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Perluasan Pemasaran dan Penjualan Produk Paguyuban Warsamundung Melalui Digital Marketing dan Pengembangan Website Komunitas Mujib, Miftachul; Ratnawati, Shinta; Ikhwan, Khairul; Musthafa, Afif; Syakina, Nadia; Setianingsih, Yunita
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 4 No. 3 (2025): Jurnal Penyuluhan dan Pemberdayaan Masyarakat (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v4i3.1600

Abstract

The Warsamundung Disability Association in Magelang Regency has many economically independent members who produce various handicrafts and processed foods. Despite their potential for economic growth, they face several operational challenges. The main challenges include a lack of knowledge about digital marketing, weak managerial skills, and limited access to a wider market. To address these challenges, a community service program was designed to enhance members' capacity by improving their understanding of digital marketing and developing marketing channels for their products. This program aims to improve human resource capacity, expand market access, increase sales turnover, and create more sustainable businesses. The community service method involves surveying partner needs, formulating programs, implementing programs with digital marketing techniques, and developing websites as a promotional and marketing medium. The expected outcome of this community service program is that members of the Warsamundung Disability Association can optimize their economic potential by expanding marketing and increasing product sales.
The Threat of Technological Innovation, Job Insecurity, and Mediating Role of Digital Literacy, Personal Innovation, and Technological Innovation among University Students Ratnawati, Shinta; Paska, Yesica Apriliana; Sadewo, Satrio Tegar; Ernawati, Nimas Jimi; Anggraeni, Dewi
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1653

Abstract

Technological innovations, such as automation, robotics, and artificial intelligence, have significantly changed the world of work and posed new threats to job security. Students, as a group transitioning into the professional world, face high uncertainty due to these changes. This study aims to examine the relationship between the threat of technological innovation to student job insecurity by examining the mediating role of digital literacy, personal innovation, and technological innovation. This study uses a systematic literature review method based on the PRISMA 2020 guidelines to synthesize findings from relevant previous studies. Data sources were obtained from reputable international journals (Scopus, Web of Science, ScienceDirect) and SINTA-accredited national journals published between 2018 and 2025. The selection process included the identification, screening, eligibility, and inclusion of articles that met the criteria of focusing on the context of students or those transitioning to the world of work. The results of the study show that the threat of technological innovation is positively related to job insecurity, but this impact can be minimized through increased digital literacy and the development of personal and technological innovation among students. In addition, digital literacy has been proven to encourage innovation capabilities that strengthen resilience to technological disruption. The implications of this study encourage universities to integrate digital literacy curricula and innovation incubation programs as strategies to prepare graduates for the technology-based job market.
The Influence Of The Threat Of Technological Innovation On Student Job Insecurity: The Mediating Role Of Digital Literacy, Personal Innovation, And Technological Innovation Ratnawati, Shinta; Paska, Yesica Apriliana; Sadewo, Satrio Tegar; Ernawati, Nimas Jimi; Anggraeni, Dewi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12568

Abstract

The rapid development of technology raises concerns about the future of employment, especially for students who are preparing to enter the world of work. This study was conducted to examine the effect of the threat of technological innovation on the level of career concerns (job insecurity) of students, as well as to analyse the mediating role of digital literacy, personal innovation, and technological innovation. This research uses a quantitative approach with a quasi experiment method using a pretest-posttest control group design. The research population was the final year students of Tidar University, with sampling using random sampling technique to obtain 100 respondents. The sample was divided into two groups, namely the experimental group that received treatment in the form of materials, videos, and articles on the impact of technological disruption, and the control group without treatment. The research was conducted for three months from March to May 2025. The results showed that the threat of technological innovation has a positive effect on student job insecurity, both directly and through the mediating role of digital literacy, personal innovation, and technological innovation. This finding implies that strengthening technological competence without mental readiness can increase career anxiety. Therefore, educational institutions are expected to not only improve digital literacy, but also develop programmes to strengthen students' psychological adaptation in the face of industry changes.
PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR, DAN INOVASI PRODUK TERHADAP MINAT BELI ULANG PADA INDOMIE DI MAGELANG Linanti Sally Andini; Atmaja, Hanung Eka; Ratnawati, Shinta
Jurnal Pijar Vol 3 No 4 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i4.1845

