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Branding Usaha Pada UMKM Fahmi Jaya Kue Di Kelurahan Plosokerep Kota Blitar NurAini, Fitria; Sri S, Ririt Iriani; Wahed, Mohammad
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9347

Abstract

Branding usaha adalah istilah dari sebuah nama, simbol dan perancangan desain pada sebuah produk. Sedangkan rebranding adalah suatu proses menciptakan gambaran baru dan posisi baru di pikiran konsumen dari suatu brand yang sudah ada, untuk membangun positioning yang berbeda di mata konsumen dan competitor. UMKM harus mengikuti arus kemajuan teknologi agar bisa berkembang dan dapat bersaing secara global. Banyak cara yang dapat dilakukan oleh pelaku UMKM untuk bersaing dengan kompetitor sejenis. Dalam komunikasi pemasaran brand bukan sekedar nama dan logo. brand adalah janji organisasi untuk menawarkan prinsip brand mereka kepada pelanggan. Lokasi UMKM berada di wilayah Kelurahan Plosokerep, Fahmi Jaya kue Kec Sananwetan, Kota Blitar. KKN-T MBKM Kelompok 34 melaksanakan strategi branding dengan membuatkan logo baru, desain kemasan, katalog, benner, foto produk, media sosial dan website.
The Role of UPTD Kampung Anak Negeri Kalijudan in Economic Empowerment of Children with Special Needs through Coaching and Rehabilitation Saputra, Khrisna; Wahed, Mohammad; Iriani S, Ririt
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.843

Abstract

Abandoned Children with Special Needs (ABK) face a variety of social and economic challenges, including limited access to education, skills training, and job opportunities. This condition encourages the need for special interventions, such as coaching and social rehabilitation, to improve their independence and well-being. This article explores the strategic role of UPTD Kampung Anak Negeri Kalijudan in empowering ABK through coaching programs such as painting, batik, sewing, sports, and package chase education. The method used involves ongoing training tailored to the unique needs of crew members, aiming to develop skills, creativity, and confidence. The results show that these programs have succeeded in creating a positive impact on the economic independence of ABK, such as the sale of artworks of up to Rp 15,000,000 and personal savings of up to Rp 50,000,000. The coaching program also improves the emotional and social well-being
Pengaruh Rata Lama Sekolah,Umur Harapan Hidup Serta PDRB Per Kapita Terhadap Kemiskinan Melalui Analisis Jalur Pengangguran di Daerah Istimewa Yogyakarta Bayu Bagas Samudra, Ahmad; Wahed, Mohammad
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.234

Abstract

Kemiskinan merupakan permasalahan umum di Negara-negara berkembang. Kemiskinan muncul karena ketidakmampuan sebagian masyarakat untuk menyelenggarakan hidupnya sampai suatu taraf yang dianggap manusiawi Penelitian ini bertujuan untuk mengetahui pengaruh tidak langsung antara komponen IPM yaitu Rata-rata Lama Sekalah, Umur Harapan Hidup dan PDRB Perkapita terhadap kemiskinan melalui Tingkat Pengangguran Terbuka di Provinsi Yogyakarta. Penelitian ini menggunakan data sekunder dengan metode kuantitatif. Analisis data menggunakan analisis jalur dengan uji sobel sebagai pengujianya. Data time series menggunakan periode tahun 2002-2021. Hasil penelitian menunjukkan bahwa Tingkat Penagngguran Terbuka mampu menjadi variabel antara (intervening) yang menjelaskan pengaruh tidak langsung antara Umur Harapan Hidup terhadap tingkat kemiskinan. Selain itu pengaruh tersebut memiliki hubungan positif yang artinya ketika umur harapan hidup masyarakat mengalami peningkatan, maka akan menambah tingkat kemiskinan.
Sosialisasi Dan Pelatihan Wirausaha Sebagai Upaya Menumbuhkan Jiwa Kewirausahaan Pada Siswa Sekolah Dasar Ahmad Nidhom Mahyuddin; Ririt Iriani Sri S; Mohammad Wahed
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.264

Abstract

With the rapid development of technology and the ease in distributing foreign workers, there are fewer and fewer jobs. These conditions encourage the importance of an entrepreneurial spirit for every Indonesian to be able to create jobs. The cultivation of an entrepreneurial spirit can be applied to school students because later students who are the next generation will later enter the world of work. Thus, before entering the world of work students need to be equipped with several skills including entrepreneurship skills. Therefore it is necessary to provide basic education about the importance of instilling an entrepreneurial spirit from an early age to students at SD Negeri Kauman 2. The method used in this service is qualitative by looking at the programs implemented. The results achieved from these activities are awareness of the importance of entrepreneurship in students, increased student creativity, inspiration for students to carry out entrepreneurial activities.
Digitalisasi Merketing Dan Optimalisasi Keuangan UMKM Pada Kelurahan Blitar Kecamatan Sukorejo Kota Blitar Muchammad Nuruddin Islam; Ririt Iriani Sri S; Mohammad Wahed
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.279

Abstract

Marketing strategy is a form of a company's plan in the field of marketing to obtain optimal results. Information technology becomes an integral part of all fields, profit or non-profit. Education, banking, government, the arts, telecommunications, law, and tourism all use information technology in some capacity. MSMEs in the Blitar Village have problems in implementing digital marketing and financial optimization, so there is a need for solutions to these problems. The methods used are observation, interviews, focus group discussions, and demonstrations. The results of this activity are assistance in creating social media accounts, websites and market places and the delivery of material on the application of digital marketing such as the meaning of digital marketing, examples of digital marketing, the impact of digital marketing, and giving tutorial sessions on using e-commerce. And socialization was also held to optimize business finances. The response from the MSME players in the Blitar Village who were also the audience was very positive and they intend to learn to apply digital marketing and make business financial cash as soon as possible.
The Role of the Basic Sector in Reducing Economic Inequality in the Greater Malang Area Sishadiyati Sishadiyati; Mohammad Wahed; Noer Aida Triandin
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 11 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i11.327

Abstract

The Greater Malang Region, which consists of Malang Regency, Malang City, and Batu City, has great natural resource potential, but still faces challenges in achieving economic consistency. Economic inequality in this region is a concern, especially in the context of the role of basic economic sectors. This study aims to identify the basic economic sectors that play a role in reducing economic inequality in the Greater Malang region and analyze their contribution to the regional economic structure. This study uses a quantitative descriptive approach with Time Series analysis of GRDP in Greater Malang. The analytical tools used include Location Quotient (LQ) Analysis to identify basic and non-basic sectors, and Williamson Index (IW) Analysis to measure the level of economic inequality. The analysis shows that: 1) Malang Regency has basic sectors such as agriculture, industry, and trade; 2) Malang City is dominated by services and education sectors; 3) Batu City has strong agriculture and tourism sectors. Economic inequality in Greater Malang shows a fluctuating trend with an increasing IW value, indicating non-optimization in the development of potential economic sectors. These findings indicate the need to strengthen basic sectors to support more equitable economic growth. While potential exists, more targeted development is needed to reduce inequality and improve community welfare. This study concludes that the basic economic sectors play a key role in reducing economic inequality in Malang Raya. However, the development of these sectors still needs to be optimized to achieve better results in people's economic welfare.
The Effect of Life Expectancy, Education, Economic Growth, and Unemployment on Poverty Levels in Probolinggo Wisanggeni Wahyu Lintang Bayu Segoro; Mohammad Wahed
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 2 No. 3 (2025): September: Global Economics - International Journal of Economic, Social and Dev
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v2i3.318

Abstract

This study aims to analyze the influence of life expectancy, education, economic growth, and unemployment on the poverty rate in Probolinggo Regency during the period 2010–2023. Poverty is a multidimensional issue that reflects not only economic conditions but also social and demographic aspects, making it essential to examine various determinants simultaneously. The research employs a quantitative method with multiple linear regression analysis, using secondary data obtained from the Central Bureau of Statistics (BPS). By applying this approach, the study seeks to provide a comprehensive understanding of the extent to which these variables contribute to changes in poverty levels. The results reveal that education has a significant and negative effect on poverty, indicating that improvements in educational attainment can directly reduce poverty rates. Better access to quality education equips individuals with skills and knowledge that enhance their employment opportunities and income levels, thereby breaking the cycle of poverty. In contrast, life expectancy, economic growth, and unemployment are found to have no statistically significant impact on poverty levels during the observed period. This suggests that while these variables are important indicators of social and economic well-being, their influence on poverty reduction in Probolinggo Regency is not as strong or direct as that of education. The findings highlight the critical role of education as a key driver in poverty alleviation. They suggest that government policies focusing on expanding access to education, improving learning quality, and ensuring equitable opportunities across different social groups will be more effective in addressing poverty than strategies relying solely on economic growth or labor market interventions. Therefore, this research is expected to serve as a valuable reference for local governments in formulating more targeted, evidence-based, and sustainable development policies that prioritize education as the foundation for long-term poverty reduction.
Sosialisasi Pemanfaatan IPTEKS Guna Meningkatkan Efektivitas Promosi UMKM Kelurahan Tanggung Cindy Aurelia Wahyudi; Ririt Iriani Sri S; Mohammad Wahed
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.434

Abstract

Responsibility Village is one of the Villages in Kepanjen Kidul District, Blitar City. The Responsibility Village itself has several sectors that support regional economic growth, one of which is the MSMEs sector. There is no doubt that there are many MSMEs in the Responsibilities Village and they are also very diverse. But unfortunately the development and growth of MSMEs is still hampered due to the lack of understanding and awareness of MSMEs actors about the development of science and technology. It is unfortunate that because of this, many MSMEs are still lagging behind in terms of promotion and marketing of the products they have. From these problems, the idea emerged to carry out this outreach activity
Pemanfaatan E-Commerce Dan Rebranding Produk Guna Meningkatkan Pendapatan Pada UMKM Gudeg Blitar Di Kelurahan Kepanjenlor Kota Blitar Raihan Izzul Bassam Romadhoni; Ririt Iriani Sri S; Mohammad Wahed
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.449

Abstract

In the era of the fourth industrial revolution, the rapid advancement of information technology has a significant impact on society in supporting various business activities, both on a large and small scale, with the aim of gaining global recognition for businesses. The development of information technology also contributes to increasing sales volume and profits. It is expected that the use of internet technology will provide significant benefits for the competitive business world. The success of companies in this business competition depends on their ability to implement technology and information in their operations. One effective way to enhance business competition and product sales is through the adoption of electronic technology, such as e-commerce, to market various products or services in physical and digital forms. This research aims to optimize the utilization of digital marketing for Gudeg Blitar's small and medium enterprises (MSMEs). The research utilizes a mentoring method, involving several stages such as observation, planning, implementation, and evaluation. In the data collection process, the researcher conducted direct interviews with MSMEs owners located in Kepanjen Lor Village, Blitar City. The findings of this research indicate that by selecting the appropriate social media platforms and optimizing the use of e-commerce, sales can be increased
Analisis Spillover Effect Pertumbuhan Ekonomi Antar Kabupaten/Kota di Kawasan Gerbangkertosusila Provinsi Jawa Timur Agustian Mahendra Putera; Mohammad Wahed
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.9164

