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All Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Indonesia Chimica Acta Jurnal Mirai Management Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen ILKOM Jurnal Ilmiah Prosiding SAKTI (Seminar Ilmu Komputer dan Teknologi Informasi) Journal of Aquaculture and Fish Health JURNAL IT: Media Infromasi STMIK Handayani Makassar Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah International Journal of Progressive Mathematics Education Jurnal Teknik Sipil Sulawesi Tenggara Educational Journal Journal of Aafiyah Health Research (JAHR) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat International Journal of Health and Pharmaceutical (IJHP) Journal of Comprehensive Science Jurnal Ilmu Ekonomi Mulawarman (JIEM) Eduvest - Journal of Universal Studies Electrician : Jurnal Rekayasa dan Teknologi Elektro Research Horizon Sinergi International Journal of Management and Business The Eastasouth Journal of Information System and Computer Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan Adpebi International Journal of Multidisciplinary Sciences Adpebi Science Series TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi The Eastasouth Journal of Social Science and Humanities In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Ecovision: Journal of Environmental Solutions Economic and Business Horizon INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Room of Civil Social Development International Journal of Accounting and Management Information Systems
Muhammad Awaluddin, Muhammad
Program Studi Budidaya Perairan Universias Mataram
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : Research Horizon

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The Influence of Digital Happiness, Ease of Access, Transaction Security, and Feature Innovation on Digital Loyalty Awaluddin, Muhammad; Hantoro, Gunadi Dwi
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1085

Abstract

The rapid development of digital technology has transformed the banking industry, particularly through the emergence of mobile banking services that enable users to conduct financial transactions more efficiently and conveniently. As competition among digital banking platforms intensifies, understanding the factors that influence customer loyalty has become increasingly important. This study aims to examine the influence of digital happiness, ease of access, transaction security, and feature innovation on digital loyalty among mobile banking users. This research employed a quantitative approach using a survey method. Data were collected from 412 mobile banking users through structured questionnaires. The data were analyzed using multiple linear regression analysis to examine the relationships between the independent variables and digital loyalty. The results show that digital happiness, ease of access, transaction security, and feature innovation have positive and significant effects on digital loyalty. These findings suggest that both emotional factors (digital happiness) and functional factors (ease of access, security, and innovation) play important roles in enhancing digital loyalty. Therefore, banking institutions should focus on improving user experience, strengthening transaction security, and continuously developing innovative features to maintain long-term relationships with customers in the digital banking environment.
Co-Authors Afwani, Royana Agistia, Nina Akbar Lufi Zulfikar Alfi Reza, Muhammad Amil Ahmad Ilham Angel, Priskila Arfiah Busari Aulia Herdiani B, Fitriani Budi Irmawati Dedi Hidayat Dodie Tricahyono Endang Sri Andayani Fadjar, Mohammad Fatahillah, Ahmad Dzikra Fauzi, Ahmad Nur Febrizal Ujang Ghiffary, Muamar Hajairin Hantoro, Gunadi Dwi Haryono, Untung Ika Ernawati, Atis Indra Maulana` Indra Maulana Indriyanti, Ana Jiuhardi, Jiuhardi Joan Angelina Widians, Joan Angelina Juliansyah Roy Kesuma, Agus Maftuch Maftuch Melati, Jian Miftahuddin Miftahuddin Mohammad Riza Sutjipto Muhammad Hibrian Wiwi Muhammad Niswar Najib, Achmad Naim Nastassya, Nastassya Pisganidy, Marla Rahmatulloh, Iman Reza, Muhammad Alfi Rudi Hartono saharis, risky Samritin Samsurizal Samsurizal Sapa, Nasrullah Bin Satir Sayati, Muhammad Sayati, Muhammad Satir Selly Swandari Septianissa Azzahra Sidharta Krisna, Muhammad Siska Noviaristanti Siti Amalia Sudirman Sugiyanto, Muhammad Adi Sumayyah, Ishmah Tiara Aninditha Tirani, Elisabeth Tricahyono, Dodie Febri Utami, Endah Cahyanti Widayati, Nurfiza Wiryawan, Yosef Yosef Febri Wiryawan, Yosef Febri Yunus, Ishak