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Atik Kurniawati, Atik
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Dramaturgical interaction in virtual reality as a stage for self- presentation: A study on five content creators in Jakarta Ditania, Hany; Jahja, Rusfadia Saktiyanti; Kurniawati, Atik
Digital Theory, Culture & Society Vol. 3 No. 2 (2025): December
Publisher : C-DISC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61126/dtcs.v3i2.116

Abstract

This study aims to identify the forms of self-presentation performed by content creators on Instagram through a dramaturgical approach, as well as to explain the role of followers in shaping the creators' identity presentation on social media. This research employs a qualitative approach with a case study method, conducted from January to August 2023. The subjects consist of five Instagram content creators aged 20–30 years, all based in Jakarta. Data was collected through observation, interviews, documentation, and literature study, and were further supported by expert insights in the field of social media. The data were analyzed using Erving Goffman's dramaturgical theory. The findings reveal that content creators construct their digital persona on the front stage through curated visual content, a consistent communication style, and narratives tailored to audience expectations. Meanwhile, aspects of private life and emotional fatigue are managed backstage as part of a more personal space. Followers play a role in shaping content creators’ identities through comments, direct messages, and interactions that foster one sided emotional connection. Identity on Instagram is not a pure reflection of the self but the result of personal strategy, algorithmic pressure, and the ongoing demand for social connectivity.
Co-Authors Afdhal Afdhal Agung Sosiawan Akbarudin, Ahmad Malik Amanitha, Indhi Cinthiya Anazifa, Rizqa Devi Annasari Mustafa Aryadi, Amanda Sefhia Bambang Subali Budi Susatia Choirunnisa, Eyrin Dewi Yunita Sari Ditania, Hany Dyasti, Pramita Wahyu Eka Sudiwati, Ni Luh Putu Ekowati Retnaningtyas Erna Sulistyani Evy Yulianti Fatchur Rohman Firdaus, Revania Fitri , Meila Riskia Fitri, Meila Riskia Helena, Depi Huang, Tzou-Chi Hupitoyo, Hupitoyo I Gusti Putu Suryadarma, I Gusti Putu Kristanti, Yuli Dwi Mafaza, Rifda Marista Christina Shally Kabelen Masruroh Hariyati, Siti Nurul Meila Riskia Fitri Oktavia, Nuzi Panggayuh, Ardi Peni Pujiastuti Pratama, Anggi Tias Prihanti, Ayu Mahartini Pujiana Endah Lestari Putra, Hendito K. Rahmat, Naila Azifatur Rusfadia Saktiyanti Jahja Rusfadia Saktiyanti Jahja, Rusfadia Saktiyanti S. K, Marista Christina Saputra, Dicky Saputra, Dwi Riski Sari*, Yenni Novita Sari, Lidya Puspita Sri Rahayu Lestari Sri Winarni Syahrani, Nafila Tanto Hariyanto Wahyuni, Betti Dian Yani Corvianindya Rahayu Yani, Selvi Yuni Wibowo Zainul Cholid