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STUDY OF THE EFFECT OF RETURN ON ASSET, TANGIBILITY AND BUSINESS RISK ON CAPITAL STRUCTURE
Triherawati, Desi;
Nusraningrum, Dewi
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana
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DOI: 10.22441/ihasj.2021.v4i1.06
This study aims to analyze the effect of return on asset, tangibility and business risk on capital structure in Indonesian food and beverage companies in 2014 - 2019. Population in this study is 15 Indonesian food and beverage companies. The sample in this study is 10 Indonesian food and beverage companies. The sampling method for this study is purposive sampling. This study is using Panel Data Regression as the method for data analysis. This study proves that return on asset has negative and not significant effect to capital structure, tangibility has negative and significant effect to capital structure and business risk has negative and significant effect to capital structure.
STUDY OF MAINTENANCE OF UPS EQUIPMENT (UNINTERUPTABLE POWER SUPPLY) WITH FAULT TREE ANALYSIS (FTA) METHOD TO PRODUCE TIMELY POWER SUPPLY AVAILABILITY AT SOEKARNO-HATTA AIRPORT
Kusumawardana, Nofian Sudi;
Nusraningrum, Dewi
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana
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DOI: 10.22441/ihasj.2021.v4i1.03
Abstract - UPS (Uninteruptable Power Supply) is equipment that supports the availability of a continuous supply of electricity that will work when the main electricity supply from PLN is off and the secondary power supply (Genset) is not ready to take over the electricity supply. The purpose of this study is to determine which equipment components are the cause of potential UPS equipment damage and provide advice on appropriate maintenance actions for the selected system using the Fault Tree Analysis (FTA) method. The study population was 7 units of UPS Benning with a capacity of 80 kVA located in different places at Soekarno-Hatta Airport. The results showed that the frequent damage was due to dead air conditioning which caused the temperature of the battery room to be high. Keywords: Airport, Uninteruptible Power Supply (UPS), Fault Tree Analysis (FTA), proper maintenance
Analysis of Price, Brand Awareness, and Brand Image to The Purchase Intention of Pregnancy Pillow (Case Study of Surya Bedsheet)
Gading, Delita Kusuma;
Nusraningrum, Dewi
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana
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DOI: 10.22441/ihasj.2021.v4i3.04
This study was conducted to determine analysis of price, brand awareness, and brand image to the purchase intention of pregnancy pillow (case study of Surya Bedsheet). The object of the research is the mothers and pregnancy women in Indonesia. The data was obtained by using a questionnaire distributed online to 115 respondents. The data was examined with Partial Least Square (PLS) by testing the outer and inner model with a significance level of 0.05 (5%=1.96). The results indicated that price (t-stats=1.134) positive but has no significant influence toward purchase intention, brand awareness (t-stats=2.239), and brand image (t-stats=4.709) are positive and have influences on purchase intention. The highest impact is from brand (t-stats=4.709). It shows that product innovation for pregnancy pillow is an essential consideration for consumers to buy pregnancy pillow. In overview, Surya Bedsheet is a small medium enterprise engaged in the production of baby and mother products that continually upgrade their product and customer service for better serve the customers.Keywords: Price; Brand Awareness; Brand Image; Purchase Intention.
PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN FUNGSIONAL PADA GENERASI MILENIAL
DEWI NUSRANINGRUM;
TRI MAYANG MEKAR;
SEKAR WULAN PRASETYANINGTYAS
Jurnal Bisnis dan Akuntansi Vol 23 No 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti
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DOI: 10.34208/jba.v23i1.767
Functional food consumption is one of the trends in the World food market industry, along with increasing public awareness for healthy living. But the market share of functional food is still very small when compared to the food and beverage market as a whole. The study aims to determine how the perception and attitude of millennials influence the consumption of functional food. Data retrieval is done by using online poll to 110 respondents aged 13 to 32 years residing in the area of Jakarta, Bogor, Depok and Tangerang. Data analysis techniques using Structural Equation Modeling. Testing proved that the consumer perception of millennials gave a positive and significant influence on the purchasing decisions of functional food. Millennials have the perception that functional food is attractive, and in the act, they want functional food to be a part of consumption. By knowing how perception and attitude influence purchasing decisions, it is hoped to help the industry to devise the right business strategy.
Pembeda Konsumen Dalam Memilih Tempat Belanja Offline Vs Online
Dede Suleman*;
Hapzi Ali;
Dewi Nusraningrum;
Mochammad Mukti Ali
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI
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DOI: 10.31294/jeco.v4i2.8122
ABSTRACTThe new era of marketing adds an alternative shopping place for consumers where currently online shopping and offline shopping are present. So consumers must choose a shopping choice of the two alternatives. This makes the marketer need to map out what variables or factors from the demographic that make the consumer choose one of the available shopping places. This study looks at how consumers decide where to shop viewed from the consumer demographic factors. The population of this study is consumers of offline and online retail fashion products, of which the number is unknown, so the sample in this study uses non-probability of 130 respondents in DKI Jakarta. With SPSS analysis tools and discriminant analysis aids used, the results of this study indicate that the factors of education and employing consumers determine consumers to choose shopping at one shopping place. The key to successful marketers must focus on attracting the right consumers with the right way that is appropriate with the consumer's shopping behavior.Keywords: Consumer decisions, Demographics, Discriminant analysis
An Industry 4.0: Strategy Direction Of An Airline Operations Performance
Dewi Nusraningrum;
Tri Mayang Mekar;
Jajang Gunawijaya
Jurnal Manajemen Indonesia Vol 21 No 3 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.
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DOI: 10.25124/jmi.v21i3.2820
Air transport is an industry 4.0 sector of priority that continues to evolve as the era becomes the backbone of a country's economy. The opening of the economic market in all regions of the world has increased the complexity of air transportation, including in Indonesia. In this decade as the development of technology and the 4.0 industry, the air plane remains the choice of people to explore the world and also the movement of people from one place to another is rapidly secured funds. The strategy to compete with the airline is to improve flight image in Indonesia by improving the performance of aviation operations. This research aims to analyse and evaluate the performance of aviation operations in Indonesia from the company's perspective. The survey method was conducted through the dissemination of questionnaires to respondents with purposive sampling techniques netted 200 aviation employees in Indonesia. The data collected is processed using the Structural Equation Model - Partial Least Square. The results showed; Strategy direction proved to affect process management, process management proved no effect on operation performance, strategy direction has no effect on Operation performance, strategy direction proved to affect human resources management, human resource management proved to be no impact on Operation performance, Process management proved unable to fully mediation the relationship between strategy direction with operating performance, HR management proved not to fully mediation the relationship between strategy direction to operating performance. So it can be said the strategy direction of the company directly affects the flight operation performance. Keywords— Strategy direction; process management; human resource management; operation performance
Consumer Factors in Choosing Shopping Place in 4.0
Dede Suleman;
Hapzi Ali;
Dewi Nusraningrum;
Mochammad Mukti Ali
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 4 (2019): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri
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DOI: 10.29259/jmbs.v17i4.11529
Research Purpsoses – With the shipment analysis tool used, the results of this study show that education and income factors determine consumers in deciding where to shop in offline, online retail, or both.Methods – This research method is quantitative, while the sample in this study was conducted with non-probability sampling with the criteria respondents are consumers who have shopped fashion products through online, Respondents are from the age of 17 years. Respondents are those who live around the City of DKI Jakarta. The technique used in this research is purposive sampling method with the number n = 195.Results – In this study it can be concluded that the decision to choose where to shop for fashion products is strongly influenced by age, education, employment and income if the meaning of the output is drawn.Research limitations –In this study the decision of consumers to choose where to shop was influenced by factors of consumer characteristics namely education and income. Recommendations for further research are to use more methodological work and other variables.Originality/value – This research is focus on generations who are consumers, each generation has a different behavior where there is a generation X with an age range > 42 years, Generation Y with ages 21-41 years and Generation Z < 21 years Keywords : Consumer decisions, Demographics, Discriminant analysis.
Industrial 4.0 of Service and Manufacturing in Java-Indonesia: Level of Implementation
Dewi Nusraningrum;
Salmi Mohd. Isa;
Dipa Mulia
Operations Excellence: Journal of Applied Industrial Engineering Vol 13, No 1, (2021): OE March 2021
Publisher : Universitas Mercu Buana
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DOI: 10.22441/oe.2021.v13.i1.005
The application of industry 4.0 has been doing in many countries in the world today even some developed countries have headed to industry 5.0, nevertheless in Indonesia there are still many companies that have not implemented industry 4.0. This research aims to find out the extent of the implementation of industry 4.0 in Indonesia, especially the industry located on the island of Java.The industry 4.0 aspects as a benchmark of differentiator from previous industrial developments is worth scrutinized to know its application levels in the service and manufacturing industries. Although many industries still combine their operating system between the 4.0 industry and conventional operating systems. The populations are the services and manufacturing companies. The data was obtained by using a questionnaire distributed online to respondents with a purposive sampling method. The data was grouped according to The level of implementation and is centered. The calculation and percentage results demonstrate that the level of implementation of the 4.0 industry with a technology base in service companies and manufacturing companies are at a managed level. It illustrates that the companies being researched have not been fully on the demands of the 4.0 industry.
THE QUALITY OF IT PROJECT MANAGEMENT: THE BUSINESS PROCESS AND THE GO PROJECT LEAN APPLICATION
Dewi Nusraningrum;
Jaswati Jaswati;
Hakiman Thamrin
Manajemen Bisnis Vol. 10 No. 1 (2020): April
Publisher : Universitas muhammadiyah malang
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DOI: 10.22219/jmb.v10i1.10808
This study is analyzing dominant aspects that affect the quality of software-based project development from the point of view of project management. The purpose of this study is to determine the effect of the business process and Go Project Lean (GPL) application on the quality of information technology project management. The research using a quantitative approach by conducting a survey as the research technique. Questionnaires were using the Likert Scale and developed based on the indicators of variables. The population of this study is the users of the GPL application which are the Sales Division, Project Management Office Division, and Application Development Division of PT. Infomedia Nusantara. Data were analyzed using multiple linear regression method and the hypothesis tested using the T-test. The results showed that the influence of business process and GPL Application is very strong and significant to the quality of IT project management. The implication of these findings caused by one of the dimensions which are no investment feasibility analysis calculation application that affects on-time delivery.
Pengembangan Instrumen Antecedent Gap ServQual
Dewi Nusraningrum;
Osman Arofat;
Yuwono Sucipto Dwisilo
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 1, No 1 (2014): MARET
Publisher : Institut Transportasi dan Logistik Trisakti
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DOI: 10.54324/j.mtl.v1i1.6
Di tengah-tengah persaingan yang demikian ketat, dengan menggunakan metode Antecedent Gap ServQual dan deskriptif analisis, maka, tampak dengan jelas betapa keunggulan yang kompetitif menjadi acuan bagi segenap Awak Kabin.