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Adrial Falahi
Universitas Muslim Nusantara Al-Washliyah
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Journal : International Journal of Economics (IJEC)

 1 
The Effect of E-WOM, Brand Awareness and Prices on Interest in Buying Mama Perfum Products in Bandar Labuhan Village, Tanjung Morawa District Deli Serdang Regency Aina Anjani; Adrial Falahi
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.65 KB) | DOI: 10.55299/ijec.v1i2.156

Abstract

This study aims to determine the effect of E-WOM, brand awareness and price on interest in buying Mama Parfum products in Bandar Labuhan Village, Tanjung Morawa District, Deli Serdang Regency. The data analysis method used in this research is descriptive and quantitative. This research was conducted in Bandar Labuhan Village, Tanjung Morawa District, Deli Serdang Regency. The population in this study was the people of Bandar Labuhan Village with the age criteria of 16 - 56 years with a total of 2,166 men, 2,484 women and a total of 4,650 people with a tolerance limit of 10% which was calculated by the slovin rule, the total sample size was 98. respondents with a sampling technique using the simple random sampling . Data collection techniques using observation, interviews and questionnaires. The results of the multiple linear regression test obtained the equation Y = 0.486 + 0.40 7 X1 + 0.460X2 + 0.218X3 , meaning that the variables E-WOM, brand awareness and price have a positive effect on buying interest. The results of the coefficient of determination (R2 ) show that R is 0.857, R Square ( R2 ) is 0.726, Adjusted R Square is 0.726 or 72.6%, while the remaining 27.4% is explained by other variables not included in this study
The Effect of Skills, Work Motivation and Organizational Commitment Against Employee Productivity PT. Indomarco Prismatama Medan Branch Area Tanjung Morawa Fadhilul Roji Nasution; Adrial Falahi
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.385 KB) | DOI: 10.55299/ijec.v1i2.212

Abstract

This study aims to determine the effect of skills, work motivation and organizational commitment on the productivity of employees of PT. Indomarco Prismatama. This research uses a quantitative descriptive method, the population of which is the employees of the Indomaret store. The sampling technique for this research uses a Saturated Sample, so that the research sample is set at 100 people. The results of this study indicate that the multiple linear regression equation is obtained by the equation Y = .563 + 0.621 X 1 + 0.355 X 2 + 0.532 X 3 . The results of the t test obtained the value of t count = 8.545 > t table = 1.660 and a significance of 0.000 < 0.05, then Ha is accepted and Ho is rejected, which means that the Skills variable (X 1 ) partially has a significant effect on Employee Productivity (Y) PT. Indomarco Prismatama. The value of t count = 7.343 > t table = 1.660 and a significance of 0.004 <0.05, then Ha is accepted and Ho is rejected which means that the Organizational Commitment variable (X3) partially has a significant influence on Employee Productivity (Y) PT. Indomarco Prismatama. The results meaning that the variables of skills, work motivation and organizational commitment simultaneously have a positive and significant effect on Employee Productivity (Y).
The Effect of E-WOM, Brand Awareness and Prices on Interest in Buying Mama Perfum Products in Bandar Labuhan Village, Tanjung Morawa District Deli Serdang Regency Aina Anjani; Adrial Falahi
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.156

Abstract

This study aims to determine the effect of E-WOM, brand awareness and price on interest in buying Mama Parfum products in Bandar Labuhan Village, Tanjung Morawa District, Deli Serdang Regency. The data analysis method used in this research is descriptive and quantitative. This research was conducted in Bandar Labuhan Village, Tanjung Morawa District, Deli Serdang Regency. The population in this study was the people of Bandar Labuhan Village with the age criteria of 16 - 56 years with a total of 2,166 men, 2,484 women and a total of 4,650 people with a tolerance limit of 10% which was calculated by the slovin rule, the total sample size was 98. respondents with a sampling technique using the simple random sampling . Data collection techniques using observation, interviews and questionnaires. The results of the multiple linear regression test obtained the equation Y = 0.486 + 0.40 7 X1 + 0.460X2 + 0.218X3 , meaning that the variables E-WOM, brand awareness and price have a positive effect on buying interest. The results of the coefficient of determination (R2 ) show that R is 0.857, R Square ( R2 ) is 0.726, Adjusted R Square is 0.726 or 72.6%, while the remaining 27.4% is explained by other variables not included in this study
The Effect of Skills, Work Motivation and Organizational Commitment Against Employee Productivity PT. Indomarco Prismatama Medan Branch Area Tanjung Morawa Fadhilul Roji Nasution; Adrial Falahi
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.212

