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The Influence of Sharia Financial Literacy, Service Quality, Promotion, and Religiosity on Customer Decisions: A Case Study of BSI Lhokseumawe Baharuddin Ali Tanjung; Muhammad Hafizh
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3130

Abstract

This study aims to analyze the influence of Islamic financial literacy, service quality, promotion, and religiosity on customer decisions to use Islamic banking products (a case study of BSI Lhokseumawe City). The research method used is a quantitative descriptive approach. The population of this study was 143,635 customers, with a sample of 100 customers using a purposive sampling formula. Research instruments with validity tests, reliability tests, classical assumption tests with normality tests, multicollinearity tests, and heteroscedasticity tests using IBM SPSS 27. The results of the study show that Islamic financial literacy has a positive and significant effect on decisions of (3.976 > from the t table of 1.985) sig.0.000 < 0.05.Service quality does not have a positive and significant effect on decisions (t count 1.389 < t table 1.985) sig. (0.168 > 0.05. Promotion has a positive and significant influence on customer decisions (t count 4.727 > t table 1.985), sig. (0.000 < 0.05). Religiosity has a positive and significant effect on decisions (t count 4.476 > t table 1.985), sig. 0.000 <0.05. Simultaneously, Islamic financial literacy, service quality, promotion, and religiosity have a positive and significant influence on decisions (F count 119.476 > F table 2.467), sig. 0.000 <0.05.  
Analysis of Determination Toward Return On Assets of Islamic Commercial Banks Laura Wulandari; Muhammad Hafizh; Mukhlish M.Nur
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2374

Abstract

This study investigates the influence of Fee-Based Income (FBI), Green Finance (GF), Third Party Funds (TPF), and Corporate Governance (GCG) on the Return on Assets (ROA) of Islamic Commercial Banks (ICB) in Indonesia during the 2019–2023 period. Recognizing the importance of assessing a bank's financial health to guide strategic improvements, the study adopts a quantitative method with a descriptive approach. Data were obtained through purposive sampling from a population of 13 Islamic Commercial Bank (ICB), resulting in a sample of 10 ICB, with a total of 50 observations (10 banks × 5 years). The data analysis was conducted using panel data regression with the Common Effect Model in EViews 12. The findings reveal that, simultaneously, FBI, GF, TPF, and GCG have a significant positive effect on ROA. However, partially, only TPF and GCG show a significant impact (p < 0.001), while FBI and GF do not significantly influence ROA. The model's explanatory power is indicated by an R² value of 0.438, suggesting that 43.8% of the variation in ROA can be explained by the four independent variables. These results emphasize the strategic importance for Islamic banks to focus on enhancing third-party funds and corporate governance to improve financial performance. if you'd like this adapted into an abstract, research summary, or journal-style format. ears, the model uses the Common Effect Model with an R² of 0.484.
THE DYNAMICS OF CREATIVITY: MAPPING OPPURTUNITIES AND CHALLENGES IN THE CREATIVE ECONOMY OF LHOKSEUMAWE Mutia Rahmah; Noviami Trisniarti; Muhammad Hafizh; Ratih Widyadhana; Rezeki Fitri Tritami
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19494404

Abstract

This study aims to analyze the opportunities and challenges in the development of the creative economy in Lhokseumawe City using a SWOT-based approach. A descriptive qualitative method was applied, with data collected through in-depth interviews, observations, and documentation involving key stakeholders, including creative industry actors, government representatives, academics, and communities. The data were analyzed using the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices to identify internal and external strategic factors. The results indicate that the IFAS score is 2.40 and the EFAS score is 2.40, reflecting moderate internal and external conditions. The strength score (1.50) and opportunity score (1.50) indicate that the sector is supported by strong internal potential and favorable external conditions. Based on the Cartesian SWOT analysis, the creative economy in Lhokseumawe City is positioned in Quadrant I, suggesting the implementation of an aggressive strategy. Therefore, optimizing strengths and opportunities through innovation, digital transformation, and stakeholder collaboration is essential to support sustainable development.