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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) Jurnal Kewirausahaan dan Bisnis International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Journal of Management and Entrepreneurship Research Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium International Journal of Science and Environment PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Kussudyarsana
Universitas Muhammadyah Surakarta
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Pengaruh Kesadaran Lingkungan, Pengetahuan Produk, dan Keunikan Produk terhadap Niat Beli Produk Batik Ecoprint Rohmani, Nala Putriana Haidir; Kussudyarsana, Kussudyarsana
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8988

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran lingkungan, pengetahuan produk, dan keunikan produk terhadap niat beli produk batik ecoprint. Batik ecoprint merupakan produk ramah lingkungan yang memanfaatkan bahan alami dalam proses pembuatannya, sehingga penting untuk memahami faktor-faktor yang dapat mendorong konsumen untuk berniat membeli produk ini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada responden yang pernah mengetahui atau membeli batik ecoprint. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa kesadaran lingkungan, pengetahuan produk, dan keunikan produk berpengaruh positif dan signifikan terhadap niat beli produk batik ecoprint. Temuan ini memberikan implikasi bagi para pelaku usaha batik ecoprint untuk meningkatkan strategi pemasaran melalui edukasi konsumen dan inovasi produk yang menonjolkan aspek lingkungan serta keunikan desain.
Analysis of the Effect of Workload, Work Life Balance, and Work Environment, on Turnover Intention with Burnout as a Mediating Variable PT SGS (Sumber Graha Sejahtera) Semarang Branch Farhan Afifudin, Muhammad; Kussudyarsana, Kussudyarsana
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.207

Abstract

This study aims to analyze the influence of workload, work-life balance, and work environment on turnover intention with burnout as a mediator at PT SGS Semarang Branch. The background of this study is based on the high turnover rate at the company. This study responds to the relatively high turnover rate at PT. SGS Semarang Branch. This is evidenced by the fact that PT SGS Semarang Branch conducts employee recruitment almost every month, particularly in the production workforce sector, to enhance competencies through vocational pathways. This study employs a quantitative approach using a questionnaire method. The sample consists of 50 production department employees selected using the Slovin method. The research instrument is a questionnaire that has been validated for validity and reliability. Data analysis was assisted by the Smart PLS 4.0 program. The results of the study indicate that workload has a significant negative effect on turnover intention, work-life balance has no significant effect on turnover intention, work environment has a significant negative effect on turnover intention, burnout has a significant positive effect on turnover intention, workload has a significant positive effect on burnout, work-life balance has no effect on burnout, and work environment has no significant effect on turnover intention. Workload has a significant positive effect on turnover intention, mediated by burnout; work-life balance has no significant effect on turnover intention, mediated by burnout; and work environment has no significant effect on turnover intention, mediated by burnout.
THE INFLUENCE OF QUALITY PERCEPTION, MULTISENSORY PERCEPTION, AND BRAND REPUTATION ON PURCHASE INTENTION USING TRUST AS MEDIATION ON TIKTOK SHOP Ramadhaningtyas, Novendra Frida; Kussudyarsana, Kussudyarsana
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2777

Abstract

This research examines the influence of quality perception, multisensory perception, and brand reputation on consumer purchase intention on TikTok Shop, with trust as a mediating variable. The rapidly developing phenomenon of online shopping, especially on social media platforms like TikTok, makes consumer trust a crucial foundation. Although previous studies have highlighted the importance of trust and quality perception, the integration of brand reputation and multisensory elements in influencing purchase intention has rarely been explored in depth. Using a quantitative approach with 177 TikTok Shop user respondents in Surakarta, data was collected through questionnaires and analyzed using SmartPLS 4. The research results show that quality perception and brand reputation have a positive and significant influence on trust. Trust, in turn, also has a positive and significant influence on purchase intention. Furthermore, trust is proven to significantly mediate the relationship between quality perception and purchase intention, as well as between brand reputation and purchase intention. However, multisensory perception does not show a significant influence on trust, and trust is also unable to significantly mediate the relationship between multisensory perception and purchase intention. These findings underscore the vital role of quality and reputation in building trust, which then drives purchase intention in a dynamic e-commerce environment. This research provides practical insights for sellers on TikTok Shop to optimize their marketing strategies by focusing on improving product quality, building a strong brand reputation, and fostering consumer trust.
Antecedents of Purchase Intention of Co-Branded Aerostreet Products: An Empirical Approach Towards Consumers in Surakarta Fitriasari, Defita; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.359

