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All Journal MediaTor: Jurnal Komunikasi Jurnal Sosioteknologi Komunikator Jurnal Kajian Komunikasi Jurnal Common Jurnal ABDINUS : Jurnal Pengabdian Nusantara COMMENTATE: Journal of Communication Management Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lektur, Jurnal Ilmu Komunikasi
Raditya Pratama Putra
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Manajemen Reputasi Media Cetak di Era Konveregensi Digital Pilar Raditya Pratama Ar Rahman; Raditya Pratama Putra
Bandung Conference Series: Communication Management Vol. 5 No. 2 (2025): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v5i2.19631

Abstract

Abstract. This study analyzes print media reputation management in the era of digital convergence, with a particular focus on the editorial team of the online media outlet Pikiran Rakyat. To remain relevant to their audience, print media must adapt and manage their reputation effectively. The objective of this research is to identify the content methods used by Pikiran Rakyat to strengthen its brand image, analyze how visual elements capture the audience's attention, and explore how reputation management is applied in media convergence. The Circular Model of SOME and Charles J. Formbun's Reputation Management theories are employed in this study, along with qualitative methods, a constructivist paradigm, and a case study approach. The research focuses on the use of blue-yellow visuals on digital platforms, the integration of three platforms (print, online, and radio), the positioning of Pikiran Rakyat as the fifth-largest news portal in Indonesia by 2023, and financial management innovations implemented during the 2020 pandemic through a profit-sharing system. Data collection was conducted through observation, interviews, and documentation. In addition, data is processed through analysis involving reduction, presentation, and drawing conclusions. The results indicate that Pikiran Rakyat has evolved through strategic collaboration and digital technology, maintaining its identity through neutral visual elements, successfully adapting to the challenges of the modern era while upholding journalistic principles and developing a strong brand within a sustainable media ecosystem. Abstrak. Penelitian ini menganalisis manajemen reputasi media cetak di era konvergensi digital, dengan penekanan khusus pada redaksi media online Pikiran Rakyat. Untuk tetap relevan bagi audiensnya, media cetak harus beradaptasi dan mengelola reputasi mereka secara efektif. Tujuan penelitian adalah untuk menemukan metode konten Pikiran Rakyat untuk memperkuat citra merek, menganalisis bagaimana elemen visual menarik perhatian audiens, dan mengeksplorasi bagaimana manajemen reputasi diterapkan dalam konvergensi media. Teori Circular Model of SOME dan Manajemen Reputasi Charles J. Formbun digunakan dalam penelitian ini serta penggunaan metode kualitatif, paradigma konstruktivisme, dan pendekatan studi kasus. Fokus penelitian adalah penggunaan visual biru-kuning di platform digital, integrasi tiga platform (cetak, online, dan radio), penempatan Pikiran Rakyat ke posisi kelima sebagai portal berita terbesar di Indonesia pada tahun 2023, dan inovasi manajemen keuangan yang dilakukan selama pandemi 2020 melalui sistem bagi hasil. Pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Selain itu, data diproses melalui analisis melalui pengurangan, penayangan, dan penarikan kesimpulan. Hasil menunjukkan bahwa Pikiran Rakyat berkembang melalui kolaborasi strategis dan teknologi digital, mempertahankan identitasnya melalui elemen visual netral, berhasil menyesuaikan diri dengan tantangan era modern sambil mempertahankan prinsip jurnalistik dan mengembangkan branding yang kuat dalam ekosistem media yang berkelanjutan.
Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Putra, Raditya Pratama; Maryani, Anne; Triwardhani, Ike Junita; Rachmawati, Indri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Big Data dan Artificial Intelligence dalam Produksi Pengetahuan Ilmiah atas Tantangan Metodologis Raditya Pratama Putra
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.8721

