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Journal : Proceeding SENDI_U

IMPROVING THE QUALITY SERVICE OF TOUR GUIDES THROUGH THE COMPETENCY CERTIFICATION PROGRAM Rahmawati, Ema
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.154 KB)

Abstract

The tourism development is expected to get the full support of the tourism stakeholders like the Government, theprivate sector, the public sector including tourists. The tourist guides as one of the stakeholders as someone who isin charge of providing guidance, information and hints about things to see and help everything that tourist’s needed.A tour guide as well as a front liner and also as an information agent need to get special attention. Globalizationera requires manpower in the tourism sector have a competency certificate based on The Indonesian Standard ofCompetence of National Work (SKKNI). Of the many components of the stakeholders, the tour guide is the mainthing as someone who directly to the tourist, therefore need coaching and more intensive development. Professionalcertification is one mechanism used to assist in maintaining and improving professional or technical competence innumerous professions. It can potentially be used to assist in improving tour guide performance and raising andmaintaining guiding standards. Competency certification program is able to improve the quality of the tour guide inorder to provide better service quality improvement services. In tourism industry, its certification program tobecome an important part in the development of tourism. Certificate of competence give pride for who gets it,because it makes them more confidence on their job. With a certificate of competence their have bargaining powerfor salaries and quality of work are increasing. For the tourism company, the tour guide who have certified thecompetency is an asset in business competition. Therefore mutually beneficial solutions between the tourismcompany and the tour guide need to be grown.Keywords: Improving quality of the tour guide,Sertification competency of tour guide
EFFECT OF PRICE, QUALITY PRODUCTS AND BRAND IMAGE PURCHASE DECISIONS GETUK PISANG "SARI MADU" KEDIRI Prasastono, Ndaru; Rahmawati, Ema; Fajar Pradapa, Sri Yulianto
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.716 KB)

Abstract

This study was conducted to examine and analyze the effect of price, product quality and brand image on purchasing decisions getuk pisang "Sari Madu" Kediri, either partially or simultaneously. The method used in this research is explanatory method, by taking a sample of 100 consumers, data collection techniques such as observation, questionnaires, and literature.The results of data analysis showed that the price of partial influence on purchase decisions with standardized beta coefficient of 0.781, or 78.1%, product quality influence on purchase decisions with standardized beta coefficient of 0.892 or 89.2%, while the brand image influence on purchase decisions with standardized beta coefficient of 0.950 or 95.0%. While simultaneously indicated by the coefficient of determination adjusted R Square of 0.978, which means that the variable price, product quality and brand image are able to explain 97.8% change in purchasing decisions getuk pisang "Sari Madu" Kediri, the remaining 2.2% is influenced by other factors out of the study.While the most dominant influence on purchase decisions getuk pisang "Sari Madu" Kediri is the price variable is the standardized beta coefficient of 0.766 or 76.6%. Keywords: Price, Quality Product, Brand Image, Purchase Decision
EFFECT OF PRICE, QUALITY PRODUCTS AND BRAND IMAGE PURCHASE DECISIONS GETUK PISANG "SARI MADU" KEDIRI Prasastono, Ndaru; Rahmawati, Ema; Fajar Pradapa, Sri Yulianto
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.716 KB)

Abstract

This study was conducted to examine and analyze the effect of price, product quality and brand image on purchasing decisions getuk pisang "Sari Madu" Kediri, either partially or simultaneously. The method used in this research is explanatory method, by taking a sample of 100 consumers, data collection techniques such as observation, questionnaires, and literature.The results of data analysis showed that the price of partial influence on purchase decisions with standardized beta coefficient of 0.781, or 78.1%, product quality influence on purchase decisions with standardized beta coefficient of 0.892 or 89.2%, while the brand image influence on purchase decisions with standardized beta coefficient of 0.950 or 95.0%. While simultaneously indicated by the coefficient of determination adjusted R Square of 0.978, which means that the variable price, product quality and brand image are able to explain 97.8% change in purchasing decisions getuk pisang "Sari Madu" Kediri, the remaining 2.2% is influenced by other factors out of the study.While the most dominant influence on purchase decisions getuk pisang "Sari Madu" Kediri is the price variable is the standardized beta coefficient of 0.766 or 76.6%. Keywords: Price, Quality Product, Brand Image, Purchase Decision
Co-Authors Aam Suryamah Adinda, Fadhel Arjuna Adzdzakiy, Muhammad M. Afriana, Anita Agus Pratiwi Agustinus Pandiangan, Lumiere Rejeki Agustiyani, Dian F. Alamanda, Cut NC. Andri Wardiana, Andri Anita Afriana Anita Afriana Are, Robert La Asep Syaiful Bahri, Asep Syaiful Asyifa, Isnaini Z. Bambang Suseno Bambang Sutiyoso Chandra, Muliyadi Chrysanti Damayanti, Elok Deviana Yuanitasari Dewi Rokhmah Dharmayanthi, Anik B. Dhian Anggraini, Fera Disyon, Huta Diva Davina, Nathania Elisatris Gultom Elly Nurus Shakinah Eman Suparman Ezzerouali, Souad Fajar Pradapa, Sri Yulianto Fera Dhian Anggraini Fibriani, Azzania Fidel, Yohanes Fiona Chrisanta Gagih Pradini Galih Dani Septiyan Rahayu Haikal Yushendri, Muhammad Hamzah, Rosyidi Hendratono, Tonny Henhen Heryaman Hetharie, Yosia Holyness Nurdin Singadimedja Holyness Singadimeja Husna, Anisatul Ihalau, John JOI Iryanto, Syam B. Isis Ikhwansyah Karsona , H. Agus Mulya Karsona, H. Agus Mulya Kartika Eka Pertiwi Kasmin Khoiron Khoiron Kris Cahyani Ermawati Kusumaningrum, Anisa Putri Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Linda Rachmainy Muhamad Amirulloh, Muhamad MUHAMMAD BAKRI Nasrulloh, Mukh F. Ndaru Prasastono Ningrum, Ratih A. Noviastuti, Nina Nugrahani Primary Putri Nugroho, Herjuno A. Nyulistiowati Suryanti Pangihutan, Kaiji Natanael Pertiwi, Hana Febrianti Pradini, Gagih Prasastono, Ndaru Prasetyoputri, Anggia Putri, Fraya Anggraini Putri, Rahmi Adriani Rachman, Rifky W. Rafika Annisa Sari Rahmaniah, Rahmaniah Rahmawati, Diah Ayu Rai Mantili Ratnawati, Indah Raysa Mayasonda Ridwan Arifin Ristandi, Ryan B. Robiani, Rini Saputra, Sugiyono Sativa, Alvira R. Setiawan, Muhammad Vikri Sherly Ayuna Putri Soerjati , Enni Sony Heru Priyanto Soplantila, Valentino Dinatra Sudaryat Sudaryat Sudaryat, Sudaryat Sugiarto S Suntari, Yustia Trianto, Rachmad Rizky Wisnuwardhani, Popi H. Woodward, John Wulandari, Ari S. Yanthi, Nova D. Yushendri , Muhammad Haikal