Abstract

This study aims to investigate the antecedents of purchase intention for Aerostreet co-branded products: an empirical approach targeting consumers in Surakarta. The study focuses on consumers who reside in Surakarta, are familiar with Aerostreet products, and are aged 17-30 years. A non-probability sampling technique was employed, with a sample size of 180 respondents. The research employs a quantitative approach, utilizing a structured questionnaire and observations as data collection methods. Data analysis was conducted using Structural Equation Modeling (SEM) with PLS 3.0. The results show that Product Fit has a significant effect on Brand Fit, Product Fit has a significant effect on co-branded Attitude, Brand Fit positively and significantly influences co-branded Attitude, and co-branded Attitude impacts Purchase Intention. Furthermore, co-branded Attitude mediates the relationship between both Product Fit and Purchase Intention, as well as Brand Fit and Purchase Intention.
Analisis Daya Saing Pasar Tradisional terhadap Pasar Modern di Sukoharjo Kussudyarsana, K; Widiatmoko, Eling; Utami, Ayu Sri
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis potensi daya saing pasar tradisional, serta merumuskan strategi yang dapat dilakukan pasar tradisional untuk meningkatkan daya saingnya. Penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Penelitian tentang analisis daya saing pasar tradisional terhadap pasar modern di laksanakan di Kabupaten Sukoharjo. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder, yang bersifat kualitatif. Sumber data primer diperoleh melalui wawancara mendalam dengan pihak yang terkait yaitu pedagang pasar tradisional ( toko kelontong ). Strategi yang dapat direkomendasikan adalah 1) Strategi S-O (Comparative Advantages): membangun konsep one stop shopping dan tetap menggunakan sitem tradisional, tidak swalayan. 2) Strategi S-T (Mobilization) menjaga dan menjalin hubungan yang baik dengan pelanggan, pertahankan imege toko dan membuat standarisasi pelayanan. 3) Strategi W-O (Divestment/Investment): memanfaatkan bantuan KUR dan laba penjualan untuk memperbaiki kekurangan toko serta memperluas jaringan dan mencari pasokan barang di tempat yang murah. 4) Strategi W-T (Damage Control): meningkatkan kualitas pelayanan sebagai upaya dalam mempertahankan pelanggan, dan membuat standarisasi pelayanan.
The Influence of Brand Ambassador & Eletronic Word of Mouth (e-WOM) on Consumer Buying Interest in Lazada Marketplace With Brand Image as a Mediator Achmad, Nur; Zhari, Maulaniya Nestri Setya; Kussudyarsana, K; Sholahudin, M.
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan electronic word of mouth (e-WOM) terhadap minat beli konsumen marketplace Lazada dengan brand image sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif, jenis data yang digunakan pada penelitian ini adalah kuesioner dan diolah menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa brand ambassador, electronic word of mouth (e-WOM) dan brand image berpengaruh positif dan signifikan terhadap minat beli. Variabel brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap brand image. Brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap minat beli melalui brand image sebagai variabel intervening.
The Effect of Testimonials, Service Quality and Service Price Perceptions Mediated by Variety Seeking Variables on Purchase Decisions Personal Shopper (@Jastipsolo_) Kussudyarsana, K; Rahmadhoni, Novita Kusuma; Sholahudin, M.; Ahmad, Nur
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh testimoni, kualitas pelayanan dan persepsi harga layanan yang dimediasi oleh variabel variety seeking terhadap keputusan pembelian. Penelitian ini dilakukan pada calon konsumen jasa titip (@Jastipsolo_) yang belum pernah menggunakan jasa titip (@Jastipsolo_) dan berusia minimal 17 tahun dengan menggunakan jumlah sampel sebanyak 100 responden. Teknik pengambilan sampel adalah purposive sampling. Teknik analisis data yang digunakan adalah SEM-PLS yang perhitungannya dibantu dengan program SmartPLS 3.2.9. Analisis evaluasi model Partial Least Square (PLS) dilakukan dengan evaluasi outer model dan evaluasi inner model. Hasil dari penelitian ini adalah testimoni memiliki pengaruh positif tidak signifikan terhadap keputusan pembelian pada jasa titip (@Jastipsolo_). Sedangkan kualitas pelayanan dan persepsi harga layanan memiliki pengaruh positif signifikan terhadap keputusan pembelian pada jasa titip (@Jastipsolo_). Testimoni, kualitas pelayanan dan persepsi harga layanan memiliki pengaruh positif signifikan terhadap variety seeking. Variety seeking memiliki pengaruh positif signifikan terhadap keputusan pembelian. Testimoni dan kualitas pelayanan memiliki