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All Journal Jurnal Dinamika Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Soedirman Economics Education Journal Jurnal Manajemen dan Bisnis Jayakarta Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdi Masyarakat Indonesia Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Abdi Masyarakat Multidisiplin Jurnal Manajemen dan Bisnis Madani KENDALI: Economics and Social Humanities ESOCHUM: Economics, Social and Humanities Journal Nanggroe: Journal Of Scholarly Service JMBD Nanggroe: Journal of Scholarly Service GEMBIRA (Pengabdian Kepada Masyarakat) Sinergi Abdimas: Jurnal Pengabdian Masyarakat JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Dinamika Sosial dan Sains JEBA Journal of Islamic Economics and Business Studies (JIEBS)
Herdian Farisi
Program Studi Manajemen, Fakultas Sosial. Ekonomi Dan Humaniora, Universitas Nahdlatul Ulama Purwokerto, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial

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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Trust dan Keputusan Pembelian Pada Marketplace Shopee Priyatin, Anteng; Farisi, Herdian
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 1 (2023): November 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i1.281

Abstract

This study aims to examine the impact of online customer reviews, online customer ratings, trust, and purchase decisions on the Shopee online marketplace among Indonesian students. The research employs a quantitative methodology, utilizing a questionnaire as the primary data collection tool. A sample of 200 respondents was selected through purposive sampling. The findings from Structural Equation Modeling (SEM) analysis reveal that online customer reviews exert a significant positive influence on purchase decisions, whereas online customer ratings do not exhibit a significant effect. Both online customer reviews and ratings positively contribute to the establishment of consumer trust. However, the level of trust does not significantly impact purchase decisions. The implications suggest that platforms should enhance their features and services to bolster consumer trust and comprehend the intricate dynamics of how reviews and ratings influence purchase decisions.
Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia Lutfiani, Izah; Farisi, Herdian; Yuliana, Ade
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 1 (2023): November 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i1.282

Abstract

This research aims to analyze the impact of visual merchandising, store atmosphere, and hedonic shopping motivation on impulse buying, with positive emotion as a mediator for KKV Indonesia consumers. The research involved 120 respondents selected through purposive sampling. Data was collected through questionnaires and analyzed using the SEM-PLS method with the help of SmartPLS software. Based on the results, visual merchandising, store atmosphere, and hedonic shopping motivation significantly impact positive emotion. Positive emotion, in turn, has a significant effect on impulse buying. Positive emotion can act as a mediator in the relationship between visual merchandising, store atmosphere, hedonic shopping motivation, and impulse buying.
Co-Authors Ade Yuliana Ade Yuliana, Ade Adityo Nugroho Adityo Nugroho, Adityo Afrianingsih, Fera agus suprapto Aini Tabar, Fadhilatul Aldila Krisnaresanti, Aldila Alim, Ikhwan Nur Anjar Safitri Anjar Safitri Coca Harliyanto Defi Triana Erminawati erminawati Eti Wahyuningsih Faizah, Nilna Gredenggo, Alfina Fauziah Hanis Adila Lestari Irfan Eko Priono istiqomah istiqomah Izah Lutfiani Karseno Khalallika Aszahratul Imam Kirana Anggun Widyadana Kurniawan, Anri Lestari, Hanis Adila Luhsarandini, Bivannie Lutfiani, Izah M Shonhaji MARIA BINTANG Melli Andini Moehammad Kautsar Muhammad Amin Rosyadi Muhammad Rayhan Novita Hindratiningrum Novita Rakhmawati, Novita Nur Aini Priyatin, Anteng Rahmawati, Dede Restuti Fitria Safitri, Anjar Santi Dwi Astuti Seli Febi Saputri Subhanul Arafat Chayatul Luthfi Sukirno Sukoco, Hendro SUKOWATI, DWI Sulistiyawati, Indah Titan Dwi Meilana Titi Haryanti Yuwono, Triat Adi Zenal Arifin