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All Journal Wardah Intizar Jurnal Pemerintahan dan Politik Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmu Komunikasi Network Media Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Jurnal Studi Ilmu Politik Jurnal Ilmu Sosial dan Politik (JISPOL) JSIKOM (Jurnal Studi Ilmu Komunikasi) Al-Zayn: Jurnal Ilmu Sosial & Hukum El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity @-Publik: Jurnal Administrasi Publik Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung FisiPublik: Jurnal Ilmu Sosial dan Politik
Taufik Akhyar
Fakultas Dakwah Dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Peran Elite Lokal Dalam Penggalangan Dukungan Politik (Studi Pada Tahapan Pemilihan Kepala Desa Periode 2023-2028 Di Desa Panggal-Panggal Kecamatan Semidang Aji Kabupaten Ogan Komering Ulu) Rizki, Laura Selpia; Akhyar, Taufik; Azzuhri, Hatta
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Village head elections are a manifestation of local democracy that not only involve competition between candidates but are also influenced by the roles of powerful social actors at the village level. This study aims to analyze the role of local elites in garnering political support and understand the community's response to the influence of local elites on the village head election stages for the 2023-2028 period in Pangal-Panggal Village, Semidang Aji District, Ogan Komering Ulu Regency. This study uses a qualitative approach with descriptive methods. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Informants in this study consisted of two influential local elites: the former head of Panggal-Panggal village for the 2004-2010 period, and a community leader who also served as a village elder and a member of the Panggal-Panggal village community. To strengthen the data on village government assistance, he also served as an informant in this study. Data analysis was conducted using the Miles and Huberman model using role theory and political support theory as an analytical framework. This study uses a qualitative approach with descriptive methods. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Informants in this study consisted of two influential local elites: the former head of Panggal-Panggal village for the 2004-2010 period, and a community leader who also served as a village elder and a member of the Panggal-Panggal village community. To strengthen the data on village government assistance, he also served as an informant in this study. Data analysis was conducted using the Miles and Huberman model using role theory and political support theory as an analytical framework.
IMPLIKASI PRAKTIK MONEY POLITICS TERHADAP KEPUTUSAN PEMILIH PADA PEMILIHAN CALON ANGGOTA DPRD KABUPATEN MUSI BANYUASIN TAHUN 2024 (Studi Kasus di Dapil 1 Kecamatan Sekayu) Yusril Mahendra; Taufik Akhyar; Deany Afriani
FisiPublik: Jurnal Ilmu Sosial dan Politik Vol. 10 No. 1 (2025): MAY
Publisher : Social and Political Sciences Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/fpb.v10i1.3505

Abstract

This study aims to analyze the influence of money politics on voter decision-making in the 2024 election of DPRD (Regional People's Representative Council) candidates in Musi Banyuasin Regency, particularly in Sekayu District, as well as to evaluate the effectiveness of the socialization strategies implemented by the Election Supervisory Board (Bawaslu) in preventing such practices. Money politics remains a prevalent phenomenon in electoral contests across various regions in Indonesia, especially in areas with low political awareness and economically vulnerable communities. This research employs a descriptive qualitative approach, with data collected through in-depth interviews involving voters, political brokers, community leaders, and electoral officials in Sekayu District. The analysis is based on the theory of clientelism by Stokes (2021), which highlights transactional relationships between patrons (candidates), brokers (intermediaries), and clients (voters). Patrons offer direct benefits, such as cash or basic necessities, in exchange for political support. The findings reveal that money politics continues to be a dominant strategy in influencing voter behavior, particularly among lower-income groups. Voters often feel a moral obligation to support candidates who have provided them with tangible benefits, regardless of their knowledge of the candidate’s vision and mission. Meanwhile, Bawaslu’s socialization strategies have proven to be insufficient in effectively reaching all segments of society, particularly marginalized groups most susceptible to material inducements. The results of this study indicate that money politics significantly affects voter decisions, and preventive efforts by electoral supervisory institutions must be strengthened through more participatory and context-sensitive approaches in order to foster greater political awareness, integrity, and independence among voters.
Strategi Public Relations dalam Mengatasi Reputasi Negatif Perusahaan Umum Daerah Tirta Musi Palembang Brillian Akbar Algiffari; Taufik Akhyar; Sonia Nurprameswari
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3250

