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All Journal Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI International Journal of Applied Sciences in Tourism and Events Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination Open Access DRIVERset
Anom Hery Suasapha
Bali Tourism Polytechnic
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pelaksanaan dan Evaluasi Kegiatan Pelatihan Penguatan Storytelling Produk Desa Wisata Dukuh Penaban, Kabupaten Karangasem Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery; Lilasari, Luh Nyoman Tri; Sukariyanto, I Gede Made; Aridayanti, Dewa Ayu Nyoman
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1245

Abstract

This article discusses the implementation of Community Service (PKM) activities conducted by lecturers of the Tourism Destination Study Program (DEP) at Bali Tourism Polytechnic in Dukuh Penaban Tourism Village. The PKM activity, which focused on "Storytelling," aimed to enhance participants' understanding and skills in storytelling in English. The activity received positive feedback from participants, as evaluated through a survey based on 25 indicators of PKM implementation. The results indicated that all participants rated the activity as "Good." Notably, the quality of the presenters and the material delivered were highly rated across all indicators. The participants, consisting of both male and female individuals, shared similar views regarding the quality of the PKM activity. Based on the positive feedback, this article recommends that future PKM activities focus on refining and improving the identified areas to achieve even greater excellence.
Huup’s Game Changer:Transforming The Way SMEs Do Business Albertus Aryoseto Putranto Jati; Anom Hery Suasapha; I Wayan Sukma Winarya Prabawa; Ni Made Eka Mahadewi; Hanugerah Kristiono Liestiandre; Luh Nyoman Tri Lilasari
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21358

Abstract

This research delves into the strategic elements crucial to the success of Small and Medium Enterprises (SMEs) within the digital promotion industry. Focusing on Huup Creative, a Bali-based company, the study explores how effective operational practices, strategic technology adoption, and robust financial planning have enabled the company to overcome resource limitations and thrive in the competitive digital landscape. Through qualitative research, including interviews with industry experts and the company's founder, the study identifies key factors that have contributed to Huup Creative's sustainability. The findings emphasize the importance of integrating technology and optimizing resources to enhance competitiveness and market resilience in the rapidly evolving digital economy. This research offers valuable insights for SMEs seeking sustainable growth in the dynamic business environment.
SOCIAL TOURISM AS THE GCET IMPLEMENTATION Zuraida, Lukia; Rastitiati, Ni Kade Juli; Suasapha, Anom Hery
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1365

Abstract

     This study aims to analyze the implementation of the Global Code of Ethics of Tourism in Indonesia in the form of social tourism organized by Bali Tourism Polytechnic as the case study. Therefore, a literature review to explore the concept of social tourism, its impacts, and its relation with sustainable tourism has been carried out. Then, using those concepts as the theoretical lens, the implementation of social tourism in Indonesia is analyzed. The result reveals that the social tourism organized by the Bali Tourism Polytechnic for its lecturer and staff is tourist-related social tourism. Given its benefits for the host community visited, the social tourism of Bali Tourism Polytechnic is also host-related social tourism as well as sustainable tourism. It also shows the presents of the government of the Republic of Indonesia in providing equal opportunity for the citizen to enjoy tourism, thus confirming that the mandate of the Global Code of Ethics of Tourism and the Tourism Low of Indonesia has been met. Academic implications from this study are Contribution to Social Tourism Literature, Policy and Governance. Practical implications that this study can be a Model for Social Tourism Implementation
Strategi Tata Kelola Kawasan Daya Tarik Wisata Khusus (KDTWK) Gilimanuk Menuju Destinasi Pariwisata Berkelanjutan Wahyundi, Rega Aldiaz; Widana, Ida Bagus Gede Agung; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1067

Abstract

Objective: This research aims to determine priority strategies for the Gilimanuk Tourism Destination Area in its efforts towards sustainable tourism destination. Methodology: This methodology employs a qualitative approach using SWOT and QSPM analysis techniques. Data were collected through structured interviews with informants, direct observation in the field, and documentation. Results: The results of the study show that there are 28 internal and external conditions obtained from data collection. SWOT analysis resulted in ten strategies from internal and external conditions, namely integrating unique products with the port, forming a sustainable tourism task force, themed nature-based events, prioritizing management of the village tourism object, planting endemic plants, branding strategy, focusing on domestic tourist length of stay, conducting risk planning, conducting market research, and participating in human resource training programs. QSPM analysis indicates that the prioritized strategy is to design and package unique tourism products that integrate with the Gilimanuk Port. Limitations: This study has not discussed each aspect of sustainable tourism in greater depth with a focus on the Gilimanuk Tourism Destination Area.
Persepsi Wisatawan Nusantara Terhadap Kawasan Sanur Sebagai Destinasi Pariwisata Berkelanjutan Sari, Desak Gede Venia Monika; Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1126

Abstract

The Sanur area is a tourism destination that has developed rapidly in Denpasar City. Tourism in the Sanur area has implemented sustainable tourism but is still weak in environmental management. This study aims to determine the perceptions of domestic tourists towards the Sanur area as a sustainable tourism destination. The number of respondents to this study was 100 respondents from domestic tourists who had been to the Sanur tourism area. This study uses a quantitative descriptive analysis technique, with a scale of measurement using a Likert scale. The results showed that the perception of domestic tourists towards the Sanur area as a sustainable tourism destination had positive ecological impacts with the highest average score of 4.41, namely tourism in the Sanur area increased awareness of the importance of preserving local natural resources. The negative ecological impact with the highest average value is 2.88, namely tourism in the Sanur area increases environmental problems. Tourist perceptions of positive economic impacts with the highest average value of 4.43, namely tourism in the Sanur area can create new markets for local products and negative economic impacts with the highest average value of 3.55, namely the development of tourism in the Sanur area increases taxes on use properties. Domestic tourists' perceptions of positive social impacts with the highest average score of 4.43, namely tourism development in the Sanur area provide opportunities for tourists to participate in cultural activities. And for the negative impact with the highest average value of 3.17, namely the development of tourism in the Sanur area resulting in density in public places.
Pengaruh Media Sosial Instagram Sebagai Sumber Informasi Terhadao Keputusan Pembelian Produk Wisata Fly Bali Christopher, Ned; Wiarti, Luh Yusni Wiarti; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1602

Abstract

In the current digital era, the internet is a daily necessity that has become ingrained in society. The internet is used to support activities from various sectors, such as economic and business activities. One of the digital tourism platforms that is being widely used as a promotional medium is Instagram. Instagram is a software that can create user-generated content and can be shared with other users. One of the tourism industries that is aggressively promoting through digital platforms is Fly Bali Heli. Fly Bali Heli is one of the popular tourist attractions in Badung Regency where many visitors use Fly Bali Heli tourism products even though the price is quite spectacular. The method used in this study uses a quantitative descriptive analysis method with a simple linear regression analysis technique. The sampling technique used in this study uses a purposive sampling technique with several criteria, with a sample size of 100 respondents. The results of this study indicate that Instagram social media has a positive and significant effect on visitors' purchasing decisions to buy tourism products at Fly Bali. Where Instagram social media has an influence of 30.8% on visitors' purchasing decisions to buy tourism products at Fly Bali.
Strategies to Develop Cemagi as a Community Based-Tourism Village and to achieve the status as an Independent Tourism Village in Bali Ningsih, Gusti Ayu Putu Bella Harta; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11181

Abstract

This research aims to design strategies for developing Cemagi Tourism Village as a community-based and Independent Tourism Village. A qualitative and descriptive approach was used in this research. The primary data was collected through interviews with informants who were chosen purposively. Observation and documentation were also used to collect the primary and secondary data. The results found 13 indicators of strengths, 10 of weaknesses, 6 of opportunities, and 3 threats for Cemagi Village to be recognized as an Independent Tourism Village based on Community-Based Tourism Concepts. The analysis also recommends implementing the SO Strategies that Cemagi Tourism Village can carry out as an independent community-based tourism village. The strategies are: 1). Optimizing potential development as a community-based tourist attraction, 2). Creating combined tour packages, 3). Providing daily performances, 4). Asking for government assistance, 5). Increasing the availability of homestays, 6). Providing cultural festivals, 7). Empowering the local community, 8). Increasing promotion, 9). Creating tour packages, 10). Designing a masterplan, and 11). Designing collaborative content for marketing purposes.
Strategy for Developing the Narmada Lombok Cultural Heritage Park as a Sustainable Heritage Tourism Attraction Mahawira, N. M. Gita Kundalini; Suasapha, Anom Hery; Dianasari, Dewa Ayu Lily
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11183

