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All Journal Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Eco-Entrepreneur Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA SEIKO : Journal of Management & Business JURNAL ILMIAH FEASIBLE (JIF) Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Ilmu Manajemen Advantage Jurnal Kajian Ilmu Manajamen Journal Research of Social Science, Economics, and Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Journal of Ekonomics, Finance, and Management Studies Managing: Jurnal Bisnis dan Manajemen
AS, Fathor
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan terhadap Inovasi Teknologi, Kepuasan, dan Loyalitas Mahasiswa Permadani, Alung Febri; AS, Fathor
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 7 No 2 (2025): Jurnal Ilmiaf Feasible (JIF): Bisnis, Kewirausahaan, dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v7i2.2025.71-81.55294

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, inovasi teknologi, dan kepuasan mahasiswa terhadap loyalitas mahasiswa di Universitas Trunojoyo Madura. Latar belakang penelitian ini didasari oleh pentingnya peran pelayanan dan inovasi teknologi dalam meningkatkan kepuasan serta loyalitas mahasiswa terhadap lembaga pendidikan tinggi. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan metode survei melalui penyebaran kuesioner kepada mahasiswa sebagai responden.Populasi penelitian adalah mahasiswa aktif S1Manajemen Universitas Trunojoyo Madura, dengan jumlah sampel sebanyak 95 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan menggunakan metode analisis regresi linier berganda melalui bantuan program SPSS versi 26 untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa: (1) Kualitas pelayanan berpengaruh signifikan terhadap loyalitas mahasiswa, yang berarti semakin baik pelayanan yang diberikan maka semakin tinggi pula loyalitas mahasiswa terhadap universitas; (2) Inovasi teknologi tidak berpengaruh signifikan terhadap loyalitas mahasiswa, menunjukkan bahwa pemanfaatan teknologi belum menjadi faktor dominan dalam membentuk loyalitas; (3) Kepuasan mahasiswa berpengaruh signifikan terhadap loyalitas mahasiswa, sehingga semakin tinggi tingkat kepuasan, semakin kuat pula loyalitas yang terbentuk; dan (4) Kualitas pelayanan, inovasi teknologi, dan kepuasan mahasiswa secara simultan berpengaruh signifikan terhadap loyalitas mahasiswa, dengan kontribusi pengaruh sebesar 51,1%, sedangkan sisanya sebesar 48,9% dipengaruhi oleh faktor lain di luar penelitian ini.
PENDAMPINGAN TRANSFORMASI DAUN MANGROVE MENJADI PAKAN TERNAK DAN PUPUK ORGANIK DALAM MENDUKUNG BLUE ECONOMY DI DESA TENGKET, KABUBAPATEN BANGKALAN Syarif, Muh; Romadhon, Agus; Utomo, Selamet Joko; Maflahah, Iffan; AS, Fathor; Maghfiroh, Lailatul; Permadani, Alung Febri
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3231

Abstract

Mangroves are a coastal resource with significant potential but are underutilized, particularly mangrove leaves, which are often wasted. This community service activity aims to assist residents of Tengket Village, Bangkalan Regency, in processing mangrove leaves into animal feed and organic fertilizer, supporting the blue economy concept. The methods used included outreach, training, hands-on practice, and mentoring in the use of a mangrove leaf shredding machine. The results of the activity demonstrated increased community knowledge and skills in mixing feed and fertilizer, their ability to use the machine, and their awareness of the sustainable use of local resources. The resulting products are animal feed made from mangrove leaves (Rhizophora apiculata; Rhizophora mucronata) and organic fertilizer, which have proven suitable for use and have created new business opportunities that can increase community income. Participants' responses also reflected high enthusiasm, despite challenges such as limited initial capital and limited technical knowledge. Overall, this program plays a role in increasing the economic independence of coastal communities while preserving the mangrove ecosystem. For the program's sustainability, additional support related to product marketing, machine maintenance, and collaboration with the government and the private sector is recommended.
The Appeal of Gamification in E-Commerce: The Role of Vouchers, Coins, and Badges on Indonesian Consumer Behavior Deviana Putri Septia Ningrum; Veni Vebriyanti; Siti Aisyah Hidayatul Hasanah; Naufal Firdaus; Yuni Zaroh; Fathor, Fathor; Hawa Gazani
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.74

Abstract

The development of e-commerce in Indonesia encourages industry players to create innovative strategies to attract and retain consumers. One strategy that is widely used is gamification, namely the application of game elements such as vouchers, coins, and badges in e-commerce applications. This study aims to explore the extent to which Gamification products and coin rewards in the marketplace influence consumer purchasing decisions in Indonesia. This type of research is library research using qualitative descriptive analysis, namely by searching for data. The data in this study are secondary data, namely data from books, internet media, documents and journals and previous research that examines the appeal of gamification in E-commerce, the role of coin vouchers and badges on Indonesian consumer behavior. The results of the study indicate that gamification and coin rewards in the marketplace have a significant and positive influence on consumer behavior.
Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach AS, Fathor; Sanaji; Artanti, Yessy; Juniarti, Rosa Prafitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3739

Abstract

Tourism villages, such as those in Bangkalan Regency, hold significant potential to boost local economies, but their success depends on effective promotional strategies. This study aims to examine the use of social media marketing as a promotional tool for developing tourism villages, focusing on Tlangoh Beach Tourism Village. A descriptive qualitative approach was employed, using field observations, in-depth interviews with one manager and four visitors, and documentation of social media content. The findings reveal that the tourism village uses Facebook and Instagram for promotion, but the efforts are suboptimal due to infrequent posts, limited engagement, and reliance on word-of-mouth as the primary information source for visitors. Financial constraints and a lack of skilled personnel further hinder effective marketing. To improve, managers should enhance content quality, increase posting frequency, and establish partnerships with travel agencies or local institutions. This study concludes that social media marketing can significantly enhance tourism village promotion if implemented consistently and strategically. It contributes to understanding how resource-constrained destinations can leverage digital platforms and offers practical insights for managers to increase visitor numbers through targeted, cost-effective strategies.
Pengaruh Ai Terhadap Keputusan Memilih Universitas Trunodjoyo Madura Melalui Kepercayaan Merek Sebagai Variabel Mediasi Stevania, Erika Prilla; AS, Fathor; Samsuki, Samsuki
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11682

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh paparan AI, sikap terhadap AI, dan persepsi akurasi AI terhadap keputusan memilih Universitas Trunodjoyo Madura, dengan kepercayaan merek sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Trunodjoyo Madura yang menggunkan AI dalam proses pencarian informasi perguruan tinggi. Sampeel penelitian berjumlah 100 responden yang ditentukan menggunkan purposive sampling. Teknik pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa sikap terhadap AI dan persepsi akurasi AI berpengaruh signifikan terhadap kepercayaan merek, sedangkan paparan AI tidak berpengaruh signifikan. Terhadap keputusan memilih universitas, paparan AI, persepsi akurasi AI, dan kepercayaan merek terbukti berpengaruh signifikan. Dalam pengujian mediasi, kepercayaan merek mampu memediasi pengaruh sikap terhadap AI terhadap keputusan memilih (mediasi penuh), namun tidak mampu memediasi pengaruh paparan AI dan persepsi akurasi AI. Kata Kunci: Artificial Intelligence, Paparan AI, Sikap Terhadap AI, Persepsi Akurasi AI, Kepercayaan Merek, Keputusan Memilih
Bahasa Inggris Bahasa Inggris Arfiananda, Salsabila Intan Nur; AS, Fathor; Islam, Darul
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8533

Abstract

This study explores the strategic role of destination image in shaping tourist experiences and behavior at the Tomb of Syaichona Cholil. Using PLS-SEM with 97 tourists, it examines how community participation, authenticity, and local product access influence satisfaction and trust. Results show all destination image dimensions significantly affect satisfaction. Community participation and product access strongly impact trust, while authenticity has a weaker but positive effect. Satisfaction mediates the relationship between destination image and trust, highlighting its central role in enhancing tourist behavioral responses in religious tourism settings.
Co-Authors Agus Romadhon Ahmad Ghufrony Ahsan, Muhamad Ainun , Moh. Baqir Andriani Samsuri Arfiananda, Salsabila Intan Nur Ariansyah, Rizky Azizah, Revi Ifatul Darul Islam, Darul Deviana Putri Septia Ningrum Dian Farida Asfan Fageh, Achmad Fansuri, Hamzah fathor Fathorrahman Fathorrahman, Fathorrahman Fatmariyah, Fatimatul Fauziyah, Nurul Laili Gultom, Yosi Efra Elkana Hawa Gazani Iffan Maflahah LAILATUL MAGHFIROH Lutfiyah, Zekiyatul Maulidiyah, Isroul Ayu Mohammad Arief Muhammad Yazid Mukoddimah, Lailatul Naufal Firdaus Nurdody Zakki Permadani, Alung Febri Pradana, Bahtiar Yudha Putera, Aditya Januar Rizki Rizki Rizki Rosa Prafitri Juniarti Rosi, Fahrur Samsuki, Samsuki SANAJI Saputra, Moh Haikal Selamet Joko Utomo, Selamet Joko Sirajul Arifin Siti Aisyah Hidayatul Hasanah Stevania, Erika Prilla Syarif, Muh Syarif, Muh. Umam, Moh Asrul Veni Vebriyanti Wulandari, Livia Dwi Yessy Artanti Yuni Zaroh