Article Per Year (5 Year)
p-Index From 2021 - 2026
4.805
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Jurnal Abdimas Mandiri Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen EKOMABIS: Jurnal Ekonomi Manajemen Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ekonomi KIAT PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Jurnal AKAL: Abdimas dan Kearifan Lokal Asean International Journal of Business e-Jurnal Apresiasi Ekonomi International Journal of Management Analytics (IJMA) International Journal of Sustainable Applied Sciences (IJSAS) VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Pengabdian Masyarakat ISEI Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Awliya Afwa
Economics And Business Faculty, Universitas Islam Riau
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
PENGEMBANGAN PRODUK & PEMASARAN UMKM MINIATUR JALUR BERBASIS E COMMERCE DI KECAMATAN KUANTAN TENGAH KABUPATEN KUANTAN SINGINGI PROVINSI RIAU Wedayanti, Made Devi; Afwa, Awliya; Haryadi, Octadino; Kurniawati, Devi; Jannah, Miftahul; Kassanda, Ivan; Shavira, Andi Nia
Jurnal Abdimas Mandiri Vol. 9 No. 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v9i2.5220

Abstract

Tantangan utama dalam program Pengabdian kepada Masyarakat (PkM) ini terletak pada proses produksi yang masih bergantung pada peralatan yang bersifat tradisional, sehingga menyebabkan dalam proses pengerjaan memakan waktu yang lebih lama dan jumlah produksi menjadi terbatas. Permasalahan kedua berkaitan dengan aspek manajemen, khususnya belum tersedianya Standar Operasional Prosedur (SOP), deskripsi tugas yang terstruktur, serta pencatatan keuangan yang bersifat sistematis, terutama untuk laporan laba rugi. Permasalahan ketiga berada pada aspek pemasaran, dimana mitra belum memanfaatkan perangkat digital seperti media sosial, platform e-commerce, atau aplikasi relevan lainnya untuk memperluas jangkauan pasar. Akibatnya, penjualan produk miniatur jalur masih terbatas hanya di wilayah desa tempat mitra berada. Pelaksanaan program Pengabdian kepada Masyakarat (PkM) ini melalui beberapa tahapan utama, yaitu sosialisasi, penyaluran bantuan peralatan produksi, pelatihan, penerapan teknologi, serta pengembangan keberlanjutan program. Hasil dari kegiatan ini menunjukkan keberhasilan yang signifikan, tercermin dari tingginya antusiasme mitra yang terlibat. Kualitas dan serta kapasitas produksi mengalami peningkatan sekitar 50%, dari semula 5–15 unit per bulan menjadi 30–40 unit per bulan. Selain itu, mitra UMKM kini telah memiliki SOP dan juga sistem pencatatan laporan laba rugi. Produk miniatur jalur juga telah mulai dipasarkan secara daring melalui berbagai platform, serta dijual di toko oleh-oleh yang berada di Pekanbaru.
URGENSI PENGELOLAAN TANAH MILIK DESA SECARA PARTISIPATIF Zaim, Zaflis; Wahyudi, Ade; afwa, awliya
Jurnal AKAL: Abdimas dan Kearifan Lokal Vol. 6 No. 2 (2025): Jurnal AKAL : Abdimas dan Kearifan Lokal
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/akal.v6i2.22663

Abstract

Tanah Desa adalah aset milik desa yang berada di dalam atau sekitar desa, bukan milik kerabat, bukan milik perseorangan, milik yayasan/lembaga atau perusahaan. Namun, secara empiric masih ada alokasi pemanfaatan tanah Desa yang kurang tepat sasaran sehingga muncul rasa ketidak-adilan, tidak transparan dan kecemburuan sosial dalam distribusi pemanfaatannya. Tujuan kegiatan pengabdian ini adalah meningkatkan pemahaman warga Desa Kota Baru tentang peran & fungsi tanah desa, peningkatan wawasan perencanaan pembangunan dan sosialisasi prosedur pendaftaran tanah. Metode pengabdian dilakukan melalui kegiatan lokakarya dan diskusi bersama perangkat Desa, tokoh masyarakat/agama, ketua lingkungan, pengurus Koperasi dan ketua kelompok Tani. Pandangan warga dikumpul melalui angket dan dinilai dengan skala Likert. Hasilnya kegiatan menunjukkan bahwa sebagian besar (68%) peserta mengetahui  keberadaan dan pemanfaatan tanah milik desa. Sebanyak 100% peserta kurang puas atas kondisi umum pemanfaatan tanah desa. Selanjutnya, 75% warga tidak setuju jika tanah desa masih dialokasikan untuk hunian guru atau perangkat desa yang telah pensiun atau purna tugas. Peserta lokakarya lebih memahami prosedur pengurusan pendaftaran tanah sistematis lengkap (PTSL). Diharapkan peran aktif Pemerintah Desa untuk mendaftarkan asset desa berupa tanah milik Desa, dan menggerakkan potensi warga dalam mengelola tanah desa melalui investasi kolektif.
ANALYSIS OF CONSUMER BEHAVIOR IN MAKING DECISIONS TO PURCHASE MPV CARS IN PEKANBARU CITY Rahman, Alif; Afwa, Awliya
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.1002