Abstract

Uneven economic growth in the Gerbangkertosusila region of East Java raises questions about the extent of spillover effects from economic centers such as Surabaya to surrounding districts and cities. This study aims to analyze the causal relationships in regional economic growth and identify the presence of economic spillover effects within the area. Using a quantitative approach through Granger Causality Test and Vector Error Correction Model (VECM), the research examines Gross Regional Domestic Product (GRDP) constant price (ADHK) data from 2000 to 2023 across six districts/cities in Gerbangkertosusila. The findings reveal both unidirectional and bidirectional causal relationships between several regions, and the presence of both positive (spread effect) and negative (backwash effect) spillovers. These effects reflect complex interdependencies driven by absorptive capacity, infrastructure connectivity, and local government policy. The implications highlight the need for integrated regional development planning to harness inclusive and sustainable economic growth benefits.
Co-Authors A.A. Ketut Agung Cahyawan W Afrixson Leonardo Alexzander Agustian Mahendra Putera Ahmad Bayu Bagas Samudra Ahmad Luqman Al Hakim Wiwin Ahmad Nidhom Mahyuddin Ahmad Nidhom Mahyuddin Arif Alfiansyah Asmara, Kiki Asmara, Kiky Aurellia, Almirah Luthfiyah Nur Ayu P, Indahning Sukma Bayu Aji Laksono Bayu Bagas Samudra, Ahmad Bella Safitri Sandi Chindy Ariani Cindy Aurelia Wahyudi Cindy Aurelia Wahyudi Deby Oktaviana Detok Tanto Wijoyo Dinda ayu pramesthi Elisa Stefani Eltasha Meilena Ema Dian Ristika Fauzan Faisal Febrian, Putri Hana Fitri Wulandari Galuh Nilam Sari Hardiyanto, Eko Haryanto Bagus Saputro Herawati Rusdi Hillary Irene Samosir Hyllda Annisa Aurora Imanuel Andre Aditya Iriani S, Ririt Jayawarsa, A.A. Ketut Karima Sharazati Khukuh Aris Kiki Asmara Kiki Asmara Kurnia Sari Dewi Kurnia Sari Dewi Kurnia Yuli Sintakarini Kusuma, Pramana Yhoga Laksono, Bayu Aji Lolyana Anggraini Putri Lolyana M. Wesla Dhifayana Sukirman Martha Hendrati, Ignatia Meylaffena Fernanda Meylana Widya Mindayanti Mindayanti, Meylana Widya Muchammad Nuruddin Islam Muchammad Nuruddin Islam Muhammad Hilman Muhammad Roby Setiawan Mutia, Farah Nur Hamidah Nadya Aura Wulan Savitri Niniek Imaningsih Noer Aida Triandin NURAINI, FITRIA Oktaviana, Deby primadhana, wiwin priana Primandhana, Wiwin Priana Priska Dian Amalia Putra Perdana Putra Perdana Putri Kurniawati Rahma, Nofiatur Rahmawati, Siti Rumsiyah Raihan Izzul Raihan Izzul Bassam Romadhoni Raihan Izzul Bassam Romadhoni Riko Steya Wijaya Ririt Iriani Sri S Ririt Iriani Sri Setiawati Rohmatul Ilmi, Dita Samosir, Hillary Irene Saputra, Khrisna Septiana, Marwah Sharazati, Karima Sishadiyati Sishadiyati Sishadiyati Sishidiyati Sishidiyati Sishidiyati Sishidiyati Siti Halimatuz Zahra Sri Muljaningsih Sri muljaningsih Sri Muljaningsih Sri S, Ririt Iriani Sri Setiawati, Ririt Iriani Stefani, Elisa Syamsul Huda Trisusanti, Evy Wasil, Mohammad Winanda Adi Prasetya Wirya Wardaya Wisanggeni Wahyu Lintang Bayu Segoro Wiwin Priana Wiwin Priana Primandhana Wiwin Priana Primandhana Wiwin Priana Primandhana Wiwin Priana Primandhana Wiwin Priana Primandhana Yanuar Tyas Suganda Yeni Yeni Yeni Yeni Zahra, Siti Halimatuz