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Ahmad Nur Budi Utama
Universitas Jambi
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Journal : Binus Business Review

 1 
Commercialization and Business Feasibility of Campus Assets: Transforming Dormitories to Improve Financial Performance Ahmad Nur Budi Utama; Agus Syarif; Bunga Ayu Wulandari
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.12087

Abstract

The current era of globalization requires universities to formulate strategies to optimize campus assets to make them more productive and contribute to the institution. The research focused on one of the real assets at University of Jambi University, namely student dormitories. The research analyzed how to optimize dormitories to benefit students and the university. Problems faced by flat assets included limited land for maintenance, inadequate infrastructure, and high maintenance costs. Another challenge was the lack of supporting facilities, such as adequate reading rooms, laboratories, and sports venues. The research applied a mixed method (qualitative and quantitative approach). Qualitative analysis was carried out to evaluate business potential and identify opportunities for commercialization of dormitories through a survey of students living around campus. The data obtained was then analyzed using the Strengths, Weaknesses, Opportunities, Threats (SWOT) method to determine the strategic position of the dormitories. Meanwhile, quantitative data was obtained through observation and interviews, which were then analyzed using the investment criteria of Net Present Value (NPV) and Internal Rate of Return (IRR). The findings in SWOT show several suggestions for dormitory management at University of Jambi. Moreover, the results show that the NPV value of this 5-year flat project is estimated at IDR 571,256,867 with an IRR of 38.08%. It indicates that this project is feasible to implement. With the right strategy, the dormitories will not only be a place to live but also a place that supports students' academic and social growth.
Co-Authors Ade Irma Suryani Ade Irma Suryani Ade Irma Suryani Ade Onny Siagian Ade Suhara Agus Solikhin, Agus Agus Syarif Agus Syarif Agus Syarif Al-Amin, Al-Amin Aminuyati Andi Najemi, Andi Anggun, Debby Armando, Y.G Arnes Yuli Vandika Asep Machpuddin Asep Machpudin Aulia Beatrice Brilliant Azmi, Mohamad Bambang Purwoko Bunga Ayu Wulandari Candra Mustika Damara Gugat, Rudy Max Dhamiri Dheo Rimbano Diah Nurdiana Dwi Suryahartati Eddy Silamat Eddy Silamat, Eddy Erwita Dewi Fatimah Malini Lubis Firmansyah Firmansyah Frans Sudirjo Hamdiah Hamdiah Haris Karyadi Hasnadia Rusdi Hidayat, Gustina Husain, Anggriani Idham Khalik Idham Khalik, Idham Istiqomah Malinda SB Iwan Henri Kusnadi Joko Sangaji Judijanto, Loso Kisthi Hanila Dewi Klemens Mere Lesmana, Tera Lestari, Lintang Liona Efrina S Makatita, Josephus Alberth Malinda S.B, Istiqomah Martis, Andi Maryati Ningsih Mohammad Ihsan Muhammad Haris Saputra Muhammad Hidayat Muhammad Luthfi Faisal Mukhzarudfa, Mukhzarudfa Mustika, Candra Mutia, R. Dewi Ningsih, Maryati Novita Sari Nurlelasari Ginting Pahlefi, Pahlefi Piola, Marina Paramitha Sari Primadiva, Parassela Pangestu Priyana, Yana Rama Dhonal Rasna, Rasna Rezki Fitriani Rike Setiawati Rizki Surya Pratama Rizki, Sri Ajeng Sukmala Rizqi Amaliyah, Angguliyah Romi Kurniadi Rusni Andriani Sasono, Heri SB, Istiqomah Malinda Setyaji, Hajar Shanty Sormin Sigit Indrajaya Siti Aisyah Tera Lesmana Titik Haryanti Tona Aurora Lubis Tona Aurora Lubis Tona Aurora Lubis Ummu Kalsum Usup, Usup Utami, Eva Yuniarti Windarto Yana Priyana Zaenal Arief Zikriani, Hilyati Zumrotul Avifa K