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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Binus Business Review Al Ishlah Jurnal Pendidikan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Darma Agung International Journal of Business, Law, and Education International Journal of Engineering, Science and Information Technology Journal of Community Engagement Research for Sustainability Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Sistim Informasi dan Teknologi Journal of Business Studies and Management Review Electronic Journal of Education, Social Economics and Technology Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies West Science Accounting and Finance Journal of Social Science and Business Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal SMART: Sosial Ekonomi Kerakyatan Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Management Studies and Business Journal Accounting Studies and Tax Journal COSMOS Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research IECON: International Economics and Business Conference Jurnal Ekonomi, Manajemen, Akuntansi Indonesian Journal of Business and Entrepreneurship Research
Ahmad Nur Budi Utama
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Pengaruh Sikap Investasi dan Norma Subjektif Terhadap Minat Investasi Reksa Dana Pada Mahasiswa Penerima Beasiswa KSE Universitas Jambi Dengan Literasi Keuangan Sebagai Variabel Moderasi Shanty Sormin; Mohammad Ihsan; Ahmad Nur Budi Utama
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6309

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sikap investasi dan norma subjektif terhadap minat investasi reksa dana pada mahasiswa penerima beasiswa KSE Universitas Jambi dengan literasi keuangan sebagai variable moderasi. Pendekatan yang digunakan Adalah kuantitatif melalui survey kuesioner, dengan sampel sebanyak 49 mahasiswa penerima beasiswa KSE Universitas Jambi yang secara aktif mendapatkan bantuan dari Yayasan Karya Salemba Empat yaitu dana beasiswa dan program-program pengembangan diri khususnya mengenai literasi keuangan. Analisis data dilakukan dengan menggunakan Partial Least Square - Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa norma subjektif berpengaruh positif dan signifikan terhadap minat investasi. Sementara itu, sikap investasi menunjukkan pengaruh positif namun tidak signifikan. Selain itu, literasi keuangan tidak berperan sebagai moderator yang signifikan dalam hubungan kedua variabel independent terhadap minat investasi. Temuan ini mengindikasi bahwa meskipun mahasiswa memiliki pemahaman keuangan yang baik serta pandangan positif mengenai investasi, dorongan dan opini dari lingkungan sosial tetap menjadi faktor utama yang membentuk minat investasi mereka. Dengan demikian dapat disimpulkan bahwa pembentukan minat investasi mahasiswa penerima beasiswa lebih dipengaruhi oleh aspek sosial-psikologis dibandingkan dibandingkan oleh kapasitas pengetahuan keuangan yang dimiliki secara individual.
Synergizing Early Childhood Education Management and Higher Education: A Path to Enhanced Business Sustainability Ahmad Nur Budi Utama; Agus Syarif; Bunga Ayu Wulandari; Romi Kurniadi
AL-ISHLAH: Jurnal Pendidikan Vol 16, No 4 (2024): AL-ISHLAH: JURNAL PENDIDIKAN
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v16i4.5977

Abstract

Early Childhood Education (ECE) in Indonesia faces critical challenges, including limited financial resources, inadequate managerial support, and weak marketing strategies, which hinder the sustainable growth of ECE institutions. This study proposes a collaborative business management model between ECE institutions and universities to address these issues. The research employed a Focus Group Discussion (FGD) approach, involving 15 participants comprising ECE managers and university representatives. Discussions centered on operational challenges faced by ECE institutions and the potential for universities, leveraging their expertise in business, research, and student engagement, to provide strategic managerial and financial support. Data were analyzed using thematic analysis to design a collaborative model. The findings revealed that universities can play a pivotal role in addressing ECE management constraints by offering expertise in marketing strategies, financial planning, and operational management. The proposed model emphasizes mutual benefits, with universities enhancing their community engagement and Key Performance Indicators (KPIs), while ECE institutions receive essential support to improve educational quality and sustainability. This study addresses a gap in the literature by demonstrating the feasibility and advantages of university-ECE partnerships. Such collaborations can transform both sectors by fostering cross-sector policies, improving community development, and enhancing educational outcomes. The collaborative model offers a strategic solution to ECE sustainability challenges in Indonesia. Future efforts should focus on policy frameworks to support these partnerships, enabling broader implementation and long-term impact on educational and societal advancement.
Commercialization and Business Feasibility of Campus Assets: Transforming Dormitories to Improve Financial Performance Ahmad Nur Budi Utama; Agus Syarif; Bunga Ayu Wulandari
Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i1.12087

Abstract

The current era of globalization requires universities to formulate strategies to optimize campus assets to make them more productive and contribute to the institution. The research focused on one of the real assets at University of Jambi University, namely student dormitories. The research analyzed how to optimize dormitories to benefit students and the university. Problems faced by flat assets included limited land for maintenance, inadequate infrastructure, and high maintenance costs. Another challenge was the lack of supporting facilities, such as adequate reading rooms, laboratories, and sports venues. The research applied a mixed method (qualitative and quantitative approach). Qualitative analysis was carried out to evaluate business potential and identify opportunities for commercialization of dormitories through a survey of students living around campus. The data obtained was then analyzed using the Strengths, Weaknesses, Opportunities, Threats (SWOT) method to determine the strategic position of the dormitories. Meanwhile, quantitative data was obtained through observation and interviews, which were then analyzed using the investment criteria of Net Present Value (NPV) and Internal Rate of Return (IRR). The findings in SWOT show several suggestions for dormitory management at University of Jambi. Moreover, the results show that the NPV value of this 5-year flat project is estimated at IDR 571,256,867 with an IRR of 38.08%. It indicates that this project is feasible to implement. With the right strategy, the dormitories will not only be a place to live but also a place that supports students' academic and social growth.
The Influence of Psychological Safety, Change Management Effectiveness and Inclusive Leadership on Employee Resilience in Multinational Companies Ade Suhara; Haris Karyadi; Ahmad Nur Budi Utama; Nurlelasari Ginting; Fatimah Malini Lubis; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7300

Abstract

In the current investigation, the researchers aim to examine the impact of psychological safety, right change management, and inclusive leadership on the resilience of employees in international firms. The need for this study arises from the global business environment, which is constantly changing and unpredictable, necessitating the employees to be highly resilient mentally. A quantitative explanatory approach was adopted in the research, and the data were obtained through a questionnaire administered to 180 employees in the Indonesian subsidiaries of international companies. The sampling technique applied in the data collection was purposive sampling. In addition, the data collected were analyzed using multiple linear regression after they had met the required conditions for validity, reliability, and classical assumptions. The findings indicate that psychological safety, change management effectiveness, and inclusive leadership positively and significantly influence employee resilience. One of the contributions of the research to the organization behavior literature is that it provides empirical evidence regarding the factors affecting employee resilience from the perspective of multinational corporations. The management can deduce the strategic implications of the study results in terms of the creation of a psychologically safe workplace, effective change management, and the application of inclusive leadership for the purpose of employee resilience and organizational sustainability enhancement.
DIGITALISASI SISTEM LAPORAN DAN KINERJA KEUANGAN BERBASIS PROGRAM EXCEL BAGI USAHA MAHASISWA UNIVERSITAS JAMBI Malinda S.B, Istiqomah; Agus Syarif; Ahmad Nur Budi Utama; Erwita Dewi; Aulia Beatrice Brilliant
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3000

Abstract

Community Service aims to enhance students' abilities in utilizing financial reports digitally, preparing reports, and managing financial performance using Excel. Financial reports are essential tools for assessing businesses’ condition and financial performance, including those run by students. Unfortunately, financial reporting is often overlooked, leading to conflicts within business teams. The fundamental reasons why student entrepreneurs fail to create financial reports include a limited understanding of bookkeeping, time constraints, and a lack of discipline. The community service methods include lectures, training, mentoring, and practical exercises. The results of the activities indicate an improvement in student entrepreneurs' ability to use financial reports digitally and manage financial performance based on Excel, as well as an increase in enthusiasm among student entrepreneurs to apply these skills in their businesses. Keywords: student entrepreneurship, financial reports, performance, digitalization
The ROLE OF DIGITAL LITERACY IN ENHANCING THE INFLUENCE OF DIGITAL BRANDING AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT CAFE LATERA JAMBI Vilano, M. Afif Vilano Fitrah; Lubis, Tona Aurora; Utama, Ahmad Nur Budi
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53590

Abstract

This study aims to analyze the influence of digital branding and customer experience on customer loyalty at Cafe Latera Jambi, as well as to examine the moderating role of digital literacy in these relationships. The study employed a quantitative approach using purposive sampling of 170 Generation Z respondents who were visitors of Cafe Latera Jambi. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The results revealed that: (1) digital branding has a positive and significant effect on customer loyalty (β = 0.373; t = 7.037; p = 0.000); (2) customer experience has a positive and significant effect on customer loyalty (β = 0.450; t = 9.311; p = 0.000) and serves as the strongest predictor; (3) digital literacy does not moderate the effect of digital branding on customer loyalty (β = −0.078; t = 1.526; p = 0.127); and (4) digital literacy does not moderate the effect of customer experience on customer loyalty (β = −0.018; t = 0.382; p = 0.703). Although digital literacy does not function as a moderator, it has a significant direct effect on customer loyalty (β = 0.270; p = 0.000). The research model explains 44.9% of the variance in customer loyalty. These findings imply that digital branding and customer experience strategies can be applied universally to the Gen Z segment without the need for segmentation based on digital literacy levels.
Quantitative Analysis of the Trade Industry: The Effect of Environmental Policy on Industry Growth Budi Utama, Ahmad Nur; Avifa K, Zumrotul; Nurdiana, Diah; Andriani, Rusni; Rusdi, Hasnadia
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of environmental policies on the growth of the trade industry, with a particular focus on Toko Marannu. Through a descriptive analysis, the research highlights key areas of implementation, customer acceptance, and the resultant effects on sales, customer satisfaction, and overall business performance. The findings reveal that Toko Marannu has successfully implemented environmental policies, such as the use of environmentally friendly bags and the provision of alternative packaging options, which have been well-received by customers. The study shows that these policies positively influence sales growth, increase the number of visitors, and enhance profits, while maintaining high levels of customer satisfaction. The research, conducted through a quantitative approach using surveys and questionnaires with 40 customers, underscores the importance of environmental policies in driving industrial growth and improving consumer perceptions. These insights offer valuable guidance for businesses seeking to integrate sustainable practices while achieving economic growth.
Co-Authors Ade Irma Suryani Ade Irma Suryani Ade Onny Siagian Ade Suhara Agus Solikhin, Agus Agus Syarif Agus Syarif Agus Syarif Al-Amin, Al-Amin Aminuyati Andi Najemi, Andi Andriani, Rusni Anggun, Debby Armando, Y.G Arnes Yuli Vandika Asep Machpuddin Asep Machpudin Aulia Beatrice Brilliant Avifa K, Zumrotul Azmi, Mohamad Bambang Purwoko Bunga Ayu Wulandari Candra Mustika Damara Gugat, Rudy Max Dhamiri Dheo Rimbano Diah Nurdiana Dwi Suryahartati Eddy Silamat Eddy Silamat, Eddy Erwita Dewi Fatimah Malini Lubis Firmansyah Firmansyah Frans Sudirjo Hamdiah Hamdiah Haris Karyadi Hasnadia Rusdi Hidayat, Gustina Husain, Anggriani Idham Khalik Idham Khalik, Idham Irma Suryani Istiqomah Malinda SB Iwan Henri Kusnadi Joko Sangaji Judijanto, Loso Kisthi Hanila Dewi Klemens Mere Lesmana, Tera Lestari, Lintang Liona Efrina S Makatita, Josephus Alberth Malinda S.B, Istiqomah Martis, Andi Maryati Ningsih Mohammad Ihsan Muhammad Haris Saputra Muhammad Hidayat Muhammad Luthfi Faisal Mukhzarudfa, Mukhzarudfa Mustika, Candra Mutia, R. Dewi Ningsih, Maryati Novita Sari Nurdiana, Diah Nurlelasari Ginting Pahlefi, Pahlefi Piola, Marina Paramitha Sari Primadiva, Parassela Pangestu Priyana, Yana Rama Dhonal Rasna, Rasna Rezki Fitriani Rike Setiawati Rizki Surya Pratama Rizki, Sri Ajeng Sukmala Rizqi Amaliyah, Angguliyah Romi Kurniadi Rusdi, Hasnadia Rusni Andriani Sasono, Heri SB, Istiqomah Malinda Setyaji, Hajar Shanty Sormin Sigit Indrajaya Siti Aisyah Tera Lesmana Titik Haryanti Tona Aurora Lubis Tona Aurora Lubis Tona Aurora Lubis Ummu Kalsum Usup, Usup Utami, Eva Yuniarti Vilano, M. Afif Vilano Fitrah Windarto Yana Priyana Zaenal Arief Zikriani, Hilyati Zumrotul Avifa K