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All Journal Jurnal Litbang Industri JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan CANTILEVER Value: Jurnal Manajemen dan Akuntansi Jurnal Sistem Teknik Industri SIGMA TEKNIKA Quantitative Economics and Management Studies International Journal on Social Science, Economics and Art International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Science and Society (IJSOC) Jurnal Litbang Industri Journal of Accounting and Finance Management (JAFM) Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management
Meilita Tryana Sembiring, Meilita Tryana
Departemen Teknik Industri, Fakultas Teknik, Universitas Sumatera Utara
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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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STRATEGY FOR INCREASING THE FUNDRAISING OF CURRENT ACCOUNT PRODUCT AT PT BANK XYZ KCP A MEDAN Intan, Anni; Sembiring, Meilita Tryana; Nazaruddin, Nazaruddin
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3038

Abstract

Business competition in the domestic and international markets is increasingly competitive in the current era of globalization and digitalization where every company is required to be able to meet consumer needs and strive to create a product that has advantages and is different from its competitors. The banking services industry in the future will face increasing, varied and dynamic challenges. This challenge has had a more significant impact since the Covid-19 pandemic due to the large-scale social restriction policy imposed by the government. The banking services industry must face structural challenges such as business scale and banking competitiveness, economic developments and changes in people's economic behavior that have shifted to digital finance.
Co-Authors Abdul Rahim Matondang Akbar Reza Pratama Ani Suryani Anizar Anizar Asri Bernitzky Saragi Aulia Agung Dermawan Caroline Chairul Muluk Dimas Akmarul Putera Dini Wahyuni Dini Wahyuni Dita Deviana Fadhilah Effan Budiawan Elisabeth Ginting Ericson Chandra Evawany Yunita Aritonang Fadhilah, Dita Deviana Ferdiantes Ferdiantes Ferdiantes, Ferdiantes Fikri Latief Adrian Hadiwinata, Hadiwinata Husni Sinulingga, Muhammad Ibnu Afdillah Lubis Ifwan Adinata Indah Rizkya Intan, Anni Irwan Budiman Iskandarini Iskandarini Joeanda, Joeanda Julyanda, Muhammad Maruba Sihombing Muhammad Romli dan Suprihatin Andes Ismayana Muhammad Sadani Munthe, Al Akhyar Mursyid, Abdillah Fattah N. Nazaruddin Nazaruddin Nazaruddin Nazaruddin Nazaruddin Nazaruddin Nia Luthfiana Marina Nurul Fadhilah Pinta Serli Waty Lumban Toruan Prihatin Lumbanraja Prihatin Lumbanraja Puji Biso Santoso Putra, Suryadi Qaedina Tio Athira Raditiya Eka Nugraha Ray Bahara Sitorus Refli Yunir Ridho Habibi, Anggi Rizki Candra Dermawan Rosadi, Arief Fareza Rulianda Purnomo Wibowo Satria Sitorus Sibarani, Feby Sanna Silvia Febrina Lubis Simarmata, Roberta Sinulingga, Emerson Pascawira Siregar, Khairun Nissa skandarini, skandarini Sriwardany Sriwardany Sriwardany Stefanus Yudha Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Sugiharto Pujangkoro Sukardi, Sukardi Sukaria Sinulingga Sukaria Sinulingga Sukaria Sinulingga Suryani, Ani Syahpturi, Khalida Syahyunan Tampubolon, Fernando Tania Alda Tarigan, Indah Rizkya Tengku Ezy Andika Thamrin Dedy Sunarto Tjandra, Gallerie Ukurta Tarigan Venna Natala Lingga Vivi Gusrini Rahmadani Pohan Wibowo, Azharie Wibowo, Rulianda Purnomo yeni absah Yufazhrin Pandapotan Batu Bara Yunir, Refli Yusuf Luqman Zuya, Novika