Abstract

Abstrak. Perkembangan big data dan Artificial Intelligence telah mengubah paradigma produksi pengetahuan ilmiah, khususnya dalam ilmu sosial dan komunikasi. Penelitian ini bertujuan untuk mengkaji posisi big data dan AI dalam produksi pengetahuan ilmiah, tantangan metodologis penggunaannya dalam penelitian sosial, serta peran refleksivitas peneliti dalam menjaga validitas pengetahuan ilmiah. Metode yang digunakan adalah kualitatif dengan pendekatan Systematic Literature Review (SLR). Hasil penelitian menunjukkan bahwa integrasi big data dan Artificial Intelligence membuka peluang analisis sosial yang lebih luas, real-time, dan beragam, namun di sisi lain menimbulkan persoalan serius terkait bias algoritma, etika penelitian, serta tantangan validitas dan representativitas data. Refleksivitas peneliti menjadi kunci dalam memastikan pengetahuan ilmiah yang dihasilkan tetap valid, bermakna, dan kontekstual di era digital. Big data menghadirkan isu privasi, keadilan, serta keberpihakan data, sedangkan Artificial Intelligence memunculkan pertanyaan tentang transparansi, akuntabilitas, dan tanggung jawab peneliti terhadap makna yang dihasilkan sistem komputasional. Hasil penelitian ini juga menunjukan bahwa keseimbangan antara kecanggihan yang bersifat teknis dan kepekaan epistemologis menjadi syarat utama agar big data dan Artificial Intelligence dapat bermafaat sebagai instrumen penguatan pengetahuan ilmiah. Dengan demikian, penelitian ini menegaskan pentingnya kesadaran etika dan refleksivitas metodologis bagi peneliti di bidang sosial untuk menjaga integritas penelitian dan relevansi sosial pengetahuan ilmiah di tengah perkembangan teknologi data yang semakin kompleks ini.Abstract. The development of big data and Artificial Intelligence has transformed the paradigm of scientific knowledge production, particularly in the fields of social sciences and communication. This study aims to examine the position of big data and Artificial Intelligence in scientific knowledge production, the methodological challenges of their use in social research, and the role of researcher reflexivity in maintaining the validity of scientific knowledge. The method employed is qualitative, using a Systematic Literature Review (SLR). The results show that the integration of big data and Artificial Intelligence provides opportunities for broader, real time, and more diverse social analyses however, it also raises serious issues related to algorithmic bias, research ethics, and challenges to data validity and representativeness. Researcher reflexivity becomes a key factor in ensuring that the scientific knowledge produced remains valid, meaningful, and contextual in the digital era. Big data introduces issues of privacy, fairness, and data partisanship, while Artificial Intelligence raises questions of transparency, accountability, and the researcher’s responsibility for the meanings produced by computational systems. The findings also indicate that balancing technical sophistication and epistemological sensitivity is a crucial requirement for big data and Artificial Intelligence to serve as effective instruments for strengthening scientific knowledge. Thus, this study emphasizes the importance of ethical awareness and methodological reflexivity among social researchers to maintain research integrity and the social relevance of scientific knowledge amid the increasing complexity of data driven technologies.
Mengelola Konflik Ekspektasi Peran: Perspektif Guru Taman Kanak-Kanak di Era Digital Tri Nur Aini Noviar; Indri Rahmawati; Raditya Pratama Putra
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 9 No. 1 (2026): September 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v9i1.2127

Abstract

Penelitian ini bertujuan untuk menganalisis internalisasi nilai lillahita'ala dalam mengatasi stres yang dialami oleh guru Taman Kanak-Kanak (TK) akibat pembuatan media pembelajaran berbasis digital. Dengan menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui angket yang kemudian disebarkan kepada guru TK di Kabupaten Bandung, Jawa Barat. Hasil analisis menunjukkan bahwa mayoritas responden memiliki tingkat internalisasi nilai lillahita'ala yang tinggi, yang berkontribusi pada kemampuan mereka dalam mengelola stres kerja. Faktor-faktor seperti dukungan rekan kerja dan keseimbangan kehidupan kerja juga ditemukan berperan signifikan dalam penanggulangan stres. Penelitian ini menekankan pentingnya penguatan nilai-nilai spiritual dalam lingkungan pendidikan untuk meningkatkan kesejahteraan psikologis guru di era digital.
Responsivitas Instagram @Splendore_bdg dengan Minat Mengikuti Daily Class Nasywa Aulia Nursahda; Raditya Pratama Putra
Bandung Conference Series: Public Relations 297-304
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25218