Abstract

Narmada Park Lombok is the oldest cultural heritage in West Lombok. The purpose of this study is to analyze the internal and external conditions of the Narmada Park Cultural Heritage using SWOT analysis. The informant determination technique is purposive sampling. The identification results found that there were 7 Strengths, 8 Weaknesses, 5 Opportunities and 3 Threats. Matching all of these things resulted in 4 sets of strategies, namely 3 SO Strategies (Strength - Opportunities), 5 ST Strategies (Strength - Threats), 4 WO Strategies (Weaknesses - Opportunities) and 3 WT Strategies (Weaknesses - Threats). The results of this study are that there needs to be collaboration between Narmada Park stakeholders to realize sustainable heritage tourism attractions.
Development Strategy of Melayang Waterfall as a Sustainable Natural Tourism Attraction in Pejeng Kaja Village, Gianyar Regency Arta, Dewa Gede Angga Parama; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11186

Abstract

Melayang Traditional Village is developing its natural tourism potential in the form of Melayang Waterfall, but the number of visitors is still low, with only around 12 to 20 tourists per day. Several promotional efforts have been made by the management, but the increase in visits has not been significant. Therefore, in-depth research is needed to formulate a strategy for sustainable tourism development. This study uses a qualitative method with primary and secondary data. Informants were selected through purposive sampling with a pentahelix approach. Data were collected through interviews with interview guide instruments, observations using checklists, documentation, and literature studies. Data analysis was carried out using the SWOT technique, through three stages: the input stage using the IFE and EFE matrices, the matching stage with the SWOT matrix, and the stage of determining priority strategies using the QSPM matrix analysis. From the SWOT analysis, 13 alternative strategies were generated, with five main strategies being further analyzed as priorities. These strategies include: 1) Inviting academics to provide training to the community on the positive impacts of tourism and tourism governance, 2) Establishing a management body to improve the quality of tourism services to be competitive, 3) Utilizing technology and social media as promotional tools, 4) Using local potential to compete with other tourist destinations, and 5) Utilizing the location to improve the community's economy.
Selecting the Sustainable Tourist Market for Bali Based on Carbon Footprint Anom Hery Suasapha; I Wayan Suardana; Putu Sucita Yanthy; I Nyoman Sunarta; Anderson Ngelambong
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p05

Abstract

This article investigates the carbon footprints of tourists from various countries to inform Bali's sustainable tourism strategy, especially its environmental sustainability. Analysing data from the top 20 tourist-generating countries, the research employs a carbon footprint calculator to assess emissions associated with their flights. The findings categorise these countries into three groups based on their carbon emissions: low, medium, and high-carbon footprint markets. Countries with lower carbon footprints, particularly Southeast Asian ones, should be prioritised as target markets to promote sustainable tourism in Bali. Conversely, tourists from medium and high-carbon-footprint countries should be considered the less-preferred tourist market, and their number should be reduced through demarketing strategies. The article concludes with managerial implications and highlights research limitations, emphasising the need for ongoing efforts in sustainable tourism management.
Co-Authors Albertus Aryoseto Putranto Jati Anak Agung Mirah Diksa Ningrum Anderson Ngelambong Aridayanti, Dewa Ayu Nyoman Arta, Dewa Gede Angga Parama Christopher, Ned Dewa Made Ayu Lily Dianasari Diah Cynthia Putri Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Dyah Cynthia Putri I Dewa Ayu Agung Diah Paramitha I Gusti Ngurah Agung Suprastayasa I Ketut Sakrabawa Diana I Nyoman Sudiarta I Nyoman Sunarta I Wayan Mertha I Wayan Mertha I Wayan Suardana I Wayan Sukma Winarya Prabawa Ida Bagus Gede Agung Widana Iswarini, Ni Ketut Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Lukia Zuraida Mahawira, N. M. Gita Kundalini Ngelambong, Anderson Ni Kadek Widya Wijayaningtyas Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Ni Putu Oka Agustini Ningsih, Gusti Ayu Putu Bella Harta Putu Sucita Yanthy Rastitiati, Ni Kade Juli Rizky Efrido Aryada Sari, Desak Gede Venia Monika Sukariyanto, I Gede Made Sumariati, I Dewa Ayu Rai Wahyundi, Rega Aldiaz Widana, Ida Bagus Gede Agung