Abstract

This study is based on the phenomenon of inconsistent findings in previous research regarding repeat purchase intention of Indomie in Magelang. The purpose of this research is to determine the influence of product quality, brand ambassador, and product innovation on repeat purchase intention based on the Theory of Planned Behavior (TPB). This research uses a quantitative approach with a survey method through the distribution of questionnaires to Indomie consumers in Magelang. The sampling technique used is non-probability sampling with criteria of respondents aged at least 17 years and having consumed Indomie. The results of the study show that product quality and brand ambassador have a positive influence on repeat purchase intention, while product innovation does not have a significant effect on repeat purchase intention. Keywords: Repurchase Intention, Product Quality, Brand Ambassador, Product Innovation  
Anteseden yang memengaruhi minat beli ulang: Studi pada konsumen produk Mie Sedaap di Jawa Tengah Kurniawati, Dina; Hartono, Budi; Ratnawati, Shinta
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.1604

Abstract

Instant noodle consumption has increased every year, both in Indonesia and worldwide. Ease of consumption, good taste, and the ability to be incorporated into various foods make instant noodles very popular with the public. Various instant noodle brands are also required to continue innovating to avoid losing market share. One of the brands known to Indonesians is Mie Sedaap. This study aims to determine the effect of brand awareness, brand image, brand loyalty, and perceived quality on repurchase intention in consumers of Mie Sedaap products in Central Java. The sampling technique in this study was purposive, with 162 respondents who were consumers of Mie Sedap in Central Java. The results of the study indicate that brand awareness has a positive and significant effect on repurchase intention, that brand loyalty has a positive and significant effect on repurchase intention, and that perceived quality has a positive and significant effect on repurchase intention. However, brand image has a negative and significant effect on the repurchase intention of Mie Sedaap consumers in Central Java. These results indicate that Mie Sedaap needs to pay attention to its image, which can be achieved by improving the quality of its products to meet consumer expectations better.
Human Resource Innovation for Economic Inclusion: A Dual-Method Review on Global Trends and Gaps Ratnawati, Shinta; Sari, Dewi Purnama; Atmaja, Hanung Eka; Anggraeni, Dewi; Khoirunnisa, Alya Najla
Entrepreneurship and Small Business Research Vol. 3 No. 3 (2024): Entrepreneurship and Small Business Research (December 2024 - March 2025)
Publisher : Publication Division of International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource (HR) innovation has emerged as a critical lever for advancing economic inclusion in increasingly digital and unequal labor markets. However, existing scholarship remains conceptually fragmented and weakly integrated across theoretical and contextual domains. This study provides a comprehensive synthesis of global research on HR innovation for economic inclusion by employing a dual-method approach that combines bibliometric analysis and a systematic literature review (SLR). A dual-method review was employed, combining bibliometric analysis and a systematic literature review (SLR). The dataset consists of 220 peer-reviewed articles indexed in Scopus and published between 2020 and 2024. Bibliometric techniques were used to map publication trends, influential authors, institutions, and journals, while the SLR identified thematic patterns and conceptual linkages. The analysis reveals four dominant research clusters: (1) inclusive skills development and workforce upskilling, (2) diversity-oriented HR strategies, (3) digital inclusion in HR systems, and (4) HR contributions to social resilience among vulnerable communities. Despite growing scholarly attention, the literature remains fragmented and weakly connected to macro-level equity and inclusion strategies. The study provides a consolidated knowledge base and proposes a future research agenda to strengthen theoretical integration and policy relevance in inclusive HR innovation. This research offers an integrative global synthesis of HR innovation for economic inclusion by combining bibliometric mapping and SLR, highlighting underexplored theoretical and practical gaps in the field.
Strengthening Human Resource Capacity through Digital Marketing Mentoring: Waste Bank Empowerment for Circular Economy Sustainability Ratnawati, Shinta; Mujib, Miftachul; Alfath Nurul Fathony, Ikhwan; Marva Ondrea Sugiyarto, Jauzaa; Subur Santoso, Rahmat
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2026): February 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i1.2199

Abstract

Background: Gunungpring Village in Magelang District faces serious waste management challenges despite its strategic position as a religious and educational tourism center. This community service program was designed to enhance the digital marketing skills of waste bank administrators, thereby increasing the economic value of recycled products and supporting the sustainability of the circular economy. Purpose of the Study: This program aimed to enhance participants’ abilities in product design, pricing strategies, and the implementation of digital marketing through e-commerce and social media platforms. Method: The mentoring activities were conducted over six months using a participatory approach involving 40 participants and four mentors. The program included training sessions, workshops, hands-on digital marketing practice, and monitoring through pre–post tests, sales analysis, and participant reflection. Result: the program resulted in a 21-point increase in participants’ knowledge scores and an average 10% increase in monthly product sales. Beyond these measurable outcomes, the mentoring activities improved participants’ digital confidence, collaboration, and motivation. These findings demonstrate that strengthening human resource capacity through digital marketing mentoring can effectively support community economic empowerment and enhance the sustainability of circular economy–based waste management initiatives.
ANALISIS SISTEM INFORMASI MANAJEMEN KEPEGAWAIAN (SIMPEG) SEBAGAI SISDM DI PEMERINTAH KOTA MAGELANG Yulia, Elma; Ratnawati, Shinta
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 9 No. 2 (2020)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v9i2.467

