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All Journal JAIS (Journal of Applied Intelligent System) Jurnal Organisasi Dan Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS BUDGETING : Journal of Business, Management and Accounting Jurnal AbdiMas Nusa Mandiri International Journal of Artificial Intelligence and Robotics (IJAIR) Jurnal Pengabdian Masyarakat Nusantara JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ekonomi dan Manajemen (JEKMA) Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Synergy In Economic & Business Management (SEBM) Proceeding of The International Conference on Management, Entrepreneurship, and Business SAP (Susunan Artikel Pendidikan) The Journal of Community Empowerment and Sustainability Services Optimal: Jurnal Ekonomi dan Manajemen
Tri Esti Rahayuningtyas
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Pure-In: Exploring Customer Satisfaction Performance to Increase Repurchase Intentions Mahmud; Febrianur Ibnu Fitroh Sukono Putra; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21457

Abstract

Research Aim: This study analyzes the influence of trust, promotion, e-service quality, and convenience on repurchase intention, with consumer satisfaction as an intervening variable. Approach: This study uses a quantitative method with path analysis analysis techniques. Samples were taken using purposive sampling techniques of 100 consumers. Research Findings: The results of the first part of the analysis show that Trust, Promotion, E-Service Quality, and Convenience have a positive and significant effect on customer satisfaction. The second part of the study, namely Trust, Promotion, E-Service Quality, and Convenience, has a large and positive effect on repurchase intention. Consumer satisfaction has a significant and positive effect on repurchase intention. Theoretical Contribution: This article is very relevant for future research that focuses on optimizing consumer experience in e-commerce, especially in integrating psychological, technological, and marketing aspects to create consumer satisfaction and loyalty. Practical Implications: E-commerce can prioritize the factors in this study to increase consumer satisfaction and repurchase intention. Research Limitations: This study only focuses on certain variables, so future research can add external variables such as economic conditions, etc.
Co-Authors Adilla Kustya Ulfa Aji Prasojo Alek Zain Madani Amalia Nur Chasanah Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjasari, Triska An’nin Firnanda Mustofa Putri Aurellia Benicta Awanis Linati Haziroh Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono, Bonifacius Vicky Chandriana, Tri Dian Choerul Umam Choerul Umam Daffa Hafizh Dzamara Danny Arya Kusuma Dessy Fatmawati Desyandri Desyandri Dibyo Adi Wibowo Eko Hari Rachmawanto Elia Resha Fatmawati Ery Mintorini Evita Citra Yustiqomah Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Ichwan Setiarso Iffah Irdinawati Kanaya, Fadia Zulfa Kelvin Pedro Gamalael Lusdianingrum, Sitista Silvi Madany, Alek Zain Mahadika Pradipta Himawan Mahadika Pradipta Himawan Mahmud Mahmud Moch. Sjamsul Hidajat Muhammad Jihatur Rifqi Ardiansyah Nadiya Fikriyatuz Zakiyah Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Ningrum, Melati Ayu Nursida Pratama, Zudha Putra, Ifan Perdana Putri, Stevani Tri Wahyu Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rama Yudana Rifqi Ardiansyah, M. Jihatur Sania Dinda Awalia Setiarso, Ichwan Sisca Dian Rahmawati Stivani Dima Octani Suryawijaya, Tito Wira Eka Teuku Abrar Umam, Choerul Uswatun Kasanah, Uswatun Utomo, Muhammad Tata Rizky Setyo Victor Kurniawan Wijaya Wahyu, Arika Norma Wellia Shinta Sari Widyatmoko Widyatmoko Wildan Mahmud Yaacob, Noorayisahbe Bt Mohd Yulianto, Ahmad Rudi Zumrotus Sholikhah