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Marketing Strategy for Meatball Sellers in Pekanbaru in Increasing Profitability Witjakso, Ario; Ardan Mardan, Jhonni; Amos, Amos; Medina Dzikra, Faira; Hidayat, Muhammad
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i7.86

This research is motivated by the marketing strategy used by meatball sellers in Pekanbaru to increase profitability. Information regarding interesting marketing strategies implemented by meatball sellers in Pekanbaru already involves elements of sharia marketing. The objectives of this research are: 1) Analyzing the marketing strategies of meatball sellers in Pekanbaru to increase their profitability. 2) Analyze the impact of marketing strategies implemented by meatball sellers in Pekanbaru in increasing profitability. This research includes field study research, in the implementation process, this research uses a qualitative descriptive approach that focuses the study on product marketing and pricing. Data was collected using the interview method with meatball shop informants in Pekanbaru, observation and documentation in the Bakso Shop environment in Pekanbaru, then the data was processed and then analyzed using descriptive-qualitative methods. Based on the results of research that has been carried out regarding the marketing strategy of meatball sellers in increasing profitability from a Sharia economic perspective, the conclusions obtained are 1) Marketing strategy for Product, Price, Promotion, Distribution, Place, People, Process and Physical Evidence are used to analyze and determine business policies to attract consumer interest and satisfaction. 2) Analyzing the impacts that occur with the existence of the meatball business, the impacts are divided into two types, namely positive and negative impacts, the positive impact is family and community income, while the negative impact is the influence of imported meat ingredients and the increase in basic prices which reduces income.

Optimalisasi Kinerja Amil Melalui Budaya, Kreativitas, Sarana Prasarana dan Kepercayaan Pada Lembaga Amil Zakat (LAZ) di Kota Pekanbaru Mardan, Jhonny Ardan
Jurnal Daya Saing Vol. 1 No. 1 (2015): Potret Pembangunan Sumber Daya, Layanan Publik, dan Kinerja Organisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v1i1.12

Abstract: Issues raised in this study is the performance of the Institute Amil Zakat Zakat (LAZ) in Pekanbaru. The variables of this research is the influence of Organizational Culture, Creativity, Infrastructure and Communities Trust (the independent variable) and Amil performance (the dependent variable). The purpose of this study is to identify and analyze (1) the influence of the Influence of Organizational Culture Performance Amil, (2) the effect on the performance of Amil Creativity, (3) the effect on the performance of Amil Infrastructure, (4) the effect of Societies Trust Amil performance, (5 ) and the influence of Organizational Culture, Creativity, and Faith Community Infrastructure jointly on the performance of Amil. Object of this study is four Institute Amil Zakat (LAZ) are located in the city of Pekanbaru, LAZ Swadaya Ummah, LAZ Rumah Zakat, LAZIS Muhammadiyah and LAZNAS Chevron Rumbai, the number of Amil Zakat at 157 persons. The method used in this study is a quantitative method, and the entire sampling technique using proportional stratified random sampling technique. The results showed that the t value of 2.015 organizational culture variables is greater than t table (α / 2, n-2) = 2.000 means (2.015> 2.000 = Ho is rejected). For creativity variables (2.605> 2.000 = Ho rejected) means no influence on the performance of amyl creativity. T value of infrastructure variables (2.038> 2.000 = Ho rejected) no effect on the performance of amyl infrastructure. Last on the trust variables (2.178> 2.000 = Ho rejected) no effect on the performance of amyl confidence. Then the variable Organizational Culture, Creativity and Infrastructure and the trust jointly significant effect on the performance of the Institute Amil Amil Zakat (LAZ) in Pekanbaru which is equal to 0.507 or 50.7%. Keywords: Culture, Creativity, facilities and infrastructure, trust, performance Amil.