Abstract

Abstract. The development of digital communication technology has encouraged the utilization of social media, particularly Instagram, as a medium for communication, promotion, and audience engagement. The Instagram account @Splendore_bdg consistently utilizes interactive content to introduce its Daily Class program through various features, including polls, question-and-answer sessions, comment sections, and Direct Messages. However, the large number of followers has not been fully accompanied by a corresponding increase in audience interest in participating in the program. This study aims to examine the relationship between interactive Instagram content and interest in participating in the Daily Class offered through the @Splendore_bdg Instagram account. This research employed a quantitative approach using a correlational method based on the Uses and Gratifications Theory. Data were collected through questionnaires distributed to all accounts interacting with Daily Class interactive content on @Splendore_bdg Instagram, comprising 1,145 feed and reel interactions from five posts, including 1,127 likes and 18 comments during October to December. Data collected through Google Forms were analyzed using the Spearman Rank Correlation test. The findings indicate a positive and significant relationship between interactive Instagram content and interest in participating in the Daily Class. Interactive content was measured through responsiveness, two-way communication, and interactivity, while interest was measured through attention, relevance, confidence, and satisfaction. These findings serve as a reference for developing effective interactive digital content strategies while enhancing audience engagement, building trust, and encouraging participation in educational programs effectively nationwide. Abstrak. Perkembangan teknologi komunikasi digital telah mendorong pemanfaatan media sosial, khususnya Instagram, sebagai media komunikasi, promosi, sekaligus sarana membangun keterlibatan audiens. Akun Instagram @Splendore_bdg secara konsisten memanfaatkan konten interaktif untuk memperkenalkan program Daily Class melalui berbagai fitur, seperti polling, sesi tanya jawab, kolom komentar, dan Direct Message. Namun, tingginya jumlah pengikut belum sepenuhnya diikuti oleh tingginya minat audiens untuk berpartisipasi dalam kegiatan tersebut. Penelitian ini bertujuan untuk mengetahui hubungan antara konten interaktif Instagram dengan minat mengikuti Daily Class pada akun Instagram @Splendore_bdg. Penelitian menggunakan pendekatan kuantitatif dengan metode korelasional serta berlandaskan Teori Uses and Gratifications. Data diperoleh melalui penyebaran kuesioner kepada seluruh akun yang berinteraksi dengan konten interaktif Daily Class pada Instagram @Splendore_bdg, sebanyak 1.145 postingan feeds dan reels tentang konten Daily Class yang berasal dari 5 unggahan, terdiri atas 1.127 like dan 18 komentar dalam kurun waktu tiga bulan, yaitu Oktober hingga Desember. Melalui gogleform yang dibuat lalu disebarkan sesuai dengan kerangka sampling yang sudah ada, kemudian dianalisis menggunakan uji Korelasi Rank Spearman. Variabel konten interaktif diukur melalui aspek responsivitas, komunikasi dua arah, dan interaktivitas, sedangkan variabel minat mengikuti Daily Class diukur berdasarkan aspek perhatian, relevansi, keyakinan, dan kepuasan. Hasil penelitian menunjukkan bahwa hubungan positif dan signifikan antara konten interaktif Instagram dengan minat mengikuti Daily Class. Temuan ini menunjukkan bahwa penyajian konten yang komunikatif, responsif, dan interaktif mampu meningkatkan keterlibatan, membangun kepercayaan, mendorong minat audiens untuk berpartisipasi dalam program Daily Class, serta menjadi referensi dalam penyusunan strategi konten interaktif digital.
Narasi dan Visual Meme dalam Membentuk Kesamaan Persepsi dengan Audiens Generasi Z Salma Wahyuni; Raditya Pratama Putra
Bandung Conference Series: Communication Management 537 - 546
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24456

Abstract

As digital natives, Generation Z has experienced changes in information consumption patterns due to the rapid development of digital technology and social media, leading them to prefer information presented in concise, visual, and entertaining formats. This condition encourages content creator to utilize meme narratives and visuals as a strategy for delivering information to Generation Z audiences. This study aims to analyse the use of meme narratives and visuals by the YouTube channel @Caveine in fostering shared understanding among Generation Z audiences through the application of Communication Accommodation Theory in the digital environment. This research adopts a constructivist paradigm with a qualitatives methodology using a case study approach. The research subjects consisted of the content creator, community administrator, and Generation Z audiences of @Caveine’s YouTube channel. Data were collected through ocservation, in-depth interviews, and documentation, and their validity was ensured through method and source triangulation. The findings indicate that the use of meme narratives and visuals helps simplify viral information, making it easier to understand while fostering shared understanding between the creator and Generation Z audiences regarding the discussed phenomena. Generasi Z sebagai digital native mengalami perubahan pola konsumsi informasi akibat perkembangan teknologi digital dan media sosial, sehingga cenderung mengonsumsi informasi dalam format ringan, visual, dan menghibur. Kondisi tersebut mendorong content creator untuk memanfaatkan narasi dan visual meme sebagai strategi penyampaian informasi kepada audiens Generasi Z. Penelitian ini bertujuan untuk menganalisis praktik penggunaan narasi dan visual meme yang dilakukan oleh akun YouTube @Caveine dalam membentuk kesamaan persepsi dengan audiens Generasi Z melalui penerapan Teori Akomodasi Komunikasi di ranah digital. Penelitian ini menggunakan paradigma konstruktivis dengan metodologi kualitatif melalui pendekatan studi kasus, dengan subjek penelitian kreator, admin komunitas, dan audiens Generasi Z YouTube @Caveine. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi, serta diuji menggunakan triangulasi metode dan sumber. Hasil penelitian menunjukkan bahwa penggunaan narasi dan visual meme membantu menyederhanakan informasi viral sehingga lebih mudah dipahami serta mampu membentuk kesamaan persepsi antara kreator dan audiens Generasi Z terhadap fenomena yang dibahas.
BEYOND IMPORTED CONSUMER BEHAVIOR FRAMEWORKS: A SYSTEMATIC LITERATURE REVIEW OF AUDIENCE COMMUNICATION PSYCHOLOGY IN LIVE STREAMING COMMERCE Raditya Pratama Putra; Nathaniel Antonio Parulian
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 3 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i3.29544

