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All Journal JURNAL ECONOMIA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Administrasi Bisnis FISIPOL UNMUL Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Seminar Nasional Teknologi Industri Berkelanjutan An-Nizam: Jurnal Bakti Bagi Bangsa International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Innovative: Journal Of Social Science Research Conference Proceedings International Conference on Education Innovation and Social Science Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Business, Entrepreneurship, and Management Journal Jurnal Cendekia Ilmiah Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Poppy Alvianolita Sanistasya
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Other

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Driving Green Business Practices through Environmental Awareness among MSMEs in Ibu Kota Nusantara (IKN) Frans, Yudith Alexanderina; Anistia, Sarah; Fourqoniah, Finnah; Sanistasya, Poppy Alvianolita; Nadroh, Ummi; Arniandis, Kayla Farya
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 10 No. 1 (2026): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.3993

Abstract

Environmental sustainability is a critical agenda for micro, small, and medium enterprises (MSMEs) supporting the development of Indonesia’s new capital, Ibu Kota Nusantara (IKN). This study examines the influence of environmental awareness on green business practices among MSMEs in the IKN region, including Samarinda, Balikpapan, Kutai Kartanegara, and Paser. Using a quantitative approach with data from 90 MSME actors, this research evaluates how cognitive environmental factors translate into sustainable operational behavior. The structural equation modeling (PLS-SEM) analysis reveals that environmental awareness has a positive and significant effect on green entrepreneurial intention (beta = 0.914; t = 14.536; p < 0.001), which in turn significantly drives green business behavior (beta = 0.835; t = 8.853; p < 0.001). The model demonstrates strong predictive power, with environmental awareness and intention explaining 83.6% and 69.7% of the variance in their respective target constructs. These results indicate that MSMEs with higher levels of environmental understanding are significantly more likely to implement eco-friendly production and managerial activities. These findings highlight the importance of internal cognitive factors in shaping sustainable business behavior. From a practical perspective, the results suggest that the IKN Authority and MSME support institutions should prioritize environmental literacy programs and targeted green business training. Strengthening environmental awareness is essential to ensuring local enterprises actively contribute to the long-term sustainability goals of the new capital. By fostering environmental consciousness, policymakers can effectively accelerate the transition toward a green economy among regional MSMEs.
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS FOR EMINA NATURAL PAL SERIES PRODUCTS IN SAMARINDA (Study on consumers of Emina Natural Pal Series products in Samarinda) Setya Fachtia Rusman Z.A RUSMAN AK; Mukhibatul Hikmah; Lailatul Hijrah; Poppy Alvianolita Sanistasya
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

Consumer desire for cosmetics is growing the fastest. With more and more environmental damage problems, Emina has released the Natura Pal Series, a line of cosmetics that are safe for the environment. This study wants to find out if green marketing and the way a brand is seen in Samarinda affect people's decisions to buy Emina Natural Pal Series products. Respondents to this study were given surveys as part of a quantitative way to collect data. One hundred women from Samarindabetween the ages of 17 and 25 who had bought EminaNatural Pal Series goods took part in this study. A quantitative study method was used, and data were gathered through polls. The study group was made up of Emina users in Samarinda. They were chosen through a method called "purposeful sampling." In SPSS 25, the data were put to use with the multiple linear regression test method. The study found that there is a strong link between green marketing, how people see a business, and their decision to buy.
Analisis Pengendalian Persediaan Produk Facetology dengan menggunakan Metode EOQ (Economic Order Quantity) pada Toko Cuan Store di Samarinda Leviani, Fanny; Zaini, Muhammad; Sanistasya, Poppy Alvianolita; Nadroh, Ummi
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105101

Abstract

Penelitian ini dilatarbelakangi oleh adanya permasalahan dalam pengendalian persediaan produk Facetology pada Toko Cuan Store, yang merupakan perusahaan yang bergerak di bidang bisnis ritel kosmetik dan skincare, seperti adanya kelebihan persediaan dan kekurangan persediaan pada produk Facetology. Penelitian ini bertujuan untuk menganalisis pengendalian persediaan produk Facetology pada Toko Cuan Store. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif kuantitatif. Data yang digunakan data primer dan sekunder dengan metode analisis data menggunakan analisis deskriptif dengan Economic Order Quantity (EOQ). Berdasarkan hasil penelitian dengan menggunakan metode EOQ dapat mengetahui jumlah pemesanan yang ekonomis, dan frekuensi pemesanan pada produk Facetology  dapat diketahui. Dengan hasil jumlah pesanan yang optimal sebanyak 462 pcs, frekuensi pemesanan sebanyak 11 kali, safety stock sebanyak 806 pcs, dan Rop sebanyak 906 pcs.
Anteseden Minat Berwirausaha Gen Z Di Kota Samarinda Latifah E., Nur Nova; Sanistasya, Poppy Alvianolita; Althalets, Fareis; Hikmah, Mukhibatul
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105109

