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All Journal International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Mirai Management Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Academy of Education Journal Economic Education and Entrepreneurship Journal Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Arastirma International Journal of Education, Social Studies, And Management (IJESSM) JURNAL AKUNTANSI DAN MANAJEMEN MADANI (JAMM) Journal Of Business, Finance, and Economics (JBFE) Jurnal Bina Bangsa Ekonomika ProBisnis : Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Ilmiah ESAI Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi
Syahril Daud
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

 1 
Analisis Strategi Pemasaran dan Persaingan: Studi Kasus pada UMKM Pemasaran Elektronik "Toko William Elektrik" di Bandar Jaya, Lampung Tengah, Provinsi Lampung Daud, Syahril; Gellianta; Belinda, Sherliana; Arinda, Yeni
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3477

Abstract

This research aims to assist businesses such as William Elektrik in increasing sales and competitiveness through more effective marketing strategies. With increasing demand, competition in the electronics business sector is also getting tougher. Therefore, businesses need to apply SWOT analysis to understand the strengths, weaknesses, opportunities and threats that exist in their business. This research uses a qualitative approach with interview, observation, and documentation methods. The results of interviews with business owners show significant achievements and strategies used to maintain business success. The conclusion of this study shows that William Elektrik in Bandar Jaya, Central Lampung, has the potential to improve its competitiveness and sales through the application of SWOT analysis. Their main strength lies in their strategic location and customer loyalty, while the biggest weakness is their high operational costs. Opportunities for expansion can be found in the development of e-commerce and technical services, while threats come from intensifying competition in the electronics sector. By understanding and managing these factors, William Elektrik can formulate more effective marketing strategies. The findings can also serve as a reference for other businesses in designing marketing strategies.
Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung Daud, Syahril; Maxentia, Cindy; Paolo, Clarissa Chandra; Tanuhardja, Ferdinand
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3485

Abstract

Technological advances have brought significant changes in the business world, especially through digital marketing which provides great opportunities for UMKM to increase revenue and competitiveness. This research aims to analyze the digital marketing strategies implemented by UMKM “Bakso and Mie Ayam Mami Inung” in Bandar Lampung, with a focus on optimizing social media and e-commerce platforms. This research uses a qualitative approach with descriptive methods, involving in-depth interviews, participatory observation, and document analysis. The results show that digital marketing strategies such as the utilization of social media, delivery platforms, and collaboration with influencers can increase product visibility and accessibility. However, challenges such as lack of digital skills and fierce competition are still major obstacles. SWOT analysis identified a great opportunity in utilizing technology to reach a wider market. Implementation of strategies such as creative content creation, discount promotions, and marketing data analysis are recommended to improve business sustainability. This research provides insights for other UMKM in developing effective digital marketing strategies to improve competitiveness in the digital era.
Implementasi Business Model Canvas (BMC) dalam Perencanaan Strategi Pemasaran Kewirausahaan UMKM (Studi pada “Citra Oleh-Oleh Lampung” di Bandar Lampung) Daud, Syahril; Al Affan, Dhalvi; Rachman, Muhammad Farel; Al Fiqih, Muhammad Rizvy
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3542

Abstract

This study aims to apply the Business Model Canvas (BMC) as a strategic tool in designing marketing strategies to increase the competitiveness and sales of Toko Citra Oleh-Oleh Lampung, an MSME engaged in the field of regional souvenirs. The research method used is descriptive qualitative, with data collection through in-depth interviews, direct observation, and literature studies. Data analysis uses a thematic approach supported by SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the business. The results of the study show that the main elements in the BMC, such as Customer Segments, Value Propositions, and Channels, play a significant role in determining an effective marketing strategy. Lampung's typical products with local cultural values, distributed through physical and digital stores, and a focus on customer experience are the main advantages. However, the study also identified challenges, such as dependence on tourists and logistical constraints, which need to be addressed through product diversification, digital marketing optimization, and operational efficiency. This study provides a practical contribution to Toko Citra Oleh-Oleh Lampung in increasing its competitiveness in the local and national markets. In addition, the results of this study are expected to be a reference for other MSMEs in facing competition in the era of globalization. Suggestions for further research are to conduct a comparative study between MSMEs that implement BMC and those that do not, to show the effectiveness of this strategy in more depth.
Faktor yang Mempengaruhi Penjualan UMKM Kuliner (Studi Kasus pada “Pecel Cik Meri 99” di Kecamatan Metro Pusat, Kota Metro, Provinsi Lampung) Daud, Syahril; Dhani, Akhmad; Hartono, Celine Viona; Tarigan, Natalia Karolina
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3546

