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All Journal Journal of Food and Pharmaceutical Science Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Penelitian Pendidikan Jurnal Pendidikan Ilmu Sosial AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat PEDAGOGI Conference SENATIK STT Adisutjipto Yogyakarta Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Keperawatan Muhammadiyah JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Sciences) Jurnal Ilmiah Sinus Jurnal Mantik Jurnal Wacana Ekonomi Best Journal (Biology Education, Sains and Technology) IGKOJEI: Jurnal Pengabdian Masyarakat Jurnal Arsitektur TERRACOTTA Jurnal Ilmiah Wahana Pendidikan Djtechno: Jurnal Teknologi Informasi Jurnal Inovasi Pembelajaran di Sekolah PROFETIK: Jurnal Mahasiswa Pendidikan Agama Islam Proceeding ISETH (International Summit on Science, Technology, and Humanity) Malcom: Indonesian Journal of Machine Learning and Computer Science Delta-Phi Jurnal Pendidikan Matematika
Dwi Nurhayati, Dwi
Program Studi Kesehatan Ternak FPPK, UNIPA, Manokwari
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Journal : Jurnal Mantik

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Business transformation of msmes in the digital era: a qualitative study on cross-functional artificial intelligence integration Relifra, Relifra; Hamdani, Fajri; Bharti, Rakshak; Nurhayati, Dwi
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6927

Abstract

This study examines how artificial intelligence (AI) is integrated into managerial routines and business processes of micro, small, and medium-sized enterprises (MSMEs) in the context of digital transformation. Using a qualitative approach, data were collected through semi-structured interviews with ten MSME owners and managers and analyzed using thematic analysis. The findings reveal that AI adoption is driven primarily by pragmatic considerations, particularly tangible business benefits, ease of use, and facilitating conditions, while social influence plays a limited role. More importantly, once AI becomes part of routine practice, its impact extends across marketing, human resources, finance, and operations. The study demonstrates that AI contributes to business transformation by enabling cross-functional integration and more coherent managerial decision-making. These results highlight that the value of AI in MSMEs emerges from its routinized and integrated use rather than from adoption alone
Co-Authors Abadi, Slamet Abdul Hafid Abdul Rahman Ollong Alnita Baaka Amir Machmud, Amir Angelina N. Tethool Arizona, Rizki Arwam, Hendrik Aswarulloh, Haris Bharti, Rakshak Cahyani, Annisa Putri Chidayat, Achmad Thaufik Claude Mona Airin Daniel Y. Seseray Darma, Darma Dina, Fatimah Aulia Dini Anggraini, Dini Eni Susanti Fadilah, Ummi Fakhrun Shiddieq, Diqy Ferawati Runtuboi Fitriana, Tria Freddy Pattiselanno Ghufron Abdullah Ginting, Rosalina Br. Giska, Dian Hadiwianto, Arya Putra Hamdani, Fajri Hilmiatussadiah, Kinanti Geminastiti Hotlan Manik Ikaputera Waspada, Ikaputera Ilmi, Najwa Inriani, Noveling Iriani Sumpe islahudin, Ahmad noor Iyai, Deny Anjelus John Arnold Palulungan Khoerunnisa, Suci Kristi, Nalis Lekitoo, Marlyn N Lestari, Andika Setyo Budi Lestari, Nurfarahim Sugih Lubis, Wahida Suaiba M. Ihsan Dacholfany Maker, Ursula Mausili, Dwi Rianisa mawar sari May, Dewi Mohamad Jen Wajo Mubarokah, Wida W. Mufidah, Azka Muhammad Sajidin Mutia, Dian Tami Neti Budiwati Noviyanti Noviyanti, Noviyanti Nuriansyah, Fazar Orisu, Lily Peday, Hans Priyo Sambodo Purwaningsih - Putri, Nahya Khaila Rani Darmayanti Relifra, Relifra rima siburian Rizky Arizona Sakila, Herswenni Saragih , Evi W. Saragih, Desni T. R. Shiddieq, Diqi Fakrun Shiddieq, Diqy Fakhrun Sientje D. Rumetor Sinon, Iriwi Sofiani, Mutia Sudaryanto Sudaryanto Sudjatno, Djoko Sukoco, Hendro Susarno, Lamijan Hadi Tatyana, Tatyana Trini Susmiati Tulalesy, Quin Utami Utami Vedianty, Adinda Syalsabilla Aida Widayati , Trisiwi W. Widayati, Isti Wijaya, I Putu Eka Yenusi, Kaleb Yollanda, Wirda Yulistia F., Emalia Zein, Alya Ramadhani