied 
Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia Triwardhani, Ike Junita; Listiani, Endri; Putra, Raditya Pratama
Jurnal Common Vol. 5 No. 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4675

Abstract

It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.
Digital Marketing Communication of Entrepreneurship Curriculum in Islamic Boarding School: Case Study in Pesantren Sirojul Huda Bandung Regency West Java Rachmawati, Indri; Pratama Putra, Raditya; Junita Triwardhani, Ike
COMMENTATE: Journal of Communication Management Vol. 5 No. 1 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005120243

Abstract

Entrepreneurship is a program that continues to receive significant support. In 2020, the Governor of West Java allocated hundreds of billions of rupiah to foster new entrepreneurs as part of the post-pandemic economic recovery. In Islam, trading (entrepreneurship) holds a prominent position, as highlighted in a hadith narrated by Ahmad, where the Prophet Muhammad (SAW) said, "You should trade because it contains nine doors of sustenance." Therefore, educating the younger generation, especially Muslims, to become resilient entrepreneurs is crucial. This research explores the integration of entrepreneurship programs within Islamic boarding school (pesantren) education. Using a qualitative methodology and case study approach, the study focuses on Sirojul Huda Islamic Boarding School in Bandung Regency. The school has introduced entrepreneurial training for students starting at the Tsanawiyah level. Key participants in this research include two school administrators as primary sources and students as secondary sources. Currently, the school offers two extracurricular programs for students interested in culinary arts and clothing production (convection). Future plans include expanding these activities. However, the program faces challenges due to a lack of professional management. For example, the school’s catering and convection services lack proper promotion through digital marketing. Findings suggest that incorporating Digital Marketing Communication into entrepreneurship education is essential and should be included in the official curriculum. This addition would enhance the entrepreneurial skills and knowledge of students, particularly within the Muslim community, and better prepare them for modern economic challenges.
Behavioral Model of Social Media Analytics Use in Public Relations Anisa Diniati; Martha Tri Lestari; Purnama Alamsyah; Mia Damayanti; Raditya Pratama Putra
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5608

Abstract

This study explores the use of Social Media Analytics (SMA) among public sector Public Relations (PR) officers in West Java, Indonesia, using the Theory of Planned Behavior (TPB) framework. A survey of 23 PR civil servants investigates how attitudes, subjective norms, perceived behavioral control, and behavioral intentions affect SMA adoption. Descriptive and Spearman correlation analyses reveal significant relationships, especially between perceived behavioral control and usage intention. PR officers generally display positive attitudes toward SMA but lack sufficient knowledge and technical skills. The study recommends training to enhance SMA proficiency and integration into PR functions. The research contributes a novel behavioral model explaining SMA adoption, extending TPB to the context of government digital communication. The findings underscore the strategic role of SMA in improving organizational communication, transparency, and public engagement. This study provides theoretical advancement by contextualizing TPB within public communication and practical guidance for policymakers and PR professionals seeking to optimize digital engagement strategies in developing countries.
Self-Healing in Gen-Z Adolescents’: Behind the Scene of Social Media Noviar, Tri Nur Aini; Az Zahra, Amanda Fatimah; Putra, Raditya Pratama; Rachmawati, Indri; Silfiani, Indri; Dewi, Rizki Anggita
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25440

Abstract

This descriptive quantitative research aims to explore adolescents’ understanding of stressors arising from social media use, their self-actualization through social media, motivation for self-healing, and the role of spirituality and communication as a means to overcome stress. Primary data were collected through questionnaires distributed to 73 adolescents, while secondary data were obtained via interviews with psychologists, counseling teachers, and ustazds (religious teachers). The results indicate that (1) social media is not the primary stressor for adolescents; the most significant stressors were family problems (71.2%), academic challenges (60.3%), and parental demands (54.8%); (2) Generation Z shows limited interest in openly self-actualizing on social media; (3) 63.01% of respondents are motivated to seek self-healing information via social media; and (4) spirituality and communication serve as effective mediums for adolescents to manage and overcome stress
Sikap Guru Dalam Menghadapi Siswa Yang Menggunakan Diksi Yang Terinspirasi TikTok di SDIT Persis Tarogong Garut 10080021246, Marsyanda Rizki Amalia; Raditya Pratama Putra
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.18659

