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Foreign Tourist Preferences for Sanur Bali Tourism Destination Components Rizky Efrido Aryada; Anom Hery Suasapha; Dewa Made Ayu Lily Dianasari
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12169

Abstract

Preference is a process carried out by consumers when they are going to buy goods and services. The purpose of this study was to determine the preferences of foreign tourists towards tourism components in the Sanur Tourist Destination. The sample used in this study was 200 foreign tourists. The attributes of tourism components used in this study were avilliable packages, attractions, activities, prices, ancillary, amenities and accibilities. The results of this study are that foreign tourists' preferences for tourism components in the Sanur Tourist Destination prefer tourism components in the Sanur tourist destination that have components of artificial tourism types compared to other types of tourist attractions. However, when talking about accessibility, foreign tourists tend to choose components of easy-to-reach access, but when it comes to amenity factors, foreign tourists' preferences will choose tourist destinations that have complete amenities with various tourist activities. Foreign tourists' preferences tend to choose components of tourist destinations that have prices that tend to be cheap and there is management of tourists visiting Sanur.
BERAPA JUMLAH PENGUNJUNG YANG SEHARUSNYA DITERIMA OLEH PENGUSAHA PARIWISATA PADA SAAT PANDEMI COVID-19? Suasapha, Anom Hery; Tirtawati, Ni Made; Dianasari, Dewa Ayu Made Lily; Iswarini, Ni Ketut; Sudiarta, I Nyoman
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 3 No 2 (2025): Februari 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v3i2.2433

Abstract

Limiting the number of visitors is one of the best efforts that tourism entrepreneurs can make to continue operating safely during the COVID-19 pandemic. Unfortunately, a method for determining the maximum number of visitors accepted during an outbreak is unavailable. This article explains the method to determine the maximum number of visitors using a seafood café in Kedonganan Beach Bali as a case study. The proposed determination method uses a tourism carrying capacity formula that is modified by incorporating physical distancing and correction factors relevant to the COVID-19 pandemic situation, such as temporary closure of destination, attraction, and tourism business, into the equation. This article demonstrates how modifications made to the original carrying capacity formula can produce a formula for determining the maximum number of visitors that can be received during the pandemic while placing the visitors’ and workers' safety as a top priority. This article shows how the modified formula can calculate the maximum number of visitors the tourism operator can accept during the COVID-19 Pandemic. This article contributes an idea in developing a method for determining the maximum number of visitors in the future if the tourism industry faces a similar situation where tourist movement and interaction, as the essence of tourism, can threaten their safety.
Pelaksanaan dan Evaluasi Kegiatan Pelatihan Penguatan Storytelling Produk Desa Wisata Dukuh Penaban, Kabupaten Karangasem Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery; Lilasari, Luh Nyoman Tri; Sukariyanto, I Gede Made; Aridayanti, Dewa Ayu Nyoman
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1245

Abstract

This article discusses the implementation of Community Service (PKM) activities conducted by lecturers of the Tourism Destination Study Program (DEP) at Bali Tourism Polytechnic in Dukuh Penaban Tourism Village. The PKM activity, which focused on "Storytelling," aimed to enhance participants' understanding and skills in storytelling in English. The activity received positive feedback from participants, as evaluated through a survey based on 25 indicators of PKM implementation. The results indicated that all participants rated the activity as "Good." Notably, the quality of the presenters and the material delivered were highly rated across all indicators. The participants, consisting of both male and female individuals, shared similar views regarding the quality of the PKM activity. Based on the positive feedback, this article recommends that future PKM activities focus on refining and improving the identified areas to achieve even greater excellence.
Huup’s Game Changer:Transforming The Way SMEs Do Business Albertus Aryoseto Putranto Jati; Anom Hery Suasapha; I Wayan Sukma Winarya Prabawa; Ni Made Eka Mahadewi; Hanugerah Kristiono Liestiandre; Luh Nyoman Tri Lilasari
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21358

Abstract

This research delves into the strategic elements crucial to the success of Small and Medium Enterprises (SMEs) within the digital promotion industry. Focusing on Huup Creative, a Bali-based company, the study explores how effective operational practices, strategic technology adoption, and robust financial planning have enabled the company to overcome resource limitations and thrive in the competitive digital landscape. Through qualitative research, including interviews with industry experts and the company's founder, the study identifies key factors that have contributed to Huup Creative's sustainability. The findings emphasize the importance of integrating technology and optimizing resources to enhance competitiveness and market resilience in the rapidly evolving digital economy. This research offers valuable insights for SMEs seeking sustainable growth in the dynamic business environment.
SOCIAL TOURISM AS THE GCET IMPLEMENTATION Zuraida, Lukia; Rastitiati, Ni Kade Juli; Suasapha, Anom Hery
JURNAL BISNIS HOSPITALITI Vol 13 No 2 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i2.1365

Abstract

     This study aims to analyze the implementation of the Global Code of Ethics of Tourism in Indonesia in the form of social tourism organized by Bali Tourism Polytechnic as the case study. Therefore, a literature review to explore the concept of social tourism, its impacts, and its relation with sustainable tourism has been carried out. Then, using those concepts as the theoretical lens, the implementation of social tourism in Indonesia is analyzed. The result reveals that the social tourism organized by the Bali Tourism Polytechnic for its lecturer and staff is tourist-related social tourism. Given its benefits for the host community visited, the social tourism of Bali Tourism Polytechnic is also host-related social tourism as well as sustainable tourism. It also shows the presents of the government of the Republic of Indonesia in providing equal opportunity for the citizen to enjoy tourism, thus confirming that the mandate of the Global Code of Ethics of Tourism and the Tourism Low of Indonesia has been met. Academic implications from this study are Contribution to Social Tourism Literature, Policy and Governance. Practical implications that this study can be a Model for Social Tourism Implementation
Strategi Tata Kelola Kawasan Daya Tarik Wisata Khusus (KDTWK) Gilimanuk Menuju Destinasi Pariwisata Berkelanjutan Wahyundi, Rega Aldiaz; Widana, Ida Bagus Gede Agung; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1067

Abstract

Objective: This research aims to determine priority strategies for the Gilimanuk Tourism Destination Area in its efforts towards sustainable tourism destination. Methodology: This methodology employs a qualitative approach using SWOT and QSPM analysis techniques. Data were collected through structured interviews with informants, direct observation in the field, and documentation. Results: The results of the study show that there are 28 internal and external conditions obtained from data collection. SWOT analysis resulted in ten strategies from internal and external conditions, namely integrating unique products with the port, forming a sustainable tourism task force, themed nature-based events, prioritizing management of the village tourism object, planting endemic plants, branding strategy, focusing on domestic tourist length of stay, conducting risk planning, conducting market research, and participating in human resource training programs. QSPM analysis indicates that the prioritized strategy is to design and package unique tourism products that integrate with the Gilimanuk Port. Limitations: This study has not discussed each aspect of sustainable tourism in greater depth with a focus on the Gilimanuk Tourism Destination Area.
Persepsi Wisatawan Nusantara Terhadap Kawasan Sanur Sebagai Destinasi Pariwisata Berkelanjutan Sari, Desak Gede Venia Monika; Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1126