Abstract

Human Resources Information System (HRIS) provides information to all leadership in an organization. One of the efforts made by the Magelang City Government to create a good personnel administration system as well as in order responding to the rapid development of information and communication technology by developing the Management Information System Staffing (MISS). The purpose of this study is to find out what is meant by HRIS and describe it MISS  at the Magelang City Government . In this study, the author uses design qualitative descriptive research. The results of this study indicate that the system can serving staffing administration becomes easier, such as employee transfers, promotions and retirement as well as ease in managing and completing various staffing documents and other requirements such as rank decree, position decree, STTPL and training needs.
TEKNOLOGI INFORMASI SEBAGAI FAKTOR FASILITAS KERJA DALAM MENINGKATKAN EFEKTIFITAS KERJA PENGADILAN NEGERI MAGELANG KELAS IB Fahmi, Lailatul Ismaul; Ratnawati, Shinta
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 9 No. 2 (2020)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v9i2.611

Abstract

Semakin majunya teknologi menjadi tantangan tersendiri bagi suatu perusahaan ataupun instansi untuk tetap mengembangkan Sumber Daya Manusianya dalam berkompetisi menghadapi perkembangan yang selalu berubah. Teknologi suatu organisasi diharapkan dapat  meningkatkan kualitas pelayanan, efisiensi, dan produktivitasnya. Pentingnya kehadiran teknologi informasi menjadikannya suatu tuntutan yang harus dimiliki oleh setiap organisasi. Saat ini teknologi menjadi bagian yang tidak dapat dipisahkan dari kehidupan manusia baik dalam bekerja maupun dalam beraktititas sehari-hari. Seperti halnya yang dilakukan Pengadilan Negeri Magelang untuk melengkapi kegiatan kerja pegawainya Pengadilan Negeri Magelang menyediakan komputer yang digunakan sebagai fasilitas untuk menunjang kerja pegawainya. Namun adanya teknologi informasi menjadi tuntutan setiap organisasi untuk tetap berkembang. Penelitian ini dilakukan dengan tujuan untuk menunjukkan seberapa pentingnya pengetahuan mengenai penggunaan teknologi informasi dalam mendukung kegiatan pegawai agar memiliki peningkatan dalam efektifitas kerjanya. Penelitian ini dilakukan menggunakan metode deskriptif dengan pendekatan kualitatif dengan hasil bahwa Teknologi Informasi sangat berguna untuk mendukung aktivitas kerja pegawai dalam meningkatkan efektivitas kerja yang didukung dengan adanya berbagai teknologi dan aplikasi serta website yang digunakan dalam memperoleh serta mengolah data yang dibutukan.
Artificial Intelligence-Based Human Resource Performance Assessment for Good University Governance: Meta-Analysis and Systematic Literature Review Ratnawati, Shinta; Mujib, Miftachul; Fathony, Ikhwan Alfath Nurul; Ikhwan, Khairul; Anggraeni, Dewi; Azhari, Bagus Fauzan
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3640

Abstract

Purpose: This study examines the role of Artificial Intelligence (AI)-based Human Resource (HR) performance evaluation in enhancing Good University Governance (GUG), particularly in improving accountability, transparency, efficiency, and responsiveness in higher education institutions. Research Methodology: A Systematic Literature Review (SLR) and meta-analysis were conducted on 65 peer-reviewed articles published between 2015 and 2025, sourced from Scopus, Web of Science, and ScienceDirect. The effect sizes were calculated, and heterogeneity tests were performed to ensure the robustness of the findings. Results: The results reveal that AI-based HR performance evaluation has a moderate to strong positive relationship with governance effectiveness (r = 0.45) and a moderate positive relationship with governance transparency (r = 0.33). These findings indicate that AI enhances data accuracy, reduces subjective bias, and supports more efficient and consistent decision-making in higher education governance. Conclusions: This study concludes that AI integration in HR performance evaluation significantly contributes to the implementation of GUG principles. It offers both theoretical contributions to digital governance literature and practical implications for university leaders and policymakers. Limitations: This study is limited by the scope of the 65 selected articles, which may not fully represent all existing research on AI-based HR evaluation in higher education contexts.