Abstract

Abstract. The use of social media, particularly TikTok, has become a significant phenomenon in the lives of children and teenagers, including within educational settings. Trends in content and language that develop on TikTok influence word choice in everyday communication, which has the potential to alter communication norms in schools. This phenomenon challenges teachers in guiding students to continue using language that aligns with Islamic values and school norms. SDIT Persis Tarogong Garut, as a school based on religious values, also experiences this phenomenon, where students tend to use informal language popularized by TikTok. This study aims to analyze teachers' attitudes in addressing the diction choices of TikTok-using students, including their understanding, feelings, and actions toward changes in students' word choices in the school environment. The novelty of this research lies in its specific focus on a particular social media platform—TikTok—in influencing children’s diction, as well as the application of Islamic values in evaluating teachers’ attitudes. The research method employed is quantitative with a descriptive approach. Data were collected through questionnaires distributed to teachers at SDIT Persis Tarogong Garut. The results show that although some teachers are concerned about the negative effects of using diction that does not align with school norms, the majority tend to have an adaptive attitude and strive to understand the social and cultural context influencing the students. Abstrak. Penggunaan media sosial khususnya TikTok telah menjadi fenomena yang signifikan dalam kehidupan anak – anak dan remaja termasuk di lingkungan pendidikan. Tren konten dan bahasa yang berkembang di TikTok berdampak pada pilihan diksi dalam komunikasi sehari – hari, yang dapat berpotensi merubah norma komunikasi di sekolah. Fenomena ini menantang guru dalam membimbing siswa untuk tetap menggunakan bahasa yang sesuai dengan nilai – nilai keislaman dan norma sekolah. SDIT Persis Tarogong Garut sebagai sekolah berbasis nilai – nilai agama juga mengalami fenomena ini, di mana siswa cenderung menggunakan bahasa informal yang populer dari TikTok. Penelitian ini bertujuan untuk menganalisis sikap guru dalam menghadapi pemilihan diksi siswa pengguna TikTok yang mencakup pemahaman, perasaan, dan tindakan guru terhadap perubahan diksi siswa di lingkungan sekolah. Kebaruan penelitian ini terletak pada fokusnya yang spesifik terhadap suatu platform media sosial yaitu TikTok dalam mengubah diksi anak – anak serta penerapan nilai – nilai keislaman dalam mengevaluasi sikap guru. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada guru – guru di SDIT Persis Tarogong Garut. Hasil penelitian menunjukkan bahwa meskipun beberapa guru mengkhawatirkan dampak negatif dari penggunaan diksi yang tidak sesuai dengan norma sekolah, mayoritas guru cenderung memiliki sikap yang adaptif dan berusaha memahami konteks sosial budaya yang memengaruhi siswa.
Co-Authors 10080021246, Marsyanda Rizki Amalia Adwiyah, Rabiatul Agung Firdaus Ahmad Arif Nurrahman Alamsyah, Rizki Muhamad Aldi Cahya Suryaldi Anisa Diniati Anne Maryani Az Zahra, Amanda Fatimah Dewi, Rizki Anggita Endri Listiani Farah Kamila Dewi Farah Nur Fadillah Hafizh, Salman Haikal Aziz Qhorni Hashfi Erlingga Prawira Ike Junita Triwardhani Indri Rachmawati Indri Rahmawati Irwan Aisy Syamsuddin Keysa Jasmine Esvandiary Kusumalestari, Ratri Rizki Lulu Aulia Kusumah Maman Chatamalah Martha Tri Lestari Maya Amalia Oesman Palapah Mia Damayanti Muhamad Fachrie Muhammad Rafi Kalauw Muhammad Rifki Ardan Nadya Putri Arini Nasruddin Nasruddin Nasywa Aulia Nursahda Nathaniel Antonio Parulian Naufal Hisyam Silim Pilar Raditya Pratama Ar Rahman Purnama Alamsyah Putra Akbar Pradina Rahmaniya, Nabila Ramadhan, Dewangga Bintang Rayinda Aliya Ikhtiyar Rendy Ristia Pratama Salma Wahyuni Shahreyhan Adhiesa Silfiani, Indri Siti Mahdaria Tri Nur Aini Noviar Wulan Trigartanti Yajid Aosa Yuliani Rachma Putri Yulianti Yulianti Yulianti Yuristia Wira Cholifah