Abstract

This study aims to analyze consumer behavior in decision-making when purchasing Multi Purpose Vehicles (MPVs) in Pekanbaru City. MPVs dominate Indonesia's automotive market due to their versatile features and comfort, especially for family use. A descriptive research approach was employed, using questionnaires distributed to 134 respondents who had purchased or used MPVs. The study examined demographic factors (age, gender, education, occupation, and income) as well as various dimensions of consumer behavior, including purchase motives, influences on decision-making, sources of information, timing of purchase, payment methods, and post-purchase satisfaction. The results show that the Toyota Avanza is the most dominant brand, chosen by consumers from various age groups and economic backgrounds. Key reasons for purchasing MPVs include spacious capacity, comfort, and advanced features. Family influence plays a major role in purchasing decisions. Most consumers purchase vehicles through authorized dealers and prefer cash or bank-financed payments. This research contributes to a better understanding of MPV consumer preferences and offers strategic insights for automotive producers and marketers. Keywords: consumer behavior, purchase decision, MPV, consumer preference, Pekanbaru.
THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY) Iqbal, Mohamad; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.990

Abstract

This study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations. Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buying
LITERASI PEMANFAATAN MEDIA SOSIAL UNTUK PROMOSI GUNA MENINGKATKAN PENDAPATAN USAHA PADA SISWA SMK IBNU TAIMIYAH PEKANBARU Afwa, Awliya; Effendi, Erfan; Nugroho, Gilang; Rahman, Alif
Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): Agustus 2024 : Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/hawajppm.v2i2.68

Abstract

Kegiatan pengabdian kepada masyarakat bertujuan untuk meningkatkan kemampuan mereka dalam menggunakan media sosial untuk promosi bisnis selama pandemi COVID-19, sehingga dapat meningkatkan pendapatan mereka. Mengingat penggunaan internet yang signifikan di Indonesia, pelatihan ini difokuskan pada platform seperti Instagram, Facebook, dan Twitter. Pelatihan ini meningkatkan pemahaman siswa tentang potensi media sosial untuk bisnis, mengalihkan penggunaan mereka dari tujuan pribadi ke komersial. Proyek ini berhasil meningkatkan kesadaran dan keterampilan siswa dalam pemasaran digital, berkontribusi pada ketahanan ekonomi mereka. Upaya di masa depan sebaiknya mencakup dukungan berkelanjutan dan pelatihan lanjutan untuk lebih mengembangkan kemampuan bisnis mereka.
Analisis Pengaruh Variasi Produk Terhadap Keputusan Berkunjung pada Street Food di Kota Pekanbaru: Analysis of the Influence of Product Variations on the Decision to Visit Street Food in the Pekanbaru Nathania, Nadya; Afwa, Awliya
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 01 (2024): Ekomabis Edisi Januari 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i01.1404

Abstract

Tujuan penelitian ini adalah menganalisis dampak variasi produk terhadap pilihan jajanan kaki lima pengunjung (studi kasus Kota Pekanbaru). Populasi dalam penelitian yaitu seluruh konsumen street food yang ada di Kota Pekanbaru. Metode penentuan sampelnya adalah menggunakan purposive sampling. Sampel dipilih dengan metode purposive sampling (sengaja), dengan jumlah sebanyak 80 orang konsumen. Teknik pengambilan data yang dipakai dalam penelitian in yaitu menggunakan angket, wawancara atau interview, dan dengan dokumentasi. Metode analisis yang digunakan pada penelitian ini yaitu analisis deskriptif dan juga analisis SPSS 26. Hasil pada penelitian ini mengarah pada variasi produk memiliki pengaruh positif dan juga signifikan pada keputusan mengunjungi jajanan kaki lima di Kota Pekanbaru. The aim of this study is to analyze the impact of product variations on the choices of street food visitors (a case study in Pekanbaru City). The population in this study consists of consumers who frequently indulge in street food in Pekanbaru. The sampling method used is purposive sampling, where the sample is determined based on specific goals and considerations. The sample population comprises 80 individuals. Dataacollection techniques includeequestionnaires, interviews, and documentation. The data analysis methods employed in this research are descriptive analysis and SPSS 26 analysis. The results of this study indicate that product variations have a positive and significant influence on the decision to visit street food stalls in Pekanbaru City.
Bibliometric Mapping of Social Media and Brand Engagement Research: Trends, Themes, and Future Direction Anggraini, Nia; Awliya Afwa; Elondri
Jurnal Manajemen dan Keuangan Vol 14 No 2 (2025): Journal Management and Finance
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i2.13258

Abstract

The rapid evolution of social media has transformed how brands communicate, engage, and build relationships with consumers in the digital era. Despite extensive studies on social media marketing, limited bibliometric analysis has been conducted to systematically map research trends related to brand engagement. Therefore, this study aims to analyze the scientific development and thematic slot gacor patterns of publications discussing the role of social media in building brand engagement from 2015 to 2025. The research population comprises all Scopus-indexed articles within this topic, resulting in 1,770 publications being identified. Using the bibliometric method, data were analyzed through VOSviewer software to visualize keyword co-occurrence, relevance, and publication trends, which were subsequently classified into thematic clusters. The analysis reveals five major clusters representing the dominant themes in this field: social media marketing, customer engagement, influencer marketing, brand community, brand loyalty, and brand equity. The findings indicate that research has increasingly focused on interactive, technology-based, and emotionally driven engagement strategies. The presence of virtual influencers and AI-powered engagement tools signifies a growing emphasis on authenticity and personalization in digital brand communication. This study contributes novelty by offering a comprehensive bibliometric mapping that integrates both behavioral and technological dimensions of brand engagement. The implications highlight how social media has evolved from a communication tool into an interactive ecosystem for co-creation and emotional bonding between brands and consumers. The findings provide valuable insights for academics and practitioners to develop more adaptive, data-driven, and ethically grounded marketing strategies in the digital era.
MENGAPA KONSUMEN MEMILIH? MENGUNGKAP RAHASIA DI BALIK KEPUTUSAN PEMBELIAN Darmasari, Ria; Santoso, Pamuji Hari; Afwa, Awliya
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol. 10 No. 2 (2025): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v10i2.5642

Abstract

This research aims to determine and analyze the Influence of Brand Trust, Security, Promotion and Brand Image on Some By Mi Skincare Purchase Decisions in Pekanbaru city. The population of this study is all Some By Mi Skincare consumers in Pekanbaru city, whose exact number cannot be determined. The sample size is determined using guidelines from Roscoe and the Institute of Business and Technology Pelita Indonesia. As a result, the sample used in this research consists of 100 consumers as respondents. Data collection is done through questionnaires. The analytical method for this research uses descriptive analysis, multiple linear regression and several types of evaluation using SPSS software. The results of this research show that, collectively, Brand Trust, Security, Promotion and Brand Image have an impact on Purchase Decisions. However, individually, Brand Trust, Promotion and Brand Image influences Purchase Decisions, while Security do not have an influence on Purchase Decisions. Penelitian ini bertujuan untuk mengetahui dan menganalisa Pengaruh Brand Trust, Keamanan, Promosi dan Brand Image terhadap Keputusan Pembelian Skincare Some By Mi di Kota Pekanbaru. Populasi dari penelitian ini adalah seluruh konsumen Skincare Some By Mi di Pekanbaru yang jumlahnya tidak dapat dihitung secara pasti. Ukuran sampel menggunakan panduan Roscoe dan panduan dari Institut Bisnis dan Teknologi Pelita Indonesia, sehingga sampel yang digunakan dalam penelitian ini adalah sebanyak 100 konsumen sebagai responden. Metode pengumpulan data menggunakan kuesioner. Metode analisis penelitian ini menggunakan analisis dekriptif, regresi linier berganda serta beberapa jenis evaluasi dengan menggunakan bantuan software SPSS. Hasil penelitian ini menunjukkan secara simultan, variabel Brand Trust, Keamanan, Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian. Secara parsial, Brand Trust, Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian, sedangkan Keamanan tidak berpengaruh signifikan terhadap Keputusan Pembelian.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON ELECTRIC CAR PURCHASING DECISIONS IN PEKANBARU CITY Trinando, Fadhil Zaky; Afwa, Awliya
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1035