Abstract

Live streaming commerce has transformed digital commerce by integrating real-time video, streamer performance, platform affordances, audience participation, and direct purchasing functions within a single platform environment. However, existing studies have predominantly examined this phenomenon through consumer behavior frameworks, particularly the Stimulus–Organism–Response model, purchase intention, trust, impulsive buying, perceived value, and customer engagement. This article aims to review how live streaming commerce studies conceptualize audiences, communicative mechanisms, and psychological processes that shape audience responses in real-time digital commerce spaces. This study employed a systematic literature review using Scopus as the sole database. The search identified 197 records after applying predefined filters. Following title and abstract screening, 75 studies were prioritized for full-text retrieval, and 21 full-text articles were analyzed through thematic synthesis. The findings show that live streaming commerce research remains dominated by quantitative, variable-based models and purchase-related outcomes. Nevertheless, communication-oriented concepts such as interactivity, social presence, parasocial interaction, flow, uses and gratifications, interactional metadiscourse, information overload, and involvement indicate that audiences are not merely consumers responding to marketing stimuli. They also operate as viewers, participants, relational subjects, and communicative actors embedded in real-time platform interactions. This article proposes the Audience Communication Psychology Framework to understand live streaming commerce as a dynamic mediated communicative environment that involves platform structures, streamer performance, audience psychological processing, and communicative-behavioral responses simultaneously.
Boycotting Israeli Products in the Digital Age: The Influence of Social Media on Consumer Attitudes Raditya Pratama Putra; Maya Amalia Oesman Palapah; Indri Rachmawati; Ratri Rizki Kusumalestari; Maman Chatamalah
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.4458

Abstract

Abstract. Amid escalating Israeli attacks on Palestine, widely regarded as war crimes due to the high number of civilian casualties, including children, several nations, including Indonesia, have responded by initiating boycotts of Israeli products. In solidarity with Palestine, the Indonesian Ulema Council (MUI) issued a fatwa urging the public to boycott Israeli products and those supporting them. This move has sparked significant public debate and discussion, particularly on social media platforms such as Facebook, Twitter, and Instagram, where robust interactions are shaping public opinion on the boycott. In this context, this study aims to explore the impact of social media campaigns on consumer attitudes toward Israeli products in the digital era. Employing a quantitative research approach, data were gathered through surveys conducted with 100 randomly selected students in Bandung. The findings reveal that social media dissemination significantly influences cognitive, affective, and conative changes in consumer behavior. This suggests that social media campaigns play a pivotal role in shaping consumer attitudes, reflecting the complex interplay of personal values, political stances, and economic considerations. Furthermore, the study highlights the powerful role of social media in amplifying political messages, mobilizing support for social causes, and shaping perceptions on a global scale. The insights gained from this research are crucial for stakeholders, policymakers, academics, and the general public, offering a deeper understanding of how digital campaigns can drive shifts in consumer behavior within a politically charged environment.
Co-Authors 10080021246, Marsyanda Rizki Amalia Adwiyah, Rabiatul Agung Firdaus Ahmad Arif Nurrahman Alamsyah, Rizki Muhamad Aldi Cahya Suryaldi Anisa Diniati Anne Maryani Az Zahra, Amanda Fatimah Dewi, Rizki Anggita Endri Listiani Farah Kamila Dewi Farah Nur Fadillah Hafizh, Salman Haikal Aziz Qhorni Hashfi Erlingga Prawira Ike Junita Triwardhani Indri Rachmawati Indri Rahmawati Irwan Aisy Syamsuddin Keysa Jasmine Esvandiary Kusumalestari, Ratri Rizki Lulu Aulia Kusumah Maman Chatamalah Martha Tri Lestari Maya Amalia Oesman Palapah Mia Damayanti Muhamad Fachrie Muhammad Rafi Kalauw Muhammad Rifki Ardan Nadya Putri Arini Nasruddin Nasruddin Nasywa Aulia Nursahda Nathaniel Antonio Parulian Naufal Hisyam Silim Pilar Raditya Pratama Ar Rahman Purnama Alamsyah Putra Akbar Pradina Rahmaniya, Nabila Ramadhan, Dewangga Bintang Rayinda Aliya Ikhtiyar Rendy Ristia Pratama Salma Wahyuni Shahreyhan Adhiesa Silfiani, Indri Siti Mahdaria Tri Nur Aini Noviar Wulan Trigartanti Yajid Aosa Yuliani Rachma Putri Yulianti Yulianti Yulianti Yuristia Wira Cholifah