Abstract

This study aims to determine the effect of skills, work motivation and organizational commitment on the productivity of employees of PT. Indomarco Prismatama. This research uses a quantitative descriptive method, the population of which is the employees of the Indomaret store. The sampling technique for this research uses a Saturated Sample, so that the research sample is set at 100 people. The results of this study indicate that the multiple linear regression equation is obtained by the equation Y = .563 + 0.621 X 1 + 0.355 X 2 + 0.532 X 3 . The results of the t test obtained the value of t count = 8.545 > t table = 1.660 and a significance of 0.000 < 0.05, then Ha is accepted and Ho is rejected, which means that the Skills variable (X 1 ) partially has a significant effect on Employee Productivity (Y) PT. Indomarco Prismatama. The value of t count = 7.343 > t table = 1.660 and a significance of 0.004 <0.05, then Ha is accepted and Ho is rejected which means that the Organizational Commitment variable (X3) partially has a significant influence on Employee Productivity (Y) PT. Indomarco Prismatama. The results meaning that the variables of skills, work motivation and organizational commitment simultaneously have a positive and significant effect on Employee Productivity (Y).
Co-Authors A Halim Abd Halim Abd Rasyid Syamsuri Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adawiyah, Siti Aina Anjani Amelia Amelia Anggia Sari Lubis, Anggia Sari Anjani, Putri Dwi Ardhansyah Putra Ardhansyah Putra Hrp Arfa, Widia Amalia Astuti Borotan, Rika Rustiah Dewi, Sri Kumala Dewi Dina Damayanti Dwi Putri Pratiwi Dwi Saraswati Eka Hitmawati Fadhilul Roji Nasution Fathin Abdullah Fathin Abdullah Fikri, M. Hilman Ghalih Anwar Ginting, Jandriko Persadanta Hadian, Arief Handayani, Lila harahap, nur'ain Heni Pujiastuti Hidayat, Toni Humairah, Dwina Angelina Ikhwani, Yurida Indah Sari Julianto Hutasuhut Julianto, Julianto Hutasuhut Leni Handayani Lubis, Ilham Lubis, M.Arif Hudayah Lubis, Tukimin Lukman Nasution Maulidya, Tahnia Maysarah, Jihan Mega Lestari Mhd Dani Habra Monica Dwi Suci Muhammad Hilman Fikri Napitupulu, Hikmah Nasution, Muhammad Khoiron Nurhasanah Febriyanti Harahap Nurul Husna Nurul Nazwa Ayu Malinda Nur’ain Harahap Nur’ain Harahap Panggabean, Joel Rasyid Syamsuri, Abd. Rizka Khairunnisya Br Sinaga Rizki Aulia Rizki, Vitri Dea Rosmilan Pulungan Rukmini Rukmini Sarumaha, Sari Sembiring, Zamalludin Shita Tiara Siagian, Erwin Siregar, Mhd. Akhiruddin Siti Khairunisa Siti Lam'ah Nasution Siti Nurhaliza Suhaila Husna Samosir Surya Wardani Syaharman Syaharman Syaharman Syaharman Tukimin Tukimin Tukimin Tumanggor, Mutawaqil Bilah Wan Dian Safina Wibawa, Wira Widya, Rizka Yayuk Yuliana Yumna Nada Yusli Yurida Ikhwani Zahara, Alfi Indah Zainuddin Nur