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Journal : Journal of International Conference Proceedings

Technology Adoption Model on Higher Education Learning Environments Dyah Sugandini; Yuni Istanto; Garaika Garaika; Rahajeng Arundati; Rava Fernanda Purnama
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1391

Abstract

This study examines technology adoption in higher education university learning environments in the Special Region of Yogyakarta. The object of this research is the e-learning system innovation in universities in the Yogyakarta region. This study focuses on the individual internal characteristics that influence e-learning adoption. This research's internal factors are user motivation, perceived Ease of use, trust, and technology readiness. This survey is a type of survey in university students, analyzing the adoption of e-learning technology using student respondents. While the method used is quantitative. This survey uses a questionnaire as a tool to collect data. The number of samples in this study is 150 students. Analyze the data using a structural model with Partial Least Square. This research indicates that the e-learning adoption model in the university environment, influenced by trust, motivation, perceived ease of use, and perceived technology readiness, is acceptable. The results of this study indicate that all proposed hypotheses can be accepted.
The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
The Influence of Brand Image, Electronic Word of Mouth (E-WoM) and Influencer Endorsement on Interest in Buying Zalora Indonesia E-Commerce in Yogyakarta City Wiyoga, Adhe; Sugandini, Dyah; Laksana, Dwi Hari
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2707

Abstract

This study aims to determine the effect of brand image, electronic word of mouth and influencer endorsement on purchase intention. The method used in this study is a quantitative method, the data used were obtained from questionnaires collected from 100 respondents. The sampling technique in this study uses purposive sampling. The analysis technique in this research is statistical and quantitative analysis (multiple linear regression). The results of this study indicate that simultaneously and partially the variables of brand image, electronic word of mouth and influencer endorsement have a positive and significant effect on purchase intention in Zalora Indonesia's e-commerce in Yogyakarta City. Therefore, it is important for Zalora Indonesia to maintain its brand image, maintain good responses from its customers through the products and services provided, and choose good endorsement influencers in order to encourage consumer buying interest in products sold through Zalora Indonesia.
Determination of Continuance Intention on Learning Management Systems: Modification of the UTAUT Model with Social Isolation and Corona Fear Hidayat, Wahyu; Sugandini, Dyah; Istanto, Yuni
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2124

Abstract

The COVID-19 pandemic requires students to study online using the Learning Management System (LMS). So studies are needed to understand students' continuing interest in adopting LMS during the COVID-19 pandemic by modifying the Unified Theory of Acceptance and Use of the Technology (UTAUT) Model. Modify this model by adding Social Isolation, Corona Fear, and Continuance Intention. This study used a quantitative method involving 310 student respondents using LMS in Yogyakarta using a simple random sampling technique. The questionnaires obtained were then processed using SEM-PLS analysis with the help of the SmartPLS version 3.2.9 statistical application. This study succeeded in finding that Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC) had a positive and significant effect on Continuance Intention (CI). In contrast, Social Isolation (Iso) had a positive and unsignificant effect to CI. This study also found that the moderating effect of Corona Fear (CF) weakened the relationship between PE, SI, FC & SI on CI. In contrast, the moderating effect of CI strengthened the relationship between EE on CI. Based on the results of the exploratory study, it was found that it is likely that students will experience online learning saturation and want to study face-to-face immediately.Keywords: The UTAUT Model, Social Isolation, Corona Fear, Learning Management System, and the COVID-19 Pandemic.
The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
The Influence of Brand Image, Electronic Word of Mouth (E-WoM) and Influencer Endorsement on Interest in Buying Zalora Indonesia E-Commerce in Yogyakarta City Wiyoga, Adhe; Sugandini, Dyah; Laksana, Dwi Hari
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2707

Abstract

This study aims to determine the effect of brand image, electronic word of mouth and influencer endorsement on purchase intention. The method used in this study is a quantitative method, the data used were obtained from questionnaires collected from 100 respondents. The sampling technique in this study uses purposive sampling. The analysis technique in this research is statistical and quantitative analysis (multiple linear regression). The results of this study indicate that simultaneously and partially the variables of brand image, electronic word of mouth and influencer endorsement have a positive and significant effect on purchase intention in Zalora Indonesia's e-commerce in Yogyakarta City. Therefore, it is important for Zalora Indonesia to maintain its brand image, maintain good responses from its customers through the products and services provided, and choose good endorsement influencers in order to encourage consumer buying interest in products sold through Zalora Indonesia.
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Apsari, Clara Rosita Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Brigitta, Michelle Yoanna Franscisca Christin Susilowati Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Muhammad Zaky Sadewa Murni, Sri Wahyu Najah, Miftahun Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Putri, Atika Nur Dhyas Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Suryono, Ignatius Agus Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana