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All Journal SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri Juminten : Jurnal Manajemen Industri dan Teknologi Journal La Multiapp Jurnal Pengbdian Teknik Mesin Biomedical and Mechanical Engineering Journal Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal Kendali Teknik dan Sains Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Venus: Jurnal Publikasi Rumpun Ilmu Teknik International Journal of Mechanical, Industrial and Control Systems Engineering
Rizqi Novita Sari
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Transportation

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Development of an E-Commerce Website to Empower Kampung Lawas Maspati SMEs Mega Cattleya; Rizqi Novita Sari; Yekti Condro Winursito
International Journal of Mechanical, Industrial and Control Systems Engineering Vol. 2 No. 4 (2025): December :IJMICSE: International Journal of Mechanical, Industrial and Control
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijmicse.v2i4.356

Abstract

The rapid advancement of digital technology has significantly influenced how small and medium enterprises (SMEs) connect with consumers. Kampung Lawas Maspati SMEs encounter obstacles in expanding their market due to limited online visibility and reliance on conventional sales approaches. This study aims to develop an e-commerce website that addresses these challenges by focusing on user-centered innovation. Using the Design Thinking method, which includes stages such as empathizing, defining, ideating, prototyping, and testing, user needs and challenges were explored through interviews, surveys, and observations to inform the website development process. The resulting platform is intuitive, responsive, and accessible, enabling SMEs to display their products, manage transactions, and engage with customers effectively. The application of this method not only improves market reach but also strengthens the competitiveness and digital literacy of Kampung Lawas Maspati SMEs. Evaluation results show a high level of consumer satisfaction, reaching 91.87%, indicating that the developed website effectively meets user expectations and supports SME digital transformation.
Co-Authors Ais Nur Rohkma Akmal Suryadi Audiansyah Agni Nirvana Ayyasy Nugroho Azizy, Annisa Rahmi Bagus Wahyu Masdhana Candra Setya Nugraha Dirama, Romeo Dzaki Syahriar Ahmad Hafizh Hazmi Al Fauzi Iqlal, Fadhil Muhammad Irene Rizda Septiani Aprizal Isna Nugraha Isna Nugraha M. H. N. Islamsyah Mega Cattleya Mega Cattleya P.A.I Mega Cattleya Prameswari Anissa Islami Mega Cattleya Prameswari Annissa Islami Mega Cattleya Prameswari Annissaa Islami Rusindiyanto Sinta Dewi Sinta Dewi Sugeng Setyabudi Vina Sabrina Yekti Condro Winursito Yekti Condro Winursito