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Dyah Sugandini
Universitas Pembangunan Nasional Veteran Yogyakarta
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Journal : ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM)

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Exploring how local cultural influences affect tourist conduct Hidayat, Indra Iryanto Nur; Wisnalmawati, Wisnalmawati; Sugandini, Dyah
Asian Journal of Islamic Management (AJIM) VOLUME 5 ISSUE 2, 2023
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol5.iss2.art5

Abstract

Purpose – The primary aim of this study is to investigate the influence of local culture on the behavioral intentions of Muslim tourists who have visited Kebondalem Kidul Cultural Tourism Village through the mediation of memorable tourism experiences and destination image.Methodology – In this study, a quantitative analysis approach and descriptive analysis were employed, utilizing a 5-point Likert scale: the sample collection non-probability sampling method, specifically convenience sampling. The sample comprised 190 respondents who had experienced the Kebondalem Kidul Cultural Tourism Village as a tourist destination. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as the analytical tool for analysis.Findings – The study reveals that local culture directly impacts Muslim tourists' recommendation intention, memorable tourism experience, and destination image when they visit Kebondalem Kidul Cultural Tourism Village.Implications – This research aims to aid Tourism Village managers in crafting effective marketing strategies and provides valuable insights for Kebondalem Kidul Cultural Tourism Village managers in addressing Muslim tourist needs.Originality – This study contributes substantially to the existing body of knowledge regarding Local Culture in multiple aspects. Initially, it investigated the Local Culture variable, specifically in the context of heritage tourism, with a primary emphasis on tourists who were patrons of the Kebondalem Kidul Cultural Tourism Village.
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Brigitta, Michelle Yoanna Franscisca Christin Susilowati Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Murni, Sri Wahyu Najah, Miftahun Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Putri, Atika Nur Dhyas Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Suryono, Ignatius Agus Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana