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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Information System, Applied, Management, Accounting and Research Jurnal Riset Bisnis dan Manajemen Masyarakat Berdaya dan Inovasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Inovasi Masyarakat Bulletin of Management and Business Innovation Business Management and Accounting Journal Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Greenation International Journal of Engineering Science Journal of Business and Management Inaba Journal of Accounting Inaba Inaba of Community Services Journal Clean and Sustainable Production Journal of Economic Empowerment Strategy (JEES) Jurnal Bisnis Jurnal Humaniora, Ekonomi Syariah dan Muamalah Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Siber Transportasi dan Logistik Siber International Journal of Education Technology Jurnal Greenation Ilmu Akuntansi Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Komunikasi dan Ilmu Sosial Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) International Journal of Psychology and Health Science J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies
Widiya Avianti
Dosen Fakultas Ekonomi Dan Bisnis, Universitas Winaya Mukti, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Journal : Clean and Sustainable Production

 1 
Utilizing the Online Shopping Market Platform: Retail Cosmetic Products Avianti, Widiya; Adam, Duki; Hardiani, Andlisa Shiamara
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.002

Abstract

Marketing strategies are needed in retail businesses, especially cosmetic products. In-depth identification is needed to get the right strategy to increase product sales. The qualitative research method by conducting SWOT analysis is able to determine the strategy. The strategy results from identifying weaknesses that need to be minimised and taking advantage of existing opportunities. The need for additional employee personnel to manage administration and customer service online, with limited HR costs can conduct online recruitment in various online recruitment applications. Proper communication training so that online administration and customer service can handle customer complaints so that problems that occur regarding purchase transactions can be resolved immediately (zero complaints). Developed the company's website by creating creative and engaging video content to illustrate the cosmetics retail situation. Limiting the COD feature to avoid the risk of some customers not understanding the facility, but still making the online marketing programme follow the trends.
Shopping Decisions for Transactions in Online Stores Based on Product Quality and Price Reza, Siti Nur; Avianti, Widiya
Clean and Sustainable Production Vol. 2 No. 2 (2024): July - December
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.007

Abstract

This study aims to analyze the influence of product quality and price on Lazada online shop purchase decisions on consumers in Ciawi Wanayasa Village, Purwakarta. The source of data in this study was obtained from a questionnaire (primary) distributed to the respondents. The population of this study is Lazada consumers in Ciawi Village. The sample of this study is 150 people. Quantitative Research Methods by conducting data analysis through SmartPLS were carried out a series of tests, namely descriptive statistics, outer model, inner model structural (R-Square, Q2 Predictive Relevance) and hypothesis testing. The results of this study show that partially, the two independent variables, namely product quality and price, affect the dependent variable, namely the purchase decision. and simultaneously product quality and price affect the purchase decision.
Co-Authors .Ridwan, S Abiyoga, Faizin Adam, Duki Adelia Putri Afdani, Hari Agus Mulyana Alfaizah, Insyirah Nisa Amanda, Septiana Annisa Fitri Anggraeni Aprianti, Deva Arini Permatasari Ariyati Rahayu, Desy Aryatie, Yayah Asyifa, Sarah Laila Azhar Affandi Cahyadi Supyansuri Dede Yusuf Maulana Dodi Tisna Amijaya Duki Adam Endang Pitaloka Evi Syeftia Latifah Fachry Abda El Rahman Fadila, Vina Rizki Farah Fauziyah, Farah Fauzia, Fathia Fitria, Dissy Fitriani, lina Ganjar, Febriana Gumiwa, Ferdian Hamzah, Ahmad Hardiani, Andlisa Shiamara Heddy Setiawan Horas Djulius Imam Fauzi Imas Komariyah Imas Maesaroh Ina Revayanti Indah, Dewi Yuliati Indrajati, Indrajati Indri Putri Utami Ismarianto, Dwi Iwan Ridwan Jayanti, Esti Jusdijachlan , R Jusdijachlan, R Jusdijachlan, R. Karoba, Dandrem Kartika Rahayu, Ika Komar Priatna, Deden Komar, Deden Kurniasih, Ratna Lesmono, Bayu Lestari, Septiana Listiya, Alika Lusi Suwandari Lusiana Badriah Luthfi Setiadiwibawa Mela Tri Yusnita Minlaeni, Minlaeni Monica Rosiana Mubarok, Wildan Syahrul Mugiati, Titi Nasrulloh, Firman Nurjanah, Iis Nurpaida, Dian Nurrahmi, Alfianti Nurramadhan, Delfina Purwana, Edi Purwanto Purwanto Rachman, Ariep Rahmawan, Moch Rifki Reza, Siti Nur Ridwan, Ridwan Ridwan, S Ridwan, S. Rosmayana, Andi RR. Ella Evrita Hestiandari Saeful Ulum, Devi Sahroni, Devina Samuel Samuel Sandha Medika Permana Septianawati, Dina Setia Nengsih, Tuti Setiadi, Dani Setiawan, Ismawan Siswanda, Andi Siti Fatimah Sodikin, Ujang Supriatini, Anni Surya Putri, Alma Catherina Violeta, Arlienda Warsidi, Edi Winna Roswinna Wiriadinata, Andhika Yanti Yanti Yayat Rukayat Yunanto, Angling