Abstract

Perumda Tirta Musi Palembang is facing a reputation crisis triggered by repeated disruptions in the clean water distribution, resulting in more than 268,950 customer complaints in one month as well as massive negative coverage in mass media and social media. This situation demands the implementation of a systematic public relations strategy to restore public trust. This study aims to analyze Perumda Tirta Musi Palembang's public relations strategy in addressing negative reputation in the community and to describe the public relations challenges faced by Perumda Tirta Musi Palembang in managing negative issues in the community. This study uses Howard Chase's Issue Management Theory as the main analytical framework. The research method used is qualitative with a case study approach. The research results show that Perumda Tirta Musi's public relations strategy is carried out through five integrated stages of the Issue Management Theory, namely issue identification through daily social media monitoring and call center data classification, issue analysis through internal cross-division verification, strategy selection in the form of a maximum 15-minute response, educational content, press releases, field documentation, tanker water distribution, and dissemination of information through RT/RW networks, implementation with a standard resolution of 1x24 hours for distribution disruptions and three days for general complaints, and evaluation through sentiment monitoring and annual customer satisfaction surveys. The main challenges include limitations in human resources, internal coordination obstacles, discrepancies between estimated normalization times and field realities, as well as limitations in communication technology infrastructure. Although the implemented strategy has been running as a fully integrated cycle, Long-term restoration of public trust remains a major challenge that requires consistent performance and ongoing communication.
Strategi Integrated Marketing Communication (IMC) UMKM Batik Khaman dalam Meningkatkan Brand Awareness di Era Digital Puspitasari, Intan Bela; Akhyar, Taufik; Setiawan, Muhamad Arif
J-IKA Vol. 13 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v13i1.12519

Abstract

Penelitian ini bertujuan untuk menganalisis strategi Integrated Marketing Communication (IMC) pada UMKM Batik Khaman dalam meningkatkan brand awareness di era digital. Fenomena yang terjadi menunjukkan bahwa pemanfaatan media digital telah digunakan secara luas oleh UMKM, namun belum sepenuhnya diintegrasikan dengan strategi komunikasi pemasaran secara menyeluruh. Penelitian sebelumnya cenderung berfokus pada praktik digital marketing secara umum, sementara kajian mengenai integrasi antara komunikasi daring (online) dan luring (offline), khususnya pada UMKM berbasis budaya lokal, masih terbatas. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap pengelola Batik Khaman. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi IMC diterapkan melalui integrasi media digital seperti Instagram, Facebook, dan WhatsApp dengan komunikasi langsung melalui kegiatan bazar dan pameran. Integrasi ini mencerminkan konsistensi pesan (consistency) dan sinergi komunikasi (synergy) dalam membangun brand awareness. Penelitian ini memberikan kontribusi dalam pengembangan kajian komunikasi pemasaran dengan menegaskan pentingnya integrasi komunikasi digital dan experiential marketing dalam konteks UMKM berbasis budaya lokal guna meningkatkan efektivitas komunikasi pemasaran
Co-Authors Abdullah Abdullah Alya Rosalina Arif Setiawan Astrid, Gita At-Tamimi, Muhammad Hafiz Aulia, Reza Aulia, Reza aulia Azarkasyi, Badarudin Azzuhri, Hatta Belladina, B Brillian Akbar Algiffari Choiriyah Choiriyah Darmawan, Erik Deany Afriani dina, Bella Fadli, Najmi Muhammad farid, Muhammad Mifta Fartha, Meisyka Dwi Hafidzah, Qonita Zalfa Hamidah . Hati, Putri Citra Hatta Azzuhri Jailani Jailani Juainah, Norma Karim, Fadillah Karlina, Nelly Khoirunnisa, Maharani Komala Sari, Dewi Ria Ledy Putri, Andi Juffi Manggar Azahra Mayang Sari Muhammad Adi Arfasa Ningsih, Chairunnisah Putri Ayu Norma Juainah Nurprameswari, Sonia Puspitasari, Intan Bela Putra, Ihsan Panca Putri, Anisa Rizky Rachmi, Ariffah Aulia Reni Apriani Ritonga, Muslimin Rizki, Laura Selpia Safitri, Elsi Setiawan, Muhamad Arif Sonia Nurprameswari Suci, Yananti Putri Sugara, Kevin Umiyati Idris, Umiyati UT, Abdullah Wati, Lily Rahma Yulion Zalpa yunani yunani Yusril Mahendra