Abstract

This study aims to analyze the influence of product quality, price, and brand image on electric car purchasing decisions in Pekanbaru City. The increasingly rapid growth of electric vehicles indicates a shift in consumer preferences toward environmentally friendly products, but electric car purchasing decisions are still influenced by various internal and external factors. This study used a quantitative approach by distributing questionnaires to 100 respondents who had purchased electric cars. The analysis techniques used included validity and reliability tests, classical assumptions, and multiple linear regression. The results showed that product quality, price, and brand image each had a positive and significant influence on purchasing decisions. Simultaneously, all three variables were also proven to have a significant influence on consumer purchasing decisions. These findings confirm that consumer decisions in purchasing electric cars are influenced by their perceptions of product performance, the suitability of price to benefits, and brand reputation. This study has implications for automotive companies to improve quality, adjust pricing strategies, and strengthen brand image to encourage market penetration of electric cars in Indonesia
AN ANALYSIS OF THE ROLE OF CONSUMER VALUE, BROWSING ACTIVITY, AND IMPULSIVENESS AMONG E-COMMERCE USERS IN RIAU PROVINCE Kapri, Rianda; Afwa, Awliya; Moniko, Moniko; Saputra, Hamanda Hadi
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1037

Abstract

This study aims to analyze the effect of utilitarian value and hedonic value of online reviews on browsing activity, urge to buy impulsively, and impulse buying behavior among Gen-Z consumers in Riau Province, with impulsiveness as a moderating variable. The study employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4, based on data from 105 respondents. The results indicate that utilitarian value and hedonic value have a significant effect on browsing (β = 0.344 and β = 0.273; p < 0.01), browsing significantly affects urge to buy impulsively (β = 0.452; p < 0.001), and urge to buy impulsively significantly affects impulse buying behavior (β = 0.584; p < 0.001). The moderating effect of impulsiveness is partially supported, where individuals with high impulsivity are more responsive to emotionally driven reviews than informational ones.These findings affirm that online reviews function as cognitive and affective triggers in digital consumption behavior. Gen-Z exhibits browsing tendencies driven by enjoyment and curiosity, ultimately encouraging spontaneous purchases. Practically, the results offer implications for digital marketers to balance informational credibility and emotional appeal in ethical and sustainable online marketing communication strategies
Co-Authors Adella Puspita Adrian, Muhammad Almuttaqin, Muhammad Akbar Amaliae, Nida Anasfi, Khoirul ASRIL ASRIL Azzahra Azzahra Dandi, Lisman Dani Pratama Darmasari, Ria Devi Kurniawati Dodi Agusra Effendi, Erfan Elondri Erfa Okta Lussianda Erfa Okta Lussianda Ezra Deavin Ulayya Febrina, Liga Gilang Nugroho Gusdaputra, Damra Hadi Saputra, Hamanda Hadi, Hamanda Haryadi, Octadino Hasan, Hazwari Imam Hanafi Irsyadi Zain Jamil, Poppy Camenia Jusika, Alda Kapri, Rianda Karimy, El Kassanda, Ivan Lussianda, Erfa Okta Mardhotilla Annisa Rahman Maulana, Andre Maydirmasyah, Yoga Miftahul Jannah Mohamad Iqbal Moniko Moniko Moniko, Moniko Muhammad Adrian Muhammad Akbar Almuttaqin Muhammad Fahrozi Muhammad Fahrozi, Muhammad Nathania, Nadya Nefrida Nia Anggraini Nia Anggraini Nia Anggraini Nugroho, Gilang Nursida, Nina Pratama, Dani Puspita, Adella Rahman, Alif Ridha Saprika Dewi Samsir &#039; &#039; Santoso, Pamuji Hari Sawitri Sawitri Shavira, Andi Nia Siska Siska Sri Indrastuti Sulistyowati &#039; &#039; Sundari, Eva Susilawati, Susilawati Trinando, Fadhil Zaky Tubel Agusven Wahyudi, Ade Wan Fauzi Kurniawan Wedayanti, Made Devi Yulistiyani, Nanda Yulyanti, Sinta Zahara Putri Islam Zaim, Zaflis Zain, Irsyadi