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All Journal Jurnal Penyuluhan Cakrawala : Jurnal Humaniora Bina Sarana Informatika Syntax Literate: Jurnal Ilmiah Indonesia JWP (Jurnal Wacana Politik) Jurnal SOLMA KACANEGARA Jurnal Pengabdian pada Masyarakat Semiotika: Jurnal Komunikasi MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Review Pendidikan dan Pengajaran (JRPP) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Hukum Sasana Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Keluwih: Jurnal Sosial dan Humaniora Journal La Bisecoman COMMENTATE: Journal of Communication Management Empowerment: Jurnal Pengabdian Masyarakat Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Indonesian Research Journal on Education Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Satya Widyakarya
Tayibnapis, Radita Gora
Universitas Satya Negara Indonesia
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Shopee's Digital Communication Strategy in Response to The Lifestyle of Urban Muslims in Indonesia Wulandari, Charisma Dina; Tayibnapis, Radita Gora; Nasrullah, Rulli
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the success of Shopee's digital communication strategy in responding to the lifestyle of urban Muslims in Indonesia. This research uses a qualitative approach. The data sources used in this study are documents and information related to Shopee's digital communication strategy, such as advertising campaigns, promotional materials, and company publications. In addition, secondary data obtained from literature studies and previous research relevant to the research topic are also used. The data collection techniques used in this study were literature studies and library research. Data analysis is done by digging deeply into the information in related documents and literature. Based on the discussion points, this study concludes that Shopee's communication strategy has proven to be very relevant and effective in influencing Indonesia's urban Muslim middle class. By considering the cultural elements, religious values, and online behavior typical of this demographic, Shopee created strong relationships with Muslim consumers, increased engagement, and strengthened its brand image as an e-commerce platform responsive to cultural needs and preferences. The communication theories identified, such as symbolic interaction theory and cultural approaches in organizational communication, can provide valuable insights into how Shopee understands and responds to the social and cultural dynamics of the Muslim middle class. By paying attention to these factors, Shopee can continue to develop communication strategies that are more effective and relevant in meeting the needs and desires of Muslim consumers.
Revitalizing Educations to Realize a New Business Platform in Indonesia: Revitalisasi Pendidikan Untuk Mewujudkan Platform Bisnis Baru di Indonesia Tayibnapis, Ahmad Zafrullah; Lucia Endang Wuryaningsih; Radita Gora
Keluwih: Jurnal Sosial dan Humaniora Vol. 2 No. 2 (2021): Keluwih: Jurnal Sosial dan Humaniora (October)
Publisher : Direktorat Penerbitan dan Publikasi Ilmiah, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/soshum.v2i2.4430

Abstract

Abstract—Companies must build new business models and platforms to survive in an uncertain business climate, economic disruption wave, and the COVID-19 pandemic. As the anticipation of all ecosystems changes, companies need superior human resources, actively carry out corporate transformation programs, and implement good corporate governance values to avoid moral hazards and a greater risk of failure. Revitalization of education, supported by corporate universities, workshops, internships, and comparative studies, can produce superior human resources and realize new business platforms in Indonesia. This qualitative research relies on data triangulation to interpret the phenomenon of link and match. Keywords: revitalization, business platform, education, transformation, human resources Abstrak—Kebutuhan membangun model dan platform bisnis baru perusahaan bertahan dalam iklim bisnis yang tidak menentu, gelombang gangguan ekonomi, dan pandemi COVID-19. Sebagai antisipasi segala perubahan ekosistem, perusahaan membutuhkan sumber daya manusia yang unggul, aktif melaksanakan program transformasi perusahaan, dan menerapkan nilai-nilai tata kelola perusahaan yang baik untuk menghindari moral hazard dan risiko kegagalan yang lebih besar. Revitalisasi pendidikan yang didukung oleh corporate university, workshop, magang, dan studi banding, dapat menghasilkan sumber daya manusia yang unggul dan mewujudkan platform bisnis baru di Indonesia. Penelitian kualitatif ini bertumpu pada triangulasi data untuk menginterpretasikan fenomena link and match. Kata kunci: revitalisasi, platform bisnis, pendidikan, transformasi, sumber daya manusia
Analisis Struktur Jaringan Komunikasi Boikot Pizza Hut di Twitter Menggunakan Pendekatan Social Network Analysis (SNA) Rheswary, Adienda; Muqsit, Munadhil Abdul; Tayibnapis, Radita Gora
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50114

Abstract

Penelitian ini menggunakan metode Social Network Analysis (SNA) untuk menganalisis struktur jaringan komunikasi dalam aksi boikot Pizza Hut di Twitter. Data dikumpulkan dari 1 September hingga 30 November 2023, dengan temuan yang menunjukkan bahwa Twitter berfungsi sebagai platform utama untuk penyebaran informasi dan pengorganisasian aksi boikot tersebut. SNA digunakan untuk mengidentifikasi struktur sosial dan posisi aktor utama dalam penyebaran informasi di media sosial ini. Hasil analisis menunjukkan adanya modularitas yang tinggi dalam jaringan komunikasi, yang ditandai dengan terbentuknya banyak kelompok atau cluster. Sentralitas aktor dalam jaringan juga terdistribusi dengan merata. Penyebaran word cloud terkait Boikot Pizza Hut tampak dimobilisasi oleh beberapa akun yang menjadi pusat retweet. Studi ini memberikan wawasan lebih dalam tentang dinamika jaringan komunikasi di media sosial. Namun, penelitian ini memiliki beberapa keterbatasan, seperti partisipasi dan aktivitas pengguna yang terbatas, serta jumlah data yang bisa diambil. Penelitian ini juga mengukur nilai modularity untuk mengidentifikasi kelompok-kelompok yang terbentuk dalam jaringan. Penelitian lanjutan disarankan untuk lebih mendalami konten tweet dan interaksi antar akun guna memahami dinamika jaringan secara lebih mendalam, serta menganalisis sentimen pengguna terkait topik ini untuk mengembangkan strategi komunikasi yang lebih efektif di media sosial.
KEPEMIMPINAN TRANSFORMASIONAL BUPATI NOORMIILIANI – RAHMADIANOOR TERHADAP TINGKAT KEPUASAN MASYARAKAT BARITO KUALA Tayibnapis, Radita Gora; Abdurrohim, Muhammad; Yuliandri, Putrawan; Indrawan, Jerry
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.36850

