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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Warmadewa Management and Business Journal (WMBJ) Jurnal Bali Membangun Bali Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Science and Society (IJSOC) International Journal of Green Tourism Research and Applications Journal of Commerce Management and Tourism Studies Journal of Education, Social & Communication Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
I Wayan Basi Arjana, I Wayan Basi
Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Visitors’ brand awareness toward Pohsanten Tourist Village Arjana, I Wayan Basi; Ernawati, Ni Made; I Putu Budiarta; Voda , Mihai
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i1.23-29

Abstract

This study is to determine the level of brand awareness of visitors consisting of top of mind, brand recall, brand recognition and unaware of brand at Pohsanten Tourist Village in Jembrana Regency, Bali, Indonesia. Data were collected by using a questionnaire distributed to visitors to the tourist village of Pohsanten using accidental compenience sampling to 60 respondents. The collected data were analyzed descriptively and quantitatively with frequency. From the results of the analysis it can be concluded that the Pohsanten Tourist Village have reached the Top of Mind in the minds of the respondents. This means that the Pohsanten Tourist Village brand is quite popular in the minds of visitors as one of the tourist villages in Jembrana Regency.
Human resource development for rural tourism: a green tourism approach Ernawati , Ni Made; Arjana, I Wayan Basi; Puspita, Ni Putu Lianda Ayu; Voda, Mihai; Hazra, Samrat
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.50-57

Abstract

This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
Co-Authors Damayanti, Ida Ayu Kade Werdika Drs. I Wayan Mudana,M.Si. . Ernawati , Ni Made Hardika, N S Hazra, Samrat I Gede Mudana I Gusti Ngurah Sanjaya I Ketut Surata I Made Darma Oka, I Made Darma I Made Suarta I Nyoman Kanca I Nyoman Meirejeki I Putu Budiarta I Wayan Sunarsa, I Wayan Kasiani, Kasiani Mastiani Nadra, Nyoman Ni Ketut Sekarti Ni Made Ernawati, Ni Made Ni Putu Lianda Ayu Puspita Ni Wayan Sadiyani Pemayun, I Dewa Gede Ari Pugra, I Wayan Putra Yudistira, Cokorda Gede Ratri Paramita Sanjiwani, I Gusti Agung Mirah Setena , Made Setena, Made Suarja, I Ketut Sumawidari, Ida Ayu Ketut Swabawa, A. Agung Putu Swabawa, Anak Agung Putu Voda , Mihai Voda, Mihai Wiryani, Ni Nyoman Sri