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All Journal Jurnal Ekonomi JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Abdimas Mandiri Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Ekonomi KIAT PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Jurnal AKAL: Abdimas dan Kearifan Lokal Asean International Journal of Business e-Jurnal Apresiasi Ekonomi International Journal of Management Analytics (IJMA) International Journal of Sustainable Applied Sciences (IJSAS) VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Pengabdian Masyarakat ISEI Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Awliya Afwa
Economics And Business Faculty, Universitas Islam Riau
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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ANALISIS PENGARUH PERSEPSI TEKNOLOGI, PERSEPSI RESIKO TERHADAP KEPERCAYAAN DAN DAMPAKNYA TERHADAP KEPUASAN BELANJA ONLINE MAHASISWA DI PEKANBARU Awliya Afwa '; Samsir ' '; Sulistyowati ' '
Jurnal Ekonomi Vol 22, No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.11 KB) | DOI: 10.31258/je.22.3.p.1-16

Abstract

Analyze the influence of Perceived Technology, Perceived Risk Against Trust and Its Impact on Student Satisfaction in Online Shopping Pekanbaru under the guidance of Dr. Samsir, SE, M.Si and Dra. Hj. Lilis Sulistyowati, MM. The purpose of this study was to determine the effect of technology perception and the perception of risk in online trust and how trust-related online shopping satisfaction. This study also examines the impact of online trust in mediating the relationship between technology and the perceived satisfaction of online shopping. The population in this study were students enrolled in universities and colleges in the city of Pekanbaru. The samples of 176 people by using purposive sampling method with the criteria of students who have ever shopped online and sampling is done through snowball sampling method in order to make it easier to get the respondent. Data processing is done using path analysis with SEM Smart PLS. The results of this study indicate descriptively respondents are predominantly student at the University of Riau precisely the economic faculty of products purchased online by students is a fashion product. Directly influence the perception of technology that can negatively affect the perception of risk, and perception of technology positively influence the trust and satisfaction of online shopping, then the risk perception negatively affect the trust and satisfaction of online shopping. For the indirect effect is that the perception of risk perception and technology influence the online shopping satisfaction is mediated by the trust.Kata Kunci : Online Shopping, Perceived Technology, Perceived Risk, Trust, Customer Satisfaction.
THE INFLUENCE OF BRAND AMBASSADOR JOE TASLIM AND TRUST IN SHOPEE INDONESIA’S PURCHASING DECISIONS Mardhotilla Annisa Rahman; Awliya Afwa; Tubel Agusven
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.11 KB) | DOI: 10.56107/penanomics.v1i2.32

Abstract

The purpose of this study is to see if there is a significant influence between Brand Ambassadors, Trust in Purchasing Decisions in students of Riau Islamic University. The sample in this study was a student of Riau Islamic University who had worked at Shopee Indonesia and knew that one of Shopee Indonesia's Brand Ambassadors was Joe Taslim as many as 100 respondents with the Lemeshow formula (1997). The sampling technique in this study used Porpusive Sampling and Snowball Sampling Techniques. Methods for data processing using data collection scale techniques, Multiple Liner Regerence, Determination Efficiency, Partial T test, and simultaneous test F. From the results of the tests that have been carried out, it can be shown that the Brand Ambassador has a positive and significant effect on the purchase decision, Trust has a positive and significant effect on the purchase decision, and the Brand Ambassador and Trust have a positive and significant influence on the purchase decision.
Analysis of Factors Influencing Purchase Decisions at Indomaret Retail Stores Nia Anggraini; Erfa Okta Lussianda; Dodi Agusra; Muhammad Adrian; Awliya Afwa
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.637

Abstract

This study aims to identify and analyze the factors that influence purchasing decisions at Indomaret in Pekanbaru. The object of research is customers who shop at Indomaret in Pekanbaru City. The technique of determining the sample by nonprobability sampling, using the incidental sampling method. The data analysis technique used Structural equation modeling using the Smart PLS version 3 application. The findings from this study note that price and product completeness have a positive effect on purchasing decisions at Indomaret. While location has a positive and significant effect onbuying decision. Based on the determination test it was concluded that product completeness, location and price simultaneously influence purchasing decisions at Indomaret in Pekanbaru. For future researchers, it is hoped that the results of this study can become a reference for research with similar titles and add other variables to be examined in depth.  
Pelatihan Penerapan Akuntansi Pada BUMDes Di Kec. Rokan IV Koto Siska Siska; Awliya Afwa; Nina Nursida; Nida Amaliae
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 2 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i2.3035

Abstract

BUMDES menjadi suatu badan hukum yang didirikan oleh desa guna mengelola usaha, memanfaatkan aset, mengembangkan investasi dan produktivitas, menyediakan jasa pelayanan, dan/atau menyediakan jenis usaha lainnya untuk sebesar-besarnya kesejahteraan masyarakat Desa. Pelaporan keuangan BUMDES sama halnya seperti laporan keuangan entitas profit oriented lainnya. Namun, jika BUMDES masih masuk ke dalam kriteria usaha mikro, kecil dan menengah, maka pelaporan keuangan yang disusun BUMDES harus sesuai dengan Standar Akuntansi Keuangan Entitas Mikro Kecil dan Menengah (SAK-EMKM). Pengabdian masyarakat ini dilakukan di Kecamatan Rokan IV Koto Kabupaten Rokan Hulu. Metode pelaksanaan kegiatan pengabdian masyarakat yaitu dalam bentuk penyampaian materi terkait dengan penerapan akuntansi BUMDES kemudian dilanjutkan dengan sesi tanya jawab. Hasil kegiatan pengabdian yaitu piutang tak tertagih tidak dihapuskan dan akumulasi penyusutan tidak disajikan dan daftar inventaris tidak dihitung sebagaimana mestinya. Solusi yang ditawarkan Solusi yang ditawarkan diantaranya perangkat BUMDES harus memastikan piutang yang memang tidak bisa di tagih harus disepakati penghapusannya melalui rapat BUMDES, selanjutnya nilai piutang yang dihapuskan diakui sebagai beban dalam laporan laba rugi, dan sebagai pengurang saldo piutang di laporan posisi keuangan.      
ANALISIS FAKTOR KELOMPOK REFERENSI PERILAKU KONSUMEN DALAM SISWA MEMILIH BERSEKOLAH DI SMK IBNU TAIMYAH PEKANBARU Awliya Afwa
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan pada sekolah menengah kejuruan Ibnu Taimyah Pekanbaru yang berlokasi dijalan angkatan 66 No 63 Rejosari Pekanbaru. Sekolah menengah Kejuruan Ibnu Taimyah yang dibawah pengelolahan Yayasan Zambrat pada beberapa tahun yang lalu ini mempunyai bebrbagai alternative jurusan-jurusan pelajaran bagi para siswanya, antara lain jurusan sekretaris,akutansi, teknologi informasi, bisnis dan penjualan dan,multimedia dan komunikasi yang akreditaanya A, kecuali multimedia dan komunikasi yang merupakan jurusan baru di SMK Ibnu Taimyah ini, Rumusan masalah dari penelitian ini adalah faktor faktor apa yang mempengaruhi perilaku konsumen dalam memilih sekolah menengah kejuruan Ibnu Taimyah Pekanbaru. Tujuan penelitian ini adalah untuk mengetahui faktor kelompok referensi yang mempenaruhi perilaku konsumen dalam memilih Sekolah Menengah Kejuruan Ibnu Taimyah Pekanbaru untuk melanjutkan pendidikan ditingkat perguruan tinggi. Metode yang digunakan dalam penelitian ini adalah metode deskripsi yang menganalisa data yang diperoleh berdasarkan pengelolahan data primer dan data sekunder dengan priode proposional stratified random sampling untuk kemudian di tabulasikan serta dijelaskan korelasinya dengan teori - teori yang menunjuang pembahasan. Adapun untuk menganalisa data hasil questioner penulis menggunakan skala likert, dimana setiap jawaban yang tersedia diberi bobot nilai, dan untuk mengukur jarak/range untuk kelas penilaian responden dibatasi dengan nilai terkecil dan nilai terbesar. Hasil penelitian dengan menggunakan kuesioner kepada 88 orang responden menjelaskanfaktor referensi perilaku konsumen diatas secara keseluruhan mempengaruhi perilaku siswa dalam memilih bersekolah secara rata - rata keseluruhan sebesar 4,7.
The Influence of Influencer Marketing and Online Customer Reviews on Purchase Intention Through the Perceived Value of Cosmetic Products on Tiktok Shop (An Empirical Study on Students in the City of Pekanbaru) Azzahra Azzahra; Awliya Afwa; Moniko Moniko
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5255

Abstract

This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervening variable. The analytical method used is path analysis. Data collection for this research was conducted using a questionnaire filled out by respondents who are students in the city of Pekanbaru and have purchased cosmetic products from Tiktok Shop more than once.The results of the study, based on Partial Tests (t-tests), are as follows: a) There is no significant influence of influencer marketing on perceived value. b) There is a significant influence of online customer reviews on perceived value. c) There is no significant influence of influencer marketing on purchase intention. d) There is a significant influence of online customer reviews on purchase intention. e) There is a significant influence of perceived value on purchase intention. f) Perceived value does not mediate the influence of influencer marketing on purchase intention. g) Perceived value mediates the influence of online customer reviews on purchase intention.
Mediating Impact of Information Sharing on Information Quality and SCM Performance in SMEs Eva Sundari; Awliya Afwa; Dani Pratama
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 2 (2024): August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i2.21880

Abstract

This research aims to examine and analyze the influence of information quality on Supply Chain Management (SCM) performance among Small and Medium-sized Enterprises (SMEs) in Pekanbaru City, utilizing information sharing as a mediator. The study employed institutional theory to elucidate the interactions between the variables, explaining how external factors such as social and cultural norms influence information-sharing practices among business actors and the role of legitimacy in promoting these practices. Focusing on SMEs that have implemented systems in their business management, the research utilized the Krejcie and Morgan table for sampling, engaging 177 SMEs willing to participate. Data analysis was conducted using the Partial Least Square (PLS) method through SEM-PLS software. The findings indicated that information quality significantly influenced SCM performance directly and influenced information-sharing practices. Importantly, the study revealed that Information Quality indirectly affected SCM performance through information sharing, which acts as a mediating variable. This research offers practical benefits to SME owners in Pekanbaru by enhancing SCM performance through improved information quality. It contributes academically as a reference to the impact of information quality on SCM with information sharing as a mediator.
ANALISIS PENGARUH VARIASI PRODUK TERHADAP KEPUTUSAN BERKUNJUNG STREETFOOD Ridha Saprika Dewi; Awliya afwa
Jurnal Ekonomi KIAT Vol. 35 No. 1 (2024): Juni 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2024.17828

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Variasi Produk terhadap Keputusan berkunjung streetfood. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengumpulkan data yang berupa angka. Adapun sumber data yang digunakan mendapatkan data yang akurat yaitu dengan membagikan kuesioner kepada responden. Sampel yang digunakan dalam penelitian ini adalah pengunjung raun raun pekanbaru dengan kriteria pernah berkunjung lebih dari satu kali dan membeli produk streetfood di raun raun pekanbaru sebanyak 80 responden dengan teknik pengambilan sampel menggunakan pertimbangan tertentu (purposive sampling). Metode untuk pengolahan data menggunakan teknik skala pengumpulan data, regresi linear sederhana, koefisien determinasi, uji persial
THE INFLUENCE OF STORE ATMOSPHERE AND SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS AT COFFEE SHOP IN PEKANBARU (CASE STUDY REHAT COFFE) Dandi, Lisman; Afwa, Awliya; Hasan, Hazwari
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.590

Abstract

  ABSTRACTThis study aims to analyze The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object of this research is Rehat Coffee which is located on Jl. Sumatra No. 66b, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City with a sample of 100 respondents who are buyers at Rehat Coffee. The data analysis technique uses Structural Equation Modeling using the Smart PLS version 3 application. The findings from this study note that the Store Atmosphere has a positive and significant effect on purchase decisions at Rehat Coffee. Meanwhile, Social Media Promotion has no significant effect on Purchase Decisions. Based on the determination test, it was concluded that Store Atmosphere and Social Media Promotion simultaneously influence Purchase Decisions on Rehat Coffee. This research is conducted due to the trend among the public to spend time at coffee shops. The implication of the results of this research is that the owner of Rehat Coffe can consider changing the store atmosphere and implementing other promotional strategies to increase consumer purchasing decisions.Keywords: Store Atmosphere, Social Media Promotion, Purchase Decisions, Rehat Coffee 
THE INFLUENCE OF BRAND AMBASSADOR, TRUST, PRICE AND PRODUCTS ON PURCHASE DECISIONS AT SHOPEE INDONESIA (CASE STUDY ON PEKANBARU STUDENTS) Gusdaputra, Damra; Afwa, Awliya; Asril, Asril; Anggraini, Nia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.591

Abstract

ABSTRACTShopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee Indonesia with an active student population of universities in Pekanbaru (UNRI, UIR, UMRI, UNILAK and UIN) who have worked at Shopee Indonesia with a sample of 198 people. The sampling technique, namely by  using simple random sampling  using snowball sampling data collection techniques,  the results of this study show that Brand Ambassador and  Trust do not have  a significant effect on purchasing decisions at Shopee Indonesia by Pekanbaru students, while Prices and Products have a significant influence on purchasing decisions on Shopee Indonesia by Pekanbaru students. This research is conducted due to the shift in Indonesian society's shopping behavior, from traditional shopping behavior to digitalization with online buy and sell transactions. The implication of the results of this research is the importance of Shopee providing quality products at prices that meet the desires and target market.Keywords: Brand Ambassador, Trust, Pricing, Products, and Purchasing Decisions 
Co-Authors Adella Puspita Adrian, Muhammad Anasfi, Khoirul ASRIL ASRIL Azzahra Azzahra Dandi, Lisman Dani Pratama Devi Kurniawati Dodi Agusra Effendi, Erfan Elondri Erfa Okta Lussianda Erfa Okta Lussianda Eva Sundari Febrina, Liga Gusdaputra, Damra Haryadi, Octadino Hasan, Hazwari Imam Hanafi Irsyadi Zain Jamil, Poppy Camenia Jusika, Alda Kassanda, Ivan Lussianda, Erfa Okta Mardhotilla Annisa Rahman Maydirmasyah, Yoga Miftahul Jannah Mohamad Iqbal Moniko Moniko Moniko, Moniko Muhammad Adrian Muhammad Fahrozi Muhammad Fahrozi, Muhammad Nathania, Nadya Nefrida Nia Anggraini Nia Anggraini Nia Anggraini Nida Amaliae Nina Nursida Nugroho, Gilang Pratama, Dani Puspita, Adella Rahman, Alif Ridha Saprika Dewi Samsir ' ' Shavira, Andi Nia Siska Sulistyowati ' ' Sundari, Eva Susilawati, Susilawati Tubel Agusven Wahyudi, Ade Wedayanti, Made Devi Yulistiyani, Nanda Yulyanti, Sinta Zaim, Zaflis Zain, Irsyadi