Abstract

Pemerintahan Daerah seperti halnya di wilayah Kabupaten Barito Kuala sebagai wilayah kecil kerap tertutup dan kurangnya transparansi data riset terkait kinerja pemerintah. Sehingga Pemerintahan Bupati dan Wakil Bupati Barito Kuala (BATOLA) Noormiliani – Rahmadianoor perlu dibangun sebuah program evaluasi pemerintah yang selama ini kurang terukur dan kurang transparansi dihadapan publik pada data survei atauun elektabiulitasnya di mata masrakat terutama wagra setempat. Sehingga melalui Teori Kepemimpinan Transformasional untuk mengukur kepuasan masyarakat Batola dengan menggunakan pendekatan kuantitatif-Deskriptif dan eksplanatif melalui studi pengaruh untuk menemukan kesinambungan penilaian masyarakat terhadap Kepala DAerahnya. . Berdasarkan hasil penelitian menunjukkan bahwa terdapat kepuasan masyarakat Batola terhadap kepemipinan dari Bupati dan Waklil Bupati, Noormiiliani dan Rahmadianoor baik itu dari segi kinerja dan pemberian sarana akses kepada publiks serta dinilai lebih menyejahterakan.
Disinformation on TikTok: Analyzing Hoaxes Surrounding the 2024 Indonesian Election Wulandari, Charisma Dina; Munadhil Abdul; Tayibnapis, Radita Gora; Muzykant, Valerii Leodonovic
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 2 (2025): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i2.10163

Abstract

This research investigates the dissemination of hoax content related to the 2024 Indonesian General Election (#Pemilu2024) on TikTok, highlighting the platform's role in the spread of disinformation. A mixed-methods approach was employed, combining a literature review with primary data collected from TikTok via web scraping and secondary data sourced from Turnbackhoaks.id and media reports. Content and message analysis, along with Naïve Bayes classification, were employed to investigate the types of hoaxes, their dissemination patterns, and audience responses. Data triangulation ensured validity and reliability. Findings revealed a concerning prevalence of political hoaxes, including black campaigns and attempts to manipulate public opinion, rapidly spread by TikTok's short-form video format. The Naïve Bayes method classified comments on #Pemilu2024 TikTok videos with an accuracy rate of 87.37%. After preprocessing, 414 comments were analyzed, comprising 127 negative, 237 positive, and 50 neutral comments. The Naïve Bayes method effectively predicts sentiment in TikTok comments related to #Pemilu2024. The analysis reveals that social media videos can easily influence the Indonesian people without verifying information on official websites.
Design Thinking, Pemikiran Kreatif Dalam Pembuatan Dan Pengembangan Konten Streaming Online Di RGI Al Azhar Gora, Radita; Muqsith, Abdul; Misbah, Nuril Ashiva`; Hapsari, Dian Tri
Empowerment: Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2023): November
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v2i6.433

Abstract

Graphic design or video editing that can be operationalized using mobile devices (smart phones) using applications found in the store on smartphone devices such as the Play Store (Android) or Ios (Apple) that uses a computing system and is equipped with cloud computing access that functions as well as machine learning, it makes it very easy for everyone to create works and produce content through their respective mobile devices without having to use high-spec computer devices. Therefore, graphic design training with Canva and video editing with Kinemaster aims to foster students/I RGI Al Azhar, Depok to be able to produce graphic works both visual graphics in the form of still images and also manage multimedia content with mobile devices such as editing images, adding and image design, and video editing can be done easily, practically and anywhere as part of the student's debriefing when working later.
Co-Authors Abdul Muqsith Aladdin, Yuri Ana Kuswanti Andina Mustika Ayu Bintarti, Arifah Daniel Handoko Desty, Ayu Drina Intyaswati Ekalia, Ermita Eko Hari Purwanto Finda, Rosa Fitria Ayuningtyas Hapsari, Dian Tri Hilvania, Iche Indah Permata, Ida Ayu Shinta Istiyanto, S Bekti Jerry Indrawan, Jerry Lucia Endang Wuryaningsih Misbah, Nuril Ashiva` Moenawar, Mohamad Ghozali Muhammad Abdurrohim Muqsith, Munadhil Abdul Muzykant, Valerii L. Muzykant, Valerii Leodonovic Proborini, Anastasia Lintang Putrawan Yuliandri Rheswary, Adienda Risqi Inayah Dwijayanti Rulli Nasrullah Santi, May Rizdiana Santoso, Hudi Saputra, Windhi Tia Sembada, Windhiadi Yoga SITI MARYAM Tarsani Tayibnapis, Ahmad Zafrullah Wulandari, Charisma Dina Yuri Alfrin Aladdin, Yuri Alfrin Zempi, Charun Nisa