pengaruh positif tidak signifikan terhadap keputusan pembelian pada jasa titip (@Jastipsolo_) melalui mediasi variety seeking. Sedangkan persepsi harga layanan memiliki pengaruh positif signifikan terhadap keputusan pembelian pada jasa titip (@Jastipsolo_) melalui mediasi variety seeking. Implikasi : Hasil ini memiliki implikasi bagi penyedia usaha jasa titip, khususnya @Jastipsolo_ terkait dalam hal strategi pemasaran, testimoni yang memunculkan hal negatif dapat memperlemah variety seeking dan keputusan pembelian pada jasa titip (@Jastipsolo_). Semakin tinggi kualitas pelayanan, maka dapat meningkatkan variety seeking dan keputusan pembelian pada jasa titip (@Jastipsolo_). Dan semakin baik persepsi harga layanan, maka dapat memperkuat variety seeking dan keputusan pembelian pada jasa titip (@Jastipsolo_).
A Panel Data Analysis of Earnings Growth Determinants in Jakarta Islamic Index Sholahuddin, Muhammad; Jannah, Zainur Miftakhul; Kussudyarsana, K; Achmad, Nur
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of current ratio, and total asset turnover on profit growth. Current ratio is one of liquidity ratio and total asset turnover is one of activity ratio. This type of research is quantitative data. The population used in this study is all companies registered in the Jakarta Islamic Index (JII) period 2016-2020. This research hypothesis test uses secondary data with purposive sampling techniques and companies that meet the criteria of 18 companies. Secondary data uses data collection by means of documentation. The analysis methods used are Multiple regression test of panel data, Classic assumption test, goodness of fit model accuracy test and hypothesis testing. The results of this study partially show that the current ratio has a significant positive effect on profit growth. While total asset turnover negatively affects profit growth. Simultaneously the current ratio and total asset turnover have a significant effect simultaneously on the company's profit growth.
EDUCATING ON STUNTING PREVENTION IN PREGNANT WOMEN WITH FLIPCHART MEDIA Umaroh, Ayu Khoirotul; Firmansyah, F; Kussudyarsana, K; Berliana, Rahma Novita; Puspitasari, Anita; Mulyono, Afieina Maulida
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During pregnancy, pregnant women can make efforts to prevent stunting. Improvement of nutrition and health of pregnant women is closely related to the level of knowledge about meeting nutritional needs during pregnancy. Inadequate knowledge is an obstacle to improved nutrition. This community service aims to increase the knowledge of mothers about stunting prevention during pregnancy. The methods carried out are preparation, implementation of counseling using flipchart media in pregnant women's classes, and evaluation using pre and posttest questionnaires. The results of community service showed an increase in the average score of knowledge of pregnant women related to stunting prevention from 91.05 to 97.37. This increase in knowledge is faced with an impact on improving stunting prevention behavior.
Pengaruh Experiential Marketing dan Perceived Quality tehadap Loyalitas Pelanggan POPIPOP Mie Kuah Pedas Cabang Yosodipuro Surakarta: Pengaruh Experiential Marketing dan Perceived Quality tehadap Loyalitas Pelanggan POPIPOP Mie Kuah Pedas Cabang Yosodipuro Surakarta Jihan Nur Hidayah Kussudyarsana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1776

Abstract

Tight competition in the culinary industry makes culinary business actors must carry out strategies to increase customer loyalty. For this reason, this study is to analyze the effect of experiential marketing and perceived quality on customer loyalty of POPIPOP Mie Kuah Pedas, Yosodipuro branch. Data were collected from 150 respondents who were customers of POPIPOP Mie Kuah Pedas, Yosodipuro branch. The study employed a purposive sampling strategy to choose participants, followed by data analysis using the SPSS program through multiple regression analysis. The study results show three conclusions, namely Experiential Marketing is significant to Customer Loyalty, Perceived Quality is significant to Customer Loyalty, and Experiential Marketing and Perceived Quality have a simultaneous or joint effect on Customer Loyalty.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Aflit Nuryulia Praswati Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alfito Akbar Wibisono Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumsari, Septiana Lisa Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edy Purwo Saputro Eling Widiatmoko Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nindya Putri Maharani Niti Sabda, Laila Fatma Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa