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Dyah Sugandini
Universitas Pembangunan Nasional Veteran Yogyakarta
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Journal : Journal of Business Management and Economic Development

 1 
Role of Local Culture in Recommendation Intentions through Memorable Tourism Experiences Hidayat, Indra Iryanto Nur; Wisnalmawati, Wisnalmawati; Sugandini, Dyah
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.325

Abstract

The main objective of this study is to investigate the effect of local culture on the recommendation intention of tourists who have visited Kebondalem Kidul Cultural Tourism Village, with the mediation of memorable tourism experiences. In this study, a quantitative analysis approach with descriptive analysis was used, using a 5-point Likert scale. The sample collection used a non-probability sampling method, specifically judgment sampling. The sample consisted of 150 respondents who had visited the Kebondalem Kidul Cultural Tourism Village as tourists. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as an analytical tool for analysis. Among tourists in Kebondalem Kidul Cultural Tourism Village, local culture directly impacts recommendation intention and memorable tourism experiences. Memorable tourism experiences mediate between local culture and recommendation intention for tourists in the Kebondalem Cultural Tourism Village environment. This research substantially contributes to the existing knowledge regarding local culture in various aspects. The study carries significant practical implications for stakeholders, tourism administrators, and businesses aiming to promote tourism in Kebondalem Kidul Cultural Tourism Village. The findings show that when perceived through memorable tourism experiences, local culture influences tourists' recommendation intention during their trip.
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Christin Susilowati Dentie Aulina Poetri Izdihari Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Miftahun Najah Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Murni, Sri Wahyu Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana