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All Journal E-Journal of Tourism Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI International Journal of Applied Sciences in Tourism and Events Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Anom Hery Suasapha
Bali Tourism Polytechnic
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Development Strategy of Melayang Waterfall as a Sustainable Natural Tourism Attraction in Pejeng Kaja Village, Gianyar Regency Arta, Dewa Gede Angga Parama; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11186

Abstract

Melayang Traditional Village is developing its natural tourism potential in the form of Melayang Waterfall, but the number of visitors is still low, with only around 12 to 20 tourists per day. Several promotional efforts have been made by the management, but the increase in visits has not been significant. Therefore, in-depth research is needed to formulate a strategy for sustainable tourism development. This study uses a qualitative method with primary and secondary data. Informants were selected through purposive sampling with a pentahelix approach. Data were collected through interviews with interview guide instruments, observations using checklists, documentation, and literature studies. Data analysis was carried out using the SWOT technique, through three stages: the input stage using the IFE and EFE matrices, the matching stage with the SWOT matrix, and the stage of determining priority strategies using the QSPM matrix analysis. From the SWOT analysis, 13 alternative strategies were generated, with five main strategies being further analyzed as priorities. These strategies include: 1) Inviting academics to provide training to the community on the positive impacts of tourism and tourism governance, 2) Establishing a management body to improve the quality of tourism services to be competitive, 3) Utilizing technology and social media as promotional tools, 4) Using local potential to compete with other tourist destinations, and 5) Utilizing the location to improve the community's economy.
Co-Authors Albertus Aryoseto Putranto Jati Anak Agung Mirah Diksa Ningrum Aridayanti, Dewa Ayu Nyoman Arta, Dewa Gede Angga Parama Christopher, Ned Dewa Made Ayu Lily Dianasari Diah Cynthia Putri Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Dyah Cynthia Putri I Dewa Ayu Agung Diah Paramitha I Gusti Ngurah Agung Suprastayasa I Ketut Sakrabawa Diana I Nyoman Sudiarta I Wayan Mertha I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Gede Agung Widana Iswarini, Ni Ketut Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Luh Nyoman Tri Lilasari Luh Yusni Wiarti Lukia Zuraida Mahawira, N. M. Gita Kundalini Ngelambong, Anderson Ni Kadek Widya Wijayaningtyas Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Ni Putu Oka Agustini Ningsih, Gusti Ayu Putu Bella Harta Rastitiati, Ni Kade Juli Rizky Efrido Aryada Sari, Desak Gede Venia Monika Sukariyanto, I Gede Made Sumariati, I Dewa Ayu Rai Wahyundi, Rega Aldiaz Wiarti, Luh Yusni Wiarti Widana, Ida Bagus Gede Agung