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All Journal Jurnal Ekonomi JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Abdimas Mandiri Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Ekonomi KIAT PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Jurnal AKAL: Abdimas dan Kearifan Lokal Asean International Journal of Business e-Jurnal Apresiasi Ekonomi International Journal of Management Analytics (IJMA) International Journal of Sustainable Applied Sciences (IJSAS) VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Pengabdian Masyarakat ISEI Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Awliya Afwa
Economics And Business Faculty, Universitas Islam Riau
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE INFLUENCE OF SMARTPHONE ADDICTION ON ONLINE COMPULSIVE BUYING WITH MOOD REGULATION AND FLOW EXPERIENCES AS MEDIATING VARIABLES Maydirmasyah, Yoga; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.768

Abstract

This study aims to examine and analyze the influence of smartphone addiction on online compulsive buying, as well as examining how mood regulation and flow experience mediate the influence of smartphone addiction on online compulsive buying in Generation Z in Riau Province. This research uses a quantitative approach with the Structural Equation Model analysis tool using SEM-PLS. The sampling technique in the research used G*power. This research tested 354 students as representatives of generation Z in Riau province with the finding that smartphone addiction had a direct influence on online compulsive buying, mood regulation and flow experience. Mood regulation has a direct effect on flow experience. flow experience has a direct influence on online compulsive buying. Smartphone addiction affects flow experience through mood regulation. Smartphone addiction influences online compulsive buying through flow experience. Smartphone addiction influences online compulsive buying through mood regulation and flow experience simultaneously. On the other hand, the findings of this study show that mood regulation has no effect on online compulsive buying. Mood regulation cannot act as a mediator in the influence of smartphone addiction on online compulsive buying.Keywords: smartphone addiction, mood regulation, flow experience, online compulsive buying
THE INFLUENCE OF BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASE DECISIONS GENERATION Z AT E-COMMERCE SHOPEE IN PEKANBARU Jusika, Alda; Afwa, Awliya; Puspita, Adella
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.722

Abstract

 This research aims to analyze the Influence of Brand Image and E-Service Quality on Purchase Decisions of Generation Z at E-Commerce Shopee in Pekanbaru (Case Generation Z Pekanbaru). The object of this research is Generation Z in Pekanbaru City, with a sample of 100 respondents who are Shopee e-commerce users in Pekanbaru City. The data analysis technique uses Structural equation modeling using the Smart PLS version 3 application. The findings from this research show that Brand Image does not have a significant effect on purchase decisions at Shopee E-commerce in Pekanbaru city. Meanwhile, E-Service Quality has a positive and significant effect on Purchase Decisions. Based on the determination test, it is concluded that Brand Image and E-Service Quality influence Purchase Decisions on Shopee E-commerce simultaneously. Keywords:Brand Image, E-Service Quality, Purchase Decisions, E-commerce Shopee
Pengaruh Price, Product Quality, dan E-Service Quality terhadap Customer Satisfaction pada Pembelian Produk Fashion Online di Pekanbaru Susilawati, Susilawati; Afwa, Awliya; Puspita, Adella
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 1 : Al Qalam (Januari 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i1.2976

Abstract

Penelitian ini bertujuan untuk menganilisis Pengaruh Price, Product Quality dan E-Service Quality terhadap Costumer Satisfaction pada pembelian produk fashion online di Pekanbaru. Objek dari penelitian ini adalah semua pembeli produk fashion online di Pekanbaru, dengan sampel sebanyak 100 responden yang menjadi pembeli produk fashion online di Pekanbaru. Teknik analisis data dengan menggunakan Structural equation modeling dengan menggunakan aplikasi Smart PLS versi 3. Temuan dari penelitian ini diketahui bahwa Price berpengaruh positif dan signifikan terhadap Costumer Satisfaction pada pembelian produk fashion online di Pekanbaru. Kemudian Product Quality dan E-Service Quality berpengaruh positif dan signifikan terhadap Costumer Satisfaction. Berdasarkan uji determinasi disimpulkan bahwa Price, Product Quality dan E-Service Quality berpengaruh terhadap Costumer Satisfaction secara simultan.
Feasibility Analysis of Boba Drink Business in Pekanbaru Fahrozi, Muhammad; Anggraini, Nia; Nefrida; Zain, Irsyadi; Afwa, Awliya
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2169

Abstract

This study aims to evaluate and analyze the feasibility of developing the Boba Drink business to minimize future risks. The research uses feasibility analysis methods focusing on market and marketing aspects, legal aspects, technical and technological aspects, financial and economic aspects, and management and human resource aspects. The study employs qualitative approaches, collecting data through market surveys, financial analysis, and expert interviews over a six-month observation period. The results indicate that the Boba Drink business is viable and feasible to run, with strong potential in the Pekanbaru market. The findings provide valuable insights for entrepreneurs and investors considering similar ventures.
Pengaruh Promo Gratis Ongkos Kirim dan Online Customer Review terhadap Keputusan Pembelian pada Event Tanggal Kembar Shopee di Pekanbaru Yulistiyani, Nanda; Afwa, Awliya; Puspita, Adella
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 1 : Al Qalam (Januari 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i1.2971

Abstract

Penelitian ini bertujuan untuk menganilisis Pengaruh Promo Gratis Ongkos Kirim dan Online Costumer Review terhadap Keputusan Pembelian pada event tanggal kembar shopee di Pekanbaru. Objek dari penelitian ini adalah pengguna shopee di Kota Pekanbaru, dengan sampel sebanyak 100 responden yang menjadi pengguna e-commerce shopee dikota pekanbaru. Teknik analisis data dengan menggunakan Structural equation modeling dengan menggunakan aplikasi Smart PLS versi 3. Temuan dari penelitian ini diketahui bahwa Promo Gratis Ongkos Kirim tidak berpengaruh secara signifikan terhadap keputusan pembelian pada event tanggal kembar shopee di Pekanbaru. Sedangkan Online Costumer Review berpengaruh positif dan signifikan terhadap keputusan pembelian pada event tanggal kembar shopee di Pekanbaru. Berdasarkan uji determinasi disimpulkan bahwa Promo Gratis Ongkos Kirim and Online Costumer Review mempengaruhi keputusan pembelian pada event tanggal kembar shopee di Pekanbaru secara simultan.
Business Model Canvas: Online Business Strategy at Pekanbaru Fishing Equipment Store Muhammad Fahrozi; Nia Anggraini; Irsyadi Zain; Erfa Okta Lussianda; Awliya Afwa
International Journal of Sustainable Applied Sciences Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v2i1.1281

Abstract

This research explores the feasibility of an online business strategy for "Toko Serba Pancing" (Fishing Equipment Store) in Pekanbaru, Indonesia, considering the shift in consumer behavior from traditional to online platforms, triggered by the COVID-19 pandemic. The study employs qualitative analysis using Porter's 5 Forces, Business Model Canvas, and SWOT analysis. The findings reveal that "Toko Serba Pancing" adopts a Business-to-Customer (B2C) model in its online strategy, focusing on providing unique fishing bait not readily available elsewhere. SWOT analysis indicates potential opportunities outweighing threats externally, with strengths outweighing weaknesses internally. Despite identified weaknesses, the store has significant potential for development. The business strategy that can be implemented is Webrooming via social media, search engines, and e-commerce.
Menumbuhkan Jiwa Kewirausahaan Siswa SMP IT Madani Pekanbaru Anggraini, Nia; Lussianda, Erfa Okta; Febrina, Liga; Afwa, Awliya; Adrian, Muhammad
Jurnal Pengabdian Masyarakat Isei Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v1i1.152

Abstract

SMP IT Madani Pekanbaru is one of the private junior high schools in Pekanbaru City. This school is a mentoring partner who has limited knowledge about entrepreneurship in developing students' potential to be able to choose products that are easy to market. The students are children whose parents' economic income levels are on average below the UMR income standard, so it is necessary to grow and motivate students to become entrepreneurs after participating in the learning process. Students need assistance in opening entrepreneurial insights and knowledge and choosing products to be marketed. The platforms used as mentoring materials are lectures, discussions, and service learning. Through this counseling the students have an entrepreneurial spirit so that their enthusiasm is high to become an entrepreneur. The service learning mentoring method can improve students' ability to market a product, they also know and can choose what kind of product to market, get it easily and sell it quickly so that it can help the family's economy.
THE INFLUENCE OF E-WOM AND PRICE DISCOUNT ON IMPULSE BUYING AT E-COMMERCE USERS IN PEKANBARU: Case Study Pekanbaru Student Puspita, Adella; Afwa, Awliya; Moniko, Moniko
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.1938

Abstract

This research aims to evaluate the influence of E-WOM and Price Discount on Impulse Buying among e-commerce users in Pekanbaru, with a focus on students in Pekanbaru. The research sample includes 140 respondents actively engaged in impulsive buying behavior. The data analysis method employed is Structural Equation Modeling (SEM) with the assistance of Smart PLS version 3. The research findings indicate that E-WOM does not have a significant impact on Impulse Buying by e-commerce users in Pekanbaru. However, Price Discount has a positive and significant influence on Impulse Buying among e-commerce users in Pekanbaru. Furthermore, based on the determination test, it can be concluded that concurrently, both E-WOM and Price Discount affect Impulse Buying among e-commerce users in Pekanbaru.
Marketing Digital Untuk Generasi Muda: Mendorong UMKM Dan Ekonomi Kreatif di MTs Al-Mujahidin, Kampar, Riau Sundari, Eva; Jamil, Poppy Camenia; Yulyanti, Sinta; Afwa, Awliya; Hanafi, Imam
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.6449

Abstract

Kegiatan ini merupakan sosialisasi literasi mengenai penerapan marketing digital untuk meningkatkan pemberdayaan generasi muda dalam Usaha Mikro, Kecil, dan Menengah (UMKM) serta ekonomi kreatif di MTs Al-Mujahidin, Kampar, Riau. Dengan pesatnya kemajuan teknologi digital, generasi muda dapat memanfaatkan platform digital untuk mempromosikan produk dan layanan mereka. Analisis ini mencakup metode pemasaran digital yang efektif, seperti penggunaan media sosial, konten kreatif, dan strategi e-commerce. Temuan menunjukkan bahwa penguasaan keterampilan pemasaran digital berkontribusi terhadap peningkatan kapasitas wirausaha dan penciptaan lapangan kerja baru, yang berdampak positif pada perekonomian lokal. Melalui pelatihan dan dukungan yang tepat, generasi muda dapat menjadi penggerak utama dalam meningkatkan daya saing UMKM di era digital.
THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT Sundari, Eva; Afwa, Awliya; Pratama, Dani
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19444

Abstract

Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market structures. This study examines the impact of digital marketing on marketing performance in Small and Medium Enterprises (MSME) in Pek-anbaru, with product innovation as a mediating factor. Targeting SMEs that utilize digital marketing, a purposive sampling method selected 53 Pekanbaru SMEs that met the research criteria. Path analysis through Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied as the analytical method. Findings indicate that digital marketing significantly enhances both marketing performance and product innovation. Furthermore, product innova-tion directly improves marketing performance, underscoring its role as a medi-ator in the relationship between digital marketing and marketing performance in Pekanbaru MSME.
Co-Authors Adella Puspita Adrian, Muhammad Anasfi, Khoirul ASRIL ASRIL Azzahra Azzahra Dandi, Lisman Dani Pratama Devi Kurniawati Dodi Agusra Effendi, Erfan Elondri Erfa Okta Lussianda Erfa Okta Lussianda Eva Sundari Febrina, Liga Gusdaputra, Damra Haryadi, Octadino Hasan, Hazwari Imam Hanafi Irsyadi Zain Jamil, Poppy Camenia Jusika, Alda Kassanda, Ivan Lussianda, Erfa Okta Mardhotilla Annisa Rahman Maydirmasyah, Yoga Miftahul Jannah Mohamad Iqbal Moniko Moniko Moniko, Moniko Muhammad Adrian Muhammad Fahrozi Muhammad Fahrozi, Muhammad Nathania, Nadya Nefrida Nia Anggraini Nia Anggraini Nia Anggraini Nida Amaliae Nina Nursida Nugroho, Gilang Pratama, Dani Puspita, Adella Rahman, Alif Ridha Saprika Dewi Samsir ' ' Shavira, Andi Nia Siska Sulistyowati ' ' Sundari, Eva Susilawati, Susilawati Tubel Agusven Wahyudi, Ade Wedayanti, Made Devi Yulistiyani, Nanda Yulyanti, Sinta Zaim, Zaflis Zain, Irsyadi