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All Journal BAHASANTODEA Jurnal Kreatif Tadulako Online MONSU'ANI TANO Jurnal Pengabdian Masyarakat 'A Jamiy: Jurnal Bahasa dan Sastra Arab Nusantara Hasana Journal Asalibuna Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Middle Eastern Culture & Religion Issues E-JRM Indonesian Journal of Education and Social Studies Jurnal Riset Ilmiah Journal of Excellence Humanities and Religiosity AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya
Nur Halifah, Nur
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Brand Trust, Brand Image, Brand Awareness Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Produk Starbucks Di Kota Malang. Halifah, Nur; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines the impact of Brand Trust, Brand Image, Brand Awareness, and Hedonic Lifestyle on Starbucks purchase decisions in Malang City. Using Malhotra’s formula, 95 respondents were selected through purposive sampling. Data were collected via questionnaires and analyzed with SPSS 29, employing validity, reliability, normality, classical assumption tests, multiple linear regression, F-test, t-test, and R² test. Results show that Brand Trust has no effect on purchase decisions, while Brand Image, Brand Awareness, and Hedonic Lifestyle have a positive and significant influence. Keywords: Brand Trust, Brand Image, Brand Awareness, Hedonic Lifestyle, Purchase Decision
Co-Authors Abdul Wahid Abdullah Joni Guci, Ammar Adwiat, Nur Rabiatul Agustina, Rahmah Fadhilah Akbar, Resti Rahmadika Al Haqiqy, M. Sirajuddin Al Haqiqy, Muhammad Syihabul Ihsan Aminuddin Arum Pujiningtyas Ashad, Ashad Budi Budi Efendi Efendi Fahmi, Agria Fitri, Yeni Nuriah Gusti Ketut Alit Suputra Hauris, Hauris Ismail, Reska Putri Jamaluddin Jamaluddin Jumain, Jumain Laily Fitriani Mifa Kalbu Anggraini Moh. Tahir Mohammad Ilham Fahmi Rusdi Mohammad Rizal, Mohammad Monoarfa, Fidyawati Muhammad Syihabul Ihsan Al Haqiqy Musyarofah, Binti Nur Sakinah Aries Nurainun Nurainun NURIL MUFIDAH Nurul Huda Pratama Bayu Santosa Rahmawati, Dyah Ratna Tri Hardaningtyas, Ratna Tri Roy Kulyawan Sisran, Sisran Sukri Syamsuri, Andi Syam, Akhmad Syifa, Hariani Taufiq Eka Riandhana Ulya, Nurul Fikriyatul Yunidar