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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Edukasi : Jurnal Penelitian dan Artikel Pendidikan Translitera : Jurnal Kajian Komunikasi dan Studi Media Indonesia Berdaya The International Journal of Politics and Sociology Research Jurnal Multidisiplin Dehasen (MUDE) SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri e-Jurnal Inovasi Pembelajaran Sekolah Dasar Innovative: Journal Of Social Science Research Jurnal Dehasen Mengabdi Jurnal Pengabdian Kepada Masyarakat Belida Indonesia Jurnal Kewirausahaan dan Bisnis Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Social Sciences Journal Journal of Law, Social Science, and Management Review Jurnal Karya Nyata Pengabdian Harmonization e-Jurnal Inovasi Pembelajaran Sekolah Dasar EDUKASI : Jurnal Penelitian dan Artikel Pendidikan
Sri Narti, Sri
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Edukasi Pencegahan Penyebaran Hoaks Melalui Video Pendek pada Masyarakat Kelurahan Lubuk Durian Endang, Anis; Narti, Sri
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1301.584 KB)

Abstract

Kegiatan pengabdian masyarakat berupa edukasi pencegahan penyebaran hoax terkait Pandemi Covid-19 melalui video pendek pada masyarakat di Kelurahan Lubuk Durian ini dilakukan untuk meningkatkan kemampuan literasi masyarakat dalam mengenali dan menyikapi masifnya peredaran informasi di dunia digital. Hoaks sebagai ekses dari kemajuan teknologi informasi dan komunikasi serta kemudahan akses terhadap informasi dapat berbahaya karena menimbulkan kecemasan, ketakutan, dan memicu timbulnya konflik. Jika dibiarkan, hal ini dapat lebih berbahaya karena sebagian besar hoaks yang beredar merupakan hoaks kesehatan yang berkaitan dengan Pandemi Covid-19, padahal pada masa pandemi ini masyarakat dituntut untuk mampu menjaga kesehatan mental, baik bagi dirinya maupun orang lain. Untuk itu, tim merasa perlu melakukan literasi dengan metode yang tidak perlu mengumpulkan warga, namun tetap efektif. Untuk itu, tim pelaksana kegiatan pengabdian kepada masyarakat mengajak Dinas Komunikasi, Informatika, dan Persandian Negara Kota Bengkulu melalui Bidang Pengelolaan dan Komunikasi Publik membuat video pendek berisi pengertian, bahaya, ciri-ciri hoaks, cara mengecek hoaks, dan himbauan untuk tidak langsung membagi informasi yang diperoleh dari media sosial tanpa mengeceknya terlebih dahulu. Penjelasan mengenai hoaks dari pejabat berwenang dianggap mampu memberikan pemahaman dan peningkatan kemampuan literasi bagi masyarakat dalam menjalani hidup di era digital. Kata kunci: literasi digital, hoaks, Pandemi Covid-19, Kelurahan Lubuk Durian
DOI Komunikasi Pariwisata antara Pemerintah, Pengelola dan Masyarakat dalam Mengembangkan Potensi Wisata Berbasis Kearifan Lokal di Kabupaten Bengkulu Selatan Valentino, Febrian Tomi; Narti, Sri; Murwani, Anis Endang Sri
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4077

Abstract

The development of local wisdom-based tourism in South Bengkulu through the Ayiak Manna Cultural Festival is still incomplete due to the lack of cooperation between the government, managers and the community. The research uses the Pentahelix model using qualitative descriptive methods based on observation, documentation and interviews. Academics were less involved in planning, the industrial sector did not collaborate enough with government, the arts community received limited guidance, and the media carried out limited promotion. Therefore, academics support research-based policies, industry promotes culture through innovations such as Sekundang batik, arts groups will preserve traditions, the government organizes festivals and the media increases visibility. Better collaboration is needed to support local cultural preservation and economic development. Further research is recommended using quantitative methods to measure the effectiveness of the Pentahelix model.
Pelatihan Pemanfaatan Artificial Intelijen (Ai) Dalam Pembuatan Konten Kreatif Di SMPN 17 Kota Bengkulu Yansyah, Novi; Savela, Yela; Widiatama, Danang; Afriandi, Afriandi; Jusiati, Arini; Octaviani, Vethy; Maryaningsih, Maryaningsih; Narti, Sri
Jurnal Gotong Royong Vol 2 No 1 (2025): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i1.7785

Abstract

This study investigates the utilization of Artificial Intelligence (AI) in content creation among students at SMPN 17 Bengkulu City. Recognizing the growing significance of AI in our daily lives, the study aims to address the limited awareness and application of AI tools among these students. The research focuses on introducing AI concepts and providing practical training to students on leveraging AI for creative content development. The findings reveal a positive impact, with students demonstrating increased understanding, enthusiasm, and a newfound ability to utilize AI effectively in their digital creative endeavors.
KKN Membaca Erbakan, Muhammad Ichsan; Haq, Muhammad Daffaul; Fajri, Bintang; Pratama, Dandy Anugrah; Arif, Hilda Meisya; Asnawati, Asnawati; Rulyanti, Merry; Martiani, Martiani; Maryaningsih, Maryaningsih; Narti, Sri; Nur’Aini, Hesti; Fariadi, Herri
Jurnal Gotong Royong Vol 2 No 1 (2025): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i1.7900

Abstract

Kuliah Kerja Nyata (KKN) is one of the student community service programs at Dehasen University. In 2025, KKN emphasizes the development of student creativity as well as an understanding of the conditions and potential of the target community. One of the main issues raised is the low reading interest among students in Indonesia, which remains a serious problem despite the increasing access to information through technology. This research uses a descriptive method with a qualitative approach to describe the understanding of school community members regarding literacy and its implementation in teaching and learning activities in elementary schools. Data were collected through observation, interviews, and documentation to understand the phenomenon in depth. The research results show that the reading method, which involves asking students to read a text and retell its content, accompanied by the provision of rewards, effectively improves students' reading skills significantly. Students showed improvement in understanding the text, recognizing difficult words, and visualizing the content of the reading. In addition, this activity also successfully increased students' interest in reading, making them more motivated to read other books. Teachers reported an improvement in students' speaking and writing skills as a result of this activity. Thus, the reading program implemented through community service (KKN) has proven effective in improving students' academic abilities while also building a strong literacy culture.
Pelatihan Pemanfaatan Ai Dalam Pembuatan Konten Kreatif Di SMPN 17 Kota Bengkulu Yansyah, Novi; Savela, Yela; Widiatama, Danang; Octaviani, Vethy; Maryaningsih, Maryaningsih; Narti, Sri
Jurnal Gotong Royong Vol 2 No 1 (2025): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i1.7916

Abstract

The use of artificial intelligence (AI) in education, especially in improving student creativity, is the focus of this study. The training provided to students of SMPN 17 Kota Bengkulu showed that AI can be an effective tool to support creative learning processes. However, this training also identified a digital divide among students, especially related to the use of email. The results of this training provide important implications for the development of educational curricula that integrate AI technology and improve students' digital literacy. This training is also useful for exploring the potential of artificial intelligence (AI) in improving the creativity of students of SMPN 17 Kota Bengkulu. Through training that focuses on tools such as Bing, Suno, and Remaker, students are trained to produce various types of creative content. The results of the training show that students are enthusiastic and able to utilize the artificial intelligence program. In the training, obstacles were found, namely the lack of student understanding regarding the use of email as an account to access AI applications. This training concluded that the importance of integrating AI learning in schools and the need to improve students' digital literacy.
Penguatan kapasitas teknik komunikasi persuasif konten kreatif bagi UMKM di Bengkulu Tengah Provinsi Bengkulu (Strengthening the capacity of creative content persuasive communication techniques for UMKM in Central Bengkulu Bengkulu Province) Octaviani, Vethy; Narti, Sri
Indonesia Berdaya Vol 6, No 2 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251082

Abstract

Abstrak. UMKM di Bengkulu Tengah Provinsi Bengkulu belum memanfaatkan media sosial dengan baik, dimana mereka memasarkan produk secara online namun kurang dilirik atau mendapat respon dari khalayak dikarenakan promosi yang disampaikan kurang kreatif dan persuasif. Hal ini tentu saja berdampak pada omset penjualan mereka. Oleh sebab itu, pemberdayaan dan dukungan terhadap UMKM tersebut sangat diperlukan. Sektor UMKM memiliki peran penting dalam mendukung pembangunan ekonomi di Indonesia, dimana secara langsung berkontribusi dalam mengangkat perekonomian rakyat (Yudilestari, 2024). Metode yang dilakukan dalam kegiatan pengabdian kepada masyarakat ini menggunakan metode ceramah dan diskusi. Pelaksanaan kegiatan diawali dengan pemberian materi tentang teknik komunikasi persuasif dan konten kreatif, selanjutnya dilakukan pendampingan langsung pembuatan konten melalui media sosial masing-masing peserta. Selama kegiatan berlangsung dari sesi penyampaian materi hingga kegiatan diskusi dan praktek langsung, terlihat antusiasme para peserta mengikuti kegiatan ini sangat tinggi, dapat dilihat dari banyaknya pertanyaan dari peserta diakhir pemaparan tiap narasumber serta peserta dapat memahami dan mengaplikasikan ilmu yang diberikan dengan baik. Beberapa peserta telah mampu menghasilkan karya yang langsung mereka posting. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat menjadi langkah antisipatif dalam membantu UMKM di Kabupaten Bengkulu Tengah mengembangkan usahanya.Abstract. UMKM in Central Bengkulu, Bengkulu Province, have not utilized social media well, where they market their products online but do not get enough attention or get a response from the public because the promotions delivered are less creative and persuasive. This of course has an impact on their sales turnover. Therefore, empowerment and support for UMKM is very necessary. The UMKM sector has an important role in supporting economic development in Indonesia, which directly contributes to uplifting the people's economy (Yudilestari, 2024). The method used in this community service activity uses lecture and discussion methods. The implementation of the activity began with providing material on persuasive communication techniques and creative content, followed by direct assistance in creating content via social media for each participant. During the activity, from the material delivery session to discussion and direct practice activities, it was seen that the enthusiasm of the participants in participating in this activity was very high, it could be seen from the many questions from participants at the end of each resource's presentation and the participants were able to understand and apply the knowledge provided well. Some participants have been able to produce work that they immediately posted. It is hoped that this community service activity can be an anticipatory step in helping UMKM in Central Bengkulu Regency develop their businesses.
Aisas Marketing Model In Promoting Repaint Services Through Tiktok Social Media (A Study On Tiktok Account @As_Carbon) Putra, Rama Anandra; Narti, Sri; Dianthi, Martha Heriniazwi
Journal of Multidisciplinary Research Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i4.297

Abstract

This study analyzes the content strategy of the TikTok account as_carbon in promoting repaint services based on the AISAS model stages (Attention, Interest, Search, Action, Share). TikTok was chosen due to its ability to spread short, engaging, and potentially viral content organically. Using a qualitative descriptive approach, data was collected through content observation, interviews with the account owner, admin, and active customers, as well as documentation of audience interactions. The results show that as_carbon consistently implements each stage of AISAS. In the Attention stage, the account uses before-after videos with engaging visuals and trending music. Interest is built through educational and informative content about the service process and its advantages. In the Search stage, the audience seeks additional information via WhatsApp and Instagram links in the bio. The Action stage is shown by increased service orders through DM and direct communication. Lastly, the Share stage is evident through customer testimonials and voluntary sharing on social media. The study concludes that the AISAS-based content strategy effectively enhances visibility, builds trust, and drives conversion and audience participation. TikTok proves to be a powerful promotional tool for service-based businesses like repaint.
Interpersonal Communication Strategies in Facing Toxic Dating Relationships: A Study among Communication Science Students at Dehasen University Zarniati, Devi; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.740

Abstract

Toxic relationships within romantic contexts are increasingly prevalent among university students, often leading to negative mental health outcomes and distorted interpersonal dynamics. This study investigates how interpersonal communication unfolds in the context of toxic dating relationships among students of the Communication Science Department at Dehasen University. Employing a descriptive qualitative approach, data were collected via in-depth interviews, observation, and documentation from three informants who had experienced excessive control, emotional manipulation, and verbal abuse in their relationships. Findings indicate a breakdown in key interpersonal communication traits—openness was suppressed due to manipulative reactions, empathy was absent as partners lacked mutual understanding, supportiveness took the form of control rather than care, positive attitudes eroded into emotional fatigue, and equality was replaced with domination. The study highlights the need for increased awareness of healthy communication, early recognition of relational toxicity, and institutional support for students at risk. These insights contribute to the broader discourse on student mental health, character education, and interpersonal relationship management in higher education settings.
Marketing Communication Strategy of Dehasen University to Attract Prospective Students in Digital Era Laini, Mesa; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.741

Abstract

In today’s increasingly competitive higher education sector, universities must adopt strategic and adaptive marketing communication approaches to attract prospective students. This study analyzes the communication strategy of Dehasen University Bengkulu (UNIVED) by applying Kotler’s Promotion Mix framework, which includes advertising, sales promotion, personal selling, public relations, and direct marketing. The research uses a descriptive qualitative method with data collected through interviews, observation, and documentation from key figures within the university's new student admission committee. Findings show that UNIVED effectively combines traditional and digital media, including AI-based content creation for social media platforms like Instagram and TikTok. Advertising is supported by printed brochures and banners, while sales promotions include scholarships, fee discounts, and referral incentives. Personal selling is conducted via school visits and education fairs, building trust through face-to-face engagement. Public relations efforts are maintained through media exposure and community involvement, enhancing institutional credibility. Direct marketing employs personalized messages via WhatsApp, email, and social networks. From 2020 to 2024, student enrollment steadily increased, indicating the strategy’s effectiveness. The study concludes that integrated, technology-based, and student-focused communication enhances institutional visibility and appeal. UNIVED is encouraged to strengthen two-way digital communication to remain relevant and competitive in the digital era.
Journalistic Ethics In Local News Coverage At Suarokito.Com Jaya, Ade Agung Sutra; Narti, sri; Putra, Dilmai
Journal of Law, Social Science, and Management Review Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i4.293

Abstract

As journalism continues to evolve under the influence of digital technology, local media play an essential role in delivering relevant and credible information to their communities. One such media outlet in North Bengkulu is Suarokito.com, a digital platform dedicated to local reporting. This study analyzes the application of journalistic ethics in local news coverage on Suarokito.com, focusing on the principles outlined in the Indonesian Journalistic Code of Ethics: independence, professionalism, verification, balance, and protection of sources and privacy.This research adopts a qualitative normative approach, using in-depth interviews, participant observation, and content analysis of published news articles. The informants include reporters, editors, and the editor-in-chief of Suarokito.com. The findings show that Suarokito.com strives to uphold independence and professionalism, despite challenges such as pressure to publish news rapidly and limited resources. The principles of verification and balance are generally observed, with news articles undergoing fact-checking and using multiple sources. However, challenges persist, including the temptation to avoid unverified or sensational stories due to resource constraints. The study recommends regular ethical training for local journalists and the strengthening of internal mechanisms to maintain editorial integrity and news quality.
Co-Authors Afriandi, Afriandi Amelia, Putri Ricki Arif, Hilda Meisya Asnawati Asnawati Azhar, Rajman Chayono, Idrian Endang, Anis Erbakan, Muhammad Ichsan Erwanda, Ega Silvia Fajri, Bintang Gromiko, Rovesca Haq, Muhammad Daffaul Herri Fariadi, Herri Inayatullah, Kamila Indria Irawan, Tinton Jaya, Ade Agung Sutra Jusiati, Arini Kapirosi, Lois Kencana Putri, Mona Kendy, Komi Kurnia, Shinta Laini, Mesa Malius, Aset Marlina, Asdianti Martha Heriniazwi Dianthi Martiani Martiani, Martiani Maryaningsih, Maryaningsih Masniladevi, Masniladevi Meli Harni Murwani, Anis Endang Sri Nike Susanti, Nike Nurliyanti, Rani Nur’aini, Hesti Opsenere, Berly Parwati, Nunuk Parza, Yopi Prandika, Dimas Aldi Prasetyo, Wahyu Prasetyo wahyu Pratama, Abel Abdi Putra Pratama, Dandy Anugrah Putra, Dilmai Putra, Rama Anandra Putri, Vinna Yuliana Risdiyanto, Bayu Rozzi, Yoli Andi Rulyanti, Merry Rustiana Widaryati Sahadi, Alviyan Sakti, Firdhan Satriawan Sapta Sari Saputra, Chendi Eko Sartika, Devi Savela, Yela Silman, Fardho Burenza SM, Anis Endang Sukma, Anisa Syafira, Girana Dea Syafri Ahmad, Syafri Syaputra, Dery Tristiyani, Devi Valentino, Febrian Tomi Vethy Octaviani Vitaloka, Feby Wandira, Ayu Febrya Widiatama, Danang Yahya , Jorgi Yansyah, Novi Yanti, Destia Terida YANTO YANTO Zarniati, Devi Zurahman, Aziz