Abstract

MSMEs play a vital part in the Indonesian economy, especially MSME Pecel Cik Meri 99, which is experiencing sales issues. To compete, MSMEs must evaluate several key variables, including product, price, location, and advertising. This study takes a quantitative approach, focussing on visitors to MSME Pecel Cik Meri 99. Because the population is unknown, the sample size is determined using the Lemeshow formula. According to the study's findings, product, price, and location had no substantial impact on sales volume. On the contrary, promotion has a favourable and considerable effect on sales, and product, price, location, and promotion all have an impact on sales at Warung Pecel Cik Meri 99.
Co-Authors Abu Sofyan, Abu Adelia Karisma Putri Adrina Yustitia Afrina, Lala Agnes Nofita Ftmasari Ahmad Rais Rozan Al Affan, Dhalvi Al Fiqih, Muhammad Rizvy Aldino, M Farhan Alfaris, Jihad Sulthan Alya Rahil Amalia, Citra Amellia, Monica Anggun Octaviany Anlisyah, Inariva Misel Aprilia, Feronika Enjel Aprilio, Desvan Apriyadi, Yogi Ardiansah, Elham Arinda, Yeni Augustine, Nuraini Maya Avrilia, Viona Belinda, Sherliana Bobiyana, Pandya I Ketut Bryan Felix Budianto, Kevin Alexander Chestagavrila , Orvala Citra Devitasari, Citra DESI PURNAMA SARI Devia Sonia Anisya Dewita, Kadek Putri Dhani, Akhmad Diva Amanda DK, Angelica Maharani Endang Siswati Prihastuti Fajar Wahyudi Ferdian, Yolanda Fitri, Elysa Amisa Fitri, Trianisa Aldina Fransiska, Mei Liana Galih Pamungkas Gellianta Gustiawati, Mutiara Hartono, Celine Viona Harun, Renaldi Havest Rizky R Hernanta, Made Dicky Hestina, Aprilia Hidayat , Dimas Alvin Edhi Imelya, Jingga Indri Wulan Saputri Indriani, Putri Irzal Fachruddin Jaya, Chitra Moyana Jericho, Jericho Jonathan Mikhael Siregar Joyo, Arya Auralio Khairudin Khairudin Lediestiani, Silvi Liwandy, Albert Liwandy, Aldo Mariyana, Mika Marlinda Maxentia, Cindy Muhammad Ferdiansyah Asari Mulyadi, Jason Nadia, Rifatul Narmade, Ketut Naufal, Ahmad Ghani Novitasari, Meidi Nurrohmah, Sofia Paolo, Clarissa Chandra Patrisia, Ratih Ayu Pratama, Riki Putri Hidayatul Kamilah Putri Regina Barus Putri, Afrenea Miranda Putri, Aura Rachel Rosalia Rachman, Muhammad Farel Ramadhani, Fenta Ramandani, Aqila Raychal Putra Restu Yanwar Pratama Rizki Darmawan Saputri, Amelia Nurhexsy Sena, Bielsa Diva Setiawan, Russell Evan Shabrina, Dea Nurullyah Shelvia, Bella Sinaga, Maria Betrisia Sopian Ali Sunjaya, Alvian Syah, M. Rizky Ferdian Tanuhardja, Ferdinand Tarigan, Natalia Karolina Tia Rizna Pratiwi Tiara, Tiara Tungkir, Anjelina Wati, Asna Wijaya, Wenfa Noviati Wisesa, Bagas Jakti Witara Hollanda Yanra, Tania Permata Zakiatul Mubarokah