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All Journal Wardah Intizar Jurnal Pemerintahan dan Politik PRAJA: Jurnal Ilmiah Pemerintahan Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmu Komunikasi Network Media International Journal of Health, Economics, and Social Sciences (IJHESS) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Jurnal Studi Ilmu Politik Jurnal Ilmu Sosial dan Politik (JISPOL) JSIKOM (Jurnal Studi Ilmu Komunikasi) Al-Zayn: Jurnal Ilmu Sosial & Hukum El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity @-Publik: Jurnal Administrasi Publik Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Taufik Akhyar
Fakultas Dakwah Dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Peran Elite Lokal Dalam Penggalangan Dukungan Politik (Studi Pada Tahapan Pemilihan Kepala Desa Periode 2023-2028 Di Desa Panggal-Panggal Kecamatan Semidang Aji Kabupaten Ogan Komering Ulu) Rizki, Laura Selpia; Akhyar, Taufik; Azzuhri, Hatta
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Village head elections are a manifestation of local democracy that not only involve competition between candidates but are also influenced by the roles of powerful social actors at the village level. This study aims to analyze the role of local elites in garnering political support and understand the community's response to the influence of local elites on the village head election stages for the 2023-2028 period in Pangal-Panggal Village, Semidang Aji District, Ogan Komering Ulu Regency. This study uses a qualitative approach with descriptive methods. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Informants in this study consisted of two influential local elites: the former head of Panggal-Panggal village for the 2004-2010 period, and a community leader who also served as a village elder and a member of the Panggal-Panggal village community. To strengthen the data on village government assistance, he also served as an informant in this study. Data analysis was conducted using the Miles and Huberman model using role theory and political support theory as an analytical framework. This study uses a qualitative approach with descriptive methods. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Informants in this study consisted of two influential local elites: the former head of Panggal-Panggal village for the 2004-2010 period, and a community leader who also served as a village elder and a member of the Panggal-Panggal village community. To strengthen the data on village government assistance, he also served as an informant in this study. Data analysis was conducted using the Miles and Huberman model using role theory and political support theory as an analytical framework.
Strategi Public Relations dalam Mengatasi Reputasi Negatif Perusahaan Umum Daerah Tirta Musi Palembang Brillian Akbar Algiffari; Taufik Akhyar; Sonia Nurprameswari
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3250

Abstract

Perumda Tirta Musi Palembang is facing a reputation crisis triggered by repeated disruptions in the clean water distribution, resulting in more than 268,950 customer complaints in one month as well as massive negative coverage in mass media and social media. This situation demands the implementation of a systematic public relations strategy to restore public trust. This study aims to analyze Perumda Tirta Musi Palembang's public relations strategy in addressing negative reputation in the community and to describe the public relations challenges faced by Perumda Tirta Musi Palembang in managing negative issues in the community. This study uses Howard Chase's Issue Management Theory as the main analytical framework. The research method used is qualitative with a case study approach. The research results show that Perumda Tirta Musi's public relations strategy is carried out through five integrated stages of the Issue Management Theory, namely issue identification through daily social media monitoring and call center data classification, issue analysis through internal cross-division verification, strategy selection in the form of a maximum 15-minute response, educational content, press releases, field documentation, tanker water distribution, and dissemination of information through RT/RW networks, implementation with a standard resolution of 1x24 hours for distribution disruptions and three days for general complaints, and evaluation through sentiment monitoring and annual customer satisfaction surveys. The main challenges include limitations in human resources, internal coordination obstacles, discrepancies between estimated normalization times and field realities, as well as limitations in communication technology infrastructure. Although the implemented strategy has been running as a fully integrated cycle, Long-term restoration of public trust remains a major challenge that requires consistent performance and ongoing communication.
Strategi Integrated Marketing Communication (IMC) UMKM Batik Khaman dalam Meningkatkan Brand Awareness di Era Digital Puspitasari, Intan Bela; Akhyar, Taufik; Setiawan, Muhamad Arif
J-IKA Vol. 13 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v13i1.12519

Abstract

Penelitian ini bertujuan untuk menganalisis strategi Integrated Marketing Communication (IMC) pada UMKM Batik Khaman dalam meningkatkan brand awareness di era digital. Fenomena yang terjadi menunjukkan bahwa pemanfaatan media digital telah digunakan secara luas oleh UMKM, namun belum sepenuhnya diintegrasikan dengan strategi komunikasi pemasaran secara menyeluruh. Penelitian sebelumnya cenderung berfokus pada praktik digital marketing secara umum, sementara kajian mengenai integrasi antara komunikasi daring (online) dan luring (offline), khususnya pada UMKM berbasis budaya lokal, masih terbatas. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap pengelola Batik Khaman. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi IMC diterapkan melalui integrasi media digital seperti Instagram, Facebook, dan WhatsApp dengan komunikasi langsung melalui kegiatan bazar dan pameran. Integrasi ini mencerminkan konsistensi pesan (consistency) dan sinergi komunikasi (synergy) dalam membangun brand awareness. Penelitian ini memberikan kontribusi dalam pengembangan kajian komunikasi pemasaran dengan menegaskan pentingnya integrasi komunikasi digital dan experiential marketing dalam konteks UMKM berbasis budaya lokal guna meningkatkan efektivitas komunikasi pemasaran
POLITIK EKOLOGI DALAM MENGATASI PENCEMARAN LINGKUNGAN (STUDI PADA DESA SRIGUNUNG KECAMATAN SUNGAI LILIN KABUPATEN MUSI BANYUASIN) Afriany, Deany; Akhyar, Taufik; Fahrudin, Aziz
PRAJA: Jurnal Ilmiah Pemerintahan Vol 14 No 1 (2026): Februari 2026
Publisher : FISIP Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/prj.v14i1.2489

Abstract

This study is entitled "Ecological Politics in Addressing Environmental Pollution in (A Study in Srigunung Village, Sungai Lilin District, Musi Banyuasin Regency)." The purpose of this study is to analyze the impact of environmental pollution caused by palm oil industry activities on the Srigunung Village community and to examine the dynamics of power relations between the company, the government, and the community from an ecological politics perspective. This study uses a qualitative approach with a case study method, using data collection techniques such as in-depth interviews, field observations, and documentation. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results indicate that the industrial activities of PT Srigunung Inti Argo Persada have caused water, air, and soil pollution, which has a direct impact on the health and well-being of the surrounding community. The people of Srigunung Village experience a declinein their quality of life due to industrial waste, yet they have weak bargaining power due to the dominance of corporate power and weak enforcement of environmental law by the local government. From an ecological politics perspective, this condition reflects structural inequality and ecological injustice, where economic gain is prioritized over environmental sustainability and the community's right to a healthy environment. This research emphasizes the importance of implementing environmental policies that support ecological justice, increasing government oversight, and strengthening community participation in sustainable environmental management.
Village Government Communication Strategy in Coffee Farmer Community Empowerment Activities in Tanjung Beringin Village, South Merapi District, Lahat Regency Ellia Surista; Taufik Akhyar; Chairunnisah Putri Ayu Ningsih
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 2: April 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i2.11003

Abstract

This study aims to analyze the communication strategy of the village government in the empowerment of the coffee farmer community in Tanjung Beringin Village, South Merapi District, Lahat Regency, and identify communication obstacles faced in its implementation. This study uses a qualitative approach with a descriptive method. Data collection techniques were carried out through in-depth interviews with key informants, field observations, and documentation. The results of the study show that the village government implements various communication strategies, namely interpersonal communication (face-to-face), communication through the media (WhatsApp), participatory communication, extension communication (educational), plot demonstration (demonstration plot), and communication based on local culture. Of all these strategies, face-to-face communication is the most dominant and effective because it is able to adapt to the characteristics of the farming community. Meanwhile, the use of digital media serves as a support in the dissemination of information. Participatory communication strategies, counseling, and plot demonstrations have been proven to be able to increase farmers' understanding, skills, and trust in the innovations provided. However, in its implementation, there are still various communication barriers, such as obstacles in message delivery, physical obstacles, low community participation, resistance to change, and cultural and customary barriers. Therefore, a more adaptive, participatory, and in accordance with the socio-cultural conditions of the community is needed so that the empowerment process can run more optimally.
PARTISIPASI POLITIK MASYARAKAT DALAM PERENCANAAN PEMBANGUNAN DESA ( Studi PadaDesa Upang Induk Kecamatan Air Saleh, Kabupaten Banyuasin ) Saptah, Saptah; Apriani, Reni; Akhyar, Taufik
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10534