Abstract

Tingginya angka kemiskinan di kalangan Generasi Z di Kota Samarinda menegaskan perlunya menumbuhkan minat berwirausaha sebagai solusi untuk menciptakan lapangan kerja mandiri dan berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan, lingkungan keluarga, dan resiliensi terhadap minat berwirausaha Gen Z. Metode yang digunakan adalah kuantitatif dengan pendekatan kausalitas, melibatkan 100 responden Gen Z berusia 20–28 tahun yang dipilih melalui teknik nonprobability sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi berganda linier dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa pendidikan, lingkungan keluarga, dan ketahanan secara simultan berpengaruh signifikan terhadap minat berwirausaha (F hitung = 19,537; Sig. = 0,000). Nilai koefisien determinasi sebesar 37,9% menunjukkan kontribusi variabel ketiga dalam menjelaskan minat berwirausaha, sementara pengaruhnya mempengaruhi faktor lain di luar model. Secara parsial, variabel ketiga juga berpengaruh positif dan signifikan. Dengan demikian, pendidikan yang aplikatif, dukungan keluarga, dan ketangguhan pribadi merupakan anteseden penting dalam membentuk minat berwirausaha Gen Z di Kota Samarinda.
Pengaruh Pelatihan Kewirausahaan dan Inklusi Keuangan Terhadap Kinerja UMKM di Kota Balikpapan Jerli, Frederik Dafoster; Sanistasya, Poppy Alvianolita; Fourqoniah, Finnah; Wediawati, Tuti
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105142

Abstract

UMKM di Kota Balikpapan memegang peran penting dalam perekonomian lokal, namun menghadapi tantangan berupa persaingan produk luar, fluktuasi jumlah usaha, dan adaptasi teknologi. Penelitian ini bertujuan menganalisis pengaruh pelatihan kewirausahaan dan inklusi keuangan terhadap kinerja UMKM. Metode yang digunakan adalah kuantitatif dengan probabilitas sampling pada 133 pelaku UMKM ritel tradisional. Data primer dalam penelitian ini diperoleh melalui penyebaran kuesioner kepada 100 pelaku UMKM ritel tradisional sebagai responden dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil menunjukkan pelatihan kewirausahaan dan inklusi keuangan terbukti berpengaruh positif signifikan terhadap kinerja UMKM (t hitung 5,345 dan 23,460; F hitung 154,4; p < 0,05). Temuan ini menegaskan pentingnya peningkatan pelatihan dan akses keuangan guna memperkuat daya saing UMKM ritel tradisional. Rekomendasi penelitian ini dapat menjadi dasar kebijakan penguatan UMKM di Balikpapan.
Co-Authors A’enaya Qalbi, Nurul Adinda Dyah Pitaloka Adzhani, Nazula Agustina, Vivi Agustinus Patabang Aini Pitaloka Alfiana Damayanti Althalets, Fareis Althalets, Faries Amelia Putri, Tania Andrean, Andrean Andriana, Ana Noor Anistia, Sarah Annisa, Sherluna Aransyah, Muhammad Fikry Arniandis, Kayla Farya Arsyad, Annisa Wahyuni Ayu Shei Putri Damayanti, Alfiana Dhea Aulia Dinda Noer Pratiwi Dion Saputra Dwivayani, Kadek Dristiana Eko Doni Wardana Fadliansyah, Fadliansyah Farya Arniandis, Kayla Finnah Fourqoniah Frans, Yudith Alexanderina Gloria Jelita Gloria Jelita Hakim, Ahmad Firman Hakim, Rahman Usnul Hamzi Safaruddin, Awal Herdianto, Bayu Putra Herliah, Endang Hetami, Adietya Arie Hijrah, Lailatul Hikmah, Mukhibatul Ichwana, Salsabela Oktanur Iing Geovani Carolin Jandrino Two Putra Jelita, Gloria Jerli, Frederik Dafoster Jidan Ramadhan Hadi Kartika Kartika Khairil Anwar Khairil Anwar Kusdi Raharjo Lailatul Hijrah Latifah E., Nur Nova Laura Viviana Ardiansyah Iryanto Leviani, Fanny Lis Karlina Lisbet Situmorang Lukman, Ismail Mahmudah, Zahra Aulia Marlina Marlina Masluchah, Lisa Febrianti Mohammad Iqbal Mubarak, Ahmad Ridha Muhammad Fadil Hariyanto Muhammad Fadil Hariyanto Muhammad Jamal Muhammad Zaini Muhammad Zaini Mukhibatul Hikmah Mustika Ratna, Nur Nabila Alya Nurcahyati, Maysalwa Nadroh, Ummi Noer Pratiwi, Dinda Nur Khasana Nur, Muhammad Subahan Nurlaily Suwondo Nurul A’enaya Qalbi Pavita, Farrelin Putera, Muhammad Tommy Fimi Rahayu Kinanti Rimang, Gilberto Rosyid Nurrohman Sari, Fitri Raisya Septihandini, Nur Setya Fachtia Rusman Z.A RUSMAN AK Sherluna Annisa Sherluna Annisa Sutopo, Tulus Suwondo, Nurlaily Tiara Almira Pratiwi Tuzzahrah, Fatimah Two Putra, Jandrino Ummi Nadroh Wahyuni Febriana Wediawati, Tuti Wira bharata Wulan Mahriani, Moni Yesy Aningrum