PEMBERDAYAAN KELOMPOK SADAR WISATA (POKDARWIS) DALAM PENGELOLAAN EKOWISATA BERBASIS KOMUNITAS DI PULAU KOSIOK Iskandar, Iskandar; Putra, Eka; Hendra, Teguh; Anuar, Saiful; Aziz, Abdul; Mardan, J Ardan
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2217

This community service activity was carried out with the aim of providing intensive assistance to members of the Tourism Awareness Group (POKDARWIS) in Muara Jalai Village, North Kampar District, Kampar Regency, related to ecotourism management. This assistance included socialization, training, and evaluation of local resource potential. The methodology applied in this activity was direct socialization to the community. The main target of this community service activity was POKDARWIS members who were actively involved in the management of the tourist village. Group members were provided with training, socialization, assistance, and empowerment programs in order to optimize ecotourism management. The results of the community service show high motivation among members of the tourism awareness group in designing ecotourism management strategies, developing facilities according to needs, maintaining tourism assets, and promoting and empowering the economy of the community around tourist attractions.ABSTRAKKegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan memberikan pendampingan intensif kepada anggota Kelompok Sadar Wisata (POKDARWIS) di Desa Muara Jalai, Kecamatan Kampar Utara, Kabupaten Kampar, terkait tata kelola ekowisata. Pendampingan ini mencakup kegiatan sosialisasi, pelatihan, serta evaluasi potensi sumber daya lokal. Metodologi yang diterapkan dalam kegiatan ini adalah sosialisasi langsung kepada masyarakat. Sasaran utama kegiatan pengabdian ini adalah anggota POKDARWIS yang secara aktif terlibat dalam pengelolaan desa wisata. Anggota kelompok diberikan pembekalan berupa pelatihan, sosialisasi, pendampingan, serta program pemberdayaan dalam rangka optimalisasi pengelolaan ekowisata. Hasil pengabdian menunjukkan adanya motivasi yang tinggi dari anggota kelompok sadar wisata dalam merancang strategi pengelolaan ekowisata, pengembangan fasilitas sesuai kebutuhan, pemeliharaan aset wisata, serta promosi dan pemberdayaan ekonomi masyarakat di sekitar objek wisata.

KEPEMIMPINAN SEBAGAI DETERMINAN KINERJA KARYAWAN Mardan, Jhonni Ardan
Jurnal Daya Saing Vol. 11 No. 3 (2025): Transformasi Manajemen, Kepemimpinan, dan Pemasaran Digital di Era Ekonomi Mod
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study aims to determine the Influence of Leadership on Employee Performance. This study was conducted at the UPT. YZ. The population in this study was 91 people with a sample of 90 people. The research data were analyzed using descriptive and quantitative analysis methods. Data processing using SPSS version 25. Based on the research results at the UPT. YZ, it can be concluded that Leadership has a positive and significant effect on employee performance. This is evidenced by the simple linear regression equation Y 11.719 + 0.699X and the results of the t-test obtained a t-count value greater than the table (10.389> 1.9872) and a significance level of 0.000 less than 0.05 (0.000 <0.05). From the results of the determination test (R2) of 0.551, which means that the leadership variable has an influence of 55.1% on employee performance at the UPT. YZ. Meanwhile, the remaining 44.9% is influenced by other variable factors that were not studied

Building Employee Performance Through Sharia Work Culture And Work Motivation At Sharia Hotels In Pekanbaru Jhonni Ardan Mardan; Saiful Anuar; Muhammad Ali Aqsa
International Journal of Entrepreneurship and Business Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1857

This research investigated the influence of Sharia Work Culture and Work Motivation on Employee Performance within Sharia Hotels located in Pekanbaru. A quantitative methodology with an explanatory design was employed. The target population consisted of employees from several Sharia Hotels in Pekanbaru, encompassing both operational and administrative divisions. Through purposive sampling, 150 respondents who had worked for a minimum of one year and participated actively in daily hotel operations were selected. Data collection utilized a five-point Likert scale questionnaire, followed by analysis using JASP software. Classical assumption tests normality (Shapiro-Wilk), heteroscedasticity (Glejser), and multicollinearity (VIF) were performed prior to conducting simple and multiple linear regression analyses. The findings revealed that Sharia Work Culture positively and significantly influenced Employee Performance (B = 0.662; p < 0.001; R² = 0.438). Similarly, Work Motivation demonstrated a positive and significant effect on Employee Performance (B = 0.614; p < 0.001; R² = 0.377). When examined simultaneously, both variables collectively explained 61.2% of the variance in Employee Performance, with a significant combined effect (p < 0.001). These results imply that reinforcing Islamic work principles and enhancing motivational levels can substantially improve employee productivity and service quality in Sharia Hotels. This research offers practical insights for hotel management and enriches the existing literature on Islamic-based human resource management practices.

IMPLEMENTASI MODEL PEMBERDAYAAN MASYARAKAT DALAM EDUKASI KEUANGAN SYARIAH BAGI GURU DAN MAHASISWA DI PEKANBARU Muhammad Ali Aqsa; Herman Herman; Dinda Genta Wicara; Teguh Hendra; Nurhayana Nurhayana; J Ardan Mardan; Khonelis Dehotman; Ul-fa Niah
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2808

This study implemented the modified Indonesian Community Empowerment Model (MPMI-S) to enhance Sharia financial literacy among teachers and students in Pekanbaru. The collaborative program between STIE Riau and Pegadaian Syariah Cabang Sudirman involved 30 teachers and 150 students, using the Participatory Action Research (PAR) method. Conducted in three learning cycles, it focused on three pillars: local capacity strengthening, collaborative mentoring, and community-driven sustainability. Results show effective synergy, with the partnership evolving from formal cooperation into an organic collaboration, supported by intensive communication and complementary roles. Integrating Sharia values into educational materials increased program relevance, which significantly improved participants' understanding and led to the formation of the independent Pekanbaru Sharia Investment Community. Thus, the MPMI-S model serves as an effective and contextual framework for sustainable Sharia financial education.

The Effect of Big Data HR and Personalized Learning on Career Development: Mediating Effect of Employee Engagement Saiful Anuar; Jhonni Ardan Mardan; Faira Mardina Dzikra; Herispon
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4674

Digitalization has transformed career development in modern work environments. This study investigates the effect of big data in human resources technology and personalized learning paths on career development, with employee engagement as a mediating variable, using freelancers on the Fiverr platform as the research context. Employing a quantitative research design and Structural Equation Modeling with SmartPLS, data were collected from 100 respondents recruited through active Fiverr communities on social media. The results reveal that big data in human resources technology significantly influences career development directly and indirectly through employee engagement. Similarly, personalized learning paths indirectly enhance career development by fostering higher employee engagement, although the direct effect was not significant. These findings underscore the critical role of engagement in bridging innovative human resources practices and career outcomes. The study contributes to the existing body of knowledge by providing empirical evidence on the interconnectedness of advanced human resources technologies, engagement, and career growth in the digital era. Practical implications highlight the need for organizations to prioritize engagement-driven strategies and integrate advanced technologies to empower employees. Future research should explore these relationships in diverse cultural and industrial contexts to enhance the generalizability of the findings.

Marketing Strategy for Meatball Sellers in Pekanbaru in Increasing Profitability Ario Witjakso; Jhonni Ardan Mardan; Amos Amos; Faira Medina Dzikra; Muhammad Hidayat
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i7.86

This research is motivated by the marketing strategy used by meatball sellers in Pekanbaru to increase profitability. Information regarding interesting marketing strategies implemented by meatball sellers in Pekanbaru already involves elements of sharia marketing. The objectives of this research are: 1) Analyzing the marketing strategies of meatball sellers in Pekanbaru to increase their profitability. 2) Analyze the impact of marketing strategies implemented by meatball sellers in Pekanbaru in increasing profitability. This research includes field study research, in the implementation process, this research uses a qualitative descriptive approach that focuses the study on product marketing and pricing. Data was collected using the interview method with meatball shop informants in Pekanbaru, observation and documentation in the Bakso Shop environment in Pekanbaru, then the data was processed and then analyzed using descriptive-qualitative methods. Based on the results of research that has been carried out regarding the marketing strategy of meatball sellers in increasing profitability from a Sharia economic perspective, the conclusions obtained are 1) Marketing strategy for Product, Price, Promotion, Distribution, Place, People, Process and Physical Evidence are used to analyze and determine business policies to attract consumer interest and satisfaction. 2) Analyzing the impacts that occur with the existence of the meatball business, the impacts are divided into two types, namely positive and negative impacts, the positive impact is family and community income, while the negative impact is the influence of imported meat ingredients and the increase in basic prices which reduces income.

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