Abstract

The Sanur area is a tourism destination that has developed rapidly in Denpasar City. Tourism in the Sanur area has implemented sustainable tourism but is still weak in environmental management. This study aims to determine the perceptions of domestic tourists towards the Sanur area as a sustainable tourism destination. The number of respondents to this study was 100 respondents from domestic tourists who had been to the Sanur tourism area. This study uses a quantitative descriptive analysis technique, with a scale of measurement using a Likert scale. The results showed that the perception of domestic tourists towards the Sanur area as a sustainable tourism destination had positive ecological impacts with the highest average score of 4.41, namely tourism in the Sanur area increased awareness of the importance of preserving local natural resources. The negative ecological impact with the highest average value is 2.88, namely tourism in the Sanur area increases environmental problems. Tourist perceptions of positive economic impacts with the highest average value of 4.43, namely tourism in the Sanur area can create new markets for local products and negative economic impacts with the highest average value of 3.55, namely the development of tourism in the Sanur area increases taxes on use properties. Domestic tourists' perceptions of positive social impacts with the highest average score of 4.43, namely tourism development in the Sanur area provide opportunities for tourists to participate in cultural activities. And for the negative impact with the highest average value of 3.17, namely the development of tourism in the Sanur area resulting in density in public places.
Pengaruh Media Sosial Instagram Sebagai Sumber Informasi Terhadao Keputusan Pembelian Produk Wisata Fly Bali Christopher, Ned; Wiarti, Luh Yusni Wiarti; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1602

Abstract

In the current digital era, the internet is a daily necessity that has become ingrained in society. The internet is used to support activities from various sectors, such as economic and business activities. One of the digital tourism platforms that is being widely used as a promotional medium is Instagram. Instagram is a software that can create user-generated content and can be shared with other users. One of the tourism industries that is aggressively promoting through digital platforms is Fly Bali Heli. Fly Bali Heli is one of the popular tourist attractions in Badung Regency where many visitors use Fly Bali Heli tourism products even though the price is quite spectacular. The method used in this study uses a quantitative descriptive analysis method with a simple linear regression analysis technique. The sampling technique used in this study uses a purposive sampling technique with several criteria, with a sample size of 100 respondents. The results of this study indicate that Instagram social media has a positive and significant effect on visitors' purchasing decisions to buy tourism products at Fly Bali. Where Instagram social media has an influence of 30.8% on visitors' purchasing decisions to buy tourism products at Fly Bali.
Strategies to Develop Cemagi as a Community Based-Tourism Village and to achieve the status as an Independent Tourism Village in Bali Ningsih, Gusti Ayu Putu Bella Harta; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11181

Abstract

This research aims to design strategies for developing Cemagi Tourism Village as a community-based and Independent Tourism Village. A qualitative and descriptive approach was used in this research. The primary data was collected through interviews with informants who were chosen purposively. Observation and documentation were also used to collect the primary and secondary data. The results found 13 indicators of strengths, 10 of weaknesses, 6 of opportunities, and 3 threats for Cemagi Village to be recognized as an Independent Tourism Village based on Community-Based Tourism Concepts. The analysis also recommends implementing the SO Strategies that Cemagi Tourism Village can carry out as an independent community-based tourism village. The strategies are: 1). Optimizing potential development as a community-based tourist attraction, 2). Creating combined tour packages, 3). Providing daily performances, 4). Asking for government assistance, 5). Increasing the availability of homestays, 6). Providing cultural festivals, 7). Empowering the local community, 8). Increasing promotion, 9). Creating tour packages, 10). Designing a masterplan, and 11). Designing collaborative content for marketing purposes.
Strategy for Developing the Narmada Lombok Cultural Heritage Park as a Sustainable Heritage Tourism Attraction Mahawira, N. M. Gita Kundalini; Suasapha, Anom Hery; Dianasari, Dewa Ayu Lily
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11183

Abstract

Narmada Park Lombok is the oldest cultural heritage in West Lombok. The purpose of this study is to analyze the internal and external conditions of the Narmada Park Cultural Heritage using SWOT analysis. The informant determination technique is purposive sampling. The identification results found that there were 7 Strengths, 8 Weaknesses, 5 Opportunities and 3 Threats. Matching all of these things resulted in 4 sets of strategies, namely 3 SO Strategies (Strength - Opportunities), 5 ST Strategies (Strength - Threats), 4 WO Strategies (Weaknesses - Opportunities) and 3 WT Strategies (Weaknesses - Threats). The results of this study are that there needs to be collaboration between Narmada Park stakeholders to realize sustainable heritage tourism attractions.