Abstract

Penelitian ini bertujuan untuk mengetahui partisipasi politik masyarakat dalam perencanaanpembangunan di Desa Upang Induk, Kecamatan Air Saleh, Kabupaten Banyuasin, serta faktorfaktor yang memengaruhinya. Partisipasi politik merupakan unsur penting dalam mewujudkanpemerintahan desa yang demokratis, karena masyarakat tidak hanya berperan sebagai objekpembangunan, tetapi juga sebagai subjek yang terlibat dalam proses perencanaan, pelaksanaan,dan pengawasan kebijakan publik. Keterlibatan ini umumnya diwujudkan melalui forummusyawarah desa yang menjadi sarana penyampaian aspirasi masyarakat.Penelitian inimenggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi,wawancara, dan dokumentasi. Analisis data dilakukan melalui reduksi data, penyajian data,serta penarikan kesimpulan. Penelitian ini menggunakan teori partisipasi politik dari GabrielA. Almond sebagai landasan untuk menganalisis bentuk-bentuk partisipasi masyarakat.Hasilpenelitian menunjukkan bahwa partisipasi masyarakat di Desa Upang Induk telah berjalanmelalui berbagai kegiatan musyawarah desa seperti penyusunan Anggaran Pendapatan DanBelanja Desa, pembentukan Badan Usaha Milik Desa, dan Rencana Pembangunan JangkaMenegah Desa. Namun, partisipasi tersebut belum optimal karena masih dipengaruhi olehrendahnya kesadaran masyarakat, kurangnya sosialisasi, serta dominasi pihak tertentu dalampengambilan keputusan. Di sisi lain, adanya forum musyawarah yang rutin menjadi faktorpendukung dalam meningkatkan keterlibatan masyarakat.
Co-Authors Abdullah Abdullah Alya Rosalina Apriani, Reni Arif Setiawan Astrid, Gita At-Tamimi, Muhammad Hafiz Aulia, Reza Aulia, Reza aulia Azarkasyi, Badarudin Azzuhri, Hatta Belladina, B Brillian Akbar Algiffari Chairunnisah Putri Ayu Ningsih Choiriyah Choiriyah Darmawan, Erik Deany Afriani Deany Afriany dina, Bella Ellia Surista Fahrudin, Aziz farid, Muhammad Mifta Fartha, Meisyka Dwi Hafidzah, Qonita Zalfa Hamidah . Hati, Putri Citra Hatta Azzuhri Jailani Jailani Juainah, Norma Karim, Fadillah Karlina, Nelly Khoirunnisa, Maharani Komala Sari, Dewi Ria Ledy Putri, Andi Juffi Manggar Azahra Mayang Sari Muhammad Adi Arfasa Najmi Muhammad Fadli Ningsih, Chairunnisah Putri Ayu Norma Juainah Nurprameswari, Sonia Puspitasari, Intan Bela Putra, Ihsan Panca Putri, Anisa Rizky Rachmi, Ariffah Aulia Reni Apriani Ritonga, Muslimin Rizki, Laura Selpia Safitri, Elsi Saptah, Saptah Setiawan, Muhamad Arif Sonia Nurprameswari Suci, Yananti Putri Sugara, Kevin Umiyati Idris, Umiyati UT, Abdullah Wati, Lily Rahma Yulion Zalpa yunani yunani Yusril Mahendra