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MENDOBRAK PANDEMI MELALUI WIRAUSAHA DENGAN PENDEKATAN PLANNED BEHAVIOR THEORY Mayang, Anissa; Marlina, Dian; Ratnawati, Shinta
JURNAL ILMU MANAJEMEN Vol. 19 No. 1 (2022): JUNI 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i1.44756

Abstract

Dari adanya Covid-19 ini akan berdampak pada perekonomian di indonesia, kinerja ekonomi menjadi lemah kemudian berdampak pada kondisi ketenagakerjaan. Kewirausahaan berkontribusi pada pertumbuhan ekonomi karena dianggap sebagai cara untuk menciptakan berbagai jenis pekerjaan baru. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk melihat pengaruh antara variabel motivasi terhadap perilaku berwirausaha yang dimediasi oleh intensi. Data primer dikumpulkan melalui penyebaran kuesioner kepada 140 mahasiswa Universitas Tidar angkatan 2017. Instrumen penelitian yang digunakan menggunakan skala likert dengan ukuran 1 sampai 5 dan menggunakan teknik analisis data dengan analisis regresi dan uji sobel untuk menguji mediasi. Hasil penelitian menunjukkan t-hitung sebesar 6,254 lebih besar dari t-tabel 1,655, dari hasil tersebut dapat membuktikan bahwa variabel intensi berwirausaha dapat memediasi hubungan antara motivasi berwirausaha terhadap perilaku berwirausaha. Menandakan bahwa mahasiswa angkatan 2017 Universitas Tidar dapat melakukan kegiatan wirausaha dengan motivasi untuk membuka usaha yang didasari oleh intensi berwirausaha yang kuat.
Perluasan Pemasaran dan Penjualan Produk Paguyuban Warsamundung Melalui Digital Marketing dan Pengembangan Website Komunitas Mujib, Miftachul; Ratnawati, Shinta; Ikhwan, Khairul; Musthafa, Afif; Syakina, Nadia; Setianingsih, Yunita
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 4 No. 3 (2025): Jurnal Penyuluhan dan Pemberdayaan Masyarakat (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v4i3.1600

Abstract

The Warsamundung Disability Association in Magelang Regency has many economically independent members who produce various handicrafts and processed foods. Despite their potential for economic growth, they face several operational challenges. The main challenges include a lack of knowledge about digital marketing, weak managerial skills, and limited access to a wider market. To address these challenges, a community service program was designed to enhance members' capacity by improving their understanding of digital marketing and developing marketing channels for their products. This program aims to improve human resource capacity, expand market access, increase sales turnover, and create more sustainable businesses. The community service method involves surveying partner needs, formulating programs, implementing programs with digital marketing techniques, and developing websites as a promotional and marketing medium. The expected outcome of this community service program is that members of the Warsamundung Disability Association can optimize their economic potential by expanding marketing and increasing product sales.
The Threat of Technological Innovation, Job Insecurity, and Mediating Role of Digital Literacy, Personal Innovation, and Technological Innovation among University Students Ratnawati, Shinta; Paska, Yesica Apriliana; Sadewo, Satrio Tegar; Ernawati, Nimas Jimi; Anggraeni, Dewi
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1653

Abstract

Technological innovations, such as automation, robotics, and artificial intelligence, have significantly changed the world of work and posed new threats to job security. Students, as a group transitioning into the professional world, face high uncertainty due to these changes. This study aims to examine the relationship between the threat of technological innovation to student job insecurity by examining the mediating role of digital literacy, personal innovation, and technological innovation. This study uses a systematic literature review method based on the PRISMA 2020 guidelines to synthesize findings from relevant previous studies. Data sources were obtained from reputable international journals (Scopus, Web of Science, ScienceDirect) and SINTA-accredited national journals published between 2018 and 2025. The selection process included the identification, screening, eligibility, and inclusion of articles that met the criteria of focusing on the context of students or those transitioning to the world of work. The results of the study show that the threat of technological innovation is positively related to job insecurity, but this impact can be minimized through increased digital literacy and the development of personal and technological innovation among students. In addition, digital literacy has been proven to encourage innovation capabilities that strengthen resilience to technological disruption. The implications of this study encourage universities to integrate digital literacy curricula and innovation incubation programs as strategies to prepare graduates for the technology-based job market.
The Influence Of The Threat Of Technological Innovation On Student Job Insecurity: The Mediating Role Of Digital Literacy, Personal Innovation, And Technological Innovation Ratnawati, Shinta; Paska, Yesica Apriliana; Sadewo, Satrio Tegar; Ernawati, Nimas Jimi; Anggraeni, Dewi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12568

Abstract

The rapid development of technology raises concerns about the future of employment, especially for students who are preparing to enter the world of work. This study was conducted to examine the effect of the threat of technological innovation on the level of career concerns (job insecurity) of students, as well as to analyse the mediating role of digital literacy, personal innovation, and technological innovation. This research uses a quantitative approach with a quasi experiment method using a pretest-posttest control group design. The research population was the final year students of Tidar University, with sampling using random sampling technique to obtain 100 respondents. The sample was divided into two groups, namely the experimental group that received treatment in the form of materials, videos, and articles on the impact of technological disruption, and the control group without treatment. The research was conducted for three months from March to May 2025. The results showed that the threat of technological innovation has a positive effect on student job insecurity, both directly and through the mediating role of digital literacy, personal innovation, and technological innovation. This finding implies that strengthening technological competence without mental readiness can increase career anxiety. Therefore, educational institutions are expected to not only improve digital literacy, but also develop programmes to strengthen students' psychological adaptation in the face of industry changes.
PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR, DAN INOVASI PRODUK TERHADAP MINAT BELI ULANG PADA INDOMIE DI MAGELANG Linanti Sally Andini; Atmaja, Hanung Eka; Ratnawati, Shinta
Jurnal Pijar Vol 3 No 4 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i4.1845

Abstract

This study is based on the phenomenon of inconsistent findings in previous research regarding repeat purchase intention of Indomie in Magelang. The purpose of this research is to determine the influence of product quality, brand ambassador, and product innovation on repeat purchase intention based on the Theory of Planned Behavior (TPB). This research uses a quantitative approach with a survey method through the distribution of questionnaires to Indomie consumers in Magelang. The sampling technique used is non-probability sampling with criteria of respondents aged at least 17 years and having consumed Indomie. The results of the study show that product quality and brand ambassador have a positive influence on repeat purchase intention, while product innovation does not have a significant effect on repeat purchase intention. Keywords: Repurchase Intention, Product Quality, Brand Ambassador, Product Innovation